BibTex RIS Kaynak Göster

Türkiye’de Sağlık Hizmetlerinde Sosyal Medya Kullanımı: Kamu Hastaneleri Örneği

Yıl 2018, Cilt: 6 Sayı: 1, 57 - 70, 01.01.2018

Öz

Sosyal medya kurum/kuruluşların paydaşlarıyla iletişim kurma olanağı sunması nedeniyle önemli kanallar arasında yerini almaktadır. Günümüzde kurum/kuruluşlar kurumsal duyurularını sosyal medya üzerinden yapmakta ve eş-zamanlı geri bildirim alabilmektedirler. Bu da sosyal medyanın zaman ve mekan farkını ortadan kaldırdığının bir göstergesidir. Bu çalışmada Türkiye’deki kamu hastanelerinin sosyal medya hesapları incelenerek yetersizliklerin saptanmasıyla birlikte gerekli çözüm önerileri sunulmaktadır. Bu çalışma 10 Nisan – 15 Aralık 2017 tarihleri arasında yapılmıştır. Nicel türde betimsel tarama araştırması olan bu araştırma kapsamında Türkiye’de hizmet veren tüm kamu hastanelerinin sosyal medya kullanım alışkanlıkları incelenmiştir. Türkiye’de hizmet veren tüm kamu hastanelerinin n=713 sadece % 15.4’ünün n=110 Twitter hesabı olduğu saptanmıştır. Hastanelerin % 25.5’inin n=182 Facebook hesabı olduğu belirlenmiştir. Hastanelerin Youtube kanalına sahip olma durumuna bakıldığında kamu hastanelerinin sadece % 2.0’ının n=14 Youtube kanalına sahip olduğu saptanmıştır. incelendiğinde haberlerden, Twitter paylaşımlarının ise sağlık ile ilgili bilgilendirici haberlerden oluştuğu görülmektedir. Dolayısıyla Facebook daha çok kurumsal tanıtım amaçlı bir kanal olarak kullanılırken, Twitter’ın ise sağlık ile ilgili bilinç oluşturmaya yönelik kullanıldığı sonucu ortaya çıkmaktadır. Araştırmada elde edilen sonuçlar ışığında Türkiye genelindeki tüm kamu hastanelerinin sosyal medya kullanımını geliştirmeleri önerilmektedir

Kaynakça

  • An R., Ji M., Zhang S. (2017). Effectiveness of Social Media-based Interventions on Weightrelated Behaviors and Body Weight Status: Review and Meta-analysis, Am J. Health Behav, 41(6):670-682.
  • Andzulis JM., Panagopoulos NG & Rapp A. (2012). A Review of Social Media and Implications for the Sales Process, Journal of Personal Selling & Sales Management, 32(3):305-316.
  • Bacigalupe G. (2011). Is There a Role for Social Technologies in Collaborative Healthcare? Families, Systems & Health, 29(1):1-14.
  • Carr CT., Hayes RA. (2015). Social Media: Defining, Developing and Divining, Atlantic Journal of Communication, 23(1):46-65.
  • Chen YL, Chang CL., Yeh CS. (2017). Emotion Classification of Youtube Videos, Decision Support Systems, 101(2017):40-50.
  • Ferchaud A., Grzeslo J., Orme S., LaGroue. (2018). Parasocial Attributes and Youtube Personalities: Exploring Content Trends Across the Most Subscribed Youtube Channels, Computers in Human Behavior, 80(2018):88-96.
  • Forbat L., Cayless S., Knighting K., Cornwell J. & Kearneya N. (2009). Engaging Patients in Health Care:An Ampirical Study of the Role of Engagement on Attitudes and Action, Patient Education and Counseling, 74(1):84-90.
  • Glassman ME., Straus JR. & Shogan CJ. (2010). Social Networking and Constituent Communication:Member Use of Twitter During a Two-Week Period in the 111th Congress, USA:DIANE Publishing.
  • Guo X., Wei Q., Chen G. (2017). Extracting Representative Information on IntraOrganizational Blogging Platforms, MIS Quarterly, 41(4):1105-1127.
  • Heinonen K. (2011). Consumer Activity in Social Media:Managerial Approaches to Consumers’ Social Media Behavior, Journal of Consumer Behaviour, 10(6):356-364.
  • Heo GM., Lee Romee. (2013). Blogs and Social Network Sites as Activity Systems: Exploring Adult Informal Learning Process through Activity Theory Framework, Educational Technology and Society, 16(4):133-145.
  • Hughes DJ., ROWE M., Batey M., & Lee A. (2012). A Tale of Two Sites: Twitter vs. Facebook and the Personality Predictors of Social Media Usage, Computers in Human Behavior, 28(2), 561-569.
  • Kanavos A., Nodarakis N., Sioutas S., Tsakalidis A., Tsolis D. & Tzimas G. (2017). Large Scale Implementations for Twitter Sentiment Classification, Algorithms, 10(1):1-21.
  • Kaplan AM., Haenlein M. (2010). Users of the World, Unite! The Challanges and Opportunities of Social Media, Business Horizons, 53(1):59-68.
  • Kelleher T., Miller BM. (2006). Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes, Journal of Computer-Mediated Communication, 11(2):395-414.
  • Lawson-Borders G. (2005). Blogs in Campaign Communication, American Behavioral Scientist, 49(4):548-559.
  • Lemel R. (2014). A Framework for Developing a Taxonomy of Social Media, Business Studies Journal, 6(1):67-80.
  • Luo X., Gu B., Zhang J., & Phang CW. (2017). Expert Blogs and Consumer Perceptions of Competing Brands, MIS Quarterly, 41(2):371-395.
  • Malik H., Tian Z. (2017). A Framework for Collecting Youtube Meta-Data, Procedia Computer Science, 113(2017):194-201.
  • Przepiorka A., Blachnio A., Diaz-Moralez JF. (2016). Problematic Facebook Use and Procrastination, Computers in Human Behavior, 65(2016):59-64.
  • Ryan T., Xenos X. (2011). Who Uses Facebook? An Investigation into the Relationship Between The Big Five, Shyness, Narcissism, Loneliness and Facebook Usage, Computers in Human Behavior, 27(5):1658-1664.
  • Thackeray R., Neiger B., Hanson C. & McKenzie J. (2008). Enhancing Promotional Strategies within Social Marketing Programs:Use of Web 2.0 Social Media, Health Promotion Practice, 9(4):338-343.
  • Van de Belt TH., Berben SA., Samsom M., Engelen LJ., Schoonhoven L. (2012). Use of Social Media by Western European Hospitals: Longitudinal Study, Journal of Medical Internet Research 14(3):e61.doi:10.2196/jmir.1992.
  • Waters RD., Jamal JY. (2011). Tweet, Tweet, Tweet: A Content Analysis of Nonprofit Organizations’ Twitter Updates, Public Relations Review, 37(3), 321-324.
  • Wong CA., Ostapovich G., Kramer-Golinkoff E., Griffis H., Asch DA. & Merchant RM. (2016). How U.S. Children’s Hospitals Use Social Media: A Mixed Methods Study, Healthcare, 4(2016):15-21.
  • Young NL., Kuss DJ., Griffiths MD., Howard CJ. (2017). Passive Facebook Use, Facebook Addiction and Associations with Escapism: An Experimental Vignette Study, Computers in Human Behavior, 71(2017):24-31.
  • Zhang X., Xia Z. & Bu Z. (2014). Popularity Evaluation Model for Microbloggers Online Social Network, Discrete Dynamics in Nature and Society, 2014(1):1-12.
  • Distribution of Social Media Used in Turkey 2016-2017. https://www.statista.com/statistics/570098/distribution-of-social-media-used-turkey/ (Erişim Tarihi: 15.02.2018)
  • Global Social Networks Ranked by Number of Users 2018. https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-ofusers/ (Erişim Tarihi: 15.02.2018)

The Use of Social Media by Health Services in Turkey: Sample of Public Hospitals

Yıl 2018, Cilt: 6 Sayı: 1, 57 - 70, 01.01.2018

Öz

Social media is an important channel for institutions/organizations to offer the opportunity to communicate with their stakeholders. Today, organizations can make their corporate announcements via social media and receive simultaneous feedback. This is a sign that social medi has removed the time and space difference. In this study, together with the necessary solutions for the detection of failure by examining the social media accounts of public hospitals in Turkey are presented. This study was conducted between April 10 – December 15, 2017. Social media usage habits of serving all public hospitals in Turkey within the scope of this research, which is descriptive quantitative research were studied. Social media usage habits of all the public hospitals that provide services were examined. All public hospitals providing services in Turkey n=713 , only 15.4% n=110 were found having a Twitter account. It was determined that 25.5% n=182 of the hospitals had Facebook accounts. Only 2.0% n=14 of public hospitals had a Youtube channel. When the Facebook shares of public hospitals are examined, it was seen that the majority of the shares are composed of corporate news and the Twitter shares are informative news about health. Therefore, Facebook is mostly used as a channel for corporate promotion purposes, while the result of using Twiter for health consciousness emerges. In the light of the results obtained in the study it is recommended that improving the usage of social media of all the public hospitals in Turkey.

Kaynakça

  • An R., Ji M., Zhang S. (2017). Effectiveness of Social Media-based Interventions on Weightrelated Behaviors and Body Weight Status: Review and Meta-analysis, Am J. Health Behav, 41(6):670-682.
  • Andzulis JM., Panagopoulos NG & Rapp A. (2012). A Review of Social Media and Implications for the Sales Process, Journal of Personal Selling & Sales Management, 32(3):305-316.
  • Bacigalupe G. (2011). Is There a Role for Social Technologies in Collaborative Healthcare? Families, Systems & Health, 29(1):1-14.
  • Carr CT., Hayes RA. (2015). Social Media: Defining, Developing and Divining, Atlantic Journal of Communication, 23(1):46-65.
  • Chen YL, Chang CL., Yeh CS. (2017). Emotion Classification of Youtube Videos, Decision Support Systems, 101(2017):40-50.
  • Ferchaud A., Grzeslo J., Orme S., LaGroue. (2018). Parasocial Attributes and Youtube Personalities: Exploring Content Trends Across the Most Subscribed Youtube Channels, Computers in Human Behavior, 80(2018):88-96.
  • Forbat L., Cayless S., Knighting K., Cornwell J. & Kearneya N. (2009). Engaging Patients in Health Care:An Ampirical Study of the Role of Engagement on Attitudes and Action, Patient Education and Counseling, 74(1):84-90.
  • Glassman ME., Straus JR. & Shogan CJ. (2010). Social Networking and Constituent Communication:Member Use of Twitter During a Two-Week Period in the 111th Congress, USA:DIANE Publishing.
  • Guo X., Wei Q., Chen G. (2017). Extracting Representative Information on IntraOrganizational Blogging Platforms, MIS Quarterly, 41(4):1105-1127.
  • Heinonen K. (2011). Consumer Activity in Social Media:Managerial Approaches to Consumers’ Social Media Behavior, Journal of Consumer Behaviour, 10(6):356-364.
  • Heo GM., Lee Romee. (2013). Blogs and Social Network Sites as Activity Systems: Exploring Adult Informal Learning Process through Activity Theory Framework, Educational Technology and Society, 16(4):133-145.
  • Hughes DJ., ROWE M., Batey M., & Lee A. (2012). A Tale of Two Sites: Twitter vs. Facebook and the Personality Predictors of Social Media Usage, Computers in Human Behavior, 28(2), 561-569.
  • Kanavos A., Nodarakis N., Sioutas S., Tsakalidis A., Tsolis D. & Tzimas G. (2017). Large Scale Implementations for Twitter Sentiment Classification, Algorithms, 10(1):1-21.
  • Kaplan AM., Haenlein M. (2010). Users of the World, Unite! The Challanges and Opportunities of Social Media, Business Horizons, 53(1):59-68.
  • Kelleher T., Miller BM. (2006). Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes, Journal of Computer-Mediated Communication, 11(2):395-414.
  • Lawson-Borders G. (2005). Blogs in Campaign Communication, American Behavioral Scientist, 49(4):548-559.
  • Lemel R. (2014). A Framework for Developing a Taxonomy of Social Media, Business Studies Journal, 6(1):67-80.
  • Luo X., Gu B., Zhang J., & Phang CW. (2017). Expert Blogs and Consumer Perceptions of Competing Brands, MIS Quarterly, 41(2):371-395.
  • Malik H., Tian Z. (2017). A Framework for Collecting Youtube Meta-Data, Procedia Computer Science, 113(2017):194-201.
  • Przepiorka A., Blachnio A., Diaz-Moralez JF. (2016). Problematic Facebook Use and Procrastination, Computers in Human Behavior, 65(2016):59-64.
  • Ryan T., Xenos X. (2011). Who Uses Facebook? An Investigation into the Relationship Between The Big Five, Shyness, Narcissism, Loneliness and Facebook Usage, Computers in Human Behavior, 27(5):1658-1664.
  • Thackeray R., Neiger B., Hanson C. & McKenzie J. (2008). Enhancing Promotional Strategies within Social Marketing Programs:Use of Web 2.0 Social Media, Health Promotion Practice, 9(4):338-343.
  • Van de Belt TH., Berben SA., Samsom M., Engelen LJ., Schoonhoven L. (2012). Use of Social Media by Western European Hospitals: Longitudinal Study, Journal of Medical Internet Research 14(3):e61.doi:10.2196/jmir.1992.
  • Waters RD., Jamal JY. (2011). Tweet, Tweet, Tweet: A Content Analysis of Nonprofit Organizations’ Twitter Updates, Public Relations Review, 37(3), 321-324.
  • Wong CA., Ostapovich G., Kramer-Golinkoff E., Griffis H., Asch DA. & Merchant RM. (2016). How U.S. Children’s Hospitals Use Social Media: A Mixed Methods Study, Healthcare, 4(2016):15-21.
  • Young NL., Kuss DJ., Griffiths MD., Howard CJ. (2017). Passive Facebook Use, Facebook Addiction and Associations with Escapism: An Experimental Vignette Study, Computers in Human Behavior, 71(2017):24-31.
  • Zhang X., Xia Z. & Bu Z. (2014). Popularity Evaluation Model for Microbloggers Online Social Network, Discrete Dynamics in Nature and Society, 2014(1):1-12.
  • Distribution of Social Media Used in Turkey 2016-2017. https://www.statista.com/statistics/570098/distribution-of-social-media-used-turkey/ (Erişim Tarihi: 15.02.2018)
  • Global Social Networks Ranked by Number of Users 2018. https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-ofusers/ (Erişim Tarihi: 15.02.2018)
Toplam 29 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Araştırma Makalesi
Yazarlar

Banu Kumbasar Bu kişi benim

Yayımlanma Tarihi 1 Ocak 2018
Yayımlandığı Sayı Yıl 2018 Cilt: 6 Sayı: 1

Kaynak Göster

IEEE B. Kumbasar, “Türkiye’de Sağlık Hizmetlerinde Sosyal Medya Kullanımı: Kamu Hastaneleri Örneği”, Researcher, c. 6, sy. 1, ss. 57–70, 2018.
  • Yayın hayatına 2013 yılında başlamış olan "Researcher: Social Sciences Studies" (RSSS) dergisi, 2020 Ağustos ayı itibariyle "Researcher" ismiyle Ankara Bilim Üniversitesi bünyesinde faaliyetlerini sürdürmektedir.
  • 2021 yılı ve sonrasında Mühendislik ve Fen Bilimleri alanlarında katkıda bulunmayı hedefleyen özgün araştırma makalelerinin yayımlandığı uluslararası indeksli, ulusal hakemli, bilimsel ve elektronik bir dergidir.
  • Dergi özel sayılar dışında yılda iki kez yayımlanmaktadır. Amaçları doğrultusunda dergimizin yayın odağında; Endüstri Mühendisliği, Yazılım Mühendisliği, Bilgisayar Mühendisliği ve Elektrik Elektronik Mühendisliği alanları bulunmaktadır.
  • Dergide yayımlanmak üzere gönderilen aday makaleler Türkçe ve İngilizce dillerinde yazılabilir. Dergiye gönderilen makalelerin daha önce başka bir dergide yayımlanmamış veya yayımlanmak üzere başka bir dergiye gönderilmemiş olması gerekmektedir.