BibTex RIS Kaynak Göster

LÜKS DEĞER ALGISININ CİNSİYETE GÖRE FARKLILIKLARININ BELİRLENMESİNE YÖNELİK AMPİRİK BİR ARAŞTIRMA

Yıl 2020, Cilt: 13 Sayı: 2, 333 - 358, 01.12.2020

Öz

Bu araştırmanın amacı lüks ürünlere yönelik değer algısının cinsiyete göre farklılaşıp farklılaşmadığının araştırılmasıdır. Çalışmada 275 lüks ürün tüketicisinden elde edilen veriye Keşfedici Faktör Analizi, Çoklu Grup Doğrulayıcı Faktör Analizi ve MANCOVA uygulanmıştır. Çalışmanın bulgularına göre lüks değer algısı yedi boyuttan oluşmaktadır. Boyutlar kendini mutlu etme, prestij, kullanılabilirlik, öz kimlik, materyalizm, kendini ödüllendirme ve benzersizlik değerleridir. Belirlenen boyutlar kadın ve erkekler için aynı olmakla birlikte orijinal ölçekte önerilen boyutlardan farklıdır. Çalışmada kadınların lüks ürünlere ilişkin algıladıkları hedonik değer kendini mutlu etme ve ödüllendirme , öz kimlik değeri ve kullanılabilirlik değerinin erkeklerden daha yüksek olduğu tespit edilmiştir. Diğer taraftan, lüks ürünlerin prestij değeri, materyalizm değeri ve benzersizlik değeri açısından kadın ve erkekler arasında anlamlı farklılık tespit edilmemiştir

Kaynakça

  • Alagöz, S. B., Alagöz, M. ve Ekici, N. (2018). The Effects of Luxury Value Perception on Purchase Intention: An Evaluation Based on Gender. Econ World Conference, Netherlands, July 24-26.
  • Allison, G. M. (2008). A Cross-Cultural Study of Motivation for Consuming Luxuries. Yayınlanmamış Doktora Tezi, Lincoln University.
  • Amatulli, C. ve Guido, G. (2011). Determinants of Purchasing Intention for Fashion Luxury Goods in the Italian Market. Journal of Fashion Marketing and Management, 15(1): 123-136.
  • Atwal, G., ve Williams, A. (2017). Luxury Brand Marketing–The Experience is Everything ., Advances in Luxury Brand Management, Eds. Kapferer, J. N., J. Kernstock, T. Brexendorf ve S. Powell, Palgrave Macmillan
  • Baumgarth, C., Schneider, G. K., ve Ceritoğlu, A. B. (2008). Lüks Markalar Gerçekten Güçlü Markalar mı? Türkiye’deki Temel, Premium ve Lüks Markaların Faydaları ve Marka Güçlerine İlişkin Ampirik Bir Çalışma. Marmara Üniversitesi İktisadi İdari Bilimler Fakültesi Dergisi, 25(2): 535-564.
  • Bearden, W. O. ve Etzel, M. J. (1982). Reference Group Influence on Product and Brand Purchase Decisions. Journal of Consumer Research, 9(2): 183-194.
  • Berthon, P., Pitt, L., Parent, M., Berthon ve Jean P. (2009). Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand. California Management Review, 52(1): 45-66.
  • Chan, K. ve Prendergast, G. (2007). Materialism and Social Comparison Among Adolescents. Social Behavior and Personality an International Journal, 35(2): 213-228.
  • Chattalas, M. ve Shukla, P. (2015). Impact of value perceptions on luxury purchase intentions: a developed market comparison. Luxury Research Journal, 1(1): 40-57.
  • Choo, H. J., Moon, H., Kim, H. ve Yoon, N. (2012). Luxury Customer Value. Journal of Fashion Marketing and Management: An International Journal, 16(1): 81-101.
  • Daswani, A. ve Jain, V. (2011). Understanding Luxury Branding: a Conceptual Framework. Media Asia, 38 (3): 131-139.
  • Deloitte Global (2019). Global Powers of Luxury Goods 2019 https://www2. deloitte.com/content/dam/Deloitte/es/Documents/bienes-comsumo- distribucion-hosteleria/Deloitte-ES-consumer-industry-global-powers- luxury-goods-2019.pdf (13.08.2019)
  • Dubois, B. ve Duquesne, P. (1993). The Market for Luxury Goods: Income Versus Culture. European Journal of Marketing, 27(1): 35-44.
  • Dubois, B. ve Laurent, G. (1994). Attitudes Towards the Concept of Luxury: An Exploratory Analysis. Asia Pacific Advances in Consumer Research, 1
  • Dubois, B., Czellar, S. ve Laurent, G. (2005). Consumer Segments Base on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. Marketing Letters, 16(2): 115-128.
  • Gehaney ve Bigan (2014). Size Isn’t Everything: Turkey’s Fast-Growing Luxury Market, sales/our-insights/size-isnt-everything-turkeys-fast-growing-luxury- market (11.08.2019)
  • Godey, B., Lagier, J. ve Pederzoli, D. (2008). A Measurement Scaleof “Aesthetic Style” Appliedto Luxury Goods Stores. International Journal of Retail & Distribution Management, 37(6): 527-537.
  • Hennigs, N., Wiedmann, K. P., Klarmann, C. ve Behrens, S. (2015). The Complexity of Value in The Luxury Industry: From Consumers’ Individual Value Perception to Luxury Consumption. International Journal of Retail & Distribution Management, 43(10/11): 922-939.
  • Hirschman, E. C. ve Holbrook, M. B. (1982). Hedonic Consumption: Emerging Concepts, Methods and Propositions. Journal of Marketing, 46(3): 92- 101.
  • Hirschman, E. C. (1988). The Ideology of Consumption: A structural Syntactical Analysis of “Dallas” and “Dynasty”. Journal of Consumer Research, 15(3): 344–359.
  • Hu, L. T. ve Bentler, P. M. (1999). Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria versus New Alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1): 1–55.
  • Hung, K., Chen, A. H., Peng, N., Hackley, C., Tiwsakul, R. A. ve Chou, C. (2011). Antecedents of Luxury Brand Purchase Intention. Journal of Product & Brand Management, 20(6): 457 – 467.
  • Husic, M. ve Cicic, M. (2009). Luxury Consumption Factors. Journal of Fashion Marketing and Management, 13 (2): 231 – 245.
  • Hwang, J., ve Lyu, S. O. (2018). Understanding First-Class Passengers’ Luxury Value Perceptions in The US Airline Industry. Tourism Management Perspectives, 28: 29-40.
  • Kapferer, J. (1997). Managing Luxury Brands. The Journal of Brand Management, 4(4): 251 – 260.
  • Kavak, B. (2013). Pazarlama ve Pazar Araştırmaları Tasarım ve Analiz. Ankara: Detay Yayıncılık
  • Ko, E., Costello, J. P. ve Taylor, C. R. (2019). What Is Luxury Brand? A New Definition and Review of the Literature. Journal of Business Resarch, 99: 405-413.
  • Kural, E. (2011). Lüks Tüketim Ürünlerinde Tüketicilerin Algıladıkları Değerin Davranış Niyetlerine Etkisi. Yüksek Lisans Tezi, Akdeniz Üniversitesi, Sosyal Bilimler Enstitüsü.
  • Lai, A. W. (1995). Consumer Values, Product Benefits and Customer Value: A Consumption Behavior Approach. Advances in Consumer Research, 22: 381-388.
  • Leibenstein, H. (1950). Bandwagon, Snob, and Veblen Effects in the Theory of Consumers’ Demand. The Quarterly Journal of Economics, 64(2): 183-207.
  • Li, G., Li, G. ve Kambele, Z. (2011). Luxury Fashion Brand Consumers in China: Perceived Value, Fashion Lifestyle, and Willingness to Pay. Journal of Business Research, 65 (10): 516–1522.
  • Matthiesen, I. M. ve Phau, I. (1999). Brand Image Inconsistencies of Luxury Fashion Brands - A Buyer-Seller Exchange Situation Model of Hugo Boss Australia. Journal of Fashion Marketing and Management, 14(2): 202- 218.
  • Meydan, B. ve Tunca, M. Z. (2018). Sosyal Medyanın Hedonik Satın Alma Davranışlarına Etkileri Üzerine Bir Araştırma. Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 10(26): 832 - 854.
  • Nabi, N., O’cass, A. ve Siahtiri, V. (2019). Status Consumption in Newly Emerging Countries: The Influence of Personality Traits and The Mediating Role of Motivation to Consume Conspicuously. Journal of Retailing and Consumer Services, 46: 173–178.
  • Nia, A. ve Zaichkowsky, J. L. (2000). Do Counterfeits Devalue The Ownership of Luxury Brands? Journal of Product & Brand Management, 9(7): 485-497.
  • Nueno, L.J. ve Quelch, J.A. (1998). The Mass Marketing of Luxury. Business Horizons, 41(6): 61-688.
  • Nwankwo, S., Hamelin, N. ve Khaled, M. (2014). Consumer Values, Motivation and Purchase Intention for Luxury Goods. Journal of Retailing and Consumer Services, 21(5): 735-744.
  • Park, H. J. ve Rabolt, N. J. (2009). Cultural Value, Consumption Value, and Global Brand Image: A Cross-National Study. Psychology & Marketing, 26(8): 714–735.
  • Parker, R. S., Haytko, D. ve Hermans, C. (2010). The Perception of Materialism in a Global Market: A Comparison of Younger Chinese and United States Consumers. Journal of International Business and Cultural Studies, 3: 1–13.
  • Phau, I. ve Prendergast, G. (2000). Conceptualizing The Country of Origin of Brand. Journal of Marketing Communications, 6 (3): 159 – 170.
  • Richins, M. L. ve Dawson, S. (1992). A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation. Journal of Consumer Research, 19(3): 303 -316.
  • Roux, E., Tafani, E., Vigneron, F. (2017). Values Associated with Luxury Brand Consumption and The Role of Gender. Journal of Business Research, 71
  • Semaan, R. W., Lindsay, V., Williams, P. ve Ashill, N. (2019). The Influence of Gender Roles in The Drivers of Luxury Consumption for Women: Insights from The Gulf Region. Journal of Retailing and Consumer Services, 51: 165–175.
  • Shukla, P. (2012). The Influence of Value Perceptions on Luxury Purchase Intentions in Developed and Emerging Markets. International Marketing Review, 29(6): 574-596.
  • Solomon, M.R. (1983). The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective. The Journal of Consumer Research, 10(3): 319-329.
  • Steenkamp, J. B. E. ve Baumgartner, H. (1998). Assessing Measurement Invariance in Cross-National Consumer Research. Journal of Consumer Research, 25(1): 78–90.
  • Stokburger-Sauer, N., E. ve Teichmann, K. (2013). Is Luxury Just A Female Thing? The Role of Gender in Luxury Brand Consumption. Journal of Business Research, 66(7): 889-896.
  • Summers, T. A., Belleau, B. D. ve Xu, Y. (2006). Predicting Purchase Intention of a Controversial Luxury Apparel Product. Journal of Fashion Marketing and Management, 10(4): 405-419.
  • Sütütemiz, N. ve Kurnaz, A. (2016). Cinsiyetin Lüks Değer Algısı Üzerindeki Etkisinin İncelenmesi: İstanbul İli Örneği. Journal of Human Sciences, 13(3): 4432-4445.
  • Truong, Y. ve McColl, R. (2011). Intrinsic Motivations, Self-esteem and Luxury Goods Consumption. Journal of Retailing and Consumer Services, 18(6): 555–561.
  • VanVoorhis, C. W. ve Morgan, B. L. (2007). Understanding Power and Rules of Thumb for Determining Sample Sizes. Tutorials in Quantitative Methods for Psychology, 3(2): 43-50.
  • Vigneron, F. ve Johnson, L.W. (1999). A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior. Academy of Marketing Science, 1(1): 1-15.
  • Vigneron, F. ve Johnson, L.W. (2004). Measuring Perceptions of Brand Luxury. Brand Management, 11(6): 484-506.
  • Wiedmann, K. P., Hennigs, N. ve Siebels, A. (2007). Measuring Consumers’ Luxury Value Perception: A Cross-Cultural Framework. Academy of Marketing Science Review, 2007(7).
  • Wiedmann, K. P., Hennigs, N. ve Siebels, A. (2009). Value-Based Segmentation of Luxury Consumption Behavior”, Psychology & Marketing, 26(7): 625–651.
  • Wong, N. Y. ve Ahuvia, A. C. (1998). Personal Taste and Family Face: Luxury Consumption in Confucian and Western societies. Psychology & Marketing, 15(5): 423-441.
  • Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3): 2-22.
  • Zhang, L. ve Cude, B. J. (2018). Chinese Consumers’ Purchase Intentions for Luxury Clothing: A Comparison between Luxury Consumers and Non- Luxury Consumers. Journal of International Consumer Marketing, 30(5): 336–349.

AN EMPIRICAL EXAMINATION ON DETERMINING GENDER DIFFERENCES IN PERCEIVED LUXURY VALUE

Yıl 2020, Cilt: 13 Sayı: 2, 333 - 358, 01.12.2020

Öz

This study aims to investigate whether perceived luxury value differs according to gender. For this purpose, exploratory factor analysis, multi-group confirmatory factor analysis, and MANCOVA were applied to the data obtained from 275 consumers of luxury products. According to the findings of the study, the perception of luxury value consists of seven dimensions, namely, self-directed pleasure, prestige, usability, self-identity, materialism, rewarding self, and uniqueness. As a result, the factor structure is equivalent among men and women, whereas it differs from the original proposed scale. Besides, it is found that luxury products’ self-directed pleasure value, rewarding self-value, self-identity value, and usability value are higher for women than for men. However, prestige value, materialism value, and uniqueness value do not significantly differ across men and women

Kaynakça

  • Alagöz, S. B., Alagöz, M. ve Ekici, N. (2018). The Effects of Luxury Value Perception on Purchase Intention: An Evaluation Based on Gender. Econ World Conference, Netherlands, July 24-26.
  • Allison, G. M. (2008). A Cross-Cultural Study of Motivation for Consuming Luxuries. Yayınlanmamış Doktora Tezi, Lincoln University.
  • Amatulli, C. ve Guido, G. (2011). Determinants of Purchasing Intention for Fashion Luxury Goods in the Italian Market. Journal of Fashion Marketing and Management, 15(1): 123-136.
  • Atwal, G., ve Williams, A. (2017). Luxury Brand Marketing–The Experience is Everything ., Advances in Luxury Brand Management, Eds. Kapferer, J. N., J. Kernstock, T. Brexendorf ve S. Powell, Palgrave Macmillan
  • Baumgarth, C., Schneider, G. K., ve Ceritoğlu, A. B. (2008). Lüks Markalar Gerçekten Güçlü Markalar mı? Türkiye’deki Temel, Premium ve Lüks Markaların Faydaları ve Marka Güçlerine İlişkin Ampirik Bir Çalışma. Marmara Üniversitesi İktisadi İdari Bilimler Fakültesi Dergisi, 25(2): 535-564.
  • Bearden, W. O. ve Etzel, M. J. (1982). Reference Group Influence on Product and Brand Purchase Decisions. Journal of Consumer Research, 9(2): 183-194.
  • Berthon, P., Pitt, L., Parent, M., Berthon ve Jean P. (2009). Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand. California Management Review, 52(1): 45-66.
  • Chan, K. ve Prendergast, G. (2007). Materialism and Social Comparison Among Adolescents. Social Behavior and Personality an International Journal, 35(2): 213-228.
  • Chattalas, M. ve Shukla, P. (2015). Impact of value perceptions on luxury purchase intentions: a developed market comparison. Luxury Research Journal, 1(1): 40-57.
  • Choo, H. J., Moon, H., Kim, H. ve Yoon, N. (2012). Luxury Customer Value. Journal of Fashion Marketing and Management: An International Journal, 16(1): 81-101.
  • Daswani, A. ve Jain, V. (2011). Understanding Luxury Branding: a Conceptual Framework. Media Asia, 38 (3): 131-139.
  • Deloitte Global (2019). Global Powers of Luxury Goods 2019 https://www2. deloitte.com/content/dam/Deloitte/es/Documents/bienes-comsumo- distribucion-hosteleria/Deloitte-ES-consumer-industry-global-powers- luxury-goods-2019.pdf (13.08.2019)
  • Dubois, B. ve Duquesne, P. (1993). The Market for Luxury Goods: Income Versus Culture. European Journal of Marketing, 27(1): 35-44.
  • Dubois, B. ve Laurent, G. (1994). Attitudes Towards the Concept of Luxury: An Exploratory Analysis. Asia Pacific Advances in Consumer Research, 1
  • Dubois, B., Czellar, S. ve Laurent, G. (2005). Consumer Segments Base on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. Marketing Letters, 16(2): 115-128.
  • Gehaney ve Bigan (2014). Size Isn’t Everything: Turkey’s Fast-Growing Luxury Market, sales/our-insights/size-isnt-everything-turkeys-fast-growing-luxury- market (11.08.2019)
  • Godey, B., Lagier, J. ve Pederzoli, D. (2008). A Measurement Scaleof “Aesthetic Style” Appliedto Luxury Goods Stores. International Journal of Retail & Distribution Management, 37(6): 527-537.
  • Hennigs, N., Wiedmann, K. P., Klarmann, C. ve Behrens, S. (2015). The Complexity of Value in The Luxury Industry: From Consumers’ Individual Value Perception to Luxury Consumption. International Journal of Retail & Distribution Management, 43(10/11): 922-939.
  • Hirschman, E. C. ve Holbrook, M. B. (1982). Hedonic Consumption: Emerging Concepts, Methods and Propositions. Journal of Marketing, 46(3): 92- 101.
  • Hirschman, E. C. (1988). The Ideology of Consumption: A structural Syntactical Analysis of “Dallas” and “Dynasty”. Journal of Consumer Research, 15(3): 344–359.
  • Hu, L. T. ve Bentler, P. M. (1999). Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria versus New Alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1): 1–55.
  • Hung, K., Chen, A. H., Peng, N., Hackley, C., Tiwsakul, R. A. ve Chou, C. (2011). Antecedents of Luxury Brand Purchase Intention. Journal of Product & Brand Management, 20(6): 457 – 467.
  • Husic, M. ve Cicic, M. (2009). Luxury Consumption Factors. Journal of Fashion Marketing and Management, 13 (2): 231 – 245.
  • Hwang, J., ve Lyu, S. O. (2018). Understanding First-Class Passengers’ Luxury Value Perceptions in The US Airline Industry. Tourism Management Perspectives, 28: 29-40.
  • Kapferer, J. (1997). Managing Luxury Brands. The Journal of Brand Management, 4(4): 251 – 260.
  • Kavak, B. (2013). Pazarlama ve Pazar Araştırmaları Tasarım ve Analiz. Ankara: Detay Yayıncılık
  • Ko, E., Costello, J. P. ve Taylor, C. R. (2019). What Is Luxury Brand? A New Definition and Review of the Literature. Journal of Business Resarch, 99: 405-413.
  • Kural, E. (2011). Lüks Tüketim Ürünlerinde Tüketicilerin Algıladıkları Değerin Davranış Niyetlerine Etkisi. Yüksek Lisans Tezi, Akdeniz Üniversitesi, Sosyal Bilimler Enstitüsü.
  • Lai, A. W. (1995). Consumer Values, Product Benefits and Customer Value: A Consumption Behavior Approach. Advances in Consumer Research, 22: 381-388.
  • Leibenstein, H. (1950). Bandwagon, Snob, and Veblen Effects in the Theory of Consumers’ Demand. The Quarterly Journal of Economics, 64(2): 183-207.
  • Li, G., Li, G. ve Kambele, Z. (2011). Luxury Fashion Brand Consumers in China: Perceived Value, Fashion Lifestyle, and Willingness to Pay. Journal of Business Research, 65 (10): 516–1522.
  • Matthiesen, I. M. ve Phau, I. (1999). Brand Image Inconsistencies of Luxury Fashion Brands - A Buyer-Seller Exchange Situation Model of Hugo Boss Australia. Journal of Fashion Marketing and Management, 14(2): 202- 218.
  • Meydan, B. ve Tunca, M. Z. (2018). Sosyal Medyanın Hedonik Satın Alma Davranışlarına Etkileri Üzerine Bir Araştırma. Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 10(26): 832 - 854.
  • Nabi, N., O’cass, A. ve Siahtiri, V. (2019). Status Consumption in Newly Emerging Countries: The Influence of Personality Traits and The Mediating Role of Motivation to Consume Conspicuously. Journal of Retailing and Consumer Services, 46: 173–178.
  • Nia, A. ve Zaichkowsky, J. L. (2000). Do Counterfeits Devalue The Ownership of Luxury Brands? Journal of Product & Brand Management, 9(7): 485-497.
  • Nueno, L.J. ve Quelch, J.A. (1998). The Mass Marketing of Luxury. Business Horizons, 41(6): 61-688.
  • Nwankwo, S., Hamelin, N. ve Khaled, M. (2014). Consumer Values, Motivation and Purchase Intention for Luxury Goods. Journal of Retailing and Consumer Services, 21(5): 735-744.
  • Park, H. J. ve Rabolt, N. J. (2009). Cultural Value, Consumption Value, and Global Brand Image: A Cross-National Study. Psychology & Marketing, 26(8): 714–735.
  • Parker, R. S., Haytko, D. ve Hermans, C. (2010). The Perception of Materialism in a Global Market: A Comparison of Younger Chinese and United States Consumers. Journal of International Business and Cultural Studies, 3: 1–13.
  • Phau, I. ve Prendergast, G. (2000). Conceptualizing The Country of Origin of Brand. Journal of Marketing Communications, 6 (3): 159 – 170.
  • Richins, M. L. ve Dawson, S. (1992). A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation. Journal of Consumer Research, 19(3): 303 -316.
  • Roux, E., Tafani, E., Vigneron, F. (2017). Values Associated with Luxury Brand Consumption and The Role of Gender. Journal of Business Research, 71
  • Semaan, R. W., Lindsay, V., Williams, P. ve Ashill, N. (2019). The Influence of Gender Roles in The Drivers of Luxury Consumption for Women: Insights from The Gulf Region. Journal of Retailing and Consumer Services, 51: 165–175.
  • Shukla, P. (2012). The Influence of Value Perceptions on Luxury Purchase Intentions in Developed and Emerging Markets. International Marketing Review, 29(6): 574-596.
  • Solomon, M.R. (1983). The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective. The Journal of Consumer Research, 10(3): 319-329.
  • Steenkamp, J. B. E. ve Baumgartner, H. (1998). Assessing Measurement Invariance in Cross-National Consumer Research. Journal of Consumer Research, 25(1): 78–90.
  • Stokburger-Sauer, N., E. ve Teichmann, K. (2013). Is Luxury Just A Female Thing? The Role of Gender in Luxury Brand Consumption. Journal of Business Research, 66(7): 889-896.
  • Summers, T. A., Belleau, B. D. ve Xu, Y. (2006). Predicting Purchase Intention of a Controversial Luxury Apparel Product. Journal of Fashion Marketing and Management, 10(4): 405-419.
  • Sütütemiz, N. ve Kurnaz, A. (2016). Cinsiyetin Lüks Değer Algısı Üzerindeki Etkisinin İncelenmesi: İstanbul İli Örneği. Journal of Human Sciences, 13(3): 4432-4445.
  • Truong, Y. ve McColl, R. (2011). Intrinsic Motivations, Self-esteem and Luxury Goods Consumption. Journal of Retailing and Consumer Services, 18(6): 555–561.
  • VanVoorhis, C. W. ve Morgan, B. L. (2007). Understanding Power and Rules of Thumb for Determining Sample Sizes. Tutorials in Quantitative Methods for Psychology, 3(2): 43-50.
  • Vigneron, F. ve Johnson, L.W. (1999). A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior. Academy of Marketing Science, 1(1): 1-15.
  • Vigneron, F. ve Johnson, L.W. (2004). Measuring Perceptions of Brand Luxury. Brand Management, 11(6): 484-506.
  • Wiedmann, K. P., Hennigs, N. ve Siebels, A. (2007). Measuring Consumers’ Luxury Value Perception: A Cross-Cultural Framework. Academy of Marketing Science Review, 2007(7).
  • Wiedmann, K. P., Hennigs, N. ve Siebels, A. (2009). Value-Based Segmentation of Luxury Consumption Behavior”, Psychology & Marketing, 26(7): 625–651.
  • Wong, N. Y. ve Ahuvia, A. C. (1998). Personal Taste and Family Face: Luxury Consumption in Confucian and Western societies. Psychology & Marketing, 15(5): 423-441.
  • Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3): 2-22.
  • Zhang, L. ve Cude, B. J. (2018). Chinese Consumers’ Purchase Intentions for Luxury Clothing: A Comparison between Luxury Consumers and Non- Luxury Consumers. Journal of International Consumer Marketing, 30(5): 336–349.
Toplam 58 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Research Article
Yazarlar

Gence Erdağı Bu kişi benim

Canan Eryiğit Bu kişi benim

Yayımlanma Tarihi 1 Aralık 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 13 Sayı: 2

Kaynak Göster

APA Erdağı, G., & Eryiğit, C. (2020). LÜKS DEĞER ALGISININ CİNSİYETE GÖRE FARKLILIKLARININ BELİRLENMESİNE YÖNELİK AMPİRİK BİR ARAŞTIRMA. Pazarlama Ve Pazarlama Araştırmaları Dergisi, 13(2), 333-358.