CONSUMER PRIVACY IN THE ERA OF BIG DATA: A SURVEY OF SMARTPHONE USERS’ CONCERNS

Year 2017, Volume: 4 Issue: 1, 1 - 10, 30.06.2017

Tevfik Sukru Yaprakli , Musa Unalan

https://doi.org/10.17261/Pressacademia.2017.509

Abstract

Smartphones
increase rapidly and become high-speed mobile data networks progressively
appearing everywhere in the recent years. Also, there is a large and ever
increasing number of mobile phone applications on the market. In this case,
consumer privacy become critically important because sellers might access a
large volume of personal information. This paper attempts to identify the
consumer privacy and concerns in the context of big data and to explore how
consumers’ demographic differences may affect their concerns for information
privacy. The smartphone owners’ demographic differences and their concerns over
privacy are analyzed, based on a survey of 392 smartphone users in Erzurum. It
has been found that consumers’ demographic differences have varying degrees of
impact on their concerns for information privacy in the context of big
data.    

 

Keywords

Big data, consumer privacy, privacy concerns, smartphone users

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