THE USE OF SOCIAL MEDIA IN PUBLIC UNIONISM: AN ANALYSIS ON UNION-STAKEHOLDER INTERACTION

Yıl 2022, , 175 - 190, 02.03.2022

İbrahim Çelik , Erkan Suveydas Fatih Gürses

https://doi.org/10.30794/pausbed.1043282

Cited By: 2

Öz

In the study, the union-stakeholder interaction in social media has been the subject of research from the perspective of public unionism in Turkey. In the research, the "Twitter" application, which is thought to be the most appropriate social media platform for the unions to express themselves, was accepted as the object of examination. In this study, it is aimed to determine the level of interaction of the unions with their stakeholders with the help of a measurement tool in the relevant literature. The relevant measurement set has sub-dimensions such as popularity, commitment and virality effectiveness. Based on the sum of these sub-dimensions, the level of interaction with the stakeholders is determined.
In this context, the Twitter accounts of the first three public union confederations with the highest number of members in Turkey (KESK, MEMUR-SEN and Türkiye KAMU-SEN) and the presidents of these confederations were examined through the relevant measurement tool. According to the findings of the research, the interaction average of the confederation accounts was 3,66; the interaction average of the general presidents is 9,48. According to the interaction values, it is understood that the interaction value of MEMUR-SEN is 8,2, much higher than the average of the confederations. When the interaction values of the general presidents are evaluated, it is seen that the highest interaction value is 11,73, with KESK general president Mehmet BOZGEYİK. BOZGEYIK is followed by Türkiye KAMU-SEN general president Önder KAHVECİ with 9,77 and MEMUR-SEN general president Ali YALÇIN with 6,94 respectively. As a result, the interaction level of the unions in the research with their stakeholders is quite low.

Anahtar Kelimeler

Public Unionism, Union-Stakeholder Interaction, Social Media, Twitter, Turkey

KAMU SENDİKACILIĞINDA SOSYAL MEDYA KULLANIMI: SENDİKA-PAYDAŞ ETKİLEŞİMİ ÜZERİNE BİR ANALİZ

Öz

Çalışmada Türkiye’de kamu sendikacılığı perspektifinden sosyal medyada sendika-paydaş etkileşimi araştırma konusu edilmiştir. Araştırmada sendikaların kendilerini ifade etme noktasında en uygun sosyal medya platformu olduğu düşünülen “Twitter” uygulaması, inceleme nesnesi kabul edilmiş ve ilgili literatürde yer alan bir ölçme aracı yardımıyla sendikaların paydaşlarıyla olan etkileşim düzeyinin belirlenebilmesi amaçlanmıştır. Söz konusu ölçme aracı popülerlik, bağlılık ve yayılma etkinliği gibi alt boyutları bulunan ve alt boyutların toplamından hareketle de paydaşlarla olan etkileşim düzeyinin belirlendiği bir araçtır.
Bu bağlamda, araştırma kapsamında Türkiye’de en çok üyeye sahip ilk üç kamu sendikası konfederasyonu (KESK, MEMUR-SEN ve Türkiye KAMU-SEN) ile bu konfederasyonların genel başkanlarının Twitter hesapları ilgili ölçme aracı vasıtasıyla incelemeye tabi tutulmuştur. Araştırmanın bulgularına göre konfederasyon hesaplarının etkileşim ortalaması 3,66 iken; genel başkanların etkileşim ortalaması ise 9,48’dir. Etkileşim değerleri itibariyle MEMUR-SEN’in etkileşim değerinin 8,2 ile konfederasyonların ortalamasının çok üzerinde olduğu anlaşılmaktadır. Genel başkanların etkileşim değerleri ele alındığında ise en yüksek etkileşim değerinin 11,73 ile KESK genel başkanı Mehmet BOZGEYİK’te olduğu; BOZGEYİK’i sırasıyla 9,77 ile Türkiye KAMU-SEN genel başkanı Önder KAHVECİ ve 6,94 ile de MEMUR-SEN genel başkanı Ali YALÇIN’ın takip ettiği anlaşılmaktadır. Bulgular göstermektedir ki, araştırmaya dahil edilen sendikaların paydaşlarıyla olan etkileşim düzeyleri oldukça düşüktür.

Anahtar Kelimeler

Kamu Sendikacılığı, Sendika-Paydaş Etkileşimi, Sosyal Medya, Twitter, Türkiye

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