A Research on The Attitude and Purchasing Behavior of Muslim Consumers Towards Products with Halal Logo in Another Muslim Country

Volkan Temizkan

doi:10.54733/smar.1108447

EN TR

A Research on The Attitude and Purchasing Behavior of Muslim Consumers Towards Products with Halal Logo in Another Muslim Country

Öz

Consumers living in Muslim countries often do not pay attention to the halal logo as they think that the products in their own countries meet the halal requirements. However, Muslim consumers are highly susceptible to purchasing halal products when they go to a non-Muslim country. The halal logo makes it easier for consumers who have this sensitivity to choose halal products. At this point, it is wondered whether the halal logo is effective in the purchasing behavior of Muslims in different Muslim countries. From this point of view, in this study, it is aimed to fill the gap in the literature by investigating the attitudes and behaviors of Muslim consumers towards products with halal logo when they go to another Muslim country. For this purpose, the halal logo knowledge, awareness and attitudes, and halal logo product purchasing behaviors of Muslim international students coming to Turkey, a Muslim country, for university education were examined. The research model developed for this purpose was created by utilizing the knowledge, attitude and practice (KAP) model. Within the scope of the study, data were collected from 396 international students through an online questionnaire using convenience sampling method. The obtained data were analyzed using structural equation modeling (SEM). The investigation revealed that halal logo awareness and attitude toward halal logo products significantly affect halal logo product purchasing behavior. However, information about halal logos is unlikely to have a significant and beneficial effect on the halal logo product purchasing behavior.

Anahtar Kelimeler

halal logo, halal logo knowledge, halal logo awareness, attitude towards halal logo products

Müslüman Tüketicilerin Başka Bir Müslüman Ülkedeki Helal Logolu Ürünlere Yönelik Tutum ve Satın Alma Davranışı Üzerine Bir Araştırma

Öz

Müslüman ülkelerde yaşayan tüketiciler, kendi ülkelerindeki ürünlerin helal şartlarını sağlayan ürünler olduğunu düşündüğünden dolayı çoğu zaman helal logosuna dikkat etmemektedir. Ancak Müslüman tüketiciler, Müslüman olmayan bir ülkeye gittiklerinde, helal olan ürünleri satın alma konusunda son derece hassas davranmaktadırlar. Helal logosu ise bu hassasiyete sahip olan tüketicilerin helal ürün seçimini kolaylaştırmaktadır. Bu noktada Müslümanların, farklı Müslüman ülkelerdeki sergileyeceği satın alma davranışlarında helal logosunun etkili olup olmadığı merak edilmiştir. Buradan hareketle çalışmada, literatürde sınırlı bir çalışma alanına sahip olan Müslüman tüketicilerin, başka bir Müslüman ülkeye gittiğinde, helal logolu ürünlere yönelik tutum ve davranışları araştırılmak istenmiştir. Bu amaçla, Müslüman bir ülke olan Türkiye’ye üniversite eğitimi için gelen Müslüman uluslararası öğrencilerin helal logo bilgisi, farkındalığı ve helal logolu ürünlere yönelik tutum ve satın alma davranışları incelenmiştir. Bu amaçla geliştirilen araştırma modeli, bilgi (knowledge), tutum (attitude) ve uygulama (practice) (KAP) modelinden faydalanılarak oluşturulmuştur. Çalışma kapsamında, 396 uluslararası öğrenciden kolayda örnekleme yöntemi kullanılarak online anket aracığıyla veri toplanmıştır. Elde edilen veriler yapısal eşitlik modeli (SEM) kullanılarak analiz edilmiştir. Analiz sonucunda, helal logolu ürün satın alma davranışı üzerinde, helal logo farkındalığının ve helal logolu ürüne yönelik tutumun anlamlı ve pozitif etkisi tespit edilmiştir. Ancak helal logo bilgisinin, helal logolu ürün satın alma davranışı üzerinde anlamlı ve pozitif bir etkisi bulunamamıştır.

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Ayrıntılar

Birincil Dil

İngilizce

Konular

İşletme

Bölüm

Araştırma Makalesi

Yazarlar

Volkan Temizkan ^*
0000-0002-1162-7912
Türkiye

Yayımlanma Tarihi

30 Haziran 2022

Gönderilme Tarihi

25 Nisan 2022

Kabul Tarihi

30 Mayıs 2022

Yayımlandığı Sayı

Yıl 2022 Cilt: 3 Sayı: 1

DOI

https://doi.org/10.54733/smar.1108447

IZ

https://izlik.org/JA56AS76YR

APA

Temizkan, V. (2022). A Research on The Attitude and Purchasing Behavior of Muslim Consumers Towards Products with Halal Logo in Another Muslim Country. Sosyal Mucit Academic Review, 3(1), 123-147. https://doi.org/10.54733/smar.1108447

AMA

1.Temizkan V. A Research on The Attitude and Purchasing Behavior of Muslim Consumers Towards Products with Halal Logo in Another Muslim Country. SMAR. 2022;3(1):123-147. doi:10.54733/smar.1108447

Chicago

Temizkan, Volkan. 2022. “A Research on The Attitude and Purchasing Behavior of Muslim Consumers Towards Products with Halal Logo in Another Muslim Country”. Sosyal Mucit Academic Review 3 (1): 123-47. https://doi.org/10.54733/smar.1108447.

EndNote

Temizkan V (01 Haziran 2022) A Research on The Attitude and Purchasing Behavior of Muslim Consumers Towards Products with Halal Logo in Another Muslim Country. Sosyal Mucit Academic Review 3 1 123–147.

IEEE

[1]V. Temizkan, “A Research on The Attitude and Purchasing Behavior of Muslim Consumers Towards Products with Halal Logo in Another Muslim Country”, SMAR, c. 3, sy 1, ss. 123–147, Haz. 2022, doi: 10.54733/smar.1108447.

ISNAD

Temizkan, Volkan. “A Research on The Attitude and Purchasing Behavior of Muslim Consumers Towards Products with Halal Logo in Another Muslim Country”. Sosyal Mucit Academic Review 3/1 (01 Haziran 2022): 123-147. https://doi.org/10.54733/smar.1108447.

JAMA

1.Temizkan V. A Research on The Attitude and Purchasing Behavior of Muslim Consumers Towards Products with Halal Logo in Another Muslim Country. SMAR. 2022;3:123–147.

MLA

Temizkan, Volkan. “A Research on The Attitude and Purchasing Behavior of Muslim Consumers Towards Products with Halal Logo in Another Muslim Country”. Sosyal Mucit Academic Review, c. 3, sy 1, Haziran 2022, ss. 123-47, doi:10.54733/smar.1108447.

Vancouver

1.Volkan Temizkan. A Research on The Attitude and Purchasing Behavior of Muslim Consumers Towards Products with Halal Logo in Another Muslim Country. SMAR. 01 Haziran 2022;3(1):123-47. doi:10.54733/smar.1108447