Webscraping ve textual analiz yöntemiyle sağlık turizmi politikasına yönelik halkın tutum ve davranışlarının incelenmesi

Yıl 2025, Cilt: 12 Sayı: 3, 457 - 467, 30.09.2025

Haşim Çapar

Öz

Giriş: Sağlık turizmi destinasyonundaki vatandaşlar, sağlık turizminin ekonomik faydasına karşı olumlu bir tutum sergilerken özellikle de sağlık turizminden kaynaklanan sağlık alt yapısı üzerindeki baskı, ülkenin milli kaynaklarının sağlık turistleri için harcanması gibi durumlar bazı ön yargı ve endişeleri gündeme getirmektedir.
Amaç: Bu çalışmanın amacı vatandaşlarının Türkiye sağlık turizmi politikalarına karşı tutum ve davranışlarını incelemektir.
Gereç ve Yöntem: Bu araştırma nitel ve nicel araştırma karması bir yöntemle dizayn edilmiştir. Araştırma 26 Nisan 2025 tarihli ve 32882 sayılı Resmî Gazete’de yayımlanan “Uluslararası Sağlık Turizmi ve Turistin Sağlığı Hakkında Yönetmelik” in yürürlüğe girmesiyle birlikte aynı tarihte En Son Haber sitesindeki haberin altında anonim hesaplarla sağlık turizmi politikasına yapılan 67 anonim yoruma odaklanarak bir örneklem seçim yoluna gidilmeden tüm evreni kapsamına alan bir çalışmadır.
Bulgular: Vatandaşların çoğunluğunun sağlık turizmi politikasına yönelik negatif bir tutumla sitemkâr bir davranış sergilediği, buna karşın belirli bir kesimin de pozitif bir tutumla destekleyici bir davranışta bulunduğu tespit edilmiştir. Sağlık turizmi politikasına sitem eden vatandaşların azımsanmayacak düzeydeki bir kesimi aynı politikaya yönelik pozitif bir tutum sergilemektedir.
Sonuç: Sağlık turizmi politikaları oluşturulurken, vatandaşın merkeze alınması, uzun vadeli başarı için vazgeçilmez bir unsurdur.

Anahtar Kelimeler

Sağlık turizmi politikası , Davranış , Tutum , Webscraping , Textual analiz yöntemi

Investigation of public attitudes and behaviors towards health tourism policies using webscraping and textual analysis

Öz

Introduction: Citizens in a health tourism destination generally exhibit a positive attitude towards the economic benefits of health tourism. However, certain concerns and prejudices arise, particularly regarding the strain on the healthcare infrastructure caused by health tourism and the use of national resources for health tourists.
Objective: The aim of this study is to examine the attitudes and behaviors of citizens toward Türkiye's health tourism policies.
Method: This research was designed using a mixed-methods approach, combining qualitative and quantitative methods. The study focused on 67 anonymous comments made under a news article published on the En Son Haber website on April 26, 2025, the same date that the "Regulation on International Health Tourism and Tourist Health," published in the Official Gazette (no: 32882), came into effect. Instead of using a sampling method, this study included the entire population of these comments.
Results: It was found that the majority of citizens expressed a negative attitude and a resentful behavior towards the health tourism policy, while a certain segment of the population displayed a positive and supportive attitude. A significant portion of the citizens who were resentful towards the health tourism policy also showed a positive attitude towards the same policy. Conclusion: When formulating health tourism policies, placing citizens at the center is an indispensable element for long-term success.

Anahtar Kelimeler

Health tourism policy , Behavior , Attitude , Webscraping , Textual analysis method

Kaynakça

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