Dijital Diplomasinin Değişen Dili: Rusya’nın Skripal Vakasında Twitter Diplomasisi Kullanımı Örneği

Yıl 2023, Sayı: 36, 825 - 841, 21.10.2023

Yenal Göksun

https://doi.org/10.29000/rumelide.1369546

Öz

Bu araştırmada 2018 yılında İngiltere’nin Salisbury kentinde eski ajan Sergei Skripal ve kızı Yulia Skripal'in zehirlenmesinin ardından Rusya ile İngiltere arasında çıkan diplomatik krizin Rusya tarafından dijital diplomasi yoluyla nasıl yönetildiği ele alınmıştır. Diplomasinin dili dijitalleşmeyle birlikte büyük bir dönüşüm geçirmektedir. Dijital teknolojilerin ve sosyal medya platformlarının kullanımı, diplomatların iletişim kurma, yabancı topluluklarla ilişki geliştirme ve kamuoyunu bilgilendirme biçimlerinde devrim yaratmıştır. Rusya da kamu diplomasisi ve dijital diplomasi stratejisi kapsamında sosyal medya kullanımını önemsemektedir. Bu araştırmada Skripal olayının gerçekleştiği 4 Mart 2018 tarihinden itibaren bir ay boyunca Rusya’nın İngiltere ve ABD’deki büyükelçiliklerinin resmi Twitter hesaplarından paylaşılan toplam 103 gönderi incelenmiştir. Metin ve görsel içeriklerin dahil olduğu bu gönderiler içerik analizi ve göstergebilimsel analiz yöntemleri kullanılarak analiz edilmiştir. Rusya’nın karşı karşıya kaldığı bu diplomatik krizi yönetmek için dijital diplomasiyi nasıl kullandığı, nasıl bir dil ve söylem geliştirdiği, hangi argümanlara başvurduğu, nasıl bir karşı anlatı kurguladığı incelenmiştir. Sonuç olarak diplomasi dilinin dijitalleşmeyle birlikte dönüşüm geçirdiği, Rusya’nın mizah ve ironi unsurlarını kullanarak kendi argümanlarını gündemleştirdiği, imajını güçlendirdiği ve diplomatik krizi yönettiği ortaya konulmuştur.

Anahtar Kelimeler

Dijital diplomasi, Skripal vakası, kamu diplomasisi, sosyal medyanın dili

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