Yıl 2019, Cilt 6 , Sayı 2, Sayfalar 70 - 91 2019-12-31

Piramidin Tabanında Saklı Hazine Ters İnovasyon Hakkında Bir Tarama
The hidden treasure at the bottom of the pyramid: A review about reverse innovation

Ahmet BARDAKCI [1] , Şeyda GÜRKAYNAK GÜRBÜZER [2] , Bahar AKYILDIZ [3]


Çokuluslu şirketler yıllarca fakir ülkeleri farklı hatalı varsayımlara bağlı olarak ihmal ettiler. Fakirler ülkelerin yeterince cazip olmadığı görüşünden kurtulamadılar. 2000’li yıllarda özellikle General Elektrik (GE) Sağlık bölümünün Hindistan’da ve Çin’de başlattığı projelerin çıktıları Prof. Vijay Govindarajan’ın dikkatini çekti. Bu örnekler Uluslararası Mamul Hayat Eğrisi teorisi ile çelişiyor hatta aksini işaret ediyordu. Bu makale özellikle öğrencilerin kavramla tanışmalarına yardımcı olmak için ters inovasyon kuramını literatürdeki örneklerle ele almaktadır.

Multinational companies have disregarded poor nations believing some misassumptions. They couln’t disengage the idea that poor countries were not attractive as required. The successful outcomes of two projects initiated by General Electric Health division in India and China took attention of Prof. Vijay Govindarajan. These cases seem to be conflicting with well known International Product Life Cycle theory even referring the reverse. This article aims to introduce the concept of reverse innovation with real cases to our students.

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Birincil Dil tr
Konular İşletme
Bölüm Araştırma Makalesi
Yazarlar

Yazar: Ahmet BARDAKCI (Sorumlu Yazar)
Kurum: Pamukkale Üniversitesi, İktisadi ve İdari Bilimler Fakültesi
Ülke: Turkey


Yazar: Şeyda GÜRKAYNAK GÜRBÜZER
Kurum: Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü
Ülke: Turkey


Yazar: Bahar AKYILDIZ
Kurum: Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü
Ülke: Turkey


Tarihler

Yayımlanma Tarihi : 31 Aralık 2019

Bibtex @derleme { pjess639253, journal = {Pamukkale Journal of Eurasian Socioeconomic Studies}, issn = {}, eissn = {2148-8703}, address = {Pamukkale Üniversitesi İİBF Denizli}, publisher = {Pamukkale Üniversitesi}, year = {2019}, volume = {6}, pages = {70 - 91}, doi = {10.34232/pjess.639253}, title = {Piramidin Tabanında Saklı Hazine Ters İnovasyon Hakkında Bir Tarama}, key = {cite}, author = {Bardakcı, Ahmet and Gürkaynak Gürbüzer, Şeyda and Akyıldız, Bahar} }
APA Bardakcı, A , Gürkaynak Gürbüzer, Ş , Akyıldız, B . (2019). Piramidin Tabanında Saklı Hazine Ters İnovasyon Hakkında Bir Tarama . Pamukkale Journal of Eurasian Socioeconomic Studies , 6 (2) , 70-91 . DOI: 10.34232/pjess.639253
MLA Bardakcı, A , Gürkaynak Gürbüzer, Ş , Akyıldız, B . "Piramidin Tabanında Saklı Hazine Ters İnovasyon Hakkında Bir Tarama" . Pamukkale Journal of Eurasian Socioeconomic Studies 6 (2019 ): 70-91 <https://dergipark.org.tr/tr/pub/pjess/issue/51538/639253>
Chicago Bardakcı, A , Gürkaynak Gürbüzer, Ş , Akyıldız, B . "Piramidin Tabanında Saklı Hazine Ters İnovasyon Hakkında Bir Tarama". Pamukkale Journal of Eurasian Socioeconomic Studies 6 (2019 ): 70-91
RIS TY - JOUR T1 - Piramidin Tabanında Saklı Hazine Ters İnovasyon Hakkında Bir Tarama AU - Ahmet Bardakcı , Şeyda Gürkaynak Gürbüzer , Bahar Akyıldız Y1 - 2019 PY - 2019 N1 - doi: 10.34232/pjess.639253 DO - 10.34232/pjess.639253 T2 - Pamukkale Journal of Eurasian Socioeconomic Studies JF - Journal JO - JOR SP - 70 EP - 91 VL - 6 IS - 2 SN - -2148-8703 M3 - doi: 10.34232/pjess.639253 UR - https://doi.org/10.34232/pjess.639253 Y2 - 2019 ER -
EndNote %0 Pamukkale Journal of Eurasian Socioeconomic Studies Piramidin Tabanında Saklı Hazine Ters İnovasyon Hakkında Bir Tarama %A Ahmet Bardakcı , Şeyda Gürkaynak Gürbüzer , Bahar Akyıldız %T Piramidin Tabanında Saklı Hazine Ters İnovasyon Hakkında Bir Tarama %D 2019 %J Pamukkale Journal of Eurasian Socioeconomic Studies %P -2148-8703 %V 6 %N 2 %R doi: 10.34232/pjess.639253 %U 10.34232/pjess.639253
ISNAD Bardakcı, Ahmet , Gürkaynak Gürbüzer, Şeyda , Akyıldız, Bahar . "Piramidin Tabanında Saklı Hazine Ters İnovasyon Hakkında Bir Tarama". Pamukkale Journal of Eurasian Socioeconomic Studies 6 / 2 (Aralık 2020): 70-91 . https://doi.org/10.34232/pjess.639253
AMA Bardakcı A , Gürkaynak Gürbüzer Ş , Akyıldız B . Piramidin Tabanında Saklı Hazine Ters İnovasyon Hakkında Bir Tarama. pjess. 2019; 6(2): 70-91.
Vancouver Bardakcı A , Gürkaynak Gürbüzer Ş , Akyıldız B . Piramidin Tabanında Saklı Hazine Ters İnovasyon Hakkında Bir Tarama. Pamukkale Journal of Eurasian Socioeconomic Studies. 2019; 6(2): 70-91.