SPOR TÜKETİM NİYETİ ÖLÇEĞİ: TÜRKÇEYE UYARLAMA, GEÇERLİLİK VE GÜVENİLİRLİK ÇALIŞMASI

Öz

Bu çalışma, Trail vd., (2025) tarafından geliştirilen Spor Tüketim Niyeti Ölçeğinin Türkçeye uyarlanması amacıyla yapılmıştır. Araştırmanın evrenini spor kulübü taraftarları oluşturmaktadır. Örneklem seçiminde, katılımcılara ulaşılabilirliği esas alan kolayda örnekleme yöntemi tercih edilmiştir. Çalışma kapsamında veri toplama süreci iki aşamalı olarak yürütülmüş ve toplamda 246 katılımcıdan veri toplanmıştır (AFA= 124 ve DFA=122). Çeviri-geri çeviri yöntemi ile orijinali İngilizce olan ölçek Türkçeye uyarlanmıştır. Araştırma verilerinin analiz sürecinde SPSS 26.0 ve AMOS 24.0 istatistiksel programlarından yararlanılmıştır. Bulgular AFA sonuçlarının ölçme aracının yapısal geçerliliği ve güvenilirliği açısından makul ve güçlü kanıtlar sunduğunu göstermektedir (KMO: 0,896; AV: %75,957; FY: 0,739-0,915, α=0,961). DFA sonucunda elde edilen sonuçlar ise modelin verilerle uyumunun 'iyi' düzeyde olduğunu göstermiştir (X2 =11,86; X2 /sd=2,37; SRMR=0,04; NFI=0,921; CFI=0,933; GFI=0,880; AVE>0,50; CR>AVE; α=0,935). Sonuçlar tek boyutlu ve altı maddeden oluşan 'Spor Tüketim Niyeti Ölçeği' nin (STNÖ) geçerli ve güvenilir bir ölçme aracı olduğunu ortaya koymaktadır.

Anahtar Kelimeler

• Spor Tüketimi
• Satın Alma Niyeti
• Spor Pazarlaması

SPORTS CONSUMPTION INTENTIONS SCALE: A TURKISH ADAPTATION, VALIDITY, AND RELIABILITY STUDY

Öz

This study has been conducted to adapt the Sports Consumption Intentions Scale developed by Trail et al (2025) and translated into Turkish. The population of the study consists of sports club supporters. In selecting the sample, convenience sampling has been preferred based on the accessibility of participants. Data collection has been conducted in two stages, with data collected from a total of 246 participants (AFA= 124 and DFA=122). The scale, originally in English, has been adapted into Turkish using the translation-back translation method. SPSS 26.0 and AMOS 24.0 statistical programmes have been used to analyse the research data. The findings show that the AFA results provide reasonable and strong evidence in terms of the structural validity and reliability of the measurement tool (KMO: 0,896; EV: %75,957; FL: 0,739-0,915, α=0,961). The results obtained from DFA indicate that the model fits the data at a “good” level (X² = 11.86; X²/df = 2.37; SRMR = 0.04; NFI=0.921; CFI=0.933; GFI=0.880; AVE>0.50; CR>AVE; α=0.935). The results demonstrate that the unidimensional, six-item Sport Consumption Intention Scale (SCIS) is a valid and reliable measurement instrument.

Anahtar Kelimeler

• Sports Consumption
• Purchase Intention
• Sports Marketing

Kaynakça

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