IDENTIFYING PANDEMIC ERA CONSUMER TRENDS: SENTIMENT ANALYSIS OF SOCIAL MEDIA POSTS

Hafize Nurgül Durmuş Şenyapar

doi:10.30794/pausbed.1399760

Araştırma Makalesi

IDENTIFYING PANDEMIC ERA CONSUMER TRENDS: SENTIMENT ANALYSIS OF SOCIAL MEDIA POSTS

Yıl 2024, Sayı: 61, 191 - 213, 22.03.2024

Hafize Nurgül Durmuş Şenyapar

https://doi.org/10.30794/pausbed.1399760

Öz

The COVID-19 pandemic has significantly impacted consumer purchasing habits and lifestyles. This study analyzes 1,500 posts from Instagram, YouTube, and Facebook and found a transition towards online shopping and digital service engagement, focusing on convenience and safety. Positive sentiments were prevalent, indicating consumer acceptance and adaptation to new norms. Health and safety concerns were heightened, focusing on sanitizers, masks, and health supplements. Financial strategies were reevaluated, leading to increased budget-consciousness and a preference for essential goods over luxury items. Travel and leisure restrictions led to a preference for local and at-home alternatives, such as staycations and local tourism. Remote work and online education also emerged, suggesting a longer-term transformation in work and learning environments. Consumer commitment to sustainability and ethical consumption increased, with support for local businesses and eco-friendly products. This study offers insights into the evolving consumer psyche and foresight into lasting consumer behavior changes.

Anahtar Kelimeler

COVID-19, Consumer behaviors, Online shopping, E-commerce, Lifestyle changes

Kaynakça

Abhari, S., Jalali, A., Jaafar, M., & Tajaddini, R. (2021). The impact of the COVID-19 pandemic on small businesses in the tourism and hospitality industry in Malaysia. Journal of Research in Marketing and Entrepreneurship, 24(1), 75–91. https://doi.org/10.1108/JRME 07 2020 0091
Alamoodi, A. H., Zaidan, B. B., Zaidan, A. A., Albahri, O. S., Mohammed, K. I., Malik, R. Q., Almahdi, E. M., Chyad, M. A., Tareq, Z., Albahri, A. S., Hameed, H., & Alaa, M. (2021). Sentiment analysis and its applications in fighting COVID 19 and infectious diseases: A systematic review. Expert Systems with Applications, 167, 114155. https://doi.org/10.1016/j.eswa.2020.114155
Alexa, L., Apetrei, A., & Sapena, J. (2021). The COVID-19 Lockdown Effect on the Intention to Purchase Sustainable Brands. Sustainability, 13(6), Article 6. https://doi.org/10.3390/su13063241
Ali, B. J. (2020). Impact of COVID 19 on Consumer Buying Behavior Toward Online Shopping in Iraq (SSRN Scholarly Paper 3729323). https://papers.ssrn.com/abstract=3729323
Ali, B. J., & Anwar, G. (2021). Marketing Strategy: Pricing Strategies and Its Influence on Consumer Purchasing Decision (SSRN Scholarly Paper 3837579). https://papers.ssrn.com/abstract=3837579
Ali, Md. R., Khan, A. G., Islam, Md. N., & Akram, U. (2022). Determinants of panic buying during COVID 19: Causes and consequences. International Journal of Quality and Service Sciences, 15(1), 34–56. https://doi.org/10.1108/IJQSS 12 2021 0187
Ammar, A., Brach, M., Trabelsi, K., Chtourou, H., Boukhris, O., Masmoudi, L., Bouaziz, B., Bentlage, E., How, D., Ahmed, M., Müller, P., Müller, N., Aloui, A., Hammouda, O., Paineiras Domingos, L. L., Braakman Jansen, A., Wrede, C., Bastoni, S., Pernambuco, C. S., … On behalf of the ECLB COVID19 Consortium. (2020). Effects of COVID 19 Home Confinement on Eating Behaviour and Physical Activity: Results of the ECLB COVID19 International Online Survey. Nutrients, 12(6), Article 6. https://doi.org/10.3390/nu12061583
Argyropoulou, M., Tzavara, D., & Argyropoulou, R. (2023). Exploring How the Covid 19 Pandemic has Changed Greek Consumers’ Habits. KnE Social Sciences, 61–72. https://doi.org/10.18502/kss.v8i1.12635
Barbieri, D. M., Lou, B., Passavanti, M., Hui, C., Lessa, D. A., Maharaj, B., Banerjee, A., Wang, F., Chang, K., Naik, B., Yu, L., Liu, Z., Sikka, G., Tucker, A., Foroutan Mirhosseini, A., Naseri, S., Qiao, Y., Gupta, A., Abbas, M., … Adomako, S. (2020). A survey dataset to evaluate the changes in mobility and transportation due to COVID 19 travel restrictions in Australia, Brazil, China, Ghana, India, Iran, Italy, Norway, South Africa, United States. Data in Brief, 33, 106459. https://doi.org/10.1016/j.dib.2020.106459
Barr, M., & Copeland Stewart, A. (2022). Playing Video Games During the COVID 19 Pandemic and Effects on Players’ Well Being. Games and Culture, 17(1), 122–139. https://doi.org/10.1177/15554120211017036
Bartik, A. W., Cullen, Z. B., Glaeser, E. L., Luca, M., & Stanton, C. T. (n.d.). What Jobs Are Being Done at Home During the Covid 19 Crisis? Evidence from Firm Level Surveys.
Bausch, C. L., Milan, G. S., Graciola, A. P., Eberle, L., & Bebber, S. (2021). The COVID 19 pandemic and the changes in consumer habits and behavior. Revista Gestão e Desenvolvimento, 18(3), 3–25.
Berardi, A., Perinelli, D. R., Merchant, H. A., Bisharat, L., Basheti, I. A., Bonacucina, G., Cespi, M., & Palmieri, G. F. (2020). Hand sanitizers amid CoViD 19: A critical review of alcohol based products on the market and formulation approaches to respond to increasing demand. International Journal of Pharmaceutics, 584, 119431. https://doi.org/10.1016/j.ijpharm.2020.119431
Brandmentions. (n.d.). BrandMentions | Upgrade the way you monitor your brand competitors. https://brandmentions.com/
Cassells, R., Duncan, A., Dockery, M., Kiely, D., & Mavisakalyan, A. (2020). Potential Job Losses in the COVID-19 Pandemic.
Chaiongart, K., Jongtrakansombut, N., Chuenwatthana, T., & Yeesin, P. (2021). The Impacts of COVID 19 Crisis upon the Consumer Behaviours in Mueang Khon Kaen District, Thailand. International Journal of Current Science Research and Review, 4(9), 1123–1127.
Chen, X., Rahman, M. K., Rana, Md. S., Gazi, Md. A. I., Rahaman, Md. A., & Nawi, N. C. (2022). Predicting Consumer Green Product Purchase Attitudes and Behavioral Intention During COVID 19 Pandemic. Frontiers in Psychology, 12. https://www.frontiersin.org/articles/10.3389/fpsyg.2021.760051
Cohen, J., & Rodgers, Y. van der M. (2020). Contributing factors to personal protective equipment shortages during the COVID-19 pandemic. Preventive Medicine, 141, 106263. https://doi.org/10.1016/j.ypmed.2020.106263
Çimke, S., & Yıldırım Gürkan, D. (2021). Determination of interest in vitamin use during COVID 19 pandemic using Google Trends data: Infodemiology study. Nutrition, 85, 111138. https://doi.org/10.1016/j.nut.2020.111138
Crosta, A. D., Ceccato, I., Marchetti, D., Malva, P. L., Maiella, R., Cannito, L., Cipi, M., Mammarella, N., Palumbo, R., Verrocchio, M. C., Palumbo, R., & Domenico, A. D. (2021). Psychological factors and consumer behavior during the COVID 19 pandemic. PLOS ONE, 16(8), 0256095. https://doi.org/10.1371/journal.pone.0256095
Cruz Cárdenas, J., Zabelina, E., Guadalupe Lanas, J., Palacio Fierro, A., & Ramos Galarza, C. (2021). COVID 19, consumer behavior, technology and society: A literature review and bibliometric analysis. Technological Forecasting and Social Change, 173, 121179. https://doi.org/10.1016/j.techfore.2021.121179
da Silva, C. A. G., Ferrari, A. C. K., Osinski, C., & Pelacini, D. A. F. (2021). The Behavior of Internet Traffic for Internet Services during COVID 19 Pandemic Scenario (arXiv:2105.04083). arXiv. https://doi.org/10.48550/arXiv.2105.04083
Dangelico, R. M., Schiaroli, V., & Fraccascia, L. (2022). Is COVID 19 changing sustainable consumer behavior? A survey of Italian consumers. Sustainable Development, 30(6), 1477–1496. https://doi.org/10.1002/sd.2322
Das, D., Sarkar, A., & Debroy, A. (2022). Impact of COVID 19 on changing consumer behaviour: Lessons from an emerging economy. International Journal of Consumer Studies, 46(3), 692–715. https://doi.org/10.1111/ijcs.12786
Debata, B., Patnaik, P., & Mishra, A. (2020). COVID-19 pandemic! It’s impact on people, economy and environment. Journal of Public Affairs, 20(4), e2372. https://doi.org/10.1002/pa.2372
Di Pietro, L., & Pantano, E. (2012). An empirical investigation of social network influence on consumer purchasing decision: The case of Facebook. Journal of Direct, Data and Digital Marketing Practice, 14(1), 18–29. https://doi.org/10.1057/dddmp.2012.10
Dianda, A., & Pandin, M. G. R. (2021). E-Commerce in Strengthening The Economy During The Covid-19 Pandemic: A Historical Review. Jurnal Ekonomi & Bisnis JAGADITHA, 8(2), 179–186.
Dua, A., Ellingrud, K., Mahajan, D., & Silberg, J. (2020). Which small businesses are most vulnerable to COVID 19—And when? McKinsey & Company, 18.
Duffy, E. W., Lo, A., Hall, M. G., Taillie, L. S., & Ng, S. W. (2022). Prevalence and demographic correlates of online grocery shopping: Results from a nationally representative survey during the COVID 19 pandemic. Public Health Nutrition, 25(11), 3079–3085. https://doi.org/10.1017/S1368980022001756
Eger, L., Komárková, L., Egerová, D., & Mičík, M. (2021). The effect of COVID 19 on consumer shopping behaviour: Generational cohort perspective. Journal of Retailing and Consumer Services, 61, 102542. https://doi.org/10.1016/j.jretconser.2021.102542
El Bilali, H., Ben Hassen, T., Baya Chatti, C., Abouabdillah, A., & Alaoui, S. B. (2021). Exploring Household Food Dynamics During the COVID 19 Pandemic in Morocco. Frontiers in Nutrition, 8. https://www.frontiersin.org/articles/10.3389/fnut.2021.724803
Erjavec, J., & Manfreda, A. (2022). Online shopping adoption during COVID 19 and social isolation: Extending the UTAUT model with herd behavior. Journal of Retailing and Consumer Services, 65, 102867. https://doi.org/10.1016/j.jretconser.2021.102867
Espinoza, M. C., Ganatra, V., Prasanth, K., Sinha, R., Montañez, C. E. O., Sunil, K. M., & Kaakandikar, R. (2021). Consumer Behavior Analysis on Online and Offline Shopping During Pandemic Situation. International Journal of Accounting & Finance in Asia Pasific (IJAFAP), 4(3), Article 3. https://doi.org/10.32535/ijafap.v4i3.1208
Fadinger, H., & Schymik, J. (2020). The costs and benefits of home office during the COVID 19 pandemic: Evidence from infections and an input output model for Germany. Covid Economics, 9(24), 107–134.
Galvani, A., Lew, A. A., & Perez, M. S. (2020). COVID 19 is expanding global consciousness and the sustainability of travel and tourism. Tourism Geographies, 22(3), 567–576. https://doi.org/10.1080/14616688.2020.1760924
Garcez, A., Franco, J., & Correia, R. A. F. (2021). Tourism and COVID 19: Impacts and Implications on the Tourist Consumer Behavior. 2021 16th Iberian Conference on Information Systems and Technologies (CISTI), 1–6. https://doi.org/10.23919/CISTI52073.2021.9476405
Galhotra, B., & Dewan, A. (2020). Impact of COVID-19 on digital platforms and change in E-commerce shopping trends. 2020 Fourth International Conference on I-SMAC (IoT in Social, Mobile, Analytics and Cloud) (I-SMAC), 861–866. https://doi.org/10.1109/I-SMAC49090.2020.9243379
Gopalakrishnan, G., & Gopalakrishnan, M. (2022). The Role and Importance of Online Advertising in Shaping Malaysian Consumer Behaviour During the COVID 19 Pandemic. Journal of Marketing and Consumer Research, 87(0), 43.
Gössling, S., Scott, D., & Hall, C. M. (2020). Pandemics, tourism and global change: A rapid assessment of COVID 19. Journal of Sustainable Tourism, 29(1), 1–20. https://doi.org/10.1080/09669582.2020.1758708
Grashuis, J., Skevas, T., & Segovia, M. S. (2020). Grocery Shopping Preferences during the COVID 19 Pandemic. Sustainability, 12(13), Article 13. https://doi.org/10.3390/su12135369
Gu, S., Ślusarczyk, B., Hajizada, S., Kovalyova, I., & Sakhbieva, A. (2021). Impact of the COVID 19 Pandemic on Online Consumer Purchasing Behavior. Journal of Theoretical and Applied Electronic Commerce Research, 16(6), Article 6. https://doi.org/10.3390/jtaer16060125
Hakovirta, M., & Denuwara, N. (2020). How COVID 19 Redefines the Concept of Sustainability. Sustainability, 12(9), Article 9. https://doi.org/10.3390/su12093727
Haleem, A., Javaid, M., & Vaishya, R. (2020). Effects of COVID-19 pandemic in daily life. Current Medicine Research and Practice, 10(2), 78–79. https://doi.org/10.1016/j.cmrp.2020.03.011
Hameed, I., Hyder, Z., Imran, M., & Shafiq, K. (2021). Greenwash and green purchase behavior: An environmentally sustainable perspective. Environment, Development and Sustainability, 23(9), 13113–13134. https://doi.org/10.1007/s10668 020 01202 1
Handriana, T., Yulianti, P., Kurniawati, M., Arina, N. A., Aisyah, R. A., Ayu Aryani, M. G., & Wandira, R. K. (2020). Purchase behavior of millennial female generation on Halal cosmetic products. Journal of Islamic Marketing, 12(7), 1295–1315. https://doi.org/10.1108/JIMA 11 2019 0235
Harba, J. N., Tigu, G., & Davidescu, A. A. (2021). Exploring Consumer Emotions in Pre Pandemic and Pandemic Times. A Sentiment Analysis of Perceptions in the Fine Dining Restaurant Industry in Bucharest, Romania. International Journal of Environmental Research and Public Health, 18(24), Article 24. https://doi.org/10.3390/ijerph182413300
He, X., Meng, X., Wang, Y., & Wang, Z. (2022). The Impact of COVID 19 on Various Aspects of Remote Work Software and Future development. 2761–2767. https://doi.org/10.2991/aebmr.k.220307.450
Hobbs, J. E. (2020). Food supply chains during the COVID-19 pandemic. Canadian Journal of Agricultural Economics/Revue Canadienne d’agroeconomie, 68(2), 171–176. https://doi.org/10.1111/cjag.12237
Hoekstra, J. C., & Leeflang, P. S. H. (2020). Marketing in the era of COVID 19. Italian Journal of Marketing, 2020(4), 249–260. https://doi.org/10.1007/s43039 020 00016 3
Hoenink, J. C., Mackenbach, J. D., Waterlander, W., Lakerveld, J., van der Laan, N., & Beulens, J. W. J. (2020). The effects of nudging and pricing on healthy food purchasing behavior in a virtual supermarket setting: A randomized experiment. International Journal of Behavioral Nutrition and Physical Activity, 17(1), 98. https://doi.org/10.1186/s12966 020 01005 7
Ippolito, M., Gregoretti, C., Cortegiani, A., & Iozzo, P. (2020). Counterfeit filtering facepiece respirators are posing an additional risk to health care workers during the COVID 19 pandemic. American Journal of Infection Control, 48(7), 853–854. https://doi.org/10.1016/j.ajic.2020.04.020
Joung, H. M. (2014). Fast fashion consumers’ post purchase behaviours. International Journal of Retail & Distribution Management, 42(8), 688–697. https://doi.org/10.1108/IJRDM 03 2013 0055
Kämpfen, F., Kohler, I. V., Ciancio, A., Bruin, W. B. de, Maurer, J., & Kohler, H. P. (2020). Predictors of mental health during the Covid 19 pandemic in the US: Role of economic concerns, health worries and social distancing. PLOS ONE, 15(11), 0241895. https://doi.org/10.1371/journal.pone.0241895
Kaur, H., Singh, T., Arya, Y. K., & Mittal, S. (2020). Physical Fitness and Exercise During the COVID 19 Pandemic: A Qualitative Enquiry. Frontiers in Psychology, 11. https://www.frontiersin.org/articles/10.3389/fpsyg.2020.590172
Kee, D. M. H., Lai, K. H., Lee, J. C., Lee, K. J., Lee, J. L., Yosanti, I., & Aryani, D. N. (2022). Do You Have a Digital Wallet? A Study of E Wallet during the COVID 19 Pandemic. International Journal of Accounting & Finance in Asia Pasific (IJAFAP), 5(1), Article 1. https://doi.org/10.32535/ijafap.v5i1.1413
Khan, N., Hassan, A. U., Fahad, S., & Naushad, M. (2020). Factors Affecting Tourism Industry and Its Impacts on Global Economy of the World (SSRN Scholarly Paper 3559353). https://doi.org/10.2139/ssrn.3559353
Khayru, R. K. (2021). Opinions about Consumer Behavior during the Covid 19 Pandemic. Journal of Social Science Studies (JOS3), 1(1), Article 1. https://doi.org/10.56348/jos3.v1i1.6
Koch, J., Frommeyer, B., & Schewe, G. (2020). Online Shopping Motives during the COVID 19 Pandemic—Lessons from the Crisis. Sustainability, 12(24), Article 24. https://doi.org/10.3390/su122410247
Koskinen, V., Ylilahti, M., & Wilska, T. A. (2017). “Healthy to heaven”—Middle agers looking ahead in the context of wellness consumption. Journal of Aging Studies, 40, 36–43. https://doi.org/10.1016/j.jaging.2016.12.006
Kubovics, M., Zaušková, A., & Ščepková, S. (2021). Possibilities of Visualization of The Groundswell Sentiment.
Laato, S., Islam, A. K. M. N., Farooq, A., & Dhir, A. (2020). Unusual purchasing behavior during the early stages of the COVID 19 pandemic: The stimulus organism response approach. Journal of Retailing and Consumer Services, 57, 102224. https://doi.org/10.1016/j.jretconser.2020.102224
Lee, C. C., & Chen, M. P. (2022). The impact of COVID 19 on the travel and leisure industry returns: Some international evidence. Tourism Economics, 28(2), 451–472. https://doi.org/10.1177/1354816620971981
Li, J., Hallsworth, A. G., & Coca Stefaniak, J. A. (2020). Changing Grocery Shopping Behaviours Among Chinese Consumers At The Outset Of The COVID 19 Outbreak. Tijdschrift Voor Economische En Sociale Geografie, 111(3), 574–583. https://doi.org/10.1111/tesg.12420
Liu, J. (2021). E-commerce in the pandemic and beyond: Online appendix, url: https://www.bis.org/publ/bisbull36_appendix.pdf.
Li, O., & Qian, D. (2022). An analysis of the relationship between risk perceptions and willingness to pay for commodities during the COVID 19 pandemic. Journal of Consumer Affairs, 56(1), 257–275. https://doi.org/10.1111/joca.12407
Loxton, M., Truskett, R., Scarf, B., Sindone, L., Baldry, G., & Zhao, Y. (2020). Consumer Behaviour during Crises: Preliminary Research on How Coronavirus Has Manifested Consumer Panic Buying, Herd Mentality, Changing Discretionary Spending and the Role of the Media in Influencing Behaviour. Journal of Risk and Financial Management, 13(8), Article 8. https://doi.org/10.3390/jrfm13080166
Ma, W., Gan, C., Vatsa, P., Yang, W., & Zheng, H. (2022). Factors affecting online shopping frequency: Lessons from New Zealand. SN Business & Economics, 2(6), 41. https://doi.org/10.1007/s43546 022 00214 5
Manguri, K. H., Ramadhan, R. N., & Amin, P. R. M. (2020). X Sentiment Analysis on Worldwide COVID 19 Outbreaks. Kurdistan Journal of Applied Research, 54–65. https://doi.org/10.24017/covid.8
Masmoudi, M. H. (2021). “Looking for Fun or Escaping the Fear?” How Can COVID 19 Cyberchondriacs Enjoy the Online Shopping During the Pandemic. 4(2), 37–45.
Mehta, S., Saxena, T., & Purohit, N. (2020). The New Consumer Behaviour Paradigm amid COVID 19: Permanent or Transient? Journal of Health Management, 22(2), 291–301. https://doi.org/10.1177/0972063420940834
Molino, M., Ingusci, E., Signore, F., Manuti, A., Giancaspro, M. L., Russo, V., Zito, M., & Cortese, C. G. (2020). Wellbeing Costs of Technology Use during Covid 19 Remote Working: An Investigation Using the Italian Translation of the Technostress Creators Scale. Sustainability, 12(15), Article 15. https://doi.org/10.3390/su12155911
Moon, S. (2020). Effects of COVID 19 on the Entertainment Industry. IDOSR Journal of Experimental Sciences, 5(1), 8–12.
Morgeson, F. V., Hult, G. T. M., Mithas, S., Keiningham, T., & Fornell, C. (2020). Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling–Customer Loyalty Relationship. Journal of Marketing, 84(5), 79–99. https://doi.org/10.1177/0022242920929029
Murray, S., & Olivares, E. (2020). Job Losses During the Onset of the COVID-19 Pandemic: Stay-at-home Orders, Industry Composition and Administrative Capacity (SSRN Scholarly Paper 3633502). https://doi.org/10.2139/ssrn.3633502
Müller Pérez, J., Acevedo Duque, Á., Rettig, P. V., García Salirrosas, E. E., Fernández Mantilla, M. M., Izquierdo Marín, S. S., & Álvarez Becerra, R. (2023). Consumer Behavior after COVID 19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths. Sustainability, 15(8), Article 8. https://doi.org/10.3390/su15086570
Mykytenko, N. V., Biliavska, Y. V., & Kyiv National University of Trade and Economics. (2021). Determinants of Consumer Behaviour in the COVID 19 Pandemic. THE PROBLEMS OF ECONOMY, 3(49), 175–184. https://doi.org/10.32983/2222 0712 2021 3 175 184
Nguyen, M. H., Armoogum, J., & Nguyen Thi, B. (2021). Factors Affecting the Growth of E Shopping over the COVID 19 Era in Hanoi, Vietnam. Sustainability, 13(16), Article 16. https://doi.org/10.3390/su13169205
Patwary, A. L., & Khattak, A. J. (2022). Interaction Between Information and Communication Technologies and Travel Behavior: Using Behavioral Data to Explore Correlates of the COVID 19 Pandemic. Transportation Research Record, 03611981221116626. https://doi.org/10.1177/03611981221116626
Peña García, N., Gil Saura, I., Rodríguez Orejuela, A., & Siqueira Junior, J. R. (2020). Purchase intention and purchase behavior online: A cross cultural approach. Heliyon, 6(6), e04284. https://doi.org/10.1016/j.heliyon.2020.e04284
Pop, R. A., Săplăcan, Z., Dabija, D. C., & Alt, M. A. (2022). The impact of social media influencers on travel decisions: The role of trust in consumer decision journey. Current Issues in Tourism, 25(5), 823–843. https://doi.org/10.1080/13683500.2021.1895729
Prasad, N., & Mitra, D. (2022). Impact of Perceived Security, Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) on Customers’ Purchase Intent in Online Shopping During the COVID 19—Pandemic. http://ir.nbu.ac.in/handle/123456789/4980
Prati, G., & Mancini, A. D. (2021). The psychological impact of COVID-19 pandemic lockdowns: A review and meta-analysis of longitudinal studies and natural experiments. Psychological Medicine, 51(2), 201–211. https://doi.org/10.1017/S0033291721000015
Puriwat, W., & Tripopsakul, S. (2021). Explaining an adoption and continuance intention to use contactless payment technologies: During the COVID 19 pandemic. Emerging Science Journal, 5(1), 85–95.
Rahman, M. S., Hossain, M. A., Hoque, M. T., Rushan, M. R. I., & Rahman, M. I. (2020). Millennials’ purchasing behavior toward fashion clothing brands: Influence of brand awareness and brand schematicity. Journal of Fashion Marketing and Management: An International Journal, 25(1), 153–183. https://doi.org/10.1108/JFMM 07 2019 0137
Rahmani, V., & Kordrostami, E. (2023). Price sensitivity and online shopping behavior during the COVID 19 pandemic. Journal of Consumer Marketing, 40(4), 481–492. https://doi.org/10.1108/JCM 07 2021 4777
Reimer, D., Smith, E. andersen, I. G., & Sortkær, B. (2021). What happens when schools shut down? Investigating inequality in students’ reading behavior during COVID 19 in Denmark. Research in Social Stratification and Mobility, 71, 100568. https://doi.org/10.1016/j.rssm.2020.100568
Relihan, L., Ward, M., Wheat, C. W., & Farrell, D. (2020). The early impact of COVID 19 on local commerce: Changes in spend across neighborhoods and online. Covid Economics, 1–28. Reséndiz Aparicio, J. C. (2021). How the COVID 19 contingency affects children. Boletín Médico Del Hospital Infantil de México, 78(3). https://doi.org/10.24875/BMHIM.20000140
Ridwan, O. R., & Kusumah, A. H. G. (2022). HOTEL STRATEGY USING STAYCATION MARKETING IN FACING THE COVID 19 PANDEMIC. JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES), 6(1), Article 1. https://doi.org/10.33751/jhss.v6i1.4981
Rydell, L. (2021). Cognitive Attitudes, Behavioral Choices and Purchasing Habits during the COVID 19 Pandemic. Journal of Self Governance and Management Economics, 9(4), 35–47.
Safitri, I. (2018). The influence of product price on consumers’ purchasing decisions. Review of Integrative Business and Economics Research, 7, 328–337.
Shamshiripour, A., Rahimi, E., Shabanpour, R., & Mohammadian, A. (Kouros). (2020). How is COVID 19 reshaping activity travel behavior? Evidence from a comprehensive survey in Chicago. Transportation Research Interdisciplinary Perspectives, 7, 100216. https://doi.org/10.1016/j.trip.2020.100216

PANDEMİ DÖNEMİ TÜKETİCİ TRENDLERİNİN BELİRLENMESİ: SOSYAL MEDYA GÖNDERİLERİNİN DUYGU ANALİZİ

Yıl 2024, Sayı: 61, 191 - 213, 22.03.2024

Hafize Nurgül Durmuş Şenyapar

https://doi.org/10.30794/pausbed.1399760

Öz

COVID-19 salgını, tüketicilerin satın alma alışkanlıklarını ve yaşam tarzlarını önemli ölçüde etkilemiştir. Instagram, YouTube ve Facebook’taki 1.500 gönderinin analiz edildiği bu çalışmada, kolaylık ve güvenliğe odaklanan online alışveriş ve dijital hizmet katılımına doğru bir kayma tespit edilmiştir. Tüketicilerin yeni normları kabul ettiğini ve bunlara uyum sağladığını gösteren olumlu duyguların yaygın olduğu tespit edilmiştir. Sağlık ve güvenlik kaygıları artmış, dezenfektanlar, maskeler ve sağlık takviyelerine odaklanılmıştır. Finansal stratejiler yeniden değerlendirilmiş, bütçe bilinci artmış ve lüks ürünler yerine temel malların tercih edilmeye başlanmıştır. Seyahat kısıtlamaları ve boş zaman kısıtlamaları, konaklamalı tatil ve yerel turizm gibi yerel ve evde alternatiflerin tercih edilmesine yol açmıştır. Uzaktan çalışma ve çevrimiçi eğitim, uzun vadeli bir dönüşüme işaret etmektedir. Tüketicilerin sürdürülebilirlik ve etik tüketime olan bağlılığı, yerel işletmelere ve çevre dostu ürünlere verilen destekle birlikte artmıştır. Bu çalışma, değişen tüketici psikolojisine dair içgörüler ve kalıcı tüketici davranışı değişikliklerine dair öngörüler sunmaktadır.

Anahtar Kelimeler

COVID-19, Tüketici davranışları, Online alışveriş, E-ticaret, Yaşam tarzı değişiklikleri

Kaynakça

Abhari, S., Jalali, A., Jaafar, M., & Tajaddini, R. (2021). The impact of the COVID-19 pandemic on small businesses in the tourism and hospitality industry in Malaysia. Journal of Research in Marketing and Entrepreneurship, 24(1), 75–91. https://doi.org/10.1108/JRME 07 2020 0091
Alamoodi, A. H., Zaidan, B. B., Zaidan, A. A., Albahri, O. S., Mohammed, K. I., Malik, R. Q., Almahdi, E. M., Chyad, M. A., Tareq, Z., Albahri, A. S., Hameed, H., & Alaa, M. (2021). Sentiment analysis and its applications in fighting COVID 19 and infectious diseases: A systematic review. Expert Systems with Applications, 167, 114155. https://doi.org/10.1016/j.eswa.2020.114155
Alexa, L., Apetrei, A., & Sapena, J. (2021). The COVID-19 Lockdown Effect on the Intention to Purchase Sustainable Brands. Sustainability, 13(6), Article 6. https://doi.org/10.3390/su13063241
Ali, B. J. (2020). Impact of COVID 19 on Consumer Buying Behavior Toward Online Shopping in Iraq (SSRN Scholarly Paper 3729323). https://papers.ssrn.com/abstract=3729323
Ali, B. J., & Anwar, G. (2021). Marketing Strategy: Pricing Strategies and Its Influence on Consumer Purchasing Decision (SSRN Scholarly Paper 3837579). https://papers.ssrn.com/abstract=3837579
Ali, Md. R., Khan, A. G., Islam, Md. N., & Akram, U. (2022). Determinants of panic buying during COVID 19: Causes and consequences. International Journal of Quality and Service Sciences, 15(1), 34–56. https://doi.org/10.1108/IJQSS 12 2021 0187
Ammar, A., Brach, M., Trabelsi, K., Chtourou, H., Boukhris, O., Masmoudi, L., Bouaziz, B., Bentlage, E., How, D., Ahmed, M., Müller, P., Müller, N., Aloui, A., Hammouda, O., Paineiras Domingos, L. L., Braakman Jansen, A., Wrede, C., Bastoni, S., Pernambuco, C. S., … On behalf of the ECLB COVID19 Consortium. (2020). Effects of COVID 19 Home Confinement on Eating Behaviour and Physical Activity: Results of the ECLB COVID19 International Online Survey. Nutrients, 12(6), Article 6. https://doi.org/10.3390/nu12061583
Argyropoulou, M., Tzavara, D., & Argyropoulou, R. (2023). Exploring How the Covid 19 Pandemic has Changed Greek Consumers’ Habits. KnE Social Sciences, 61–72. https://doi.org/10.18502/kss.v8i1.12635
Barbieri, D. M., Lou, B., Passavanti, M., Hui, C., Lessa, D. A., Maharaj, B., Banerjee, A., Wang, F., Chang, K., Naik, B., Yu, L., Liu, Z., Sikka, G., Tucker, A., Foroutan Mirhosseini, A., Naseri, S., Qiao, Y., Gupta, A., Abbas, M., … Adomako, S. (2020). A survey dataset to evaluate the changes in mobility and transportation due to COVID 19 travel restrictions in Australia, Brazil, China, Ghana, India, Iran, Italy, Norway, South Africa, United States. Data in Brief, 33, 106459. https://doi.org/10.1016/j.dib.2020.106459
Barr, M., & Copeland Stewart, A. (2022). Playing Video Games During the COVID 19 Pandemic and Effects on Players’ Well Being. Games and Culture, 17(1), 122–139. https://doi.org/10.1177/15554120211017036
Bartik, A. W., Cullen, Z. B., Glaeser, E. L., Luca, M., & Stanton, C. T. (n.d.). What Jobs Are Being Done at Home During the Covid 19 Crisis? Evidence from Firm Level Surveys.
Bausch, C. L., Milan, G. S., Graciola, A. P., Eberle, L., & Bebber, S. (2021). The COVID 19 pandemic and the changes in consumer habits and behavior. Revista Gestão e Desenvolvimento, 18(3), 3–25.
Berardi, A., Perinelli, D. R., Merchant, H. A., Bisharat, L., Basheti, I. A., Bonacucina, G., Cespi, M., & Palmieri, G. F. (2020). Hand sanitizers amid CoViD 19: A critical review of alcohol based products on the market and formulation approaches to respond to increasing demand. International Journal of Pharmaceutics, 584, 119431. https://doi.org/10.1016/j.ijpharm.2020.119431
Brandmentions. (n.d.). BrandMentions | Upgrade the way you monitor your brand competitors. https://brandmentions.com/
Cassells, R., Duncan, A., Dockery, M., Kiely, D., & Mavisakalyan, A. (2020). Potential Job Losses in the COVID-19 Pandemic.
Chaiongart, K., Jongtrakansombut, N., Chuenwatthana, T., & Yeesin, P. (2021). The Impacts of COVID 19 Crisis upon the Consumer Behaviours in Mueang Khon Kaen District, Thailand. International Journal of Current Science Research and Review, 4(9), 1123–1127.
Chen, X., Rahman, M. K., Rana, Md. S., Gazi, Md. A. I., Rahaman, Md. A., & Nawi, N. C. (2022). Predicting Consumer Green Product Purchase Attitudes and Behavioral Intention During COVID 19 Pandemic. Frontiers in Psychology, 12. https://www.frontiersin.org/articles/10.3389/fpsyg.2021.760051
Cohen, J., & Rodgers, Y. van der M. (2020). Contributing factors to personal protective equipment shortages during the COVID-19 pandemic. Preventive Medicine, 141, 106263. https://doi.org/10.1016/j.ypmed.2020.106263
Çimke, S., & Yıldırım Gürkan, D. (2021). Determination of interest in vitamin use during COVID 19 pandemic using Google Trends data: Infodemiology study. Nutrition, 85, 111138. https://doi.org/10.1016/j.nut.2020.111138
Crosta, A. D., Ceccato, I., Marchetti, D., Malva, P. L., Maiella, R., Cannito, L., Cipi, M., Mammarella, N., Palumbo, R., Verrocchio, M. C., Palumbo, R., & Domenico, A. D. (2021). Psychological factors and consumer behavior during the COVID 19 pandemic. PLOS ONE, 16(8), 0256095. https://doi.org/10.1371/journal.pone.0256095
Cruz Cárdenas, J., Zabelina, E., Guadalupe Lanas, J., Palacio Fierro, A., & Ramos Galarza, C. (2021). COVID 19, consumer behavior, technology and society: A literature review and bibliometric analysis. Technological Forecasting and Social Change, 173, 121179. https://doi.org/10.1016/j.techfore.2021.121179
da Silva, C. A. G., Ferrari, A. C. K., Osinski, C., & Pelacini, D. A. F. (2021). The Behavior of Internet Traffic for Internet Services during COVID 19 Pandemic Scenario (arXiv:2105.04083). arXiv. https://doi.org/10.48550/arXiv.2105.04083
Dangelico, R. M., Schiaroli, V., & Fraccascia, L. (2022). Is COVID 19 changing sustainable consumer behavior? A survey of Italian consumers. Sustainable Development, 30(6), 1477–1496. https://doi.org/10.1002/sd.2322
Das, D., Sarkar, A., & Debroy, A. (2022). Impact of COVID 19 on changing consumer behaviour: Lessons from an emerging economy. International Journal of Consumer Studies, 46(3), 692–715. https://doi.org/10.1111/ijcs.12786
Debata, B., Patnaik, P., & Mishra, A. (2020). COVID-19 pandemic! It’s impact on people, economy and environment. Journal of Public Affairs, 20(4), e2372. https://doi.org/10.1002/pa.2372
Di Pietro, L., & Pantano, E. (2012). An empirical investigation of social network influence on consumer purchasing decision: The case of Facebook. Journal of Direct, Data and Digital Marketing Practice, 14(1), 18–29. https://doi.org/10.1057/dddmp.2012.10
Dianda, A., & Pandin, M. G. R. (2021). E-Commerce in Strengthening The Economy During The Covid-19 Pandemic: A Historical Review. Jurnal Ekonomi & Bisnis JAGADITHA, 8(2), 179–186.
Dua, A., Ellingrud, K., Mahajan, D., & Silberg, J. (2020). Which small businesses are most vulnerable to COVID 19—And when? McKinsey & Company, 18.
Duffy, E. W., Lo, A., Hall, M. G., Taillie, L. S., & Ng, S. W. (2022). Prevalence and demographic correlates of online grocery shopping: Results from a nationally representative survey during the COVID 19 pandemic. Public Health Nutrition, 25(11), 3079–3085. https://doi.org/10.1017/S1368980022001756
Eger, L., Komárková, L., Egerová, D., & Mičík, M. (2021). The effect of COVID 19 on consumer shopping behaviour: Generational cohort perspective. Journal of Retailing and Consumer Services, 61, 102542. https://doi.org/10.1016/j.jretconser.2021.102542
El Bilali, H., Ben Hassen, T., Baya Chatti, C., Abouabdillah, A., & Alaoui, S. B. (2021). Exploring Household Food Dynamics During the COVID 19 Pandemic in Morocco. Frontiers in Nutrition, 8. https://www.frontiersin.org/articles/10.3389/fnut.2021.724803
Erjavec, J., & Manfreda, A. (2022). Online shopping adoption during COVID 19 and social isolation: Extending the UTAUT model with herd behavior. Journal of Retailing and Consumer Services, 65, 102867. https://doi.org/10.1016/j.jretconser.2021.102867
Espinoza, M. C., Ganatra, V., Prasanth, K., Sinha, R., Montañez, C. E. O., Sunil, K. M., & Kaakandikar, R. (2021). Consumer Behavior Analysis on Online and Offline Shopping During Pandemic Situation. International Journal of Accounting & Finance in Asia Pasific (IJAFAP), 4(3), Article 3. https://doi.org/10.32535/ijafap.v4i3.1208
Fadinger, H., & Schymik, J. (2020). The costs and benefits of home office during the COVID 19 pandemic: Evidence from infections and an input output model for Germany. Covid Economics, 9(24), 107–134.
Galvani, A., Lew, A. A., & Perez, M. S. (2020). COVID 19 is expanding global consciousness and the sustainability of travel and tourism. Tourism Geographies, 22(3), 567–576. https://doi.org/10.1080/14616688.2020.1760924
Garcez, A., Franco, J., & Correia, R. A. F. (2021). Tourism and COVID 19: Impacts and Implications on the Tourist Consumer Behavior. 2021 16th Iberian Conference on Information Systems and Technologies (CISTI), 1–6. https://doi.org/10.23919/CISTI52073.2021.9476405
Galhotra, B., & Dewan, A. (2020). Impact of COVID-19 on digital platforms and change in E-commerce shopping trends. 2020 Fourth International Conference on I-SMAC (IoT in Social, Mobile, Analytics and Cloud) (I-SMAC), 861–866. https://doi.org/10.1109/I-SMAC49090.2020.9243379
Gopalakrishnan, G., & Gopalakrishnan, M. (2022). The Role and Importance of Online Advertising in Shaping Malaysian Consumer Behaviour During the COVID 19 Pandemic. Journal of Marketing and Consumer Research, 87(0), 43.
Gössling, S., Scott, D., & Hall, C. M. (2020). Pandemics, tourism and global change: A rapid assessment of COVID 19. Journal of Sustainable Tourism, 29(1), 1–20. https://doi.org/10.1080/09669582.2020.1758708
Grashuis, J., Skevas, T., & Segovia, M. S. (2020). Grocery Shopping Preferences during the COVID 19 Pandemic. Sustainability, 12(13), Article 13. https://doi.org/10.3390/su12135369
Gu, S., Ślusarczyk, B., Hajizada, S., Kovalyova, I., & Sakhbieva, A. (2021). Impact of the COVID 19 Pandemic on Online Consumer Purchasing Behavior. Journal of Theoretical and Applied Electronic Commerce Research, 16(6), Article 6. https://doi.org/10.3390/jtaer16060125
Hakovirta, M., & Denuwara, N. (2020). How COVID 19 Redefines the Concept of Sustainability. Sustainability, 12(9), Article 9. https://doi.org/10.3390/su12093727
Haleem, A., Javaid, M., & Vaishya, R. (2020). Effects of COVID-19 pandemic in daily life. Current Medicine Research and Practice, 10(2), 78–79. https://doi.org/10.1016/j.cmrp.2020.03.011
Hameed, I., Hyder, Z., Imran, M., & Shafiq, K. (2021). Greenwash and green purchase behavior: An environmentally sustainable perspective. Environment, Development and Sustainability, 23(9), 13113–13134. https://doi.org/10.1007/s10668 020 01202 1
Handriana, T., Yulianti, P., Kurniawati, M., Arina, N. A., Aisyah, R. A., Ayu Aryani, M. G., & Wandira, R. K. (2020). Purchase behavior of millennial female generation on Halal cosmetic products. Journal of Islamic Marketing, 12(7), 1295–1315. https://doi.org/10.1108/JIMA 11 2019 0235
Harba, J. N., Tigu, G., & Davidescu, A. A. (2021). Exploring Consumer Emotions in Pre Pandemic and Pandemic Times. A Sentiment Analysis of Perceptions in the Fine Dining Restaurant Industry in Bucharest, Romania. International Journal of Environmental Research and Public Health, 18(24), Article 24. https://doi.org/10.3390/ijerph182413300
He, X., Meng, X., Wang, Y., & Wang, Z. (2022). The Impact of COVID 19 on Various Aspects of Remote Work Software and Future development. 2761–2767. https://doi.org/10.2991/aebmr.k.220307.450
Hobbs, J. E. (2020). Food supply chains during the COVID-19 pandemic. Canadian Journal of Agricultural Economics/Revue Canadienne d’agroeconomie, 68(2), 171–176. https://doi.org/10.1111/cjag.12237
Hoekstra, J. C., & Leeflang, P. S. H. (2020). Marketing in the era of COVID 19. Italian Journal of Marketing, 2020(4), 249–260. https://doi.org/10.1007/s43039 020 00016 3
Hoenink, J. C., Mackenbach, J. D., Waterlander, W., Lakerveld, J., van der Laan, N., & Beulens, J. W. J. (2020). The effects of nudging and pricing on healthy food purchasing behavior in a virtual supermarket setting: A randomized experiment. International Journal of Behavioral Nutrition and Physical Activity, 17(1), 98. https://doi.org/10.1186/s12966 020 01005 7
Ippolito, M., Gregoretti, C., Cortegiani, A., & Iozzo, P. (2020). Counterfeit filtering facepiece respirators are posing an additional risk to health care workers during the COVID 19 pandemic. American Journal of Infection Control, 48(7), 853–854. https://doi.org/10.1016/j.ajic.2020.04.020
Joung, H. M. (2014). Fast fashion consumers’ post purchase behaviours. International Journal of Retail & Distribution Management, 42(8), 688–697. https://doi.org/10.1108/IJRDM 03 2013 0055
Kämpfen, F., Kohler, I. V., Ciancio, A., Bruin, W. B. de, Maurer, J., & Kohler, H. P. (2020). Predictors of mental health during the Covid 19 pandemic in the US: Role of economic concerns, health worries and social distancing. PLOS ONE, 15(11), 0241895. https://doi.org/10.1371/journal.pone.0241895
Kaur, H., Singh, T., Arya, Y. K., & Mittal, S. (2020). Physical Fitness and Exercise During the COVID 19 Pandemic: A Qualitative Enquiry. Frontiers in Psychology, 11. https://www.frontiersin.org/articles/10.3389/fpsyg.2020.590172
Kee, D. M. H., Lai, K. H., Lee, J. C., Lee, K. J., Lee, J. L., Yosanti, I., & Aryani, D. N. (2022). Do You Have a Digital Wallet? A Study of E Wallet during the COVID 19 Pandemic. International Journal of Accounting & Finance in Asia Pasific (IJAFAP), 5(1), Article 1. https://doi.org/10.32535/ijafap.v5i1.1413
Khan, N., Hassan, A. U., Fahad, S., & Naushad, M. (2020). Factors Affecting Tourism Industry and Its Impacts on Global Economy of the World (SSRN Scholarly Paper 3559353). https://doi.org/10.2139/ssrn.3559353
Khayru, R. K. (2021). Opinions about Consumer Behavior during the Covid 19 Pandemic. Journal of Social Science Studies (JOS3), 1(1), Article 1. https://doi.org/10.56348/jos3.v1i1.6
Koch, J., Frommeyer, B., & Schewe, G. (2020). Online Shopping Motives during the COVID 19 Pandemic—Lessons from the Crisis. Sustainability, 12(24), Article 24. https://doi.org/10.3390/su122410247
Koskinen, V., Ylilahti, M., & Wilska, T. A. (2017). “Healthy to heaven”—Middle agers looking ahead in the context of wellness consumption. Journal of Aging Studies, 40, 36–43. https://doi.org/10.1016/j.jaging.2016.12.006
Kubovics, M., Zaušková, A., & Ščepková, S. (2021). Possibilities of Visualization of The Groundswell Sentiment.
Laato, S., Islam, A. K. M. N., Farooq, A., & Dhir, A. (2020). Unusual purchasing behavior during the early stages of the COVID 19 pandemic: The stimulus organism response approach. Journal of Retailing and Consumer Services, 57, 102224. https://doi.org/10.1016/j.jretconser.2020.102224
Lee, C. C., & Chen, M. P. (2022). The impact of COVID 19 on the travel and leisure industry returns: Some international evidence. Tourism Economics, 28(2), 451–472. https://doi.org/10.1177/1354816620971981
Li, J., Hallsworth, A. G., & Coca Stefaniak, J. A. (2020). Changing Grocery Shopping Behaviours Among Chinese Consumers At The Outset Of The COVID 19 Outbreak. Tijdschrift Voor Economische En Sociale Geografie, 111(3), 574–583. https://doi.org/10.1111/tesg.12420
Liu, J. (2021). E-commerce in the pandemic and beyond: Online appendix, url: https://www.bis.org/publ/bisbull36_appendix.pdf.
Li, O., & Qian, D. (2022). An analysis of the relationship between risk perceptions and willingness to pay for commodities during the COVID 19 pandemic. Journal of Consumer Affairs, 56(1), 257–275. https://doi.org/10.1111/joca.12407
Loxton, M., Truskett, R., Scarf, B., Sindone, L., Baldry, G., & Zhao, Y. (2020). Consumer Behaviour during Crises: Preliminary Research on How Coronavirus Has Manifested Consumer Panic Buying, Herd Mentality, Changing Discretionary Spending and the Role of the Media in Influencing Behaviour. Journal of Risk and Financial Management, 13(8), Article 8. https://doi.org/10.3390/jrfm13080166
Ma, W., Gan, C., Vatsa, P., Yang, W., & Zheng, H. (2022). Factors affecting online shopping frequency: Lessons from New Zealand. SN Business & Economics, 2(6), 41. https://doi.org/10.1007/s43546 022 00214 5
Manguri, K. H., Ramadhan, R. N., & Amin, P. R. M. (2020). X Sentiment Analysis on Worldwide COVID 19 Outbreaks. Kurdistan Journal of Applied Research, 54–65. https://doi.org/10.24017/covid.8
Masmoudi, M. H. (2021). “Looking for Fun or Escaping the Fear?” How Can COVID 19 Cyberchondriacs Enjoy the Online Shopping During the Pandemic. 4(2), 37–45.
Mehta, S., Saxena, T., & Purohit, N. (2020). The New Consumer Behaviour Paradigm amid COVID 19: Permanent or Transient? Journal of Health Management, 22(2), 291–301. https://doi.org/10.1177/0972063420940834
Molino, M., Ingusci, E., Signore, F., Manuti, A., Giancaspro, M. L., Russo, V., Zito, M., & Cortese, C. G. (2020). Wellbeing Costs of Technology Use during Covid 19 Remote Working: An Investigation Using the Italian Translation of the Technostress Creators Scale. Sustainability, 12(15), Article 15. https://doi.org/10.3390/su12155911
Moon, S. (2020). Effects of COVID 19 on the Entertainment Industry. IDOSR Journal of Experimental Sciences, 5(1), 8–12.
Morgeson, F. V., Hult, G. T. M., Mithas, S., Keiningham, T., & Fornell, C. (2020). Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling–Customer Loyalty Relationship. Journal of Marketing, 84(5), 79–99. https://doi.org/10.1177/0022242920929029
Murray, S., & Olivares, E. (2020). Job Losses During the Onset of the COVID-19 Pandemic: Stay-at-home Orders, Industry Composition and Administrative Capacity (SSRN Scholarly Paper 3633502). https://doi.org/10.2139/ssrn.3633502
Müller Pérez, J., Acevedo Duque, Á., Rettig, P. V., García Salirrosas, E. E., Fernández Mantilla, M. M., Izquierdo Marín, S. S., & Álvarez Becerra, R. (2023). Consumer Behavior after COVID 19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths. Sustainability, 15(8), Article 8. https://doi.org/10.3390/su15086570
Mykytenko, N. V., Biliavska, Y. V., & Kyiv National University of Trade and Economics. (2021). Determinants of Consumer Behaviour in the COVID 19 Pandemic. THE PROBLEMS OF ECONOMY, 3(49), 175–184. https://doi.org/10.32983/2222 0712 2021 3 175 184
Nguyen, M. H., Armoogum, J., & Nguyen Thi, B. (2021). Factors Affecting the Growth of E Shopping over the COVID 19 Era in Hanoi, Vietnam. Sustainability, 13(16), Article 16. https://doi.org/10.3390/su13169205
Patwary, A. L., & Khattak, A. J. (2022). Interaction Between Information and Communication Technologies and Travel Behavior: Using Behavioral Data to Explore Correlates of the COVID 19 Pandemic. Transportation Research Record, 03611981221116626. https://doi.org/10.1177/03611981221116626
Peña García, N., Gil Saura, I., Rodríguez Orejuela, A., & Siqueira Junior, J. R. (2020). Purchase intention and purchase behavior online: A cross cultural approach. Heliyon, 6(6), e04284. https://doi.org/10.1016/j.heliyon.2020.e04284
Pop, R. A., Săplăcan, Z., Dabija, D. C., & Alt, M. A. (2022). The impact of social media influencers on travel decisions: The role of trust in consumer decision journey. Current Issues in Tourism, 25(5), 823–843. https://doi.org/10.1080/13683500.2021.1895729
Prasad, N., & Mitra, D. (2022). Impact of Perceived Security, Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) on Customers’ Purchase Intent in Online Shopping During the COVID 19—Pandemic. http://ir.nbu.ac.in/handle/123456789/4980
Prati, G., & Mancini, A. D. (2021). The psychological impact of COVID-19 pandemic lockdowns: A review and meta-analysis of longitudinal studies and natural experiments. Psychological Medicine, 51(2), 201–211. https://doi.org/10.1017/S0033291721000015
Puriwat, W., & Tripopsakul, S. (2021). Explaining an adoption and continuance intention to use contactless payment technologies: During the COVID 19 pandemic. Emerging Science Journal, 5(1), 85–95.
Rahman, M. S., Hossain, M. A., Hoque, M. T., Rushan, M. R. I., & Rahman, M. I. (2020). Millennials’ purchasing behavior toward fashion clothing brands: Influence of brand awareness and brand schematicity. Journal of Fashion Marketing and Management: An International Journal, 25(1), 153–183. https://doi.org/10.1108/JFMM 07 2019 0137
Rahmani, V., & Kordrostami, E. (2023). Price sensitivity and online shopping behavior during the COVID 19 pandemic. Journal of Consumer Marketing, 40(4), 481–492. https://doi.org/10.1108/JCM 07 2021 4777
Reimer, D., Smith, E. andersen, I. G., & Sortkær, B. (2021). What happens when schools shut down? Investigating inequality in students’ reading behavior during COVID 19 in Denmark. Research in Social Stratification and Mobility, 71, 100568. https://doi.org/10.1016/j.rssm.2020.100568
Relihan, L., Ward, M., Wheat, C. W., & Farrell, D. (2020). The early impact of COVID 19 on local commerce: Changes in spend across neighborhoods and online. Covid Economics, 1–28. Reséndiz Aparicio, J. C. (2021). How the COVID 19 contingency affects children. Boletín Médico Del Hospital Infantil de México, 78(3). https://doi.org/10.24875/BMHIM.20000140
Ridwan, O. R., & Kusumah, A. H. G. (2022). HOTEL STRATEGY USING STAYCATION MARKETING IN FACING THE COVID 19 PANDEMIC. JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES), 6(1), Article 1. https://doi.org/10.33751/jhss.v6i1.4981
Rydell, L. (2021). Cognitive Attitudes, Behavioral Choices and Purchasing Habits during the COVID 19 Pandemic. Journal of Self Governance and Management Economics, 9(4), 35–47.
Safitri, I. (2018). The influence of product price on consumers’ purchasing decisions. Review of Integrative Business and Economics Research, 7, 328–337.
Shamshiripour, A., Rahimi, E., Shabanpour, R., & Mohammadian, A. (Kouros). (2020). How is COVID 19 reshaping activity travel behavior? Evidence from a comprehensive survey in Chicago. Transportation Research Interdisciplinary Perspectives, 7, 100216. https://doi.org/10.1016/j.trip.2020.100216

Toplam 91 adet kaynakça vardır.

Ayrıntılar

Birincil Dil	İngilizce
Konular	Pazarlama İletişimi, Tüketici Davranışı
Bölüm	Araştırma Makalesi
Yazarlar	Hafize Nurgül Durmuş Şenyapar 0000-0003-0927-1643
Erken Görünüm Tarihi	22 Mart 2024
Yayımlanma Tarihi	22 Mart 2024
Gönderilme Tarihi	3 Aralık 2023
Kabul Tarihi	20 Şubat 2024
Yayımlandığı Sayı	Yıl 2024 Sayı: 61

Kaynak Göster

APA	Durmuş Şenyapar, H. N. (2024). IDENTIFYING PANDEMIC ERA CONSUMER TRENDS: SENTIMENT ANALYSIS OF SOCIAL MEDIA POSTS. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi(61), 191-213. https://doi.org/10.30794/pausbed.1399760
AMA	Durmuş Şenyapar HN. IDENTIFYING PANDEMIC ERA CONSUMER TRENDS: SENTIMENT ANALYSIS OF SOCIAL MEDIA POSTS. PAUSBED. Mart 2024;(61):191-213. doi:10.30794/pausbed.1399760
Chicago	Durmuş Şenyapar, Hafize Nurgül. “IDENTIFYING PANDEMIC ERA CONSUMER TRENDS: SENTIMENT ANALYSIS OF SOCIAL MEDIA POSTS”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy. 61 (Mart 2024): 191-213. https://doi.org/10.30794/pausbed.1399760.
EndNote	Durmuş Şenyapar HN (01 Mart 2024) IDENTIFYING PANDEMIC ERA CONSUMER TRENDS: SENTIMENT ANALYSIS OF SOCIAL MEDIA POSTS. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 61 191–213.
IEEE	H. N. Durmuş Şenyapar, “IDENTIFYING PANDEMIC ERA CONSUMER TRENDS: SENTIMENT ANALYSIS OF SOCIAL MEDIA POSTS”, PAUSBED, sy. 61, ss. 191–213, Mart 2024, doi: 10.30794/pausbed.1399760.
ISNAD	Durmuş Şenyapar, Hafize Nurgül. “IDENTIFYING PANDEMIC ERA CONSUMER TRENDS: SENTIMENT ANALYSIS OF SOCIAL MEDIA POSTS”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 61 (Mart 2024), 191-213. https://doi.org/10.30794/pausbed.1399760.
JAMA	Durmuş Şenyapar HN. IDENTIFYING PANDEMIC ERA CONSUMER TRENDS: SENTIMENT ANALYSIS OF SOCIAL MEDIA POSTS. PAUSBED. 2024;:191–213.
MLA	Durmuş Şenyapar, Hafize Nurgül. “IDENTIFYING PANDEMIC ERA CONSUMER TRENDS: SENTIMENT ANALYSIS OF SOCIAL MEDIA POSTS”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy. 61, 2024, ss. 191-13, doi:10.30794/pausbed.1399760.
Vancouver	Durmuş Şenyapar HN. IDENTIFYING PANDEMIC ERA CONSUMER TRENDS: SENTIMENT ANALYSIS OF SOCIAL MEDIA POSTS. PAUSBED. 2024(61):191-213.

Kapak Resmi İndir

Makale Dosyaları

Tam Metin