Araştırma Makalesi

CAN CONSUMER WISDOM FOSTER INTENTION TO MITIGATE CLIMATE CHANGE? AN INTEGRATED MODEL OF ENVIRONMENTAL SELF-IDENTITY, BIOSPHERIC VALUES, AND CLIMATE CHANGE ENGAGEMENT

Cilt: 19 Sayı: 3 28 Eylül 2026
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CAN CONSUMER WISDOM FOSTER INTENTION TO MITIGATE CLIMATE CHANGE? AN INTEGRATED MODEL OF ENVIRONMENTAL SELF-IDENTITY, BIOSPHERIC VALUES, AND CLIMATE CHANGE ENGAGEMENT

Öz

Climate change remains a consumer behaviour issue and can be examined through the emerging concept of consumer wisdom. This study develops and tests a model positioning consumer wisdom as a key mechanism through which environmental self-identity and biospheric values translate into climate change mitigation intention. Data from 307 consumers in Türkiye were analysed using structural equation modelling. The findings show that environmental self-identity and biospheric values positively influence consumer wisdom, which strengthens moral obligation. Moral obligation increases climate change concern and engagement, and both responses positively predict mitigation intentions. The results reveal serial indirect effects of environmental self-identity and biospheric values on mitigation intentions through consumer wisdom and moral obligation, followed by either concern or engagement. Perceived meaninglessness did not significantly moderate the relationships between climate-related responses and mitigation intentions. In contrast, perceived powerlessness weakened the concern–intention relationship but, contrary to expectations, strengthened the engagement–intention relationship. This study extends consumer wisdom research by identifying its environmental foundations and explaining how it is transformed into climate action through moral and psychological mechanisms. Practically, the findings indicate that policymakers and marketing practitioners can strengthen mitigation intentions by fostering wise consumption, moral responsibility, and climate change concern and engagement.

Anahtar Kelimeler

Etik Beyan

The ethical compliance of this study was approved by the Social Sciences University of Ankara Ethics Committee with Decision No. 214254, dated 9 June 2026.

Kaynakça

  1. Aldwin, C. M., Igarashi, H., & Levenson, M. R. (2019). Wisdom as self-transcendence. https://doi.org/10.1017/9781108568272.007
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  6. Beck, L., & Ajzen, I. (1991). Predicting dishonest actions using the theory of planned behavior. Journal of Research in Personality, 25(3), 285-301. https://doi.org/10.1016/0092-6566(91)90021-H
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Ayrıntılar

Birincil Dil

İngilizce

Konular

Sosyal Pazarlama, Tüketici Davranışı

Bölüm

Araştırma Makalesi

Yayımlanma Tarihi

28 Eylül 2026

Gönderilme Tarihi

12 Temmuz 2026

Kabul Tarihi

5 Eylül 2026

Yayımlandığı Sayı

Yıl 2026 Cilt: 19 Sayı: 3

Kaynak Göster

APA
Dinçer, Ö., & Özer, M. (2026). CAN CONSUMER WISDOM FOSTER INTENTION TO MITIGATE CLIMATE CHANGE? AN INTEGRATED MODEL OF ENVIRONMENTAL SELF-IDENTITY, BIOSPHERIC VALUES, AND CLIMATE CHANGE ENGAGEMENT. Pazarlama ve Pazarlama Araştırmaları Dergisi, 19(3), 682-711. https://izlik.org/JA23NT27GX
AMA
1.Dinçer Ö, Özer M. CAN CONSUMER WISDOM FOSTER INTENTION TO MITIGATE CLIMATE CHANGE? AN INTEGRATED MODEL OF ENVIRONMENTAL SELF-IDENTITY, BIOSPHERIC VALUES, AND CLIMATE CHANGE ENGAGEMENT. PPAD. 2026;19(3):682-711. https://izlik.org/JA23NT27GX
Chicago
Dinçer, Özge, ve Mehmet Özer. 2026. “CAN CONSUMER WISDOM FOSTER INTENTION TO MITIGATE CLIMATE CHANGE? AN INTEGRATED MODEL OF ENVIRONMENTAL SELF-IDENTITY, BIOSPHERIC VALUES, AND CLIMATE CHANGE ENGAGEMENT”. Pazarlama ve Pazarlama Araştırmaları Dergisi 19 (3): 682-711. https://izlik.org/JA23NT27GX.
EndNote
Dinçer Ö, Özer M (01 Eylül 2026) CAN CONSUMER WISDOM FOSTER INTENTION TO MITIGATE CLIMATE CHANGE? AN INTEGRATED MODEL OF ENVIRONMENTAL SELF-IDENTITY, BIOSPHERIC VALUES, AND CLIMATE CHANGE ENGAGEMENT. Pazarlama ve Pazarlama Araştırmaları Dergisi 19 3 682–711.
IEEE
[1]Ö. Dinçer ve M. Özer, “CAN CONSUMER WISDOM FOSTER INTENTION TO MITIGATE CLIMATE CHANGE? AN INTEGRATED MODEL OF ENVIRONMENTAL SELF-IDENTITY, BIOSPHERIC VALUES, AND CLIMATE CHANGE ENGAGEMENT”, PPAD, c. 19, sy 3, ss. 682–711, Eyl. 2026, [çevrimiçi]. Erişim adresi: https://izlik.org/JA23NT27GX
ISNAD
Dinçer, Özge - Özer, Mehmet. “CAN CONSUMER WISDOM FOSTER INTENTION TO MITIGATE CLIMATE CHANGE? AN INTEGRATED MODEL OF ENVIRONMENTAL SELF-IDENTITY, BIOSPHERIC VALUES, AND CLIMATE CHANGE ENGAGEMENT”. Pazarlama ve Pazarlama Araştırmaları Dergisi 19/3 (01 Eylül 2026): 682-711. https://izlik.org/JA23NT27GX.
JAMA
1.Dinçer Ö, Özer M. CAN CONSUMER WISDOM FOSTER INTENTION TO MITIGATE CLIMATE CHANGE? AN INTEGRATED MODEL OF ENVIRONMENTAL SELF-IDENTITY, BIOSPHERIC VALUES, AND CLIMATE CHANGE ENGAGEMENT. PPAD. 2026;19:682–711.
MLA
Dinçer, Özge, ve Mehmet Özer. “CAN CONSUMER WISDOM FOSTER INTENTION TO MITIGATE CLIMATE CHANGE? AN INTEGRATED MODEL OF ENVIRONMENTAL SELF-IDENTITY, BIOSPHERIC VALUES, AND CLIMATE CHANGE ENGAGEMENT”. Pazarlama ve Pazarlama Araştırmaları Dergisi, c. 19, sy 3, Eylül 2026, ss. 682-11, https://izlik.org/JA23NT27GX.
Vancouver
1.Özge Dinçer, Mehmet Özer. CAN CONSUMER WISDOM FOSTER INTENTION TO MITIGATE CLIMATE CHANGE? AN INTEGRATED MODEL OF ENVIRONMENTAL SELF-IDENTITY, BIOSPHERIC VALUES, AND CLIMATE CHANGE ENGAGEMENT. PPAD [Internet]. 01 Eylül 2026;19(3):682-711. Erişim adresi: https://izlik.org/JA23NT27GX