An Analysis of Instagram’s Dialogical Communication Building Potential in Turkish Theater Institutions

Canan Arslan

doi:10.20488/sanattasarim.600042

TR EN

An Analysis of Instagram’s Dialogical Communication Building Potential in Turkish Theater Institutions

Öz

The advances in social media applications have changed the way we communicate, interact, share and conduct our relationships. In our “web society”, generating dialogical communication is becoming more and more important. The web 2.0 is enabling organizations to engage in dialogue with their audience, thus transforming their communication into a more interactive manner. The effects of this transformation is also witnessed in the way theater institutions are communicating with their publics. Due to the dialogic communication fostered by web 2.0 tools, the relationship between theaters and their audience is becoming more interactive, intersubjective and collaborative.

The aim of this article is to assess the level of dialogic communication developed by theaters on the internet, by analyzing the use of Instagram and Instagram stories of seven theatres from public and private sector in Turkey. Taking Kent and Taylor’s dialogical principles as its assessment criteria, the article aims to shed a light on how Instagram is to be used dialogically by theater institutions to foster a strong level of communication and thus fulfill their goal of enlightening the society.

Anahtar Kelimeler

Dialogic Communication,Instagram,Theater Instituitions

Kaynakça

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(Accessed 29 March 2018)

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Kent, M, Taylor, M (1998). “Building Dialogic Relationships Through The World Wide Web”. Public Relations Review, 24 , (324- 334)
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Kent, M (2013). “Using Social Media Dialogically: Public Relations Role in Reviving Democracy”. Public Relations Review,39, 337- 345
Kent, M. (2017). “Principles of Dialogue and the History of Dialogic Theory in Public Relations”. Retrieved from https:// www.researchgate.net/publication/318509024 (Accessed 17 April 2018)
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Taylor, M. & Kent, M. L. (2014). “The value of social media for pushing activist organizations social agendas: Implications for public relations theory and practice”. Quarterly Review of Business Disciplines, 1(1), 76–87.
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Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Canan Arslan
Türkiye

Yayımlanma Tarihi

1 Haziran 2019

Gönderilme Tarihi

1 Ocak 2019

Kabul Tarihi

5 Mayıs 2019

Yayımlandığı Sayı

Yıl 2019 Cilt: 9 Sayı: 1

DOI

https://doi.org/10.20488/sanattasarim.600042

IZ

https://izlik.org/JA62UN85CU

Kaynak Göster

RIS / Bibtex

APA

Arslan, C. (2019). An Analysis of Instagram’s Dialogical Communication Building Potential in Turkish Theater Institutions. Sanat ve Tasarım Dergisi, 9(1), 84-98. https://doi.org/10.20488/sanattasarim.600042

AMA

1.Arslan C. An Analysis of Instagram’s Dialogical Communication Building Potential in Turkish Theater Institutions. Sanat ve Tasarım Dergisi. 2019;9(1):84-98. doi:10.20488/sanattasarim.600042

Chicago

Arslan, Canan. 2019. “An Analysis of Instagram’s Dialogical Communication Building Potential in Turkish Theater Institutions”. Sanat ve Tasarım Dergisi 9 (1): 84-98. https://doi.org/10.20488/sanattasarim.600042.

EndNote

Arslan C (01 Haziran 2019) An Analysis of Instagram’s Dialogical Communication Building Potential in Turkish Theater Institutions. Sanat ve Tasarım Dergisi 9 1 84–98.

IEEE

[1]C. Arslan, “An Analysis of Instagram’s Dialogical Communication Building Potential in Turkish Theater Institutions”, Sanat ve Tasarım Dergisi, c. 9, sy 1, ss. 84–98, Haz. 2019, doi: 10.20488/sanattasarim.600042.

ISNAD

Arslan, Canan. “An Analysis of Instagram’s Dialogical Communication Building Potential in Turkish Theater Institutions”. Sanat ve Tasarım Dergisi 9/1 (01 Haziran 2019): 84-98. https://doi.org/10.20488/sanattasarim.600042.

JAMA

1.Arslan C. An Analysis of Instagram’s Dialogical Communication Building Potential in Turkish Theater Institutions. Sanat ve Tasarım Dergisi. 2019;9:84–98.

MLA

Arslan, Canan. “An Analysis of Instagram’s Dialogical Communication Building Potential in Turkish Theater Institutions”. Sanat ve Tasarım Dergisi, c. 9, sy 1, Haziran 2019, ss. 84-98, doi:10.20488/sanattasarim.600042.

Vancouver

1.Canan Arslan. An Analysis of Instagram’s Dialogical Communication Building Potential in Turkish Theater Institutions. Sanat ve Tasarım Dergisi. 01 Haziran 2019;9(1):84-98. doi:10.20488/sanattasarim.600042