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TÜKETİCİLERİN ALIŞVERİŞ MOTİVASYONLARI İLE AĞIZDAN AĞIZA İLETİŞİM DAVRANIŞLARI ARASINDAKİ İLİŞKİLER

Yıl 2014, Cilt: 6 Sayı: 1, 35 - 56, 01.06.2014

Mutlu Uygun Sinan Mete Ebru Güner

Öz

The main purpose of this study examine the relationship between consumers’ shopping motivations and intentions to word of mouth communication behavior. Because of this purpose, base on quantitative research methods and the data has been collected through convenience sampling from consumers in Aksaray with a questionnaire that created based upon literature review. The data has been tested frequency analysis, factor analysis, and correlation analysis. The findings indicate that there is a relationship between consumers’ shopping motivations and intentions to word of mouth communication behavior. In this sense, especially hedonic shopping motivations is become prominent

Anahtar Kelimeler

Shopping Motivations Word of Mouth Communication Consumer Behavior

Kaynakça

  • Anderson, E. W. “Customer Satisfaction and Word-of-Mouth”. Journal of Service Research, 1: 1, 1998, 2-14.
  • Arnould, M. J. ve. Reynolds, K. E .“Hedonic Shopping Motivations”. Journal of Retailing, 79, 2003, 77-95.
  • Babin, B. J. ve. Attaway, J. S. “Atmospheric Affect As A Tool of Creating Value and Gaining Share of Customer”. Journal of Business Research, 49, 2000, 91-99.
  • Babin, B. J., Darden, W. R., Griffin, M.,, "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Values", Journal of Consumer Research, Vol. 20, March, 1994, 644-656.
  • Bansal, H.S. ve P.A. Voyer. “Word-of-Mouth Processes within a Services Purchase Decision Context”. Journal of Service Research, 3: 2, 2000, 166-177.
  • Batra, R. ve., Ahtola, O. T. “Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes”. Marketing Letters 2 (2), 1990, 159-170.
  • Bellenger, D. N., ve. Korgaonkar, P. K. “Profiling the Recreational Shopper”. Journal of Retailing, 56 (Fall), 1980, 77-91.
  • Berry, L.L., L. Carbone, S.H. Haeckel. “Managing The Total Customer Experience”. MIT Sloan Management Review, 43: 3, 2002, 1-6.
  • Bone, P.F. “Word-of-Mouth Effects on Short-term and Long-term Product Judgments”. Journal of Business Research, 32, 1995, 213-223
  • Campbell, R. M., Jr,. Measuring Consumers Evaluations of the Functional, Symbolic and Experiential of Brands, Oregon: University of Oregon, 2002.
  • Charlett, D. ve R. Garland. “How Damaging is Negative Word-of-Mouth?”. Marketing Bulletin, 6:May, 1995, 42-50.
  • Chen, J., Ching, R. K.H., Luo, M. M. ve Liu, C.C. “Virtual Experiential Marketing on Online Customer Intentions an Loyalty”. Proceedings of the 41st Hawaii International Conference on System Sciences-2008, IEEE, 2008.
  • Chien-Tao, C.J. Word of Mouth Effects: Comparing Taiwanese an American Consumers, San Fransisco, California: Golden Gate University, 2008.
  • Chu, S-C. Determinants of Consumer Engagement in Electronic Word of Mouths in Social Networking Sites. Austin: The University of Texas, 2009.
  • Danziger, P. N. Why People Buy Things: They Don’t Need: Understanding Predicting Consumer Behavior, Chicago: Dearborn Trade Publishing, 2004.
  • Dawson, S., Bloch, P. ve. Ridgway, N. “Shopping Motives, Emotional States, and Retail Outcomes”. Journal of Retailing, 66, 4, 1990, 408-27.
  • Dhar, R., ve Wertenbroch, K. “Consumer Choice Between Hedonic and Utilitarian Goods”. Journal of Marketing Research, 37, 1, 2000, 60-71.
  • Feng, J. Three Essays of Online Word-of-Mouth. Milwaukee: The University of Wisconsin, 2010.
  • Ferris-Costa, F. eWOM via Mavens, Buzz Agents, and Followers. University of Rhode Island, 2011.
  • Fiang, Y. ve Wang, C. L.u. “The Impact of Affect on Service Quality and Satisfaction: The Moderation of Service Context”. Journal of Services Marketing, 24, 4, 2006, 211-218.
  • Fiore, A. M. ve Kim, J. “An Integrative Framework Capturing Experiential and Utilitarion Shopping Experience”. International Journal of Retailing & Distribution Management, 35, 6, 2007, 421-442.
  • Gilly, M.C, J.L. Graham, M.F. Wolfmbarger, L.J. Yale. “A Dyadic Study of Interpersonal Information Search”. Journal of the Academy of Marketing Science, 26:2, 1998, 83-100.
  • Gilly, M. C. ve Wolfinbarger, M. “A Comparison of Consumer Experiences With Online and Offline Shopping”. Consumption, Markets and Culture, 4, 2, 2000, 187-205.
  • Goldenberg, J., B. Libai, E. Muller. “Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of- Mouth”, Marketing Letters, 12:3, 2001, 211-223.
  • Goss, J. “The Image of the Mall: An Analysis of Form, Function, and Meaning in the Contemporary Retail Built Environment”. Annals of the Association of American Geopraphers, 83, 1, 1993, 18-47.
  • Goyette, I., L. Ricard, J. Bergeron, F. Marticotte. “e-WOM Scale: Word of Mouth Measurement Scale for e-Services Context”. Canadian Journal of Administrative Sciences, 27, 2010, 5-23.
  • Green, S.B., N.J. Salkind, T.M. Akey. Using SPSS for Windows Analyzing and Understanding Data. New Jersey: Prentice Hall, 2000.
  • Haanpaa, L. “Shopping For Fun of For Needs? A Study of Shopping Values, Stlies and Motives of Finnish Consumers in 2001-2003”. 7th Conference of European Sociological Association, Torun, Poland ociology of Consumption: Shopping and Consumer Typologies, 1-16, 2005.
  • Harrison-Walker, L.J. “The Measurement of Word Mouth Comminication and an Investigation of Service Quality and Customer Commitment as Potential Antecedents”. Journal of Service Research, 4: 1, 2001, 60-75
  • Haytko, D. L. ve Baker, J. “It‟s all at the Mall: Exploring Adolescent Gırls‟ Experiences”, Journal of Retailing, 80, 2004, 67
  • Herr, P.M., F. R. Kardes, J. Kim. “Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective”. Journal of Consumer Research, 17, 1991, 454-462.
  • Hirschman, E. “Experience Seeking: A Subjectivistic Perspective of Consumption”. Journal of Business Research, 12, 1984, 115
  • Hirschman, E. C. ve. Holbrook, M. B. “Hedonic Consumption: Emerging Concepts, Methods and Propositions”. Journal of Marketing, 46, 3, 1982, 92-101.
  • Holbrook, M. B. “Introduction to Consumer Value”, içinde Consumer Value: A Framework for Analysis and Research, (Editör: M. B. Holbrook). London: Routledge,1999, ss:1–28.
  • Holbrook, M. B. ve Hirschman, E. C. “The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun”. Journal of Consumer Research, 9, 2, 1982, 132-140.
  • Hu, H. ve Jasper, C. R. “Men and Women: A Comparison of Shopping Mall Behavior”. Journal of Shopping Center Research, 11, 1-2, 2004, 113-131.
  • İbrahim, M. F. ve Wee, Ng. C. “The Importance of Entertainment in The Shopping Center Experience: Evidence From Singapore”, Journal of Real Estate Portfolio Management, 8, 3, 2002, 239-254.
  • Jarrat, D. G. “A Shopper Taxonomy For Retail Strategy Development”. The International Review of Retail, Distribution and Consumer Research, 6, 2, 1996, 196-215.
  • Kang, Y. ve Ridgway, N. M. “The Importance of Consumer Market Interactions as a Form of Social Support for Elderly Consumers”. Journal of Public Policy & Marketing, 15, 1996, 108-117,
  • Khan, U., Dhar, R., Wertenbroch, K. A. Behavional Decision Theoretic Perspective on Hedonic and Utilitarion Choice. INSEAD, 2004/66/MKT, Working Paper Series, 2004.
  • Kim, Y.K., P. Sullivan, J.C. Forney. Experiential Retailing, New York: Concerty and Strategies That Sell, Fairchild Publications, Inc., 2007.
  • Kım, I., Chrıstıansen, T., Feınberg, R. ve Chol, H. “Mall Entertainment and Shopping Behaviors: A Graphical Modeling Approach”. Advances in Consumer Research, 32, 2005, 487-492.
  • Kim, H. –S. Utilitarian and Hedonic Shopping Motivations of Market Mavens. Proceedings of the 2005 American
  • Collegiate Retail Association Spring Conference, 2005.
  • Kim, Y.-K.. “Experiential Retailing: an İnterdiscipLinary Approach to Success in Domestic and International Retailing.” Journal of Consumer Services 8: 287–289, 2001.
  • LeBeL, J. L. “Beyond the Friendly Skies An Integrative Framework For Managing the Air Travel Experience”. Managing Service Quality, 15, 5, 2005, 437-451.
  • Mathwick, C., , Malhotra, N.ve Rigdon, E. “Experiential Value: Conceptualization, Measurement and Application in The Catalog and Internet Shopping Environment”. Journal of Retailing, 77, 2001, 39-56.
  • Michon, R., Yu H., Smıth, D. ve Chebat, J.-C. “The Shopping Experience of Female Fashion Leaders”, International Journal of Retail&Distribution Management, 35, 6, 2007, 488-501.
  • Millan, E. S. ve Howard, E. “Shopping For Pleasure? Shopping Experiences of Hungarian Consumers”. International Journal of Retail&Distribution Management, 35, 6, 2007, 474-487.
  • Moore, S.G. SameThings are better Left Unsaid: How Word Of Mouth Influences the Speaker, Duke Unversity, 2009.
  • Moye, L. N. ve Kincade, D. H. “Influence of Usage Situations and Consumer Shopping Orientations on the Importance of the Retail Store Enviroment”. The International Review of Retail, Distribition and Consumer Research, 12, 1, 2002, 59-79.
  • Nicholls, J.A.F., Kranendonk, Li, F. C.J. ve Roslow, S. “The Seven Year itch? Mall Shoppers Across Time”. Journal of Consumer Marketing 19, 2/3, 2002, 149-165.
  • Novak, T. P., Hoffman, D. L ve Duhachek, A. “The Influence of Goal-Directed and Experiential Activities on Online Flow Experiencies”. Journal of Consumer Psychology, 13, ½, 2003, 3-16.
  • Nunnally, J. C. Psychometric Theory, 2nd Edition, McGraw-Hill: New York, 1978.
  • Nyer, P. U. ve M. Gopinath. “Effects of Complaining versus Negative Word-of-Mouth on Subsequent Changes in Satisfaction: The Role of Public Commitment”, Psychology & Marketing, 22: 12, 2005, 937-953.
  • Odabaşı, Y. Tüketim Kültürü: Yetinen Toplumdan Tüketen Topluma. 2.Baskı. İstanbul: Sistem Yayıncılık, 2006.
  • Odabaşı, Y., Barış, G. Tüketici Davranışı. 2. Baskı. İstanbul: MediaCat, 2003.
  • Parsons, A. G.. “Assessing The Effectiveness of Shopping Mall Promotions: Customer Analysis”. International Journal of Retail&Distribution Managemet, 31, 2/3, 2003, 74-79.
  • Pine, B. J. ve Gilmore, J. H. The Experience Economy: Work is Theatre & Every Business A Stage, Boston: Harvard Business School Press, Massachusetts, 1999.
  • Rintamakı, T., Kanto, A., Kuusela, H. ve. Spence., M. T. “Decomposing the Value of Department Store Shopping in to Utilitarion, Hedonic and Social Dimensions”. International Journal of Retail&Distribution Management, 34, 2006, 6-24.
  • Samson, A. “Understanding the Buzz that Matters: Negative vs. Positive Word-of-Mouth”. International Journal of Market Research, 48:6, 2006, 647-657.
  • Seo, S. ve Y. Lee. “Shopping Values of Clothing Retailers Percevied by Consumers of Different Social Classes”. Journal of Retailing and Consumer Services, 15, 2008, 491-499.
  • Strebel, J., T. Erdem, J. Swait. “Consumer Search in High Technology Markets: Exploring the Use of Traditional Information Channels”. Journal of Consumer Psychology, 14:1&2, 2004, 96- 104.
  • Swinyard, W. R.. “Shopping Mall Customer Values: The National Mall Shopper and the List of Values”. Journal of retailing and Consumer Services, 5, 3, 1998, 167-172.
  • Tabachnick, B. G. ve L.S. Fidell. Using Multivariate Statistics. 5th Edition, Pearson Education: Boston, 2007.
  • Tauber, E.M. “Why do People Shop?” Journal of Marketing, 36, 1972, 46-49.
  • Turley, L.W. ve Milliman, R.E. “Atmospheric Effects on Shopping Behaviour: a Review of the Experimental Evidence”. Journal of Business Research 49, 2, 2000, 193–211.
  • Uygun, M. “Alışveriş Merkezlerindeki Tüketici Deneyimlerinin Fotoğraflara Dayalı Öykülemeler Yoluyla İncelenmesi”. İşletme Anabilim Dalı, 2009, Doktora Tezi.
  • Uygun, M, Taner, Ö.Ö., Özbay, S. “Tüketicilerin Hizmet Deneyimleri İle Ağızdan Ağıza İletişim Davranışları Arasındaki İlişkiler”. Organizasyon ve Yönetim Bilimleri Dergisi, 3, 2, 2011.
  • Wakefield, K. L. ve Baker, J. "Excitement at the Mall: Determinants and Effects on Shopping Responses". Journal of Retailing, 74 (Winter), 1998, 515-540.
  • Wals, G., K.P.Gwinner, S.R.Swanson. “What Makes Mavens Tick? Exploring the Motives of Market Mavens’ Initiation of Information Diffusion”. Journal of Consumer Marketing, 21:2, 2004, 109-122.
  • Wang, S., Gomez-Insaustı, R., Biasıotto, M., Barbıero, P. ve Mcnall, B. “A Comparative Analysis of Entertainment Cross- Shopping in A Power Node and A Regional Mall”. Journal of Shopping Center Research, 7, 1, 2000, 59-84.
  • Wangenheim, F.V. ve T. Bayon. “The Effects of Word-of-Mouth on Services Switching: Measurement and Moderating Variables”. European Journal of Marketing, 38:9/10, 2004, 1173-1185.

TÜKETİCİLERİN ALIŞVERİŞ MOTİVASYONLARI İLE AĞIZDAN AĞIZA İLETİŞİM DAVRANIŞLARI ARASINDAKİ İLİŞKİLER

Yıl 2014, Cilt: 6 Sayı: 1, 35 - 56, 01.06.2014

Mutlu Uygun Sinan Mete Ebru Güner

Öz

Bu çalışmanın temel amacı, tüketicilerin alışveriş motivasyonları ile ağızdan ağıza iletişim davranışlarına yönelik eğilimleri arasındaki ilişkileri incelemektir. Bu amacı karşılamak için nicel araştırma yöntemi esas alınarak, alanyazına dayalı olarak oluşturulan bir anket ile Aksaray ilindeki tüketicilerden kolayda örnekleme yoluyla veri toplanmıştır. Toplanan veriler, frekans analizi, faktör analizi ve korelasyon analizi ile test edilmiştir. Sonuçlar, tüketicilerin sahip oldukları alışveriş motivasyonları ile ağızdan ağıza iletişim davranışına yönelik eğilimleri arasında ilişkiler olduğunu ortaya koymaktadır. Bu anlamda özellikle hedonik alışveriş motivasyonlarının öne çıktığı dikkat çekmektedir

Anahtar Kelimeler

Alışveriş Motivasyonları Ağızdan Ağıza İletişim Tüketici Davranışı

Kaynakça

  • Anderson, E. W. “Customer Satisfaction and Word-of-Mouth”. Journal of Service Research, 1: 1, 1998, 2-14.
  • Arnould, M. J. ve. Reynolds, K. E .“Hedonic Shopping Motivations”. Journal of Retailing, 79, 2003, 77-95.
  • Babin, B. J. ve. Attaway, J. S. “Atmospheric Affect As A Tool of Creating Value and Gaining Share of Customer”. Journal of Business Research, 49, 2000, 91-99.
  • Babin, B. J., Darden, W. R., Griffin, M.,, "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Values", Journal of Consumer Research, Vol. 20, March, 1994, 644-656.
  • Bansal, H.S. ve P.A. Voyer. “Word-of-Mouth Processes within a Services Purchase Decision Context”. Journal of Service Research, 3: 2, 2000, 166-177.
  • Batra, R. ve., Ahtola, O. T. “Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes”. Marketing Letters 2 (2), 1990, 159-170.
  • Bellenger, D. N., ve. Korgaonkar, P. K. “Profiling the Recreational Shopper”. Journal of Retailing, 56 (Fall), 1980, 77-91.
  • Berry, L.L., L. Carbone, S.H. Haeckel. “Managing The Total Customer Experience”. MIT Sloan Management Review, 43: 3, 2002, 1-6.
  • Bone, P.F. “Word-of-Mouth Effects on Short-term and Long-term Product Judgments”. Journal of Business Research, 32, 1995, 213-223
  • Campbell, R. M., Jr,. Measuring Consumers Evaluations of the Functional, Symbolic and Experiential of Brands, Oregon: University of Oregon, 2002.
  • Charlett, D. ve R. Garland. “How Damaging is Negative Word-of-Mouth?”. Marketing Bulletin, 6:May, 1995, 42-50.
  • Chen, J., Ching, R. K.H., Luo, M. M. ve Liu, C.C. “Virtual Experiential Marketing on Online Customer Intentions an Loyalty”. Proceedings of the 41st Hawaii International Conference on System Sciences-2008, IEEE, 2008.
  • Chien-Tao, C.J. Word of Mouth Effects: Comparing Taiwanese an American Consumers, San Fransisco, California: Golden Gate University, 2008.
  • Chu, S-C. Determinants of Consumer Engagement in Electronic Word of Mouths in Social Networking Sites. Austin: The University of Texas, 2009.
  • Danziger, P. N. Why People Buy Things: They Don’t Need: Understanding Predicting Consumer Behavior, Chicago: Dearborn Trade Publishing, 2004.
  • Dawson, S., Bloch, P. ve. Ridgway, N. “Shopping Motives, Emotional States, and Retail Outcomes”. Journal of Retailing, 66, 4, 1990, 408-27.
  • Dhar, R., ve Wertenbroch, K. “Consumer Choice Between Hedonic and Utilitarian Goods”. Journal of Marketing Research, 37, 1, 2000, 60-71.
  • Feng, J. Three Essays of Online Word-of-Mouth. Milwaukee: The University of Wisconsin, 2010.
  • Ferris-Costa, F. eWOM via Mavens, Buzz Agents, and Followers. University of Rhode Island, 2011.
  • Fiang, Y. ve Wang, C. L.u. “The Impact of Affect on Service Quality and Satisfaction: The Moderation of Service Context”. Journal of Services Marketing, 24, 4, 2006, 211-218.
  • Fiore, A. M. ve Kim, J. “An Integrative Framework Capturing Experiential and Utilitarion Shopping Experience”. International Journal of Retailing & Distribution Management, 35, 6, 2007, 421-442.
  • Gilly, M.C, J.L. Graham, M.F. Wolfmbarger, L.J. Yale. “A Dyadic Study of Interpersonal Information Search”. Journal of the Academy of Marketing Science, 26:2, 1998, 83-100.
  • Gilly, M. C. ve Wolfinbarger, M. “A Comparison of Consumer Experiences With Online and Offline Shopping”. Consumption, Markets and Culture, 4, 2, 2000, 187-205.
  • Goldenberg, J., B. Libai, E. Muller. “Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of- Mouth”, Marketing Letters, 12:3, 2001, 211-223.
  • Goss, J. “The Image of the Mall: An Analysis of Form, Function, and Meaning in the Contemporary Retail Built Environment”. Annals of the Association of American Geopraphers, 83, 1, 1993, 18-47.
  • Goyette, I., L. Ricard, J. Bergeron, F. Marticotte. “e-WOM Scale: Word of Mouth Measurement Scale for e-Services Context”. Canadian Journal of Administrative Sciences, 27, 2010, 5-23.
  • Green, S.B., N.J. Salkind, T.M. Akey. Using SPSS for Windows Analyzing and Understanding Data. New Jersey: Prentice Hall, 2000.
  • Haanpaa, L. “Shopping For Fun of For Needs? A Study of Shopping Values, Stlies and Motives of Finnish Consumers in 2001-2003”. 7th Conference of European Sociological Association, Torun, Poland ociology of Consumption: Shopping and Consumer Typologies, 1-16, 2005.
  • Harrison-Walker, L.J. “The Measurement of Word Mouth Comminication and an Investigation of Service Quality and Customer Commitment as Potential Antecedents”. Journal of Service Research, 4: 1, 2001, 60-75
  • Haytko, D. L. ve Baker, J. “It‟s all at the Mall: Exploring Adolescent Gırls‟ Experiences”, Journal of Retailing, 80, 2004, 67
  • Herr, P.M., F. R. Kardes, J. Kim. “Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective”. Journal of Consumer Research, 17, 1991, 454-462.
  • Hirschman, E. “Experience Seeking: A Subjectivistic Perspective of Consumption”. Journal of Business Research, 12, 1984, 115
  • Hirschman, E. C. ve. Holbrook, M. B. “Hedonic Consumption: Emerging Concepts, Methods and Propositions”. Journal of Marketing, 46, 3, 1982, 92-101.
  • Holbrook, M. B. “Introduction to Consumer Value”, içinde Consumer Value: A Framework for Analysis and Research, (Editör: M. B. Holbrook). London: Routledge,1999, ss:1–28.
  • Holbrook, M. B. ve Hirschman, E. C. “The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun”. Journal of Consumer Research, 9, 2, 1982, 132-140.
  • Hu, H. ve Jasper, C. R. “Men and Women: A Comparison of Shopping Mall Behavior”. Journal of Shopping Center Research, 11, 1-2, 2004, 113-131.
  • İbrahim, M. F. ve Wee, Ng. C. “The Importance of Entertainment in The Shopping Center Experience: Evidence From Singapore”, Journal of Real Estate Portfolio Management, 8, 3, 2002, 239-254.
  • Jarrat, D. G. “A Shopper Taxonomy For Retail Strategy Development”. The International Review of Retail, Distribution and Consumer Research, 6, 2, 1996, 196-215.
  • Kang, Y. ve Ridgway, N. M. “The Importance of Consumer Market Interactions as a Form of Social Support for Elderly Consumers”. Journal of Public Policy & Marketing, 15, 1996, 108-117,
  • Khan, U., Dhar, R., Wertenbroch, K. A. Behavional Decision Theoretic Perspective on Hedonic and Utilitarion Choice. INSEAD, 2004/66/MKT, Working Paper Series, 2004.
  • Kim, Y.K., P. Sullivan, J.C. Forney. Experiential Retailing, New York: Concerty and Strategies That Sell, Fairchild Publications, Inc., 2007.
  • Kım, I., Chrıstıansen, T., Feınberg, R. ve Chol, H. “Mall Entertainment and Shopping Behaviors: A Graphical Modeling Approach”. Advances in Consumer Research, 32, 2005, 487-492.
  • Kim, H. –S. Utilitarian and Hedonic Shopping Motivations of Market Mavens. Proceedings of the 2005 American
  • Collegiate Retail Association Spring Conference, 2005.
  • Kim, Y.-K.. “Experiential Retailing: an İnterdiscipLinary Approach to Success in Domestic and International Retailing.” Journal of Consumer Services 8: 287–289, 2001.
  • LeBeL, J. L. “Beyond the Friendly Skies An Integrative Framework For Managing the Air Travel Experience”. Managing Service Quality, 15, 5, 2005, 437-451.
  • Mathwick, C., , Malhotra, N.ve Rigdon, E. “Experiential Value: Conceptualization, Measurement and Application in The Catalog and Internet Shopping Environment”. Journal of Retailing, 77, 2001, 39-56.
  • Michon, R., Yu H., Smıth, D. ve Chebat, J.-C. “The Shopping Experience of Female Fashion Leaders”, International Journal of Retail&Distribution Management, 35, 6, 2007, 488-501.
  • Millan, E. S. ve Howard, E. “Shopping For Pleasure? Shopping Experiences of Hungarian Consumers”. International Journal of Retail&Distribution Management, 35, 6, 2007, 474-487.
  • Moore, S.G. SameThings are better Left Unsaid: How Word Of Mouth Influences the Speaker, Duke Unversity, 2009.
  • Moye, L. N. ve Kincade, D. H. “Influence of Usage Situations and Consumer Shopping Orientations on the Importance of the Retail Store Enviroment”. The International Review of Retail, Distribition and Consumer Research, 12, 1, 2002, 59-79.
  • Nicholls, J.A.F., Kranendonk, Li, F. C.J. ve Roslow, S. “The Seven Year itch? Mall Shoppers Across Time”. Journal of Consumer Marketing 19, 2/3, 2002, 149-165.
  • Novak, T. P., Hoffman, D. L ve Duhachek, A. “The Influence of Goal-Directed and Experiential Activities on Online Flow Experiencies”. Journal of Consumer Psychology, 13, ½, 2003, 3-16.
  • Nunnally, J. C. Psychometric Theory, 2nd Edition, McGraw-Hill: New York, 1978.
  • Nyer, P. U. ve M. Gopinath. “Effects of Complaining versus Negative Word-of-Mouth on Subsequent Changes in Satisfaction: The Role of Public Commitment”, Psychology & Marketing, 22: 12, 2005, 937-953.
  • Odabaşı, Y. Tüketim Kültürü: Yetinen Toplumdan Tüketen Topluma. 2.Baskı. İstanbul: Sistem Yayıncılık, 2006.
  • Odabaşı, Y., Barış, G. Tüketici Davranışı. 2. Baskı. İstanbul: MediaCat, 2003.
  • Parsons, A. G.. “Assessing The Effectiveness of Shopping Mall Promotions: Customer Analysis”. International Journal of Retail&Distribution Managemet, 31, 2/3, 2003, 74-79.
  • Pine, B. J. ve Gilmore, J. H. The Experience Economy: Work is Theatre & Every Business A Stage, Boston: Harvard Business School Press, Massachusetts, 1999.
  • Rintamakı, T., Kanto, A., Kuusela, H. ve. Spence., M. T. “Decomposing the Value of Department Store Shopping in to Utilitarion, Hedonic and Social Dimensions”. International Journal of Retail&Distribution Management, 34, 2006, 6-24.
  • Samson, A. “Understanding the Buzz that Matters: Negative vs. Positive Word-of-Mouth”. International Journal of Market Research, 48:6, 2006, 647-657.
  • Seo, S. ve Y. Lee. “Shopping Values of Clothing Retailers Percevied by Consumers of Different Social Classes”. Journal of Retailing and Consumer Services, 15, 2008, 491-499.
  • Strebel, J., T. Erdem, J. Swait. “Consumer Search in High Technology Markets: Exploring the Use of Traditional Information Channels”. Journal of Consumer Psychology, 14:1&2, 2004, 96- 104.
  • Swinyard, W. R.. “Shopping Mall Customer Values: The National Mall Shopper and the List of Values”. Journal of retailing and Consumer Services, 5, 3, 1998, 167-172.
  • Tabachnick, B. G. ve L.S. Fidell. Using Multivariate Statistics. 5th Edition, Pearson Education: Boston, 2007.
  • Tauber, E.M. “Why do People Shop?” Journal of Marketing, 36, 1972, 46-49.
  • Turley, L.W. ve Milliman, R.E. “Atmospheric Effects on Shopping Behaviour: a Review of the Experimental Evidence”. Journal of Business Research 49, 2, 2000, 193–211.
  • Uygun, M. “Alışveriş Merkezlerindeki Tüketici Deneyimlerinin Fotoğraflara Dayalı Öykülemeler Yoluyla İncelenmesi”. İşletme Anabilim Dalı, 2009, Doktora Tezi.
  • Uygun, M, Taner, Ö.Ö., Özbay, S. “Tüketicilerin Hizmet Deneyimleri İle Ağızdan Ağıza İletişim Davranışları Arasındaki İlişkiler”. Organizasyon ve Yönetim Bilimleri Dergisi, 3, 2, 2011.
  • Wakefield, K. L. ve Baker, J. "Excitement at the Mall: Determinants and Effects on Shopping Responses". Journal of Retailing, 74 (Winter), 1998, 515-540.
  • Wals, G., K.P.Gwinner, S.R.Swanson. “What Makes Mavens Tick? Exploring the Motives of Market Mavens’ Initiation of Information Diffusion”. Journal of Consumer Marketing, 21:2, 2004, 109-122.
  • Wang, S., Gomez-Insaustı, R., Biasıotto, M., Barbıero, P. ve Mcnall, B. “A Comparative Analysis of Entertainment Cross- Shopping in A Power Node and A Regional Mall”. Journal of Shopping Center Research, 7, 1, 2000, 59-84.
  • Wangenheim, F.V. ve T. Bayon. “The Effects of Word-of-Mouth on Services Switching: Measurement and Moderating Variables”. European Journal of Marketing, 38:9/10, 2004, 1173-1185.
Toplam 73 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Mutlu Uygun Bu kişi benim

Sinan Mete Bu kişi benim

Ebru Güner Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2014
Yayımlandığı Sayı Yıl 2014 Cilt: 6 Sayı: 1

Kaynak Göster

APA Uygun, M., Mete, S., & Güner, E. (2014). TÜKETİCİLERİN ALIŞVERİŞ MOTİVASYONLARI İLE AĞIZDAN AĞIZA İLETİŞİM DAVRANIŞLARI ARASINDAKİ İLİŞKİLER. Organizasyon Ve Yönetim Bilimleri Dergisi, 6(1), 35-56.
AMA Uygun M, Mete S, Güner E. TÜKETİCİLERİN ALIŞVERİŞ MOTİVASYONLARI İLE AĞIZDAN AĞIZA İLETİŞİM DAVRANIŞLARI ARASINDAKİ İLİŞKİLER. Organizasyon ve Yönetim Bilimleri Dergisi. Haziran 2014;6(1):35-56.
Chicago Uygun, Mutlu, Sinan Mete, ve Ebru Güner. “TÜKETİCİLERİN ALIŞVERİŞ MOTİVASYONLARI İLE AĞIZDAN AĞIZA İLETİŞİM DAVRANIŞLARI ARASINDAKİ İLİŞKİLER”. Organizasyon Ve Yönetim Bilimleri Dergisi 6, sy. 1 (Haziran 2014): 35-56.
EndNote Uygun M, Mete S, Güner E (01 Haziran 2014) TÜKETİCİLERİN ALIŞVERİŞ MOTİVASYONLARI İLE AĞIZDAN AĞIZA İLETİŞİM DAVRANIŞLARI ARASINDAKİ İLİŞKİLER. Organizasyon ve Yönetim Bilimleri Dergisi 6 1 35–56.
IEEE M. Uygun, S. Mete, ve E. Güner, “TÜKETİCİLERİN ALIŞVERİŞ MOTİVASYONLARI İLE AĞIZDAN AĞIZA İLETİŞİM DAVRANIŞLARI ARASINDAKİ İLİŞKİLER”, Organizasyon ve Yönetim Bilimleri Dergisi, c. 6, sy. 1, ss. 35–56, 2014.
ISNAD Uygun, Mutlu vd. “TÜKETİCİLERİN ALIŞVERİŞ MOTİVASYONLARI İLE AĞIZDAN AĞIZA İLETİŞİM DAVRANIŞLARI ARASINDAKİ İLİŞKİLER”. Organizasyon ve Yönetim Bilimleri Dergisi 6/1 (Haziran 2014), 35-56.
JAMA Uygun M, Mete S, Güner E. TÜKETİCİLERİN ALIŞVERİŞ MOTİVASYONLARI İLE AĞIZDAN AĞIZA İLETİŞİM DAVRANIŞLARI ARASINDAKİ İLİŞKİLER. Organizasyon ve Yönetim Bilimleri Dergisi. 2014;6:35–56.
MLA Uygun, Mutlu vd. “TÜKETİCİLERİN ALIŞVERİŞ MOTİVASYONLARI İLE AĞIZDAN AĞIZA İLETİŞİM DAVRANIŞLARI ARASINDAKİ İLİŞKİLER”. Organizasyon Ve Yönetim Bilimleri Dergisi, c. 6, sy. 1, 2014, ss. 35-56.
Vancouver Uygun M, Mete S, Güner E. TÜKETİCİLERİN ALIŞVERİŞ MOTİVASYONLARI İLE AĞIZDAN AĞIZA İLETİŞİM DAVRANIŞLARI ARASINDAKİ İLİŞKİLER. Organizasyon ve Yönetim Bilimleri Dergisi. 2014;6(1):35-56.