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İŞLETMELERDE ÖRGÜTSEL KARAKTERİSTİKLERİN YENİLİK KAPASİTESİ ÜZERİNE ORTAKLAŞA ETKİSİNİN BELİRLENMESİ

Yıl 2013, Cilt: 6 Sayı: 11, 21 - 60, 01.06.2013

Öz

İşletmelerin yenilikçi sonuçlarının arkasında yatan örgütsel karakteristiklerin ve bunların birbirleri ile olan ilişkilerinin incelenmesi ve bu unsurların önem ve bağımlılık derecelerinin ortaya konulması, yenilikçi karakteristiklerle yenilikçi sonuçlar üzerine yapılan tartışmalara katkı sağlayarak, işletmelere stratejik yönelimlerinde ışık tutmaktadır. Bu kapsamda çalışmanın amacı, literatürden yararlanılarak oluşturulan model çerçevesinde belirlenen değişkenlerin Türkiye’de faaliyet gösteren büyük ölçekli imalat sanayi işletmelerini kapsayan çoklu örnek olay çalışması ile incelenmesi ve elde edilen bulguların sektörler arası karşılaştırma yoluyla analiz edilmesi suretiyle değişkenler arası ilişkilerin ortaya konulmasıdır. Araştırmanın ulaştığı sonuçlar, örgütsel karakteristiklerden pazar odaklılık, öğrenme odaklılık, bilgi yönetimi odaklılık ile yenilikçiliğin, yenilik ve yenilik kapasitesi üzerinde olumlu etkiye sahip olduğunu ortaya koymuştur. Bunun yanı sıra anılan karakteristiklerin birbirlerine eklemlenmesinin sinerjik etkide bulunduğu belirlenmiştir

Kaynakça

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  • Baker, W.E. ve Sinkula, J.M., (1999). “The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance”, Journal of the Academy of
  • Baker, W.E. ve Sinkula, J.M., (2002). “Market Orientation, Learning Orientation, and Pro- duct Innovation: Delving into the Organization’s Black Box”, Journal of Market- Focused Management, 5, 5-23.
  • Baker, W.E ve Sinkula, J.M., (2007). “Does Market Orientation Facilitate Balanced Innova- tion Programs? An Organizational Learning Perspective”, Journal of Product Inno- vation Management, 24, 316-334.
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  • Calantone, R.J., Cavusgil, S.T. ve Zhao, Y., (2002), “Learning orientation, Firm Innovation Capability, and Firm Performance”, Industrial Marketing Management, 31, 515-524.
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  • Cooper, R.G., (1999). “From Experience: The Invisible Success Factors in Product Innova- tion”, Journal of Product Innovation Management, C.16, s.115-133.
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  • Corso, M. ve Pellegrini, L., (2007). “Continuous and Discontinuous Innovation: Overco- ming the Innovators’ Dilemma”, Creativity and Innovation Management, 16(4), 333
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  • Darroch, J. ve McNaughton, R., (2003). “Beyond Market Orientation: Knowledge Mana- gement and the Innovativeness of New Zealand Firms”, European Journal of Mar- keting, 37(3-4), 572-593.
  • Day, G.S., (1994). “The Capabilities of Market-Driven Organizations”, Journal of Marke- ting, 58, 37-52.
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  • Dodgson, M., (1993). “Organizational Learning: A Review of Some Literatures”, Organi- zation Studies, 14(3), 375-394.
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DETERMINING THE COMBINED EFFECT OF ORGANIZATIONAL CHARACTERISTICS ON INNOVATION CAPACITY

Yıl 2013, Cilt: 6 Sayı: 11, 21 - 60, 01.06.2013

Öz

Illustrating the organizational characteristics behind the firms' innovative outcomes, the relationships between these factors and the level of importance and dependency of these factors make contribution to the literature based on innovative characteristics and capacity and give clues to the firms on the way of their strategic orientations. In this context, the aim of the study is conducting a multi case study among big scale firms in manufacturing industry of Turkey, based on the model developed by the help of current literature, and examining findings in a cross-sector comparision in order to make the relationships between variables clear. According to the results, as organizational characteristics, market orientation, learning orientation, knowledge management orientation and innovativeness have positive impact on innovative capacity and innovation. Also, it is emerged that combining together, these characteristics have synergetic effect while generating innovative outcomes.

Kaynakça

  • Amabile, T.M., Conti, R., Coon, H., Lazenby, J. ve Herron, M., (1996). “Assessing the Work Environment for Creativity”, Academy of Management Journal, 39(5), 1154-1184.
  • Aramburu, N., Saenz, J. ve Rivera, O., (2006). “Fostering Innovation and Knowledge Cre- ation: The Role of Management Context”, Journal of Knowledge Management, 10(3), 157-168.
  • Atuahene-Gima, K., (1996). “Market Orientation and Innovation”, Journal of Business Re- search, 35, 93-103.
  • Atuahene-Gima, K., Slater, S.F. ve Olson, E.M., (2005). “The Contingent Value of Respon- sive and Proactive Market Orientations for New Product Program Performance”, The Journal of Product Innovation Management, 22, 464-482.
  • Ayuso, S., Rodriguez, M.A. ve Ricart, J.E., (2006). “Responsible Competitiveness at the “Micro” Level of the Firm Using Stakeholder Dialogue as a Source for New Ideas: A Dynamic Capability Underlying Sustainable Innovation”, Corporate Go- vernance, 6(4), 475-490.
  • Baker, W.E. ve Sinkula, J.M., (1999). “The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance”, Journal of the Academy of
  • Baker, W.E. ve Sinkula, J.M., (2002). “Market Orientation, Learning Orientation, and Pro- duct Innovation: Delving into the Organization’s Black Box”, Journal of Market- Focused Management, 5, 5-23.
  • Baker, W.E ve Sinkula, J.M., (2007). “Does Market Orientation Facilitate Balanced Innova- tion Programs? An Organizational Learning Perspective”, Journal of Product Inno- vation Management, 24, 316-334.
  • Benbasat, I., Goldstein, D.K. ve Mead, Melisa, (1987) “The Case Research Strategy in Stu- dies of Information Systems”, MIS Quarterly, Eylül, 369-386.
  • Brewin, D.G., Monchuk, D.C. ve Partridge, M.D., (2009), “Examining the Adoption of Product and Process Innovations in the Canadian Food Processing Industry”, Canadian Journal of Agricultural Economics, 57, 75-97.
  • Calantone, R.J., Cavusgil, S.T. ve Zhao, Y., (2002), “Learning orientation, Firm Innovation Capability, and Firm Performance”, Industrial Marketing Management, 31, 515-524.
  • Camison-Zornoza, C., Lapiedra-Alcami, R., Segarra-Cipres, M. ve Boronat-Navarro, M., (2004). “A Meta-analysis of Innovation and Organizational Size”, Organization Studies, 25, 331-361.
  • Carlisle, Y. ve McMillan, E., (2006). “Innovation in Organizations from a Complex Adap- tive Systems Perspective”, Emergence: Complexity & Organization, 8(1), 2-9.
  • Cavusgil, S.T., Calantone, R.J. ve Zhao, Y., (2003). “Tacit Knowledge Transfer and Firm Innovation Capability”, Journal of Business & Industrial Marketing, 18(1), 6-21.
  • Cepeda, G. ve Vera, D., (2007) “Dynamic Capabilities and Operational Capabilities: A Knowledge Management Perspective”, Journal of Business Research, 60, 426-437.
  • Christensen, C.M., (1997). The Innovator’s Dilemma, Harvard Business School Press, Bos- ton.
  • Cohen, W.M. ve Levinthal, D.A, (1990). “Absorptive Capacity: A New Perspective on Le- arning and Innovation”, Administrative Science Quarterly, 35, 128-152.
  • Cohen, W.M. ve Levinthal, D.A, (1994). “Fortune Favors the Prepared Firm”, Management Science, 40, 227-251.
  • Connor, T., (1999). “Customer-Led and Market-Oriented: A Matter of Balance, Strategic Management Journal, 20, 1157-1163.
  • Cooper, J.R., (1998). “A Multidimensional Approach to the Adoption of Innovation”, Ma- nagement Decision, 36(8), 493-502.
  • Cooper, R.G., (1999). “From Experience: The Invisible Success Factors in Product Innova- tion”, Journal of Product Innovation Management, C.16, s.115-133.
  • Cooper, R.G. ve Kleinschmidt, E.J., (1993). “Major New Products: What Distinguishes the Winners in the Chemical Industry?”, Journal of Product Innovation Management, 10, 90-111.
  • Cooper, R.G. ve Kleinschmidt, E.J., (2000). “New Product Performance: What Distinguis- hes the Star Products”, Australian Journal of Management, 25(1), 17-45.
  • Corso, M. ve Pellegrini, L., (2007). “Continuous and Discontinuous Innovation: Overco- ming the Innovators’ Dilemma”, Creativity and Innovation Management, 16(4), 333
  • Costa, A.I.A. ve Jongen, W.M.F., (2206). “New Insights into Consumer-led Food Product Development”, Trends in Food Science & Technology, 17, 457-465.
  • Darroch, J., (2005). “Knowledge Management, Innovation and Firm Performance”, Jour- nal of Knowledge Management, 9(3), 101-15.
  • Darroch, J. ve Jardine, A., (2002). “Combining Firm-Based and Consumer-Based Perspec- tives to Develop a New Measure for Innovation”, Proceedings of Third International Symposium on Management of Technology and Innovation, 271-275.
  • Darroch, J. ve McNaughton, R., (2003). “Beyond Market Orientation: Knowledge Mana- gement and the Innovativeness of New Zealand Firms”, European Journal of Mar- keting, 37(3-4), 572-593.
  • Day, G.S., (1994). “The Capabilities of Market-Driven Organizations”, Journal of Marke- ting, 58, 37-52.
  • Deshpande, R., Farley, J.U. ve Webster, F.E., (1993). “Corporate Culture, Customer Orien- tation, and Innovativeness in Japanese Firms: A Quadrad Analysis”, Journal of Marketing, 57, 23-37.
  • Dodgson, M., (1993). “Organizational Learning: A Review of Some Literatures”, Organi- zation Studies, 14(3), 375-394.
  • Eisenhardt, K.M., (1989), “Building Theories from Case Study Research”, Academy of Ma- nagement Review, 14(4), 532-550.
  • Farrell, M.A., (2000). “Developing a Market-Oriented Learning Organization”, Austra- lian Journal of Management, 25(2), 201-223.
  • Farrell, M.A., Oczkowski, E., (2002). “Are Market Orientation and Learning Orientation Necessary for Superior Organizational Performance?”, Journal of Market-Focused Management, 5, 197-217.
  • Freeman, C., Soete, L., (2003). Yenilik İktisadı, TÜBİTAK Popüler Bilim Yayınları, İstanbul.
  • Furtan, W.H., Sauer, J., (2008). “Determinants of Food Industry Performance: Survey Data and Regressions for Denmark”, Journal of Agricultural Economics, 59(3), 555-573.
  • Gaynor, G.H., (2002). Innovation by Design: What It Takes to Keep Your Company on the Cut- ting Edge, American Management Association, New York.
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Toplam 107 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Research Article
Yazarlar

Akın Koçak Bu kişi benim

Kutlu Karaca Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2013
Yayımlandığı Sayı Yıl 2013 Cilt: 6 Sayı: 11

Kaynak Göster

APA Koçak, A., & Karaca, K. (2013). İŞLETMELERDE ÖRGÜTSEL KARAKTERİSTİKLERİN YENİLİK KAPASİTESİ ÜZERİNE ORTAKLAŞA ETKİSİNİN BELİRLENMESİ. Pazarlama Ve Pazarlama Araştırmaları Dergisi, 6(11), 21-60.