Araştırma Makalesi
BibTex RIS Kaynak Göster

TÜKETİCİ ODAKLI SÜRDÜRÜLEBILIRLIK: PAZARLAMA VE KURUMSAL POLİTİKALARDA ETİK UYGULAMALARIN ENTEGRASYONU İÇİN STRATEJİLER

Yıl 2025, Cilt: 18 Sayı: 3, 770 - 797, 29.09.2025

Öz

Sürdürülebilirliğin dışsal bir sorun olmaktan çıkıp temel kurumsal yönetime kayması, insanların satın aldığı ürünlerde, iş ilişkilerinde ve organizasyonel yapıda değişikliklere yol açmıştır. Araştırma, tüketici odaklı sürdürülebilirlik ve etik pazarlama stratejilerini inceleyerek bunların satın alma kalıpları, marka ilişkileri ve kurumsal çevresel girişimler üzerindeki etkilerini belirlemektedir. 1.200 katılımcıyı içeren anketler, uzman görüşmeleri (n=25) ve odak gruplarıyla (6 grup, n=48) birleştirilen karma yöntem yaklaşımı kullanılmıştır. Ankette tüketici tutumlarını, güvenini, sadakatini ve satın alma niyetlerini ölçmek için uyarlanmış ölçekler kullanmıştır. SEM ve regresyon analizi, etik pazarlama ve şeffaf iletişimin marka güveni ve sadakatinin önemli yordayıcıları olduğunu ortaya koymuştur. Bu anket, tüketicilerin %68,2'sinin sürdürülebilirlik taahhütlerini aktif olarak duyuran markaların ürünlerini tercih ettiğini, ancak %38,8'inin yeşil aklama konusunda endişe duyduğunu göstermektedir. Kamu kurumları, işletmeler ve tüketiciler arasında güven oluşturduğu ve daha güçlü marka sadakatine (58,3%) yol açtığı için şeffaf sürdürülebilirlik iletişimine öncelik vermelidir; bu da etik pazarlamaya olan ihtiyacı göstermektedir. Gelecekteki araştırmalar, sürdürülebilirliğe dayalı programların uzun vadede kuruluşları nasıl etkilediğini inceleyebilir ve modern teknolojilerin işletmelerin sürdürülebilirlik girişimlerini şeffaf bir şekilde sergilemelerine nasıl yardımcı olabileceğini belirlemeye yönelik çalışmalar yararlı olacaktır.

Kaynakça

  • Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modelling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423
  • Bansal, P., & Roth, K. (2000). Why companies go green: A model of ecological responsiveness. Academy of Management Journal, 43(4), 717–736.
  • Barr, S., Gilg, A., & Shaw, G. (2024). Helping People Make Better Choices’: exploring the behaviour change agenda for environmental. Applied Geography.
  • Batuwael, M. A., Fauziyah, A. R., & Hwihanus, H. (2024). The Influence of Corporate Social Responsibility on Customer Loyalty Across Countries. Ethics and Law Journal: Business and Notary, 2(2).
  • Bekele, N., Muffatto, M., & Ferrati, F. (2021). Value-based framework development for consumer internet of things (ciots): A design thinking approach. In Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE (pp. 80–88).
  • Bello, H. O., Idemudia, C., & Iyelolu, T. V. (2024). Navigating financial compliance in small and medium-sized enterprises (smes): overcoming challenges and implementing effective solutions. World Journal of Advanced Research and Reviews, 23(1), 042–055.
  • Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101.
  • Callegaro, M., Baker, R. P., Bethlehem, J., Göritz, A. S., Krosnick, J. A., & Lavrakas, P. J. (Eds.). (2014). Online panel research: A data quality perspective. John Wiley & Sons.
  • Carrigan, M., & Attalla, A. (2001). The Myth of the Ethical Consumer—Do Ethics Matter in Purchase Behavior? Journal of Consumer Marketing, 18, 560-577. http://dx.doi.org/10.1108/07363760110410263
  • Chavhan, R., & Dutta, P. (2024). Redesigning quick commerce fresh and short food supply chains: circular economy strategies for sustainable last-mile operations. British Food Journal.
  • Christensen, H. B., Hail, L., & Leuz, C. (2021). Mandatory CSR and sustainability reporting: economic analysis and literature review. Review of Accounting Studies, 26, 1176-1248. https://doi.org/10.1007/s11142-021-09609-5
  • Chen, Y. S., & Chang, C. H. (2013). The Determinants of Green Product Development Performance: Green Dynamic Capabilities, Green Transformational Leadership, and Green Creativity. Journal of Business Ethics, 116, 107-119. https://doi.org/10.1007/s10551-012-1452-x
  • Chong, W. K., & Patwa, N. (2023). The value of integrity: Empowering SMEs with ethical marketing communication. Sustainability, 15(15), 11673.
  • Cooley, S. L. (2021). Impact of corporate social responsibility and sustainability practices on brand trust and purchase intention in the wine industry.
  • Donaldson, T., & Preston, L. E. (1995). The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications. The Academy of Management Review, 20(1), 65–91. https://doi.org/10.2307/258887
  • Eccles, R. G., Ioannou, I., & Serafeim, G. (2014). The impact of corporate sustainability on organizational processes and performance. Management Science, 60(11), 2835-2857. https://doi.org/10.1287/mnsc.2014.1984
  • Ekins, P., & Zenghelis, D. (2021). The costs and benefits of environmental sustainability. Sustainability Science, 16, 949-965.
  • Elhoushy, S., & Jang, S. (2023). How to maintain sustainable consumer behaviours: A systematic review and future research agenda. International Journal of Consumer Studies, 47(6), 2181-2211.
  • Elkington, J. (1997) Cannibals with Forks: The Triple Bottom Line of 21st Century Business. Capstone, Oxford.
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
  • Forsman, L. J., & Luomala, H. (2024). Sensing physical properties for subjective meanings: Putting Emergent Consumer Perceived Value (ECPV) into the marketers’ toolbox. AMS review, 1-26.
  • Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach. Pitman Publishing.
  • Grewal, D., Herhausen, D., & Ludwig, S. (2024). The Future of Digital Communication and Relationship Marketing. Journal of Retailing, 100(1), 1-7. https://doi.org/10.1016/j.jretai.2024.01.001
  • Hardisty, D. J., & Habib, R. (2019). How to Shıft Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework. Journal of Marketing, 83(3), 22-49.
  • Holbrook, M. (1999) Consumer Value: A Framework for Analysis and Research. Routledge, New York.
  • Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55.
  • Iannuzzi, A. (2024). Greener products: The making and marketing of sustainable brands. CRC Press.
  • Kinnunen, J., Saunila, M., Ukko, J., & Rantanen, H. (2022). Strategic sustainability in the construction industry: Impacts on sustainability performance and brand. Journal of Cleaner Production, 368, 133063.
  • Kotler, P., & Armstrong, G. (2018). Principles of Marketing (17th ed.). The University of Minnesota Libraries Publishing.
  • Krueger, R. A., & Casey, M. A. (2014). Focus groups: A practical guide for applied research (5th ed.). Sage Publications.
  • Mandung, F. (2024). The Impact of Sustainability and Environmental Ethics in Product Marketing Campaigns: A Qualitative Study with a Sociological and Economic Approach. Golden Ratio of Data in Summary, 4(2), 911–922.
  • Menghwar, P. S., & Daood, A. (2021). Creating shared value: A systematic review, synthesis and integrative perspective. International Journal of Management Reviews, 23(4), 466-485.
  • Mohr, L.A., Webb, D.J. and Harris, K.E. (2001) Do Consumers Expect Companies to Be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behaviour. Journal of Consumer Affairs, 35, 45-72. https://doi.org/10.1111/j.1745-6606.2001.tb00102.x
  • Morgan, D. L. (1996). Focus groups. Annual Review of Sociology, 22(1), 129-152.
  • Namaz, L. (2024). Exploring City Brand Engagement: Uncovering the Values of Engaged Stakeholders in Budapest (Doctoral dissertation, Budapesti Corvinus Egyetem).
  • Nguyen, T., & van der Lee, P. (2021). The Uncanny Valley Effects: Influence of Enhancing the Human-Likeness of E-Commerce Chatbot on Perceived Social Presence and Patronage Intention.
  • Nicolò, G., Zanellato, G., Esposito, B., & Tiron‐Tudor, A. (2024). Cultural dimensions and sustainability disclosure in the banking sector: Insights from a qualitative comparative analysis approach. Business Strategy and the Environment, 33(8), 8086–8101.
  • Nunnally, J. C. (1978). Psychometric theory. McGraw-Hill.
  • Omowole, B. M., Olufemi-Philips, A. Q., Ofodili, O. C., Eyo-Udo, N. L., & Ewim, S. E. (2024). Conceptualizing green business practices in SMEs for sustainable development. International Journal of Management & Entrepreneurship Research, 6(11), 3778–3805.
  • Ottman, J. (2011). The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. Routledge Press.
  • Peattie, K., & Crane, A. (2005). Green marketing: Legend, myth, farce or prophesy? Qualitative Market Research: An International Journal, 8(4), 357–370.
  • Porter, M.E. and Kramer, M.R. (2011) The Big Idea: Creating Shared Value. Harvard Business Review, 89, 2-17.
  • Roszkowska-Menkes, M. (2023). Porter and Kramer’s “shared value”. In Encyclopedia of Sustainable Management (pp. 2621–2626). Cham: Springer International Publishing.
  • Rösler, F., Kreyenschmidt, J., & Ritter, G. (2025). Discussing Food Waste Online: Current Trends in the Food Processing Industry and Future Directions. Sustainability, 17(3), 835.
  • Singh, J. J., Iglesias, O., & Batista-Foguet, J. M. (2012). Does having an ethical brand matter? The influence of consumer perceived ethicality on trust, affect and loyalty. Journal of Business Ethics, 111(4), 541–549.
  • Spears, N., & Singh, S. N. (2004). Measuring Attitude toward the Brand and Purchase Intentions. Journal of Current Issues & Research in Advertising, 26(2), 53–66. https://doi.org/10.1080/10641734.2004.10505164
  • Thiam, S. (2023). The B Corp Impact Assessment: a value beyond certification? A study on the uses of the BIA to influence companies’ CSR strategies (Doctoral dissertation).
  • Tiep Le, T., Ngo, H. Q., & Aureliano-Silva, L. (2023). Contribution of corporate social responsibility on SMEs' performance in an emerging market–the mediating roles of brand trust and brand loyalty. International Journal of Emerging Markets, 18(8), 1868–1891.
  • Udeh, E., & Dugba, A. (2025). An Analysis of The Potential Integration's of Sustainability into Marketing Strategies by Companies. European Journal of Management and Marketing Studies, 9(3).
  • United Nations. (2015). Transforming our world: the 2030 Agenda for Sustainable Development. Resolution adopted by the General Assembly (A/RES/70/1).https://www.un.org/en/development/desa/population/migration/generalassembly/docs/globalcompact/A_RES_70_1_E.pdf
  • Vangeli, A., Małecka, A., Mitręga, M., & Pfajfar, G. (2023). From greenwashing to green B2B marketing: A systematic literature review. Industrial Marketing Management, 115, 281–299.
  • Zaharia, R. M., & Zaharia, R. (2021). Triple bottom line. In The Palgrave Handbook of Corporate Social Responsibility, 75–101.
  • Zaman, S. I., & Kusi-Sarpong, S. (2024). Identifying and exploring the relationship among the critical success factors of sustainability toward consumer behavior. Journal of Modelling in Management, 19(2), 492–522.
  • Zeithaml, V., Berry, L. and Parasuraman, A. (1996) The Behavioral Consequences of Service Quality. Journal of Marketing, 60, 31-46. http://dx.doi.org/10.2307/1251929

CONSUMER-CENTRIC SUSTAINABILITY: STRATEGIES FOR INTEGRATING ETHICAL PRACTICES IN MARKETING AND ORGANIZATIONAL POLICIES

Yıl 2025, Cilt: 18 Sayı: 3, 770 - 797, 29.09.2025

Öz

The shift of sustainability from an outside issue to fundamental corporate management has driven changes in products people buy, business relationships, and organizational makeup. The research explores consumer-driven sustainability and ethical marketing strategies to determine their influence on buying patterns, brand relations, and corporate environmental initiatives. A mixed-method approach was employed, combining quantitative surveys involving 1,200 participants with qualitative expert interviews (n=25) and focus groups (6 groups, n=48). The survey utilized adapted scales to measure consumer attitudes, trust, loyalty, and purchasing intentions. SEM and regression analysis revealed that ethical marketing and transparent communication are significant predictors of brand trust and loyalty. This survey indicates that 68.2% of consumers choose products from brands that actively announce sustainability commitments, but 38.8% have concerns about greenwashing. Governments should prioritize transparent sustainability communication because it builds trust between businesses and consumers and leads to stronger brand loyalty (58.3%), demonstrating the need for ethical marketing. Future investigations may study how sustainability-based programs affect organizations over extended periods and identify how modern technologies can aid businesses in displaying their sustainability initiatives transparently.

Kaynakça

  • Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modelling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423
  • Bansal, P., & Roth, K. (2000). Why companies go green: A model of ecological responsiveness. Academy of Management Journal, 43(4), 717–736.
  • Barr, S., Gilg, A., & Shaw, G. (2024). Helping People Make Better Choices’: exploring the behaviour change agenda for environmental. Applied Geography.
  • Batuwael, M. A., Fauziyah, A. R., & Hwihanus, H. (2024). The Influence of Corporate Social Responsibility on Customer Loyalty Across Countries. Ethics and Law Journal: Business and Notary, 2(2).
  • Bekele, N., Muffatto, M., & Ferrati, F. (2021). Value-based framework development for consumer internet of things (ciots): A design thinking approach. In Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE (pp. 80–88).
  • Bello, H. O., Idemudia, C., & Iyelolu, T. V. (2024). Navigating financial compliance in small and medium-sized enterprises (smes): overcoming challenges and implementing effective solutions. World Journal of Advanced Research and Reviews, 23(1), 042–055.
  • Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101.
  • Callegaro, M., Baker, R. P., Bethlehem, J., Göritz, A. S., Krosnick, J. A., & Lavrakas, P. J. (Eds.). (2014). Online panel research: A data quality perspective. John Wiley & Sons.
  • Carrigan, M., & Attalla, A. (2001). The Myth of the Ethical Consumer—Do Ethics Matter in Purchase Behavior? Journal of Consumer Marketing, 18, 560-577. http://dx.doi.org/10.1108/07363760110410263
  • Chavhan, R., & Dutta, P. (2024). Redesigning quick commerce fresh and short food supply chains: circular economy strategies for sustainable last-mile operations. British Food Journal.
  • Christensen, H. B., Hail, L., & Leuz, C. (2021). Mandatory CSR and sustainability reporting: economic analysis and literature review. Review of Accounting Studies, 26, 1176-1248. https://doi.org/10.1007/s11142-021-09609-5
  • Chen, Y. S., & Chang, C. H. (2013). The Determinants of Green Product Development Performance: Green Dynamic Capabilities, Green Transformational Leadership, and Green Creativity. Journal of Business Ethics, 116, 107-119. https://doi.org/10.1007/s10551-012-1452-x
  • Chong, W. K., & Patwa, N. (2023). The value of integrity: Empowering SMEs with ethical marketing communication. Sustainability, 15(15), 11673.
  • Cooley, S. L. (2021). Impact of corporate social responsibility and sustainability practices on brand trust and purchase intention in the wine industry.
  • Donaldson, T., & Preston, L. E. (1995). The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications. The Academy of Management Review, 20(1), 65–91. https://doi.org/10.2307/258887
  • Eccles, R. G., Ioannou, I., & Serafeim, G. (2014). The impact of corporate sustainability on organizational processes and performance. Management Science, 60(11), 2835-2857. https://doi.org/10.1287/mnsc.2014.1984
  • Ekins, P., & Zenghelis, D. (2021). The costs and benefits of environmental sustainability. Sustainability Science, 16, 949-965.
  • Elhoushy, S., & Jang, S. (2023). How to maintain sustainable consumer behaviours: A systematic review and future research agenda. International Journal of Consumer Studies, 47(6), 2181-2211.
  • Elkington, J. (1997) Cannibals with Forks: The Triple Bottom Line of 21st Century Business. Capstone, Oxford.
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
  • Forsman, L. J., & Luomala, H. (2024). Sensing physical properties for subjective meanings: Putting Emergent Consumer Perceived Value (ECPV) into the marketers’ toolbox. AMS review, 1-26.
  • Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach. Pitman Publishing.
  • Grewal, D., Herhausen, D., & Ludwig, S. (2024). The Future of Digital Communication and Relationship Marketing. Journal of Retailing, 100(1), 1-7. https://doi.org/10.1016/j.jretai.2024.01.001
  • Hardisty, D. J., & Habib, R. (2019). How to Shıft Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework. Journal of Marketing, 83(3), 22-49.
  • Holbrook, M. (1999) Consumer Value: A Framework for Analysis and Research. Routledge, New York.
  • Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55.
  • Iannuzzi, A. (2024). Greener products: The making and marketing of sustainable brands. CRC Press.
  • Kinnunen, J., Saunila, M., Ukko, J., & Rantanen, H. (2022). Strategic sustainability in the construction industry: Impacts on sustainability performance and brand. Journal of Cleaner Production, 368, 133063.
  • Kotler, P., & Armstrong, G. (2018). Principles of Marketing (17th ed.). The University of Minnesota Libraries Publishing.
  • Krueger, R. A., & Casey, M. A. (2014). Focus groups: A practical guide for applied research (5th ed.). Sage Publications.
  • Mandung, F. (2024). The Impact of Sustainability and Environmental Ethics in Product Marketing Campaigns: A Qualitative Study with a Sociological and Economic Approach. Golden Ratio of Data in Summary, 4(2), 911–922.
  • Menghwar, P. S., & Daood, A. (2021). Creating shared value: A systematic review, synthesis and integrative perspective. International Journal of Management Reviews, 23(4), 466-485.
  • Mohr, L.A., Webb, D.J. and Harris, K.E. (2001) Do Consumers Expect Companies to Be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behaviour. Journal of Consumer Affairs, 35, 45-72. https://doi.org/10.1111/j.1745-6606.2001.tb00102.x
  • Morgan, D. L. (1996). Focus groups. Annual Review of Sociology, 22(1), 129-152.
  • Namaz, L. (2024). Exploring City Brand Engagement: Uncovering the Values of Engaged Stakeholders in Budapest (Doctoral dissertation, Budapesti Corvinus Egyetem).
  • Nguyen, T., & van der Lee, P. (2021). The Uncanny Valley Effects: Influence of Enhancing the Human-Likeness of E-Commerce Chatbot on Perceived Social Presence and Patronage Intention.
  • Nicolò, G., Zanellato, G., Esposito, B., & Tiron‐Tudor, A. (2024). Cultural dimensions and sustainability disclosure in the banking sector: Insights from a qualitative comparative analysis approach. Business Strategy and the Environment, 33(8), 8086–8101.
  • Nunnally, J. C. (1978). Psychometric theory. McGraw-Hill.
  • Omowole, B. M., Olufemi-Philips, A. Q., Ofodili, O. C., Eyo-Udo, N. L., & Ewim, S. E. (2024). Conceptualizing green business practices in SMEs for sustainable development. International Journal of Management & Entrepreneurship Research, 6(11), 3778–3805.
  • Ottman, J. (2011). The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. Routledge Press.
  • Peattie, K., & Crane, A. (2005). Green marketing: Legend, myth, farce or prophesy? Qualitative Market Research: An International Journal, 8(4), 357–370.
  • Porter, M.E. and Kramer, M.R. (2011) The Big Idea: Creating Shared Value. Harvard Business Review, 89, 2-17.
  • Roszkowska-Menkes, M. (2023). Porter and Kramer’s “shared value”. In Encyclopedia of Sustainable Management (pp. 2621–2626). Cham: Springer International Publishing.
  • Rösler, F., Kreyenschmidt, J., & Ritter, G. (2025). Discussing Food Waste Online: Current Trends in the Food Processing Industry and Future Directions. Sustainability, 17(3), 835.
  • Singh, J. J., Iglesias, O., & Batista-Foguet, J. M. (2012). Does having an ethical brand matter? The influence of consumer perceived ethicality on trust, affect and loyalty. Journal of Business Ethics, 111(4), 541–549.
  • Spears, N., & Singh, S. N. (2004). Measuring Attitude toward the Brand and Purchase Intentions. Journal of Current Issues & Research in Advertising, 26(2), 53–66. https://doi.org/10.1080/10641734.2004.10505164
  • Thiam, S. (2023). The B Corp Impact Assessment: a value beyond certification? A study on the uses of the BIA to influence companies’ CSR strategies (Doctoral dissertation).
  • Tiep Le, T., Ngo, H. Q., & Aureliano-Silva, L. (2023). Contribution of corporate social responsibility on SMEs' performance in an emerging market–the mediating roles of brand trust and brand loyalty. International Journal of Emerging Markets, 18(8), 1868–1891.
  • Udeh, E., & Dugba, A. (2025). An Analysis of The Potential Integration's of Sustainability into Marketing Strategies by Companies. European Journal of Management and Marketing Studies, 9(3).
  • United Nations. (2015). Transforming our world: the 2030 Agenda for Sustainable Development. Resolution adopted by the General Assembly (A/RES/70/1).https://www.un.org/en/development/desa/population/migration/generalassembly/docs/globalcompact/A_RES_70_1_E.pdf
  • Vangeli, A., Małecka, A., Mitręga, M., & Pfajfar, G. (2023). From greenwashing to green B2B marketing: A systematic literature review. Industrial Marketing Management, 115, 281–299.
  • Zaharia, R. M., & Zaharia, R. (2021). Triple bottom line. In The Palgrave Handbook of Corporate Social Responsibility, 75–101.
  • Zaman, S. I., & Kusi-Sarpong, S. (2024). Identifying and exploring the relationship among the critical success factors of sustainability toward consumer behavior. Journal of Modelling in Management, 19(2), 492–522.
  • Zeithaml, V., Berry, L. and Parasuraman, A. (1996) The Behavioral Consequences of Service Quality. Journal of Marketing, 60, 31-46. http://dx.doi.org/10.2307/1251929
Toplam 54 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular İşletme , Müşteri İlişkileri Yönetimi, Pazarlama İletişimi, Tüketici Davranışı, Tüketici Odaklı Ürün veya Hizmet Geliştirme
Bölüm Araştırma Makaleleri
Yazarlar

Emre Nalçacıgil 0000-0001-9834-7472

Yayımlanma Tarihi 29 Eylül 2025
Gönderilme Tarihi 3 Ağustos 2025
Kabul Tarihi 19 Eylül 2025
Yayımlandığı Sayı Yıl 2025 Cilt: 18 Sayı: 3

Kaynak Göster

APA Nalçacıgil, E. (2025). CONSUMER-CENTRIC SUSTAINABILITY: STRATEGIES FOR INTEGRATING ETHICAL PRACTICES IN MARKETING AND ORGANIZATIONAL POLICIES. Pazarlama ve Pazarlama Araştırmaları Dergisi, 18(3), 770-797.