Araştırma Makalesi
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Türk Tiyatro Kurumlarının Instagram Kullanımlarının Diyalojik İletişim Açısından İncelenmesi

Yıl 2019, Cilt: 9 Sayı: 1, 84 - 98, 01.06.2019
https://doi.org/10.20488/sanattasarim.600042

Öz





Sosyal medya uygulamalarında gözlemlenen badöndürücü gelişmeler, iletişim biimlerimizi,
etk
ileşimi, paylaımı ve ilişkilerimizi yönetim biimimizi etkilemektedir. Günümüz atoplumunda,
d
iyalojik iletişim uygulamaları daha da önem kazanmaktadır. Web 2.0, kurumlara kitleleriyle
d
iyalog kurmaya imkan salayarak daha etkileşimsel bir iletişimi mümkün kılmıtır. Bu
dönü
ümün etkileri tiyatro kurumlarının seyircisiyle olan iletişiminde de gözlemlenmiştir. Web
2.0 araçlarının sa
ladıı diyalojik iletişimle birlikte, tiyatrolar ve izleyicileri arasındaki ilişki her
geçen gün daha etk
ileşimsel ve öznelerarası olmaktadır.


Bu makalenin amacı, tiyatroların internet üzerinde takipçileriyle olan iletişim biimlerini
diyalojik açıdan deerlendirmektir. Bunun iin Türkiye’deki kamu ve özel tiyatrolara ait 7 Instagram
hesabı ve bu hesaplara a
it Instagram hikayeleri incelenecek ve Kent ve Taylor’ın diyalojik iletişim
prens
ipleri temel alınarak, tiyatro kurumlarının takipçileriyle daha kuvvetli bir iletişim kurmak
adına Instagram’ı nasıl kullandıkları gözler önüne ser
ilecektir. 





Kaynakça

  • Agozzino, A (2015) Dialogic Communication Through “Pinning”: An Analysis of Top 10 Most Followed Organizations Pinterest Profiles. Public Relations Journal 9(3), Retrieved from http://www.prsa.org/Intelligence/PRJournal/Vol9/No3/ (Accessed 31 March 2018)
  • Amancio, B. (2017). “Put it Your Story: Digital Storytelling in Instagram and Snapchat Stories”. Retrieved from http://urn. kb.se/resolve?urn=urn:nbn:se:uu:diva-324812</div> (Accessed 29 March 2018)
  • Bakshi, S. Shamma, D. Gilbert, E (2014). “Faces Engage Us: Photos with Faces Attract
  • More Likes and Comments on Instagram”. The 32nd annual ACM conference (pp. 965–974). New York, New York, USA: ACM. Retrieved from http://doi.org/10.1145/2556288.2557403 (Accessed 11 April 2018)
  • Bakhtin, M.M.(1981). Discourse in the Novel. In M. Holquis (Ed). The Dialogic Imagination: Four Essays by Bakhtin. Austin: University of Texas Press.
  • Bortree, D. Seltzer, T. (2009). “Dialogic Strategies and Outcomes: An Analysis of Environmental Advocacy Groups Facebook Profiles”. Public Relations Review 35: 317- 319
  • Buber, M. (2010). I and Thou, USA: Martino Publishing.
  • Chan, N. Guillet, B (2011). “Investigation of Social Media Marketing: How does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?”. Journal of Travel&Tourism Marketing, 28:4, 345- 368
  • Kaye D. Sweetser & Ruthann Weaver Lariscy (2008). Candidates Make Good Friends: An Analysis of Candidates’ Uses of Facebook, International Journal of Strategic Communication, 2:3, 175-198, DOI: 10.1080/15531180802178687
  • Kent, M, Taylor, M (1998). “Building Dialogic Relationships Through The World Wide Web”. Public Relations Review, 24 , (324- 334)
  • Kent, M, Taylor, M (2016). “From Homo Economicus to Homo dialogicus: Rethinking socialmedia use in CSR communication”. Public Relations Review 42: 60-67
  • Kent, M (2013). “Using Social Media Dialogically: Public Relations Role in Reviving Democracy”. Public Relations Review,39, 337- 345
  • Kent, M. (2017). “Principles of Dialogue and the History of Dialogic Theory in Public Relations”. Retrieved from https:// www.researchgate.net/publication/318509024 (Accessed 17 April 2018)
  • Rybalko, S, Seltzer, T. (2010). “Dialogic Communication in 140 Characters or Less: How Fortune 500 Companies Engage Stakeholders Using Twitter”. Public Relations Review, 36(4), 336- 441
  • Solomon, M; Bamossy, G J; Askegaard, S; Hogg, M K. (2013). “Consumer Behaviour: A European Perspective”. Pearson Education Limited, England.
  • Taylor, M. & Kent, M. L. (2014). “The value of social media for pushing activist organizations social agendas: Implications for public relations theory and practice”. Quarterly Review of Business Disciplines, 1(1), 76–87.
  • Waters, Richard D., & Jamal, Jia Y. (2011). Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates. Public Relations Review, 37(3), 321-324.

An Analysis of Instagram’s Dialogical Communication Building Potential in Turkish Theater Institutions

Yıl 2019, Cilt: 9 Sayı: 1, 84 - 98, 01.06.2019
https://doi.org/10.20488/sanattasarim.600042

Öz









The advances in social media applications have changed the way we communicate, interact,
share and conduct our relat
ionships. In our “web society”, generating dialogical communication is
becom
ing more and more important. The web 2.0 is enabling organizations to engage in dialogue
w
ith their audience, thus transforming their communication into a more interactive manner. The
e
ffects of this transformation is also witnessed in the way theater institutions are communicating
w
ith their publics. Due to the dialogic communication fostered by web 2.0 tools, the relationship
between theaters and the
ir audience is becoming more interactive, intersubjective and collaborative.


The aim of this article is to assess the level of dialogic communication developed by theaters
on the
internet, by analyzing the use of Instagram and Instagram stories of seven theatres from
publ
ic and private sector in Turkey. Taking Kent and Taylor’s dialogical principles as its assessment
cr
iteria, the article aims to shed a light on how Instagram is to be used dialogically by theater
institutions to foster a strong level of communication and thus fulfill their goal of enlightening the
soc
iety. 





Kaynakça

  • Agozzino, A (2015) Dialogic Communication Through “Pinning”: An Analysis of Top 10 Most Followed Organizations Pinterest Profiles. Public Relations Journal 9(3), Retrieved from http://www.prsa.org/Intelligence/PRJournal/Vol9/No3/ (Accessed 31 March 2018)
  • Amancio, B. (2017). “Put it Your Story: Digital Storytelling in Instagram and Snapchat Stories”. Retrieved from http://urn. kb.se/resolve?urn=urn:nbn:se:uu:diva-324812</div> (Accessed 29 March 2018)
  • Bakshi, S. Shamma, D. Gilbert, E (2014). “Faces Engage Us: Photos with Faces Attract
  • More Likes and Comments on Instagram”. The 32nd annual ACM conference (pp. 965–974). New York, New York, USA: ACM. Retrieved from http://doi.org/10.1145/2556288.2557403 (Accessed 11 April 2018)
  • Bakhtin, M.M.(1981). Discourse in the Novel. In M. Holquis (Ed). The Dialogic Imagination: Four Essays by Bakhtin. Austin: University of Texas Press.
  • Bortree, D. Seltzer, T. (2009). “Dialogic Strategies and Outcomes: An Analysis of Environmental Advocacy Groups Facebook Profiles”. Public Relations Review 35: 317- 319
  • Buber, M. (2010). I and Thou, USA: Martino Publishing.
  • Chan, N. Guillet, B (2011). “Investigation of Social Media Marketing: How does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?”. Journal of Travel&Tourism Marketing, 28:4, 345- 368
  • Kaye D. Sweetser & Ruthann Weaver Lariscy (2008). Candidates Make Good Friends: An Analysis of Candidates’ Uses of Facebook, International Journal of Strategic Communication, 2:3, 175-198, DOI: 10.1080/15531180802178687
  • Kent, M, Taylor, M (1998). “Building Dialogic Relationships Through The World Wide Web”. Public Relations Review, 24 , (324- 334)
  • Kent, M, Taylor, M (2016). “From Homo Economicus to Homo dialogicus: Rethinking socialmedia use in CSR communication”. Public Relations Review 42: 60-67
  • Kent, M (2013). “Using Social Media Dialogically: Public Relations Role in Reviving Democracy”. Public Relations Review,39, 337- 345
  • Kent, M. (2017). “Principles of Dialogue and the History of Dialogic Theory in Public Relations”. Retrieved from https:// www.researchgate.net/publication/318509024 (Accessed 17 April 2018)
  • Rybalko, S, Seltzer, T. (2010). “Dialogic Communication in 140 Characters or Less: How Fortune 500 Companies Engage Stakeholders Using Twitter”. Public Relations Review, 36(4), 336- 441
  • Solomon, M; Bamossy, G J; Askegaard, S; Hogg, M K. (2013). “Consumer Behaviour: A European Perspective”. Pearson Education Limited, England.
  • Taylor, M. & Kent, M. L. (2014). “The value of social media for pushing activist organizations social agendas: Implications for public relations theory and practice”. Quarterly Review of Business Disciplines, 1(1), 76–87.
  • Waters, Richard D., & Jamal, Jia Y. (2011). Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates. Public Relations Review, 37(3), 321-324.
Toplam 17 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Makaleler
Yazarlar

Canan Arslan

Yayımlanma Tarihi 1 Haziran 2019
Yayımlandığı Sayı Yıl 2019 Cilt: 9 Sayı: 1

Kaynak Göster

APA Arslan, C. (2019). An Analysis of Instagram’s Dialogical Communication Building Potential in Turkish Theater Institutions. Sanat Ve Tasarım Dergisi, 9(1), 84-98. https://doi.org/10.20488/sanattasarim.600042