THE MEDIATING ROLE OF EMOTIONAL LABOR IN THE EFFECT OF POSITIVE PSYCHOLOGICAL CAPITAL ON WORK ENGAGEMENT: A STUDY ON MEDICAL SALES REPRESENTATIVES

Öz

The study was conducted on 301 people to examine the mediating role of emotional labor in the effect of positive psychological capital of medical sales representatives on their work engagement. Within the scope of the research, the survey technique was used as a data collection tool. SPSS 25, SPSS Process macro add-on and AMOS 24 programs were used to analyze the obtained data. First of all, validity and reliability tests of the scales were performed, then relationships between variables and hypothesis tests were carried out. According to the findings obtained as a result of the analysis, it was determined that positive psychological capital had a significant and negative effect on emotional labor, and emotional labor had a significant and positive effect on work engagement. It was observed that positive psychological capital did not have a significant effect on work engagement. In addition, it has been revealed that emotional labor has an indirect impact on the effect of positive psychological capital on work engagement. Although there are studies that examine the relationships between the variables considered in the research, it is believed that no study has been found that examines the mediating effect between the variables and that considering medical sales representatives as the universe will provide a comparative opportunity for future studies and contribute to the literature in this regard.

Anahtar Kelimeler

• Positive Psychological Capital
• Work Engagement
• Emotional Labor.

POZİTİF PSİKOLOJİK SERMAYENİN İŞE ANGAJE OLMA ÜZERİNDEKİ ETKİSİNDE DUYGUSAL EMEĞİN ARACI ROLÜ: TIBBİ SATIŞ MÜMESSİLLERİ ÜZERİNE ÇALIŞMA

Öz

Tıbbi satış mümessillerinin pozitif psikolojik sermayelerinin işe angaje olmalarına etkisinde duygusal emeklerinin aracılık rolünün incelenmesi amacıyla yapılan araştırma 301 kişi üzerinde gerçekleştirilmiştir. Araştırma kapsamında veri toplama aracı olarak anket tekniği kullanılmıştır. Ulaşılan verilerin çözümlenmesinde SPSS 25, SPSS Process makro eklentisi ve AMOS 24 programlarından yararlanılmıştır. Öncelikli olarak ölçeklerin geçerlik ve güvenirlik testleri yapılmış, sonrasında değişkenler arası ilişkiler ve hipotez testleri gerçekleştirilmiştir. Yapılan analizler sonucunda elde edilen bulgulara göre pozitif psikolojik sermayenin duygusal emek üzerinde anlamlı ve negatif yönde, duygusal emeğin işe angaje olma üzerinde anlamlı ve pozitif yönde etkili olduğu tespit edilmiştir. Pozitif psikolojik sermayenin işe angaje olma üzerinde anlamlı bir etkisinin olmadığı görülmüştür. Ayrıca pozitif psikolojik sermayenin işe angaje olma üzerindeki etkisinde duygusal emeğin dolaylı etkisinin olduğu ortaya konulmuştur. Araştırma kapsamında ele alınan değişkenlerin birbirleriyle olan ilişkilerinin araştırıldığı çalışmalara rastlanmakla birlikte değişkenler arasındaki aracılık etkisinin incelendiği bir çalışmaya rastlanmaması ve evren olarak tıbbi satış mümessillerinin ele alınması, daha sonra yapılacak araştırmalar için karşılaştırma imkânı sunmasıyla literatüre katkı sağlayacağı düşünülmektedir.

Anahtar Kelimeler

• Pozitif Psikolojik Sermaye
• İşe Angaje Olma
• Duygusal Emek.

Kaynakça

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