Sürdürülebilir Kalkınma İçin Yavaş ve Hızlı Moda

Yıl 2016, Cilt: 19 Sayı: 41.YIL ÖZEL SAYISI, 143 - 154, 29.12.2016

Ahu Fatma Mangır

Öz

Hızlı moda piyasada uygun fiyatlarla tüketicilerin ihtiyaçlarını karşılamada başarılı olsa da kaynakların çabuk tüketilmesi ve düşük değerli olması açısından eleştirilmektedir. Hızlı modanın eleştirilmesi moda sektöründe yavaş modaya karsı önemli bir ilginin doğmasına neden olmuştur. Yavaş modanın tekstilde sürdürülebilirliliğine karşı bir eğilim olması onun popülerlik kazanmasına neden olmuştur. Bu çalışmada sürdürülebilirlik kavramı analiz edildikten sonra hızlı ve yavaş modanın farklılıkları açıklanmaya çalışılacaktır

Anahtar Kelimeler

Sürdürülebilirlilik, Hızlı Moda, Yavaş Moda

Fast and Slow Fashion For Sustainable Development

Öz

Even it has been succeeded in maintaining the
necessities of consumer with affordable prices, fast fashion has been
criticized due to the fast consumption and low quality. These criticisms
against fast fashion lead to great attentions towards slow fashion. Being
adaptive into sustainability of textiles makes slow fashion popular. In this
article, the concept of sustainability will be analyzed and then
differentiations of slow and fast fashion will be explained.

Anahtar Kelimeler

Sustainability, Fast and Slow Fashion

Kaynakça

• Alpat, Fatma Engin (2013), “Yavaş Moda Nedir?”, 4(8): 44-47, Akdeniz Sanat Hakemli Dergi
• Byun, S.E. ve Sternquist, B. (2008). "The antecedents of in-store hoarding: The measurement and application in the fast fashion retail environment.", The International Review of Retail, Distribution, and Consumer Research, 18(2), 133-147
• Cachon, Gérard and Swinney, Robert, (2011),” The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior”, Management Science. 57(4) :778–795
• Cataldi, Carlotta, Dickson, Maureen, Grove Crystal (2010), Slow Fashion: Tailoring a Strategic Approach towards Sustainability, Yüksek Lisans Tezi, Karlskrona Teknoloji Enstitiüsü, İsviçre, http://www.divaportal.org/smash/get/diva2:832785/FULLTEXT01.pdf,(06.06.2016)
• Clark, H., (2008). “Slow Fashion – an oxymoron – or a promise for the future?”, Journal of Fashion Theory, 12 (4), 427–446,
• Colombo, U. (2001),` The Club of Rome and sustainable development`, Futures, 33 (1): 7–11
• Eco Fashion Week (2010), “Designer eco criteria”, http:// www.ecofashion-week.com/designers/ eco_criteria, (15.05.2016)
• Fletcher, K. (2008), Sustainable Fashion and Clothing: Design Journey, 2.Basım Routledge, ,London
• Fletcher, K. (2010), “Slow fashion: An invitation for systems change” Fashion Practice, 2(2), 259-266.
• Fletcher,K.(2007),“SlowFashion”,TheEcologist, http://www.theecologist.org/green_green_living/clothing/269245/slow_fashion.html, (09.02.2016)
• Ghazy , Hoda Mohamed Samy (2015),”Achieving Sustainable Development by Applying Biomimicry in Fashion Design”, J. Basic. Appl. Sci. Res., 5(12)42-52, 2015
• Joergens, C. (2006), “Ethical fashion: myth or future trend?”, Journal of Fashion Marketing and Management. 10(3):360-371
• Joy,A., Sherry, J.F., Venkatesh, A., Wang, J., & Chan, R. (2012),” Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands, Fashion Theory”, The Journal of Dress, Body & Culture, 16 (3), 273-296
• Jung, Sojin ve Jin Byoungho (2016), “Sustainable Development of Slow Fashion Businesses: Customer Value Approach”, Sustainability, 8(6), 540
• Kara Hüdai, (2013), 2012'de Sürdürülebilir üretimin dünyadaki konumu, http://www.sanayicidergisi.com/2012de-surdurulebilir-uretimin-dunyadaki-konumu-makale,253.html, (08.02.2016)
• Lawless, Erin ve Medvedev Katalin (2015),” Assessment of sustainable design practices in the fashion industry: experiences of eight small sustainable design companies in the Northeastern and Southeastern United States”, International Journal of Fashion Design, Technology and Education, 9(41-50)
• Margalef, Martinez De Albeniz (2009) The Faster the Better, http://www.ieseinsight.com/fichaMaterial.aspx?pk=5379&idi=2&origen=1&idioma=2,(09.03.2016)
• Pookulangara Sanjukta, Shephard Arlesa (2013),” Slow fashion movement: Understanding consumer perceptions—An exploratory study”, Journal of Retailing and Consumer Services, 20(2):200-206
• Retail Forum for Sustainability http://ec.europa.eu/environment/industry/retail/pdf/issue_paper_textiles.pdf, (03.02.2016)
• Sheridan M., Moore, C. ve Noobs K. (2006),”Fast fashion requires fast marketing: the role of category management in fast fashion positioning” Journal of Fashion Marketing and Management, 10(3):301-315, ‘den aktaran Atılgan Ç, (2015), Hızlı Moda Kavramının Üretici ve Tüketici Açısından Değerlendirilimesi, Yüksek Lisans Tezi, Ankara
• World Commission on Environment and Development (1987). Our Common Future, http://www.un-documents.net/our-common-future.pdf, (23.04.2016)
• WrapReport(2015),http://www.wrap.org.uk/sites/files/wrap/WRAP%20Market%20Situation%20Report_Textiles.pdf, (03.02.2016)
• Yip, D. (2010), “What does sustainable fashion mean to you?” http://www.granvilleonline.ca/gr/blogs/cit -izen-style/2010/04/09/what-does-sustain-ablefashion-mean-you , (02.05.206)