PAZARLAMA YAZININDA PSİKOLOJİ FENOMENİNİN ANLAŞILMASI ÜZERİNE BİR SİSTEMATİK TARAMA

Öz

Bu çalışma, pazarlama yazınında son 20 yıldır bilhassa önemli bir ilgiyle karşılaşan tüketim psikolojisi alanına ilişkin yazılmış 99 adet makaleyi sistematik açıdan gözden geçirmekte ve sentezlemektedir. Günümüzde, çok daha dar bir bakış açısıyla bazı literatür taraması çabaları gerçekleştirilmiştir. Bu nedenle, tüketim psikolojisinin çok boyutlu analizi ile birlikte, söz konusu çalışma alana ilişkin önemli içgörüler ve gelecek çalışmalar için araştırma fırsatları sunmayı amaçlamaktadır. Mevcut literatürün irdelenmesini takiben, 8 başlıkta (algı - benlik, kişilik ve kimlik – öğrenme ve bellek – motivasyon – kültür, toplumsallaşma, yaşam tarzı ve değerler – satın alım karar süreci – pazarlama iletişimi – etik ve sosyal sorumluluk) 17 olası araştırma sorusu alanın araştırılması gereken noktaları olarak belirlenmiştir.

Anahtar Kelimeler

• Sistematik tarama
• psikoloji
• tüketim psikolojisi
• pazarlama

A SYSTEMATIC REVIEW TO UNDERSTAND THE PHENOMENA OF PSYCHOLOGY IN MARKETING FIELD

Öz

This paper systematically reviews and synthesizes 99 studies conducted on the consumer psychology field that has significant research interests in the past two decades. To this day, some literature review attempts with a narrow point of view have been made. Thus, with the multi-dimensional analysis of consumer psychology, this paper aims to provide essential insights and opportunities for future research. After the discussion of prior findings, 17 research questions in 8 topics (perception - self, personality, and identity - learning and memory - motivation – culture, socialization, lifestyle and values – purchase decision process – marketing communication – ethics and social responsibility) are proposed to point out the need for research.

Anahtar Kelimeler

• Systematic review
• psychology
• consumer psychology
• marketing

Kaynakça

1. Alon, A., Morrin, M., & Bechwati, N. N. (2002). Comparing journal of consumer psychology and journal of consumer research. Journal of Consumer Psychology, 12(1), 15–20.
2. Amaral, N. B., & Loken, B. (2016). Viewing usage of counterfeit luxury goods: Social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands. Journal of Consumer Psychology, 26(4), 483–495.
3. Aydınoǧlu, N. Z., & Krishna, A. (2012). Imagining thin: Why vanity sizing works. Journal of Consumer Psychology, 22(4), 565–572.
4. Bharadwaj, N., Ballings, M., & Naik, P. A. (2020). Cross-media consumption: Insights from super bowl advertising. Journal of Interactive Marketing, 50, 17-31.
5. Barone, M. J., & Roy, T. (2010). The effect of deal exclusivity on consumer response to targeted price promotions: A social identification perspective. Journal of Consumer Psychology, 20(1), 78-89.
6. Bastos, W., & Moore, S. G. (2021). Making word-of-mouth impactful: why consumers react more to WOM about experiential than material purchases. J. Bus. Res. 130, 110–123.
7. Baumgartner, H. (2010). Bibliometric reflections on the history of consumer research. Journal of Consumer Psychology, 20(3), 233-238.
8. Bennett, C. M., Kim, H., & Loken, B. (2012). Corporate sponsorships may hurt nonprofits: Understanding their effects on charitable giving. Journal of Consumer Psychology, 23(3), 288–300.

9. Bettman, J. R. (1986). Consumer Psychology. Annual Review of Psychology, 37, 257–289.
10. Boeuf, B. (2019). Political ideology and health risk perceptions of food. Social Science & Medicine, 236, 112405.
11. Boiral, O., Guillaumie, L., Heras-Saizarbitoria, I., & Tayo Tene, C. V. (2018). Adoption and Outcomes of ISO 14001: A Systematic Review. International Journal of Management Reviews, 20, 411–432.
12. Bolton, L. E., & Alba, J. W. (2012). When less is more: Consumer aversion to unused utility. Journal of Consumer Psychology, 22(3), 369–383.
13. Brasel, S. A., & Gips, J. (2014). Tablets, touchscreens, and touchpads: How varying touch interfaces trigger psychological ownership and endowment. Journal of Consumer Psychology, 24(2), 226-233.
14. Burson, K. A., & Gershoff, A. D. (2015). Marketing actions that influence estimates of others also shape identity. Journal of Consumer Psychology, 25(3), 495-503.
15. Cabooter, E., Millet, K., Weijters, B., & Pandelaere, M. (2016). The ‘I’in extreme responding. Journal of Consumer Psychology, 26(4), 510-523.
16. Campbell, M. C., Mohr, G. S., & Verlegh, P. W. (2013). Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response. Journal of Consumer Psychology, 23(4), 483-495.
17. Carthy, P., Lunn, P. D., & Lyons, S. (2020). Demographic variation in active consumer behaviour: On-line search for retail broadband services. Heliyon, 6(7), e04478.
18. Chan, K., & Zhang, C. (2007). Living in a celebrity‐mediated social world: the Chinese experience. Young Consumers.
19. Ching, A. T., & Ishihara, M. (2018). Identification of Dynamic Models of Rewards Programme. Japanese Economic Review, 69(3), 306–323.
20. Cho, J., Kwon, K., & Park, Y. (2009). Q-rater: A collaborative reputation system based on source credibility theory. Expert Systems with Applications, 36(2), 3751-3760.
21. Chowdhury, T. G., Ratneshwar, S., & Desai, K. K. (2009). The role of exploratory buying behavior tendencies in choices made for others. Journal of Consumer Psychology, 19(3), 517-525.
22. Cohen, J., & Chakravarti, D. (1990). Consumer Psychology. Annual Review of Psychology, 16, 265–294.
23. Conley, D. (2016). Swapping and the social psychology of disadvantaged American populations. Journal of Consumer Psychology, 26(4), 594-598.
24. Cornil, Y., Chandon, P., & Krishna, A. (2017). Does Red Bull give wings to vodka? Placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors. Journal of Consumer Psychology, 27(4), 456-465.
25. De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International journal of advertising, 36(5), 798-828.
26. Ding, Y., Wan, E. W., & Xu, J. (2016). The impact of identity breadth on consumer preference for advanced products. Journal of Consumer Psychology, 27(2), 231–244.
27. Duclos, R. (2015). The psychology of investment behavior: (De)biasing financial decision-making one graph at a time. Journal of Consumer Psychology, 25(2), 317–325.
28. Eighmey, J., & Sar, S. (2007). Harlow Gale and the origins of the psychology of advertising. Journal of Advertising, 36(4), 147-158.
29. El Bassiouny, N., & Hammad, H. (2018). “I shop therefore I am”: social and psychological transformations in conspicuous consumption. Luxury Research Journal, 1(4), 303–324.
30. Elder, R. S., Aydinoglu, N. Z., Barger, V., Caldara, C., Chun, H., Lee, C. J., ... & Stamatogiannakis, A. (2011). A sense of things to come: Future research directions in sensory marketing. In Sensory Marketing (pp. 391-406). Routledge.
31. Ellis, A. W., Holmes, S. J., & Wright, R. L. (2010). Age of acquisition and the recognition of brand names: On the importance of being early. Journal of Consumer Psychology, 20(1), 43-52.
32. Estes, Z., Gibbert, M., Guest, D., & Mazursky, D. (2012). A dual‐process model of brand extension: Taxonomic feature‐based and thematic relation‐based similarity independently drive brand extension evaluation. Journal of Consumer Psychology, 22(1), 86-101.
33. Fahimnia, B., Sarkis, J., & Davarzani, H. (2015). Green supply chain management: A review and bibliometric analysis. International Journal of Production Economics, 162, 101–114.
34. Fajardo, T. M., & Townsend, C. (2016). Where you say it matters: Why packages are a more believable source of product claims than advertisements. Journal of Consumer Psychology, 26(3), 426–434.
35. Fischer, J. (2004). Social responsibility and ethics: clarifying the concepts. Journal of Business ethics, 52(4), 381-390.
36. Fischer, A., & Hanley, N. (2007). Analysing decision behaviour in stated preference surveys: A consumer psychological approach. Ecological Economics, 61(2–3), 303–314.
37. Fiske, S. T., Malone, C., & Kervyn, N. (2012). Brands as intentional agents: Our response to commentaries. Journal of Consumer Psychology, 22(2), 205-207.
38. Ford, J. D., & Pearce, T. (2010). What we know, do not know, and need to know about climate change vulnerability in the western Canadian Arctic: a systematic literature review. Environmental Research Letters, 5(1), 014008.
39. Fournier, S., & Alvarez, C. (2019). How brands acquire cultural meaning. Journal of Consumer Psychology, 29(3), 519-534.
40. Freeman, D., Shapiro, S., & Brucks, M. (2009). Memory issues pertaining to social marketing messages about behavior enactment versus non-enactment. Journal of Consumer Psychology, 19(4), 629–642.
41. Friedman, M., Bartier, A. L., Lown, J., & Hopwood, C. J. (2016). The development of a bi-lingual assessment instrument to measure agentic and communal consumer motives in English and French. Frontiers in Psychology, AUG, 1–13.
42. Fullerton, R. A. (2013). The birth of consumer behavior. Journal of Historical Research in Marketing, 5(2), 212–222.
43. Gilbert, A. N., Fridlund, A. J., & Lucchina, L. A. (2016). The color of emotion: A metric for implicit color associations. Food Quality and Preference, 52, 203-210.
44. Goldberg, M. E. (2009). Consumer decision making and aging: A commentary from a public policy/marketing perspective. Journal of Consumer Psychology, 19(1), 28–34.
45. Gupta, R., & Sen, S. (2013). The effect of evolving resource synergy beliefs on the intentions–behavior discrepancy in ethical consumption. Journal of Consumer Psychology, 23(1), 114-121.
46. Han, J., Seo, Y., & Ko, E. (2017). Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application. Journal of Business Research, 74, 162–167.
47. Harris, C., & Bray, J. (2007). Price endings and consumer segmentation. Journal of Product & Brand Management.
48. Hasan, S. F. E., Mortimer, G., Lings, I. N., & Neale, L. (2017). Examining the antecedents and consequences of gratitude. Journal of Services Marketing, 31(1), 1-72.
49. Haugtvedt, C. P., Herr, P. M., & Kardes, F. R. (2018). Handbook of Consumer Psychology. In Routhledge.
50. Hawley, D. D. (1991). Business ethics and social responsibility in finance instruction: An abdication of responsibility. Journal of Business Ethics, 10(9), 711–721.
51. Haws, K. L., McFerran, B., & Redden, J. P. (2017). The satiating effect of pricing: The influence of price on enjoyment over time. Journal of Consumer Psychology, 27(3), 341-346.
52. Haws, K. L., Winterich, K. P., & Naylor, R. W. (2014). Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products. Journal of Consumer Psychology, 24(3), 336-354.
53. Heider, F. (1958). The psychology of interpersonal relations. Psychology Press.
54. Herbst, K. C., & Stanton, J. L. (2007). Changes in family dynamics predict purchase and consumption. British Food Journal.
55. Herrero, Á., San Martín, H., & Hernández, J. M. (2015). How online search behavior is influenced by user-generated content on review websites and hotel interactive websites. International Journal of Contemporary Hospitality Management. 1573 – 1597
56. Hingston, S. T., McManus, J. F., & Noseworthy, T. J. (2017). How inferred contagion biases dispositional judgments of others. Journal of Consumer Psychology, 27(2), 195–206.
57. Holbrook, M. B., & Hirschman, E. C. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research, 9(September), 132–141.
58. Jansson-Boyd, C. V. (2011). Touch matters: exploring the relationship between consumption and tactile interaction. Social Semiotics, 21(4), 531-546.
59. Jessen, A., Hilken, T., Chylinski, M., Mahr, D., Heller, J., Keeling, D.I. & de Ruyter, K. (2020), The playground effect: how augmented reality drives creative customer engagement, Journal of Business Research, Elsevier, 116, 85-98.
60. Johnson, S. E., Coleman, B. N., & Schmitt, C. L. (2016). It’s complicated: Examining smokers’ relationships with their cigarette brands. Psychology of Addictive Behaviors, 30(8), 887.
61. Joyner, B. E., & Payne, D. (2002). Evolution and implementation: A study of values, business ethics and corporate social responsibility. Journal of Business Ethics, 41(4), 297-311.
62. Kang, E., & Lakshmanan, A. (2017). Role of executive attention in consumer learning with background music. Journal of Consumer Psychology, 27(1), 35-48.
63. Kassarjian, H. H. (1977). Content Analysis in Consumer Research. Journal of Consumer Research, 4(1), 8.
64. Kassarjian, H. H., & Goodstein, R. C. (2010). The emergence of consumer research. The SAGE handbook of marketing theory, 59-73.
65. Keller, P. A., Harlam, B., Loewenstein, G., & Volpp, K. G. (2011). Enhanced active choice: A new method to motivate behavior change. Journal of Consumer Psychology, 21(4), 376–383.
66. Khan, M. A., Ali, I., & Ashraf, R. (2020). A Bibliometric Review of the Special Issues of Psychology & Marketing: 1984-2020. Psychology & Marketing, 37(9), 1144–1170.
67. Khare, A., Labrecque, L. I., & Asare, A. K. (2011). The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings. Journal of Retailing, 87(1), 111–126.
68. Kitchenham, B. (2004). Procedures for performing systematic reviews.Keele, UK, Keele University, 33(2004), 1–26.
69. Kivetz, R., Netzer, O., & Schrift, R. (2008). The synthesis of preference: Bridging behavioral decision research and marketing science. Journal of Consumer Psychology, 18(3), 179–186.
70. Krishna, A. (2011). Can supporting a cause decrease donations and happiness ? The cause marketing paradox ☆. Journal of Consumer Psychology, 21, 338–345.
71. Krishna, A., Cian, L., & Sokolova, T. (2016). The power of sensory marketing in advertising. Current Opinion in Psychology, 10, 142-147.
72. Kopetz, C. E., Kruglanski, A. W., Arens, Z. G., Etkin, J., & Johnson, H. M. (2012). The dynamics of consumer behavior: A goal systemic perspective. Journal of Consumer Psychology, 22(2), 208-223.
73. Kozlowski, L. T., Goldberg, M. E., & Yost, B. A. (2000). Measuring smokers' perceptions of the health risks from smoking light cigarettes. American Journal of Public Health, 90(8), 1318.
74. Kuo, A., & Rice, D. H. (2014). The impact of perceptual congruence on the effectiveness of cause‐related marketing campaigns. Journal of Consumer Psychology, 25(1), 78-88.
75. Lambe, C. J., Wittmann, C. M., & Spekman, R. E. (2001). Social exchange theory and research on business-to-business relational exchange. Journal of Business-to-Business Marketing, 8(3), 1–36.
76. Lamberton, C. (2019). Toward a dignity architecture: The critical challenges of stigmatized‐identity cues for consumer psychology. Journal of Consumer Psychology, 29(1), 152-159.
77. Landuran, A., Raynaud, C., & N’kaoua, B. (2021). Cognitive and Motor Skills of People with Down Syndrome According to Their Perceived Self-Determination. Journal of Developmental and Physical Disabilities, 1-23.
78. Litt, A., & Shiv, B. (2012). Manipulating basic taste perception to explore how product information affects experience. Journal of Consumer Psychology, 22(1), 55-66.
79. Littell, J. H., Corcoran, J., & Pillai, V. (2008). Systematic reviews and meta-analysis. Oxford University Press.
80. Llopis-Amorós, M. P., Gil-Saura, I., Ruiz-Molina, M. E., & Fuentes-Blasco, M. (2019). Social media communications and festival brand equity: Millennials vs Centennials. Journal of Hospitality and Tourism Management, 40, 134-144.
81. Loken, B. (2006). Consumer psychology: Categorization, inferences, affect, and persuasion. Annual Review of Psychology, 57, 453–485.
82. Luangrath, A. W., Peck, J., & Barger, V. A. (2017). Textual paralanguage and its implications for marketing communications. Journal of Consumer Psychology, 27(1), 98–107.
83. Maheswaran, D., & Shavitt, S. (2000). Issues and New Directions in Global Consumer Psychology. Journal of Consumer Psychology, 9(2), 59–66.
84. Manasakis, C. (2018). Business ethics and corporate social responsibility. Managerial and Decision Economics, 39(4), 486–497.
85. Mattson, J. (1992). A Service Quality Model Based on Ideal Value Standard. International Journal of Industry Management. Vol.3(3), pp.18-33.
86. Mcferran, B., Dahl, D. W., Gorn, G. J., & Honea, H. (2010). Motivational determinants of transportation into marketing narratives. Journal of Consumer Psychology, 20, 306–316.
87. Mcleod, A. (2009). “Pseudo-scientific hokus pokus”: motivational research’s Australian application. Journal of Historical Research in Marketing, 1(2), 224–245.
88. Mok, A., & Morris, M. W. (2013). Bicultural self‐defense in consumer contexts: Self‐protection motives are the basis for contrast versus assimilation to cultural cues. Journal of Consumer Psychology, 23(2), 175-188.
89. Moor, L., & Anderson, J. R. (2019). A systematic literature review of the relationship between dark personality traits and antisocial online behaviours. Personality and Individual Differences, 144(August 2018), 40–55.
90. Moore, D. J., & Konrath, S. (2014). “I can almost taste it:” Why people with strong positive emotions experience higher levels of food craving, salivation and eating intentions. Journal of Consumer Psychology, 25(1), 42-59.
91. Murphy, M. C., & Dweck, C. S. (2016). Mindsets shape consumer behavior. Journal of Consumer Psychology, 26(1), 127-136.
92. Nairn, A., & Fine, C. (2008). Not seeing the wood for the imaginary trees. Or, who’s messing with our article? A reply to Ambler (2008). International Journal of Advertising, 27(5), 896–908.
93. Nambisan, P., & Watt, J. H. (2011). Managing customer experiences in online product communities. Journal of Business Research, 64(8), 889-895.
94. Ng, S., Kim, H., & Rao, A. R. (2015). Sins of omission versus commission: Cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction. Journal of Consumer Psychology, 25(1), 89–100.
95. Norris, M., & Oppenheim, C. (2007). Comparing alternatives to the Web of Science for coverage of the social sciences’ literature. Journal of informetrics, 1(2), 161-169.
96. Noseworthy, T. J., Wang, J., & Islam, T. (2012). How context shapes category inferences and attribute preference for new ambiguous products. Journal of Consumer Psychology, 22(4), 529–544.
97. Nunes, J. C., Drèze, X., & Han, Y. J. (2011). Conspicuous consumption in a recession: Toning it down or turning it up?. Journal of Consumer Psychology, 21(2), 199-205.
98. Nunes, J. C., Ordanini, A., & Valsesia, F. (2015). The power of repetition: Repetitive lyrics in a song increase processing fluency and drive market success. Journal of Consumer Psychology, 25(2), 187-199.
99. Oliver, S., Harden, A., Rees, R., Shepherd, J., Brunton, G., Garcia, J., & Oakley, A. (2005). An Emerging Framework for Including Different Types of Evidence in Systematic Reviews for Public Policy. Evaluation, 11(4), 428–446.
100. Ozuem, W., Howell, K. E., & Lancaster, G. (2019). The impact of digital books on marketing communications. Journal of Retailing and Consumer Services, 50, 131-137.
101. Parise, C. V., & Spence, C. (2012). Assessing the associations between brand packaging and brand attributes using an indirect performance measure. Food Quality and Preference, 24(1), 17-23.
102. Patsiaouras, G. (2017). The history of conspicuous consumption in the United Kingdom: 1945-2000. Journal of Historical Research in Marketing, 9(4), 488–510.
103. Pestana, M. H., Parreira, A., & Moutinho, L. (2020). Motivations, emotions and satisfaction: The keys to a tourism destination choice. Journal of Destination Marketing and Management, 16(December 2018), 100332.
104. Petersen, F. E. & Hamilton, R. W. (2014). Confidence via correction: The effect of judgment correction on consumer confidence. Journal of Consumer Psychology, 24(1), 34–48.
105. Pham, M. T. (2013). The seven sins of consumer psychology. Journal of consumer psychology, 23(4), 411-423.
106. Plassmann, H., Ramsøy, T. Z., & Milosavljevic, M. (2012). Branding the brain: A critical review and outlook. Journal of consumer psychology, 22(1), 18-36.
107. Poiesz, T. B. C. (1993). The changing context of consumer psychology. Journal of Economic Psychology, 14(3), 495–506.
108. Ponty, M. M. (2016). Algının Fenomenolojisi. (Trans. E. Sarıkartal & E. Hacımuratoğlu), İthaki, İstanbul.
109. Puccinelli, N. M., Chandrashekaran, R., Grewal, D., & Suri, R. (2013). Are men seduced by red? The effect of red versus black prices on price perceptions. Journal of Retailing, 89(2), 115-125.
110. Rao, A. R. (2017). Red, blue and purple states of mind: Segmenting the political marketplace. Journal of Consumer Psychology, 27(4), 521–531.
111. Rao, C. P., & Vitell, S. (1999). How important are ethics and social responsibility ? European Journal of Marketing, 35(1), 133–152.
112. Redmond, M. V. (2015). Social exchange theory (p. 36) [English Technical Reports and White Papers]. Iowa State University
113. Riemer, H., & Shavitt, S. (2011). Impression management in survey responding : Easier for collectivists or individualists ? Journal of Consumer Psychology, 21, 157–168.
114. Roberto, C. A., Pomeranz, J. L., & Fisher, J. O. (2014). The need for public policies to promote healthier food consumption: A comment on Wansink and Chandon (2014). Journal of Consumer Psychology, 24(3), 438-445.
115. Robin, D. P., & Reidenbach, R. E. (1987). Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application. Journal of Marketing, 51(1), 44.
116. Rompay, T. J. L. Van, & Pruyn, A. T. H. (2011). When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectations. Journal of Product Innovation Management, 28, 599–610.
117. Ryu, G., & Han, J. K. (2009). Word‐of‐mouth transmission in settings with multiple opinions: The impact of other opinions on WOM likelihood and valence. Journal of Consumer Psychology, 19(3), 403-415.
118. Saddiq, S. A., & Bakar, A. S. A. (2019). Impact of economic and financial crimes on economic growth in emerging and developing countries: A systematic review. Journal of Financial Crime.
119. Sakarya, A., Alkan, A., & Dörtyol, İ. T. (2020). Tüketim Sosyolojisi’nin Dünü, Bugünü ve Yarını The Past - Present and Future of the Sociology of Consumption. Pazarlama İçgörüsü Üzerine Çalışmalar (Studies on Marketing Insights), 4(1), 1–12.
120. Schiffman, L. G., & Wisenblit, J. (2015). Consumer Behavior. England Pearson.
121. Schmitt, B., Joško Brakus, J., & Zarantonello, L. (2015). From experiential psychology to consumer experience. Journal of Consumer Psychology, 25(1), 166–171.
122. Schneider, I. K., Stapels, J., Koole, S. L., & Schwarz, N. (2020). Too close to call: Spatial distance between options influences choice difficulty. Journal of Experimental Social Psychology, 87(December 2019), 103939.
123. Schumann, D. W., Haugtvedt, C. P., & Davidson, E. (2018). History of Consumer Psychology. In C. P. Haugtvedt, P. M. Herr, & F. R. Kardes (Eds.), Handbook of Consumer Psychology (pp. 1–31). Routledge.
124. Schutz, A. (2018). Fenomenoloji ve toplumsal ilişkiler. (Trans. A. Akan & S. Kesikoğlu). Heretik, Ankara.
125. Semin, G. R., & Palma, T. A. (2014). Why the bride wears white: Grounding gender with brightness. Journal of Consumer Psychology, 24(2), 217-225.
126. Sen, S., Du, S., & Bhattacharya, C. B. (2016). Corporate social responsibility: A consumer psychology perspective. Current Opinion in Psychology, 10, 70–75.
127. Sen, S., Bhattacharya, C. B., & Korschun, D. (2006). The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment. Journal of the Academy of Marketing science, 34(2), 158-166.
128. Shavitt, S., Jiang, D., & Cho, H. (2016). Stratification and segmentation: Social class in consumer behavior. Journal of Consumer Psychology, 26(4), 583-593.
129. Shaw, S. D., & Bagozzi, R. P. (2018). The neuropsychology of consumer behavior and marketing. Consumer Psychology Review, 1(1), 22–40.
130. Sheu, J. B., & Choi, T. M. (2019). Extended consumer responsibility: Syncretic value-oriented pricing strategies for trade-in-for-upgrade programs. Transportation Research Part E: Logistics and Transportation Review, 122, 350-367.
131. Si, K., & Jiang, Y. (2017). Bidirectional contrast effects between taste perception and simulation: A simulation-induced adaptation mechanism. Journal of Consumer Psychology, 27(1), 49–58.
132. Simonson, I. (2008). Will I like a “medium” pillow? Another look at constructed and inherent preferences. Journal of Consumer Psychology, 18(3), 155–169.
133. Skard, S., Knudsen, E. S., Sjåstad, H., & Thorbjørnsen, H. (2021). How virtual reality influences travel intentions: The role of mental imagery and happiness forecasting. Tourism Management, 87, 104360.
134. Smith, N. C., Kimmel, A. J., & Klein, J. G. (2009). Social contract theory and the ethics of deception in consumer research. Journal of Consumer Psychology, 19(3), 486-496.
135. Snyder, H. (2019). Literature review as a research methodology : An overview and guidelines. Journal of Business Research, 104(August), 333–339.
136. Solomon, M. R. (1999). Consumer behavior (4th ed.). Upper Saddle River, NJ: Prentice-Hall.
137. Stanton, S. J. (2017). The role of testosterone and estrogen in consumer behavior and social & economic decision making: A review. Hormones and Behavior, 92, 155–163.
138. Stemler, S. (2000). An overview of content analysis. Practical Assessment, Research and Evaluation, 7(17), 2000–2001.
139. Streicher, M. C., & Estes, Z. (2016). Multisensory interaction in product choice: Grasping a product affects choice of other seen products. Journal of Consumer Psychology, 26(4), 558-565.
140. Tandon, A., Dhir, A., Almugren, I., AlNemer, G. N., & Mäntymäki, M. (2021). Fear of missing out (FoMO) among social media users: a systematic literature review, synthesis and framework for future research. Internet Research, 31(3), 782–821.
141. Tang, T., & Hu, P. (2019). Quantitative standard of promotion strategy and analysis on the influence of consumer purchase behavior. Cluster Computing, 22, 4949–4955.
142. Tapscott, D. (2009). The irresistible rise of the Net Generation, McGraw-Hill Books.
143. Testa, F., Pretner, G., Iovino, R., Bianchi, G., Tessitore, S., & Iraldo, F. (2020). Drivers to green consumption: a systematic review. In Environment, Development and Sustainability. Springer Netherlands
144. Topolinski, S., Lindner, S., & Freudenberg, A. (2014). Popcorn in the cinema: Oral interference sabotages advertising effects. Journal of Consumer Psychology, 24(2), 169-176.
145. Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a Methodology for Developing Evidence-Informed Management Knowledge by Means of Systematic Review. British Journal of Management, 14(3), 207–222.
146. Tuk, M. A., Verlegh, P. W. J., Smidts, A., & Wigboldus, D. H. J. (2009). Sales and sincerity: The role of relational framing in word-of-mouth marketing. Journal of Consumer Psychology, 19(1), 38–47.
147. Tybout, A., & Artz, N. (1994). Consumer Psychology. Annual Reviews. 131–169.
148. Valentine, S., & Fleischman, G. (2004). Ethics training and businesspersons’ perceptions of organizational ethics. Journal of Business Ethics, 52(4), 391–400.
149. Valentine, S., & Godkin, L. (2016). Ethics policies, perceived social responsibility, and positive work attitude. The Irish Journal of Management, 35(2), 114–128.
150. Van Kleef, Ellen, Monique H. Vingerhoeds, Milou Vrijhof, and Hans CM van Trijp. "Breakfast barriers and opportunities for children living in a Dutch disadvantaged neighbourhood." Appetite 107 (2016): 372-382.
151. Van Rompay, T. J., & Pruyn, A. T. (2011). When visual product features speak the same language: Effects of shape‐typeface congruence on brand perception and price expectations. Journal of product innovation management, 28(4), 599-610.
152. Venkatraman, V., Clithero, J. A., Fitzsimons, G. J., & Huettel, S. A. (2012). New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences. Journal of consumer psychology, 22(1), 143-153. Vitell, S. J. (2014). A Case for Consumer Social Responsibility (CnSR): Including a Selected Review of Consumer Ethics/Social Responsibility Research. Journal of Business Ethics, 130(4), 767–774.
153. Yadati, K., Katti, H., & Kankanhalli, M. (2014). CAVVA: Computational affective video-in-video advertising. IEEE Transactions on Multimedia, 16(1), 15–23.
154. Yang, A. X., Hsee, C. K., Liu, Y., & Zhang, L. (2011). The supremacy of singular subjectivity: Improving decision quality by removing objective specifications and direct comparisons. Journal of Consumer Psychology, 21(4), 393-404.
155. Yueh, H. P., & Zheng, Y. L. (2019). Effectiveness of storytelling in agricultural marketing: Scale development and model evaluation. Frontiers in psychology, 10, 452.
156. Warde, A. (2015). The Sociology of Consumption: Its Recent Development. Annual Review of Sociology, 41(1), 117–134.
157. Warren, C., Mcgraw, A. P., & Van Boven, L. (2011). Values and preferences: Defining preference construction. Wiley Interdisciplinary Reviews: Cognitive Science, 2(2), 193–205.
158. Wells, V. K. (2014). Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda. Journal of Marketing Management, 30(11–12), 1119–1158.
159. White, K., & Willness, C. (2009). Consumer reactions to the decreased usage message: The role of elaborative processing. Journal of Consumer Psychology, 19(1), 73-87.
160. Winterich, K. P., Carter, R. E., Barone, M. J., Janakiraman, R., & Bezawada, R. (2015). Tis better to give than receive? How and when gender and residence‐based segments predict choice of donation‐versus discount‐based promotions. Journal of Consumer Psychology, 25(4), 622-634.
161. Woodside, A. G. & Chebat, J.-C. (2001). Updating Heider’s balance theory in consumer behavior: A Jewish couple buys a German car and additional buying-consuming transformation stories. Psychology and Marketing, 18(5), 475–495.
162. Woolley, K., & Fishbach, A. (2017). A recipe for friendship: Similar food consumption promotes trust and cooperation. Journal of Consumer Psychology, 27(1), 1-10.
163. Zane, D. M., Irwin, J. R., & Reczek, R. W. (2016). Do less ethical consumers denigrate more ethical consumers? The effect of willful ignorance on judgments of others. Journal of Consumer Psychology, 26(3), 337–349.
164. Zemack-Rugar, Y., Rabino, R., Cavanaugh, L. A., & Fitzsimons, G. J. (2015). When donating is liberating: The role of product and consumer characteristics in the appeal of cause-related products. Journal of Consumer Psychology, 26(2), 213–230.
165. Zhong, B., Wu, H., Ding, L., Love, P. E., Li, H., Luo, H., & Jiao, L. (2019). Mapping computer vision research in construction: Developments, knowledge gaps and implications for research. Automation in Construction, 107, 102919.
166. Zhou, Y., Tsang, A. S. L., Huang, M., & Zhou, N. (2014). Does delaying service-failure resolution ever make sense? Journal of Business Research, 67(2), 159–166.
167. Zwebner, Y., Lee, L., & Goldenberg, J. (2014). The temperature premium: Warm temperatures increase product valuation. Journal of Consumer Psychology, 24(2), 251-259.