DÜNYADA VE TÜRKİYE’DE SAĞLIK TURİZMİ PAZARLAMA UYGULAMALARI VE KARŞILAŞTIRMALI DURUM ANALİZİ

Yıl 2015, Cilt: 8 Sayı: 16, 1 - 22, 01.12.2015

Gökhan Aydın Bilge Karamehmet Aydın

Öz

Bu çalışmanın amacı sağlık turizm pazarlamasının dünyada ve Türkiye’deki uygulamalarını incelemek ve Türkiye için hangi stratejik pazarlama faaliyetlerinin uygun olduğunu tartışmaktır. Bu bağlamda SWOT analizi yapılmış ve Devlet kuruluşları ile Özel Sektör uygulayıcılarının Sağlık Turizm’ini geliştirmek için neler yapabilecekleri konusunda öneriler sunulmuştur

Anahtar Kelimeler

sağlık hizmetleri pazarlaması, sağlık turizmi, sağlık hizmetleri turizmi, sağlık turizmi pazarlaması, medikal turizm

COMPARATIVE SITUATION ANALYSIS AND MARKETING APPLICATIONS IN HEALTHCARE TOURISM AROUND THE GLOBE AND IN TURKEY

Öz

The purpose of the present study is to conduct a literature survey on marketing strategies which should be effective for healthcare industry in Turkey. Moreover, which marketing strategies would be appropriate for Turkey is discussed. In this context, a SWOT Analysis is conducted and some suggestions are proposed for policy makers and managers

Anahtar Kelimeler

Healthcare strategic marketing, Health tourism, Healthcare services tourism, Health tourism marketing, Medical tourism

Kaynakça

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