VULNERABILITY AND SERVICE DOMINANT LOGIC FROM OLD PEOPLE’S POINT OF VIEW IN THE PANDEMIC PERIOD

Öz

This is a descriptive study depending on qualitative methodology which aims to contribute to S-D logic literature in a pandemic contingency to understand how actors are responding to changes when they are restricted or lack of any specific resources that restrain them from actively participating in service value exchange. Data was collected by all researchers with semi-structured in-depth interviews from 18 voluntarily 65+ participants with purposive sampling and theoretical sampling. Findings reveal that older people apply three strategies in service ecosystem for co-creating value on A2A basis. One is to continue existing service process with same service ecosystem actors; second adapting to new practices and involving new actors in service process and third one is to terminate relationship with an existing actor, practice excluding from the ecosystem. Vulnerability of older people is reformed and lasts due to dissatisfaction from services in service ecosystem.

Anahtar Kelimeler

• Service-Dominant (S-D) Logic
• Older People
• Vulnerability
• Collectivism
• Covid19
• Restrictions

PANDEMİ SÜRECİNDE YAŞLI BİREYLERİN GÖZÜNDEN KIRILGANLIK VE HİZMET BASKIN MANTIK

Öz

Bu çalışma, aktörlerin kısıtlı olduğu veya hizmet değeri değişimine aktif olarak katılmalarını sağlayan herhangi bir özel kaynak bulunmadığı durumlarda, değişikliklere nasıl tepki verdiklerini anlamak için pandemi durumsallığında hizmet baskın mantık literatürüne katkıda sağlamayı amaçlayan nitel metodolojiye dayalı tanımlayıcı bir çalışmadır. Veriler, amaçlı örnekleme ve teorik örnekleme ile 18 gönüllü, 65 yaş üstü katılımcıdan yarı yapılandırılmış derinlemesine görüşmelerle araştırmacılar tarafından toplanmıştır. Bulgular, yaşlı insanların aktörden aktöre değer yaratmak için hizmet ekosisteminde üç strateji uyguladığını ortaya koymaktadır. Birincisi, aynı hizmet ekosistemi aktörleri ile mevcut hizmet sürecini sürdürmek; ikincisi yeni uygulamalara uyum sağlamak ve yeni aktörleri hizmet sürecine dahil etmek, üçüncüsü ise ekosistemin dışında kalan mevcut bir aktörle ilişkiyi sonlandırmak. Yaşlıların kırılganlığı, hizmet ekosistemindeki hizmetlerden memnuniyetsizlik nedeniyle yeniden düzenlenmekte ve sürdürülmektedir.

Anahtar Kelimeler

• Hizmet Baskın Mantık
• Yaşlı İnsanlar
• Kırılganlık
• Kolektivizm
• Covid19
• Kısıtlamalar

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