ASSESSMENT OF ONLINE VISITOR REVİEWS FOCUSED ON CAMPING TRAVEL MOTIVATION: MOUNT IDA AS A CASE STUDY

Yıl 2025, Cilt: 8 Sayı: 2, 238 - 253, 31.08.2025

Bedriye Çilem Soylu , Selda Güven , Serkan Türkmen

Öz

This research seeks to explore the motivations behind camping among individuals who visited the camping sites in the Mount Ida by analyzing online feedback from these visitors and assessing their satisfaction levels regarding the camping experiences. In pursuit of this goal, a comprehensive content analysis was performed on 1313 visitor feedback entries related to the Akaleos and Kazdağı campsites, noted for having the most extensive commentary on Google Maps and Tripadvisor. The existing body of literature identifies travel motivation as influenced by both push and pull factors. Motivational drivers have been identified as sources of entertainment, engagement with the natural environment, familial and social connections, serenity, restfulness, escapism, and innovative pursuits. Among these, the aspects of relaxation and serenity have particularly stood out. Key elements contributing to the destination’s appeal included the availability of facilities, safety measures, accessibility, opportunities for physical activities, natural landscapes, and cleanliness. Natural scenery, particularly its aesthetic value, proved to be the most significant determinant of visitor preference. This finding clearly demonstrates that natural beauty functions not only as an environmental asset but also as a strategically decisive factor in destination selection.

Anahtar Kelimeler

Camping tourism , user-generated content , visitor comments , travel motivation , Mount Ida

Kamp Seyahati Motivasyonuna Yönelik Çevrimiçi Ziyaretçi Yorumlarının Değerlendirilmesi: Kazdağları Örneği

Öz

Bu çalışmanın amacı Kaz Dağları’nda bulunan kamp alanlarında tatil yapan bireylerin çevrimiçi yorumlarının incelenerek motivasyon unsurlarının ve memnuniyet durumlarının tespit edilmesidir. Bu amaç doğrultusunda Google Haritalar ve Tripadvisor platformlarında en çok yorum alan Akaleos ve Kazdağı kamp alanlarına ait toplam 1313 ziyaretçi yorumu içerik analizine tabi tutulmuştur. İlgili alan yazın çerçevesinde seyahat motivasyonu itici ve çekici faktörler olmak üzere iki alt tema altında incelenmiştir. Araştırma sonucunda itici motivasyon faktörleri eğlence, doğa ile iç içe olma, aile/arkadaş birlikteliği, rahatlama ve huzur, dinlenme, kaçış ve yenilik olarak ortaya çıkmıştır. Bu faktörler arasında rahatlama ve huzur faktörü ön plana çıkmıştır. Çekici faktörler ise olanaklar, güvenlik, uygunluk, fiziksel aktiviteler, doğal çekicilikler ve temizlik/hijyen olarak belirlenmiştir. Çekici faktörler kapsamında, ise ön plana çıkan faktör doğal çekicilikler olmuştur.

Anahtar Kelimeler

Kamp turizmi , kullanıcı tarafından oluşturulan içerikler , ziyaretçi yorumları , seyahat motivasyonu , Kaz Dağları

Kaynakça

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