İNOVASYON YETENEKLERİNİN KOBİ’LERİN REKABET AVANTAJI ÜZERİNDEKİ ETKİLERİ, TEKNOLOJİ TÜRBÜLANSININ DÜZENLEYİCİ ROLÜ

Öz

Günümüzde artan rekabetle birlikte uluslararası pazarlarda rekabet avantajı sağlamak için firmaların inovasyonel yetenekleri her geçen gün daha da önemli hale gelmektedir. Küçük ve Orta Ölçekli İşletmeler (KOBİ) ise kısıtlı kaynakları nedeniyle radikal yeniliklerden çok, küçük iyileştirmeler yoluyla inovasyon yapma eğilimindedirler. Bu çerçevede, bu çalışmada KOBİ niteliğindeki ihracatçı firmaların artımlı ürün ve süreç inovasyonu yeteneklerinin yurt dışı pazarlardaki maliyet ve ürün avantajına etkileri araştırılmaktadır. Ayrıca, teknoloji türbülansının bu ilişkideki düzenleyici etkileri incelenmektedir. Bu kapsamda Doğu Karadeniz Bölgesi’nde yerleşik 142 ihracatçı firma ile anket yöntemiyle gerçekleştirilen araştırma neticesinde, artımlı ürün inovasyonu ile süreç inovasyonu yeteneklerinin firmaların maliyet ve ürün avantajıyla pozitif ilişkili olduğu belirlenmiştir. Teknoloji türbülansının ise artımlı ürün inovasyonu yeteneği ile maliyet-ürün avantajı arasındaki ilişkiler üzerinde pozitif düzenleyici etkisi tespit edilmiştir.

Anahtar Kelimeler

• İnovasyon Yetenekleri
• Rekabet Avantajı
• Teknoloji Türbülansı

THE IMPACT OF INNOVATION CAPABILITIES ON THE COMPETITIVE ADVANTAGE OF SMEs: MODERATING ROLE OF TECHNOLOGY TURBULENCE

Öz

With increasing competition today, innovative capabilities of firms are becoming more important for gaining competitive advantage in international markets. Small and Medium-sized Enterprises (SMEs), due to their limited resources, tend to innovate through minor improvements rather than radical innovations. In this context, in this study the effects of incremental product and process innovation capabilities of exporting SMEs on cost and product advantage in foreign markets was examined. Furthermore, moderating effects of technological turbulence on these relationships was examined. As a result of research conducted using a survey method with 142 exporting firms located in the East Black Sea Region of Türkiye, it was determined that incremental product innovation capability and process innovation capability positively related to firms' cost and product advantage. The findings further indicate that technological turbulence strengthens the positive relationship between incremental product innovation capability and cost–product advantage.

Anahtar Kelimeler

• Innovation Capabilities
• Competitive Advantage
• Technology Turbulence

Kaynakça

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