Araştırma Makalesi
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Factors Affective on The Consumers’ Purchasing Behaviours in Shopping Malls: A Case Study in Eastern Part of Turkey

Yıl 2022, Cilt: 36 Sayı: 3, 356 - 361, 25.12.2022

Öz

The study aims at determining the purchase behaviours of consumers in shopping malls in Center town of Van Province. The data of this study was collected from 268 consumers of shopping malls through a structured questionnaire in Van Province, Turkey. The represented sample size was determined using finite population sampling method with 90 % confidence interval and a 5 % margin of
error. Pearson Chi square test and Kruskal-Wallis Khi-Square techniques and Five-point likert-scale was used in analysing the data. The major factors affective on the preference of the shopping malls were service quality (average likert scale score 3.18) followed by new product opportunities (average likert scale score 3.17), product design (average likert scale score 3.08) and confidence for
products (average likert scale score 3.05). Income level was not statistically significant on the consumers’ preferences of choosing the shopping malls as regards service quality, new product opportunities, product design and confidence for products (P>0.05). The test results showed that the groups with different income level had the same opinion regarding above-cited factors. On the other hand, there existed statistically significant difference between education level and service quality, new product opportunities, product design and confidence for products (P<0.05).

Yıl 2022, Cilt: 36 Sayı: 3, 356 - 361, 25.12.2022

Öz

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Ayrıntılar

Birincil Dil İngilizce
Konular Tarım Politikaları
Bölüm Araştırma Makalesi
Yazarlar

Muhsin Yeşilyol Bu kişi benim

Mustafa Terin Bu kişi benim

İbrahim Yıldırım Bu kişi benim

Yayımlanma Tarihi 25 Aralık 2022
Gönderilme Tarihi 31 Mayıs 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 36 Sayı: 3

Kaynak Göster

EndNote Yeşilyol M, Terin M, Yıldırım İ (01 Aralık 2022) Factors Affective on The Consumers’ Purchasing Behaviours in Shopping Malls: A Case Study in Eastern Part of Turkey. Selcuk Journal of Agriculture and Food Sciences 36 3 356–361.

Selcuk Journal of Agriculture and Food Sciences Creative Commons Atıf-GayriTicari 4.0 Uluslararası Lisansı (CC BY NC) ile lisanslanmıştır.