STRATEJİK YÖNETİM VE ÖRGÜTSEL DAVRANIŞ BAĞLAMINDA ALGORİTMİK YÖNETİM: BİBLİYOMETRİK BİR ANALİZ VE TEMATİK EVRİM

Öz

Bu çalışma, algoritmik yönetim literatürünün stratejik yönetim ve örgütsel davranış bağlamındaki entelektüel yapısını ve tematik evrimini bibliyometrik analiz yöntemiyle incelemeyi amaçlamaktadır. Bu kapsamda, Scopus veri tabanında 1983–2026 yılları arasında yayımlanan 402 bilimsel yayın; performans analizi ve bilimsel haritalama teknikleri (ortak atıf, anahtar kelime eşleşme ve tematik evrim analizleri) aracılığıyla analiz edilmiştir. Bulgular, literatürün özellikle 2020 sonrasında ivme kazandığını ve 2025 yılında yayın üretiminin en yüksek seviyesine ulaştığını göstermektedir. Analiz sonuçları, alanın başlangıçta gig ekonomisi ve dijital kontrol gibi teknik odaklı konulardan, zamanla etik, çalışan deneyimi, anlamlandırma süreçleri ve stratejik karar verme gibi yönetsel temalara evrildiğine işaret etmektedir. Elde edilen veriler, algoritmik yönetimin salt bir dijitalleşme tartışmasından ziyade, stratejik ve örgütsel boyutları bütünleştiren disiplinlerarası bir araştırma alanına dönüştüğünü yansıtmaktadır. Çalışma, literatürün gelişim dinamiklerini sistematik biçimde ortaya koyarak gelecekteki araştırmalar için kavramsal ve metodolojik bir yol haritası sunmaktadır.

Anahtar Kelimeler

• Algoritmik yönetim
• Örgütsel Davranış
• Tematik Evrim

ALGORITHMIC MANAGEMENT IN THE CONTEXT OF STRATEGIC MANAGEMENT AND ORGANIZATIONAL BEHAVIOR: A BIBLIOMETRIC ANALYSIS AND THEMATIC EVOLUTION

Öz

The aim of this study is to reveal the intellectual structure and thematic evolution of the algorithmic management literature by analyzing it through a bibliometric method within the context of strategic management and organizational behavior. The study examines 402 articles indexed in the Scopus database and published between 1983 and 2026. Using performance analysis and scientific mapping techniques, co-citation analysis, keyword co-occurrence analysis, and thematic evolution analysis were conducted. The findings indicate that the literature initially focused on the gig economy and digital control mechanisms, and over time shifted toward ethics, employee experience, and strategic decision-making processes. It was determined that algorithmic management has not yet achieved a comprehensive theoretical framework within the strategic management literature. By revealing the trajectory of the field’s conceptual development, the study provides a roadmap for future research.

Anahtar Kelimeler

• Algorithmic Management
• Organizational Behavior
• Thematic Evolution

Kaynakça

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