Elektrikli Araç Tercihinde Tüketici Motivasyonu

Yıl 2023, , 223 - 241, 19.10.2023

İbrahim Eren Kırmızıgül , Bilge Baykal

https://doi.org/10.56337/sbm.1352994

Öz

Bu çalışmada tüketicilerin elektrikli araçları tercih etmelerindeki temel motivasyonları incelenmiştir. Elektrikli araç tercihlerinde tüketici motivasyonunu incelemek, günümüzün sürdürülebilir ulaşım çözümlerine yönelik büyüyen ilgiyi anlamak açısından önemlidir. Kapsamlı literatür taraması sonucunda elektrikli araç tercihlerini şekillendiren tüketici motivasyon faktörleri çevresel farkındalık ve çevre dostu görünme prestiji, düşük enerji maliyetleri, gelişmiş batarya teknolojisi, otonom sürüş yetenekleri, dijital özellikler, enerji güvenliği ve hükümet teşvikleri olarak ön plana çıkmaktadır. Tüketicilerin elektrikli araç tercihlerinde rol oynayan faktörleri saptamak için yapılan bu araştırmanın tüketici davranışları literatürüne katkı sağlaması ayrıca elektrikli araç üreticileri ile hükümetlere tüketicilere daha çekici hale gelebilecek ürün özellikleri ve teşvikleri sunma konusunda rehberlik etmesi beklenmektedir. Araştırmada ortaya çıkan tüketici tercih faktörlerinin üretici firmalar tarafından dikkate alınması, elektrikli araçların daha geniş bir kullanıcı kitlesi tarafından benimsenmesine yardımcı olacaktır.

Anahtar Kelimeler

Tüketici Motivasyonu, Elektrikli Araç Tercihleri, Sürdürülebilir Ulaşım

Consumer Motivation in Electric Vehicle Preference

Öz

This study examines the fundamental motivations behind consumers' preferences for electric vehicles. Analyzing consumer motivations for electric vehicle preferences is crucial to comprehend the growing interest in sustainable transportation solutions in today's context. Through a comprehensive literature review, key consumer motivation factors shaping electric vehicle preferences have been identified, including environmental awareness and the desire for an environmentally friendly and prestigious image, low energy costs, advanced battery technology, autonomous driving capabilities, digital features, energy security, and government incentives. This research's contribution to the consumer behavior literature is expected to provide insights and guide electric vehicle manufacturers and governments in offering more attractive product features and incentives to consumers. Taking into account the consumer preference factors highlighted in the study would aid manufacturers in fostering broader adoption of electric vehicles among various user segments.

Anahtar Kelimeler

Consumer Motivation, Electric Vehicle Preferences, Sustainable Transportation

Kaynakça

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