The Influence of Physical Environment Quality on Risk Perception in Jewelery Stores

Erdoğan Korkmaz

doi:10.33723/rs.437981

TR EN

The Influence of Physical Environment Quality on Risk Perception in Jewelery Stores

Abstract

The physical environment quality is an important marketing factor affecting consumers' purchasing decisions in retail outlets. The exchange of valuable products in jewelery stores affects consumers' financial and social risk perceptions. In this context, the aim of the research is to determine the effect of physical environment quality on financial and social risk perception in jewelery stores. The research was carried out by sampling on 287 people who shop at jewelery stores on the internet. Survey data were obtained through e-survey. Reliability, validity and normal distribution tests were applied to the datas, and the hypotheses were analyzed by the structural equation model. According to the results of the research, physical environment quality affects the financial risk perception in the positive direction and affects the social risk perception in the negative direction. At the end of the study, findings were interpreted and discussed.

Keywords

Physical Environmental Quality,Financial Risk Perceptions Social Risk Perception,Jewelery Store

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Erdoğan Korkmaz ^*
0000-0001-5292-9266
Türkiye

Yayımlanma Tarihi

30 Temmuz 2018

Gönderilme Tarihi

28 Haziran 2018

Kabul Tarihi

15 Temmuz 2018

Yayımlandığı Sayı

Yıl 2018 Cilt: 1 Sayı: 2

DOI

https://doi.org/10.33723/rs.437981

IZ

https://izlik.org/JA74SA25BX

APA

Korkmaz, E. (2018). The Influence of Physical Environment Quality on Risk Perception in Jewelery Stores. R&S - Research Studies Anatolia Journal, 1(2), 204-212. https://doi.org/10.33723/rs.437981

R&S - Research Studies Anatolia Journal

https://dergipark.org.tr/rs

rsanatolia@gmail.com

The Influence of Physical Environment Quality on Risk Perception in Jewelery Stores

KUYUMCU MAĞAZALARINDA FİZİKSEL ÇEVRE KALİTESİNİN RİSK ALGISINA ETKİSİ

Öz

Anahtar Kelimeler

The Influence of Physical Environment Quality on Risk Perception in Jewelery Stores

Abstract

Keywords

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

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