Araştırma Makalesi
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Environmental Attitudes and Environmentally Sensitive Television Commercials

Yıl 2022, Cilt: 15 Sayı: 1, 71 - 92, 31.01.2022

Öz

Environmental problems have been increasingly relevant for consumers and companies. Consumers with strong ecocentric attitudes prefer to purchase green products. Companies that are aware of the change develop new marketing strategies. Some of these companies focus on innovation in the products, while others focus on promotion. While it may not be possible for companies to convert every product to a green product, every company can carry out a green marketing promotion strategy. The commercial is the most effective of these strategies with many functions, including raising awareness and providing information. The aim of this research is to examine the relationships between variables on the basis of environmental attitudes and to investigate the effect of a TV commercial with an emphasis on environmental sensitivity through a structural model. A survey was conducted with 579 participants within the scope of the research. The partial least squares (PLS) method was used to examine the relationships within the models established during the analysis phase. In this study, the Finish brand dishwasher detergent commercial shown on TV channels in Turkey was evaluated within the scope of a structural model. The commercial variable was used as a moderator in the model. The content of the commercial subject to the research is related to environmental sensitivity. In the commercial, it is recommended that consumers place dishes in the dishwasher without prewashing the dishes for less water consumption. Our research results reveal that the environmentally sensitive commercial has a moderating effect between ecocentric attitude and brand trust.

Kaynakça

  • Ahmed, W. and Zhang, Q. (2020). Green Purchase Intention: Effects of Electronic Service Quality and Customer Green Psychology. Journal of Cleaner Production, 267: 1-17.
  • Alshura, M. S. and Zabadi, A. M. (2016). Impact of Green Brand Trust, Green Brand Awareness, Green Brand Image, and Green Perceived Value on Consumer’s Intention to Use Green Products: An Empirical Study of Jordanian Consumers. International Journal of Advanced Research, 4(2): 1423-1433.
  • Altunışık, R., Coşkun, R., Bayraktaroğlu S. and Yıldırım, E. (2004). Araştırma Yöntemleri. İstanbul: Avcı Ofset.
  • Anisimova, T. and Sultan, P. (2014). The Role of Brand Communications in Consumer Purchases of Organic Foods: A Research Framework. Journal of Food Products Marketing. 20: 511–532.
  • Arezoo, D. and David S. (2014). Marketing Mix Strategies for Closing The Gap Between Green Consumers’ Pro-Environmental Beliefs and Behaviors. Journal of Strategic Marketing, 22(7): 563-586.
  • Aziz, N. A. and Yani, N. E. A. (2017). The Determinant Factors of Green Consumption Behavior. South East Asia Journal of Contemporary Business, Economics and Law, 12 (2): 978-991.
  • Bailey, A. A., Mishra, A. and Tiamiyu, M. F. (2016). Green Advertising Receptivity: An Initial Scale Development Process. Journal of Marketing Communications, 22 (3): 327-345.
  • Banerjee, S., Gulas, C. S. and Iyer, E. (1995). Shades of Green: A Multidimensional Analysis of Environmental Advertising. Journal of Advertising, 24(2): 21-31.
  • Bozbay, Z., Güleç, M. and Zulfugarova, N. (2019). Çevre Dostu Ürün Satin Alma Niyetinde Algilanan Kalite, Algilanan Risk ve Güvenin Rolü. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 21(4):1147-1171.
  • Brenkert, G. (1997). Marketing Trust: Barriers and Bridges. Business & Professional Ethics Journal, 16(1/3): 77-98.
  • Butt, M. M., Mushtaq, S., Afzal, A., Khong, K.W., Ong, F. S. and Ng, P. F. (2017). Integrating Behavioural and Branding Perspectives to Maximise Green Brand Equity: A Holistic Approach. Business Strategy and the Environment, 26(4):507-520.
  • Castaldo, S., Perrini, F., Misani, N., Tencati, A. (2009). The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products. Journal of Business Ethics,84:1-15.
  • Chaudhuri, A. and Morris B. H. (2001). The Chain of Effects From Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty, Journal of Marketing, 65 (2): 81-93.
  • Chen, H-C. and Yang, C-H. (2019). Applying a Multiple Criteria Decision-Making Approach to Establishing Green Marketing Audit Criteria. Journal of Cleaner Production, 210: 256-265
  • Chen, T. B. and Chai, L. T. (2010). Attitude towards the Environment and Green Products: Consumers’ Perspective. Management Science and Engineering, 4 (2): 27-39.
  • Chen, Y. S. (2010). The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics, 93: 307-319.
  • Chen, Y. S. and Chang, C. H. (2013). Towards Green Trust: The Influences of Green Perceived Quality, Green Perceived Risk, and Green Satisfaction. Management Decision, 51: 63–82.
  • Dang, V.T., Nguyen, N. and Pervan, S. (2020). Retailer Corporate Social Responsibility and Consumer Citizenship Behavior: The Mediating Roles of Perceived Consumer Effectiveness and Consumer Trust. Journal of Retailing and Consumer Services, 55.
  • Dangelico, R.M. and Vocalelli, D. (2017). “Green Marketing”: An Analysis of Definitions, Strategy Steps, and Tools through a Systematic Review of the Literature. Journal of Cleaner Production, 165: 1263-1279.
  • Davis, J. J. (1994). Consumer Response to Corporate Environmental Advertising. Journal of Consumer Marketing,11(2): 25-37.
  • Delgado‐Ballester, E. and Munuera‐Alemán, J. L. (2001). Brand Trust in the Context of Consumer Loyalty. European Journal of Marketing, 35(11/12): 1238-1258.
  • Dodds, W. B., Monroe, K. B. and Grewal, D. (1991). Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations. Journal of Marketing Research, 28(3): 307-319.
  • Erten, S. and Aydoğdu, C. (2011). Türkiyeli ve Azerbaycanlı Öğrencilerde, Ekosentrik, Antroposentrik ve Çevreye Karşı Antipatik Tutum Anlayışları. Hacettepe Üniversitesi Eğitim Fakültesi Dergisi, 41: 158-169.
  • Fornell, C. and Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1): 39-50.
  • Halder, P., Hansen, E. N., Kangas, J. and Laukkanen, T. (2020). How National Culture and Ethics Matter in Consumers’ Green Consumption Values. Journal of Cleaner Production, 265: 1-33.
  • Haytko, D. L. and Matulich, E. (2014). Green Advertising and Environmentally Responsible Consumer Behaviors: Linkages Examined. Journal of Management and Marketing Research, 1: 1-11.
  • Heath, T. P. M. and Heath, M. (2008). (Mis)trust in Marketing: A Reflection on Consumers’ Attitudes and Perceptions. Journal of Marketing Management, 24(9/10): 1025-1039.
  • Huang, H. (2016). Media Use, Environmental Beliefs, Self-Efficacy, and Pro-Environmental Behavior. Journal of Business Research, 69(6): 2206–2212.
  • Jian, Y., Yu, I. Y., Yang, M. X. and Zeng, K. J. (2020). The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels. Sustainability, 12(8688):1-14.
  • Kaida, N. and Kaida, K. (2016). Facilitating Pro-Environmental Behavior: The Role of Pessimism and Anthropocentric Environmental Values. Social Indicators Research, 126: 1243-1260.
  • Kaida, N. and Kaida, K. (2016). Facilitating Pro-Environmental Behavior: The Role of Pessimism and Anthropocentric Environmental Values. Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, 126(3): 1243-1260.
  • Kao, T-F. and Du, Y-Z. (2020). A study on the Influence of Green Advertising Design and Environmental Emotion on Advertising Effect. Journal of Cleaner Production, 242: 1-13.
  • Karna, J. (2003). Environmental Marketing Strategy and its Implementation in Forest Industries. Unpublished Academic Dissertation, University of Helsinki Department of Forest Economics, Helsinki, Finland.
  • Kortenkamp, K. V. and Moore, C. F. (2001). Ecocentrism and Anthropocentrism: Moral Reasoning about Ecological Commons Dilemmas. Journal of Environmental Psychology, 21 (3): 261-272.
  • Kotler, P., Lee and N. R. (2010). Yoksulluğa Karşı Sosyal Pazarlama, (çev: Zeynep Kökkaya Chalar), İstanbul: MediaCat.
  • Lal, M., Sharma, C. S. and Sharma, N. (2017). Green Trust in Green Purchase Intention. Emerging Markets Conference Board, January 5-7.
  • Lee, J., Park, Do-H. and Han, I. (2011). The Different Effects of Online Consumer Reviews on Consumers’ Purchase Intentions Depending on Trust in Online Shopping Malls an Advertising Perspective. Internet Research, 21(2): 187-206.
  • Lowe, B., Lynch, D. and Lowe, J. (2015). Reducing Household Water Consumption: A Social Marketing Approach. Journal of Marketing Management, 31(3-4): 378-408.
  • Matzler, K., Sonja G-K. and Sonja B. S. (2008). Risk Aversion and Brand Loyalty: The Mediating Role of Brand Trust and Brand Affect. Journal of Product & Brand Management, 17 (3): 154-162.
  • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., Willems, W. and Smit, E. G. (2019). Paradoxical Side Effects of Green Advertising: How Purchasing Green Products may Instigate Licensing Effects for Consumers with a Weak Environmental Identity. International Journal of Advertising, 38 (8): 1202-1223.
  • Mo, Z., Liu, M. and Liu, Y. (2018). Effects of Functional Green Advertising on Self and Others. Psychology & Marketing, 35 (5): 368-382.
  • Nakip, M. (2004). Pazarlama Araştırmalarına Giriş. Ankara: Seçkin Yayıncılık.
  • Noor, M. N. M., Masuod, M. S., Said, A.-M. A., Kamaruzaman, I. F. and Mustafa, M. A. (2016). Understanding Consumers and Green Product Purchase Decision in Malaysia: A Structural Equation Modeling – Partial Least Square (SEM-PLS) Approach. Asian Social Science, 12 (9): 51-64.
  • Ottman, J. A., Stafford, E. R. and Hartman, C. L. (2006). Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products. Environment: Science and Policy for Sustainable Development, 48 (5): 22-36.
  • Özdemir, M. and Koçak, A. (2012). İlişkisel Pazarlama Çerçevesinde Marka Sadakatinin Oluşumu ve Bir Model Önerisi. Ankara Üniversitesi Siyasal Bilgiler Fakültesi Dergisi, 67 (2): 127-156.
  • Park, J. , Lee, H. and Kim, S. (2014). Corporate Social Responsibilities, Consumer Trust and Corporate Reputation: South Korean Consumers’ Perspective. Journal of Business Research, 67(3): 295-302.
  • Pivato, S., Misani, N. and Tencati, A. (2008). The Impact of Corporate Social Responsibility on Consumer Trust: The Case of Organic Food. Business Ethics: A European Review, 17: 3-12.
  • Portal, S., Abratt, R. and Bendixen, M. (2019). The Role of Brand Authenticity in Developing Brand Trust. Journal of Strategic Marketing, 27(8): 714-729.
  • Propheto, A., Kartini, D., Sucherly, S. and Oesman, Y. (2020). Marketing Performance as Implication of Brand Image Mediated by Trust. Management Science Letters, 10(4): 741-746.
  • Rahardjo, F. A. (2015). The Roles of Green Perceived Value, Green Perceived Risk, and Green Trust towards Green Purchase Intention of Inverter Air Conditioner in Surabaya. iBuss Management, 3(2): 252-260.
  • Rahman, H. A. (2018). Green Consumerism. Asian Journal of Environment, History and Heritage, 2 (2): 43-54.
  • Rajavi, K., Kushwaha, T. and Steenkamp, J. B. E. M. (2019). In brands We Trust? A Multi-Category and Multi-Country Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities. Journal of Consumer Research, 46 (4): 651-670.
  • Ringle, C. M., Wende, S. and Becker, J.-M. (2015). "SmartPLS 3.". Boenningstedt: SmartPLS.
  • Robinson, S. C. C. and Brownlow, S. (2015). Determinants of Proenvironmental Attitudes in College Students. British Journal of Education, Society and Behavioural Science, 5 (1): 38-49.
  • Saydan, R. and Kanıbir, H., 2007. Üniversiteli Tüketicilerin Çevreci Tüketim Tutumlari ve Satın Alma Davranışlarına Etkileri. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 25 (2): 213-242.
  • Sharma, A. and Iyer, G. R. (2012). Resource-Constrained Product Development: Implications for Green Marketing and Green Supply Chains. Industrial Marketing Management, 41 (4): 599- 608
  • Subramanian, K. R. (2018). The Crisis of Consumption of Natural Resources. International Journal of Recent Innovations in Academic Research, 2 (4): 8-19
  • Taghian, M., Polonsky, M. J. and D’Souza, C. (2016). Green Marketing Strategies. An Integrated Approach to Environmental Management. (Edit. Dibyendu Sarkar, Rupali Datta, Avinandan Mukherjee, and Robyn Hannigan). New York: John Wiley & Sons.
  • Teng, C. C. and Wang, Y.M. (2015). Decisional Factors Driving Organic Food Consumption. British Food Journal, 117: 1066–1081.
  • Thompson, S. C. G. and Barton, M. A. (1994). Ecocentric and Anthropocentric Attitudes toward the Environment. Journal of Environmental Psychology, 14 (2): 149-157.
  • Veloutsou, C. (2015). Brand Evaluation, Satisfaction and Trust as Predictors of Brand Loyalty: The Mediator-Moderator Effect of Brand Relationships. Journal of Consumer Marketing, 32(6): 405-421.
  • Widyastuti, S., Said, M., Siswono, S. and Firmansyah, D. A. (2019). Customer Trust through Green Corporate Image, Green Marketing Strategy, and Social Responsibility: A Case Study. European Research Studies Journal, 22(2): 83-99.
  • Xu, F. and Fox D. (2014). Modelling Attitudes to Nature, Tourism and Sustainable Development in National Parks: A Survey of Visitors in China and the UK. Tourism Management, 45:142-158.
  • Yang, Y. C. (2017). Consumer Behavior towards Green Products. Journal of Economics, Business and Management, 5(4): 160-167.
  • Yoon, H, J. and Kim, Y. J. (2016). Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model. Journal of Promotion Management. 22(1): 49-70.
  • Zhu, Q. and Sarkis, J. (2016). Green Marketing and Consumerism as Social Change in China: Analysing the Literature. International Journal of Production Economics (Part B), 181: 289-302.

Çevresel Tutumlar Ve Çevreye Duyarlı Televizyon Reklamları

Yıl 2022, Cilt: 15 Sayı: 1, 71 - 92, 31.01.2022

Öz

Kaynakça

  • Ahmed, W. and Zhang, Q. (2020). Green Purchase Intention: Effects of Electronic Service Quality and Customer Green Psychology. Journal of Cleaner Production, 267: 1-17.
  • Alshura, M. S. and Zabadi, A. M. (2016). Impact of Green Brand Trust, Green Brand Awareness, Green Brand Image, and Green Perceived Value on Consumer’s Intention to Use Green Products: An Empirical Study of Jordanian Consumers. International Journal of Advanced Research, 4(2): 1423-1433.
  • Altunışık, R., Coşkun, R., Bayraktaroğlu S. and Yıldırım, E. (2004). Araştırma Yöntemleri. İstanbul: Avcı Ofset.
  • Anisimova, T. and Sultan, P. (2014). The Role of Brand Communications in Consumer Purchases of Organic Foods: A Research Framework. Journal of Food Products Marketing. 20: 511–532.
  • Arezoo, D. and David S. (2014). Marketing Mix Strategies for Closing The Gap Between Green Consumers’ Pro-Environmental Beliefs and Behaviors. Journal of Strategic Marketing, 22(7): 563-586.
  • Aziz, N. A. and Yani, N. E. A. (2017). The Determinant Factors of Green Consumption Behavior. South East Asia Journal of Contemporary Business, Economics and Law, 12 (2): 978-991.
  • Bailey, A. A., Mishra, A. and Tiamiyu, M. F. (2016). Green Advertising Receptivity: An Initial Scale Development Process. Journal of Marketing Communications, 22 (3): 327-345.
  • Banerjee, S., Gulas, C. S. and Iyer, E. (1995). Shades of Green: A Multidimensional Analysis of Environmental Advertising. Journal of Advertising, 24(2): 21-31.
  • Bozbay, Z., Güleç, M. and Zulfugarova, N. (2019). Çevre Dostu Ürün Satin Alma Niyetinde Algilanan Kalite, Algilanan Risk ve Güvenin Rolü. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 21(4):1147-1171.
  • Brenkert, G. (1997). Marketing Trust: Barriers and Bridges. Business & Professional Ethics Journal, 16(1/3): 77-98.
  • Butt, M. M., Mushtaq, S., Afzal, A., Khong, K.W., Ong, F. S. and Ng, P. F. (2017). Integrating Behavioural and Branding Perspectives to Maximise Green Brand Equity: A Holistic Approach. Business Strategy and the Environment, 26(4):507-520.
  • Castaldo, S., Perrini, F., Misani, N., Tencati, A. (2009). The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products. Journal of Business Ethics,84:1-15.
  • Chaudhuri, A. and Morris B. H. (2001). The Chain of Effects From Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty, Journal of Marketing, 65 (2): 81-93.
  • Chen, H-C. and Yang, C-H. (2019). Applying a Multiple Criteria Decision-Making Approach to Establishing Green Marketing Audit Criteria. Journal of Cleaner Production, 210: 256-265
  • Chen, T. B. and Chai, L. T. (2010). Attitude towards the Environment and Green Products: Consumers’ Perspective. Management Science and Engineering, 4 (2): 27-39.
  • Chen, Y. S. (2010). The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics, 93: 307-319.
  • Chen, Y. S. and Chang, C. H. (2013). Towards Green Trust: The Influences of Green Perceived Quality, Green Perceived Risk, and Green Satisfaction. Management Decision, 51: 63–82.
  • Dang, V.T., Nguyen, N. and Pervan, S. (2020). Retailer Corporate Social Responsibility and Consumer Citizenship Behavior: The Mediating Roles of Perceived Consumer Effectiveness and Consumer Trust. Journal of Retailing and Consumer Services, 55.
  • Dangelico, R.M. and Vocalelli, D. (2017). “Green Marketing”: An Analysis of Definitions, Strategy Steps, and Tools through a Systematic Review of the Literature. Journal of Cleaner Production, 165: 1263-1279.
  • Davis, J. J. (1994). Consumer Response to Corporate Environmental Advertising. Journal of Consumer Marketing,11(2): 25-37.
  • Delgado‐Ballester, E. and Munuera‐Alemán, J. L. (2001). Brand Trust in the Context of Consumer Loyalty. European Journal of Marketing, 35(11/12): 1238-1258.
  • Dodds, W. B., Monroe, K. B. and Grewal, D. (1991). Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations. Journal of Marketing Research, 28(3): 307-319.
  • Erten, S. and Aydoğdu, C. (2011). Türkiyeli ve Azerbaycanlı Öğrencilerde, Ekosentrik, Antroposentrik ve Çevreye Karşı Antipatik Tutum Anlayışları. Hacettepe Üniversitesi Eğitim Fakültesi Dergisi, 41: 158-169.
  • Fornell, C. and Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1): 39-50.
  • Halder, P., Hansen, E. N., Kangas, J. and Laukkanen, T. (2020). How National Culture and Ethics Matter in Consumers’ Green Consumption Values. Journal of Cleaner Production, 265: 1-33.
  • Haytko, D. L. and Matulich, E. (2014). Green Advertising and Environmentally Responsible Consumer Behaviors: Linkages Examined. Journal of Management and Marketing Research, 1: 1-11.
  • Heath, T. P. M. and Heath, M. (2008). (Mis)trust in Marketing: A Reflection on Consumers’ Attitudes and Perceptions. Journal of Marketing Management, 24(9/10): 1025-1039.
  • Huang, H. (2016). Media Use, Environmental Beliefs, Self-Efficacy, and Pro-Environmental Behavior. Journal of Business Research, 69(6): 2206–2212.
  • Jian, Y., Yu, I. Y., Yang, M. X. and Zeng, K. J. (2020). The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels. Sustainability, 12(8688):1-14.
  • Kaida, N. and Kaida, K. (2016). Facilitating Pro-Environmental Behavior: The Role of Pessimism and Anthropocentric Environmental Values. Social Indicators Research, 126: 1243-1260.
  • Kaida, N. and Kaida, K. (2016). Facilitating Pro-Environmental Behavior: The Role of Pessimism and Anthropocentric Environmental Values. Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, 126(3): 1243-1260.
  • Kao, T-F. and Du, Y-Z. (2020). A study on the Influence of Green Advertising Design and Environmental Emotion on Advertising Effect. Journal of Cleaner Production, 242: 1-13.
  • Karna, J. (2003). Environmental Marketing Strategy and its Implementation in Forest Industries. Unpublished Academic Dissertation, University of Helsinki Department of Forest Economics, Helsinki, Finland.
  • Kortenkamp, K. V. and Moore, C. F. (2001). Ecocentrism and Anthropocentrism: Moral Reasoning about Ecological Commons Dilemmas. Journal of Environmental Psychology, 21 (3): 261-272.
  • Kotler, P., Lee and N. R. (2010). Yoksulluğa Karşı Sosyal Pazarlama, (çev: Zeynep Kökkaya Chalar), İstanbul: MediaCat.
  • Lal, M., Sharma, C. S. and Sharma, N. (2017). Green Trust in Green Purchase Intention. Emerging Markets Conference Board, January 5-7.
  • Lee, J., Park, Do-H. and Han, I. (2011). The Different Effects of Online Consumer Reviews on Consumers’ Purchase Intentions Depending on Trust in Online Shopping Malls an Advertising Perspective. Internet Research, 21(2): 187-206.
  • Lowe, B., Lynch, D. and Lowe, J. (2015). Reducing Household Water Consumption: A Social Marketing Approach. Journal of Marketing Management, 31(3-4): 378-408.
  • Matzler, K., Sonja G-K. and Sonja B. S. (2008). Risk Aversion and Brand Loyalty: The Mediating Role of Brand Trust and Brand Affect. Journal of Product & Brand Management, 17 (3): 154-162.
  • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., Willems, W. and Smit, E. G. (2019). Paradoxical Side Effects of Green Advertising: How Purchasing Green Products may Instigate Licensing Effects for Consumers with a Weak Environmental Identity. International Journal of Advertising, 38 (8): 1202-1223.
  • Mo, Z., Liu, M. and Liu, Y. (2018). Effects of Functional Green Advertising on Self and Others. Psychology & Marketing, 35 (5): 368-382.
  • Nakip, M. (2004). Pazarlama Araştırmalarına Giriş. Ankara: Seçkin Yayıncılık.
  • Noor, M. N. M., Masuod, M. S., Said, A.-M. A., Kamaruzaman, I. F. and Mustafa, M. A. (2016). Understanding Consumers and Green Product Purchase Decision in Malaysia: A Structural Equation Modeling – Partial Least Square (SEM-PLS) Approach. Asian Social Science, 12 (9): 51-64.
  • Ottman, J. A., Stafford, E. R. and Hartman, C. L. (2006). Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products. Environment: Science and Policy for Sustainable Development, 48 (5): 22-36.
  • Özdemir, M. and Koçak, A. (2012). İlişkisel Pazarlama Çerçevesinde Marka Sadakatinin Oluşumu ve Bir Model Önerisi. Ankara Üniversitesi Siyasal Bilgiler Fakültesi Dergisi, 67 (2): 127-156.
  • Park, J. , Lee, H. and Kim, S. (2014). Corporate Social Responsibilities, Consumer Trust and Corporate Reputation: South Korean Consumers’ Perspective. Journal of Business Research, 67(3): 295-302.
  • Pivato, S., Misani, N. and Tencati, A. (2008). The Impact of Corporate Social Responsibility on Consumer Trust: The Case of Organic Food. Business Ethics: A European Review, 17: 3-12.
  • Portal, S., Abratt, R. and Bendixen, M. (2019). The Role of Brand Authenticity in Developing Brand Trust. Journal of Strategic Marketing, 27(8): 714-729.
  • Propheto, A., Kartini, D., Sucherly, S. and Oesman, Y. (2020). Marketing Performance as Implication of Brand Image Mediated by Trust. Management Science Letters, 10(4): 741-746.
  • Rahardjo, F. A. (2015). The Roles of Green Perceived Value, Green Perceived Risk, and Green Trust towards Green Purchase Intention of Inverter Air Conditioner in Surabaya. iBuss Management, 3(2): 252-260.
  • Rahman, H. A. (2018). Green Consumerism. Asian Journal of Environment, History and Heritage, 2 (2): 43-54.
  • Rajavi, K., Kushwaha, T. and Steenkamp, J. B. E. M. (2019). In brands We Trust? A Multi-Category and Multi-Country Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities. Journal of Consumer Research, 46 (4): 651-670.
  • Ringle, C. M., Wende, S. and Becker, J.-M. (2015). "SmartPLS 3.". Boenningstedt: SmartPLS.
  • Robinson, S. C. C. and Brownlow, S. (2015). Determinants of Proenvironmental Attitudes in College Students. British Journal of Education, Society and Behavioural Science, 5 (1): 38-49.
  • Saydan, R. and Kanıbir, H., 2007. Üniversiteli Tüketicilerin Çevreci Tüketim Tutumlari ve Satın Alma Davranışlarına Etkileri. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 25 (2): 213-242.
  • Sharma, A. and Iyer, G. R. (2012). Resource-Constrained Product Development: Implications for Green Marketing and Green Supply Chains. Industrial Marketing Management, 41 (4): 599- 608
  • Subramanian, K. R. (2018). The Crisis of Consumption of Natural Resources. International Journal of Recent Innovations in Academic Research, 2 (4): 8-19
  • Taghian, M., Polonsky, M. J. and D’Souza, C. (2016). Green Marketing Strategies. An Integrated Approach to Environmental Management. (Edit. Dibyendu Sarkar, Rupali Datta, Avinandan Mukherjee, and Robyn Hannigan). New York: John Wiley & Sons.
  • Teng, C. C. and Wang, Y.M. (2015). Decisional Factors Driving Organic Food Consumption. British Food Journal, 117: 1066–1081.
  • Thompson, S. C. G. and Barton, M. A. (1994). Ecocentric and Anthropocentric Attitudes toward the Environment. Journal of Environmental Psychology, 14 (2): 149-157.
  • Veloutsou, C. (2015). Brand Evaluation, Satisfaction and Trust as Predictors of Brand Loyalty: The Mediator-Moderator Effect of Brand Relationships. Journal of Consumer Marketing, 32(6): 405-421.
  • Widyastuti, S., Said, M., Siswono, S. and Firmansyah, D. A. (2019). Customer Trust through Green Corporate Image, Green Marketing Strategy, and Social Responsibility: A Case Study. European Research Studies Journal, 22(2): 83-99.
  • Xu, F. and Fox D. (2014). Modelling Attitudes to Nature, Tourism and Sustainable Development in National Parks: A Survey of Visitors in China and the UK. Tourism Management, 45:142-158.
  • Yang, Y. C. (2017). Consumer Behavior towards Green Products. Journal of Economics, Business and Management, 5(4): 160-167.
  • Yoon, H, J. and Kim, Y. J. (2016). Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model. Journal of Promotion Management. 22(1): 49-70.
  • Zhu, Q. and Sarkis, J. (2016). Green Marketing and Consumerism as Social Change in China: Analysing the Literature. International Journal of Production Economics (Part B), 181: 289-302.
Toplam 66 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular İşletme
Bölüm Araştırma Makaleleri
Yazarlar

Çetin Kalburan 0000-0002-6339-5359

Vesile Özçifçi Bu kişi benim 0000-0002-8011-9137

Selçuk Burak Haşıloğlu Bu kişi benim 0000-0003-4512-6531

Yayımlanma Tarihi 31 Ocak 2022
Gönderilme Tarihi 16 Aralık 2020
Yayımlandığı Sayı Yıl 2022 Cilt: 15 Sayı: 1

Kaynak Göster

APA Kalburan, Ç., Özçifçi, V., & Haşıloğlu, S. B. (2022). Environmental Attitudes and Environmentally Sensitive Television Commercials. Pazarlama Ve Pazarlama Araştırmaları Dergisi, 15(1), 71-92.