HEGEMONIK ERKEKLİĞİN İNŞASI: FİTNESS VE OYUNLARIN KESİŞİMİ

Öz

Öz Bu araştırma, hegemonik erkekliğin inşası çerçevesinde fitness ve oyun alanlarına ilişkin tüketim pratiklerinin kesişimine odaklanmaktadır. Nitel araştırma paradigması içerisinde, her iki alanda da aktif olarak yer alan yedi erkek katılımcı ile yarı yapılandırılmış görüşmeler gerçekleştirilmiştir. Altı aşamalı tematik analizin sonuçları altı farklı tema ortaya koymuştur: üstünlük ve rekabetçilik, güç ve performans, başarılar ve kazançlar. Bu alanlardaki tüketim, normatif ve yüceltilmiş eril değerleri güçlendirmektedir. Katılımcılar, Baudrillard'ın eril tüketim modeline uygun olarak nesnel ve rasyonelleştirilmiş tüketim pratiklerini vurgulamışlardır. Bulgular, fitness ve oyunların hegemonik erkekliğin tüketim kalıpları aracılığıyla sürdürüldüğü platformlar olarak algılandığını göstermektedir. Çalışma, tüketimin cinsiyete dayalı boyutlarını vurgulayarak rasyonel tüketici davranışı varsayımlarına meydan okumaktadır. Ayrıca alternatif, kapsayıcı erkeklik anlayışlarını teşvik etmek için geleneksel toplumsal cinsiyet normlarının yapısöküme uğratılmasının öneminin altını çizmektedir. İleride yapılacak araştırmalar, kadın katılımcılar kapsayacak farklı perspektifleri içermelidir.

Anahtar Kelimeler

• Hegemonik Erkeklik
• Tüketim
• Yeni Medya
• Oyun
• Fitness

Constructing Hegemonic Masculinity: An Intersection Of Fitness And Games

Öz

This research focuses on the intersection of consumption practices related to fitness and games within the construction of hegemonic masculinity. Within qualitative research paradigm, semi-structured interviews are conducted with seven male participants who are actively involved in both domains. Results of six-step thematic analysis showed six distinct themes: superiority and competitiveness, power and performance, accomplishments, and gains. Consumption within these fields reinforces normative and glorified masculine values. Participants emphasized objective and rationalized consumption practices which align with Baudrillard’s masculine consumption model. The findings suggest that fitness and gaming are perceived as platforms in which hegemonic masculinity is sustained through consumption patterns. The study highlights the gendered dimensions of consumption, challenging assumptions of rational consumer behavior. It also underscores the importance of deconstructing traditional gender norms to foster alternative, inclusive understandings of masculinity. Future research should include different perspectives to include female participants.

Anahtar Kelimeler

• Hegemonic Masculinity
• Consumption
• New Media
• Game
• Fitness

Kaynakça

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