Müşteri Memnuniyeti Tahmininde Yapay Sinir Ağları, Lojistik Regresyon ve Ayırma Analizinin Performanslarının Karşılaştırılması

Öz

Anahtar Kelimeler

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MÜŞTERİ MEMNUNİYETİ TAHMİNİNDE YAPAY SİNİR AĞLARI, LOJİSTİK REGRESYON VE AYIRMA ANALİZİNİN PERFORMANSLARININ KARŞILAŞTIRILMASI

Öz

Bu çalışmada Müşteri Memnuniyetinin tahmini için Yapay Sinir Ağları, Lojistik Regresyon ve Ayırma Analizinin performansları karşılaştırılmıştır. Veriler Uşak’taki kamu hastanelerinde 2007 yılında yapılan hasta memnuniyetini ölçmeyi amaçlayan bir anket uygulanarak elde edilmiştir ve 364 hastayı kapsamaktadır. Sonuçlar Yapay Sinir Ağlarının diğer yöntemlere göre müşteri memnuniyetini daha iyi tahmin ettiğini göstermiştir

Anahtar Kelimeler

• Müşteri Memnuniyeti, Yapay Sinir Ağları, Lojistik Regresyon, Ayırma Analizi

Kaynakça

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