TEDARİK ZİNCİRİ DIŞ ENTEGRASYONUNUN YENİ ÜRÜN GELİŞTİRME ÜZERİNDEKİ ETKİSİNDE İÇ ENTEGRASYONUN ARACILIK ROLÜ
Öz
Anahtar Kelimeler
Tedarik Zinciri Entegrasyonu, Tedarikçi Entegrasyonu, Müşteri Entegrasyonu, İç Entegrasyon, Yeni Ürün Geliştirme
Kaynakça
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