Building Brand Trust Through Brand Image: Brand Loyalty Matters

Merve Dogan

doi:10.54733/smar.1760236

EN TR

Building Brand Trust Through Brand Image: Brand Loyalty Matters

Öz

This paper examines whether the relationship between brand image, which consists of functional brand image and affective brand image, and brand trust is contingent on brand loyalty. To this end, we conducted two studies based on the survey data collected from 411 Turkish consumers (Study 1) and 225 Turkish consumers (Study 2). The results demonstrate that both functional brand image and affective brand image positively affect brand trust. Furthermore, the relationship between functional brand image and brand trust is greater among participants with low brand loyalty than among participants with high brand loyalty. In contrast, the relationship between affective brand image and brand trust is greater among participants with high brand loyalty than among participants with low brand loyalty. These results indicate that brand loyalty moderates the relationship between brand image and brand trust. Implications are discussed; also further research suggestions are provided.

Anahtar Kelimeler

brand trust, brand image, brand loyalty, affective brand image, functional brand image

Marka İmajı Yoluyla Marka Güveni Oluşturmak: Marka Sadakatinin Rolü

Öz

Bu çalışma, işlevsel marka imajı ve duygusal marka imajı olmak üzere iki boyuttan oluşan marka imajı ile marka güveni arasındaki ilişkinin marka sadakatine bağlı olarak değişip değişmediğini incelemektedir. Bu amaçla, 411 Türk tüketicisinden (Çalışma 1) ve 225 Türk tüketicisinden (Çalışma 2) toplanan anket verilerine dayalı iki çalışma yürütülmüştür. Elde edilen bulgular, hem işlevsel marka imajının hem de duygusal marka imajının marka güvenini olumlu yönde etkilediğini göstermektedir. Ayrıca, işlevsel marka imajı ile marka güveni arasındaki ilişkinin, düşük marka sadakati düzeyine sahip katılımcılarda, yüksek sadakat düzeyine sahip olanlara kıyasla daha güçlü olduğu belirlenmiştir. Buna karşılık, duygusal marka imajı ile marka güveni arasındaki ilişkinin, yüksek marka sadakati düzeyine sahip katılımcılarda daha güçlü olduğu gözlemlenmiştir. Bu sonuçlar, marka sadakatinin, marka imajı ile marka güveni arasındaki ilişkiyi anlamlı bir şekilde etkilediğini (ılımlılaştırdığını) ortaya koymaktadır. Ayrıca çalışma sonunda, elde edilen bulguların olası uygulamaları tartışılmış ve gelecekteki araştırmalar için öneriler sunulmuştur.

Anahtar Kelimeler

marka güveni, marka imajı, marka sadakati, duygusal marka imajı, işlevsel marka imajı

Kaynakça

Aaker, D. A. (1991). Managing brand equity. Free Press.
Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356. https://doi.org/10.2307/3151897
Aaker, J., & Fournier, S. (1995). A brand as a character, a partner and a person: Three perspectives on the question of brand personality. Advances in Consumer Research, 22, 391-395.
Akoglu, H. E., & Özbek, O. (2022). The effect of brand experiences on brand loyalty through perceived quality and brand trust: A study on sports consumers. Asia Pacific Journal of Marketing and Logistics, 34(10), 2130-2148. https://doi.org/10.1108/APJML-05-2021-0333
Anselmsson, J., Bondesson, N. V., & Johansson, U. (2014). Brand image and customers' willingness to pay a price premium for food brands. Journal of Product & Brand Management, 23(2), 90-102. https://doi.org/10.1108/JPBM-10-2013-0414
Aronson, E., Ellsworth, P. C., Carlsmith, J. M., & Gonzales, M. H. (1990). Methods of research in social psychology. McGraw-Hill.
Bae, B. R., & Kim, S. E. (2023). Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust. Asia Pacific Journal of Marketing and Logistics, 35(10), 2412-2430. https://doi.org/10.1108/APJML-03-2022-0203
Bagozzi, R. P., Batra, R., & Ahuvia, A. (2017). Brand love: Development and validation of a practical scale. Marketing Letters, 28(1), 1-14. https://doi.org/10.1007/s11002-016-9406-1
Bandyopadhyay, S., & Martell, M. (2007). Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study. Journal of Retailing and Consumer Services, 14(1), 35-44. https://doi.org/10.1016/j.jretconser.2006.03.002
Batra, R., & Homer, P. M. (2004). The situational impact of brand image beliefs. Journal of Consumer Psychology, 14(3), 318-330. https://doi.org/10.1207/s15327663jcp1403_12

Baumeister, R. F. (2005). The cultural animal: Human nature, meaning, and social life. Oxford University Press.
Baumeister, R. F., & Finkel, E. J. (2010). Advanced social psychology: The state of the science. Oxford University Press.
Bhandari, M., & Rodgers, S. (2018). What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions. International Journal of Advertising, 37(1), 125-141. https://doi.org/10.1080/02650487.2017.1349030
Bloemer, J. M., & Kasper, H. D. P. (1995). The complex relationship between brand satisfaction and brand loyalty. Journal of Economic Psychology, 16(2), 311-329. https://doi.org/10.1016/0167-4870(95)00007-B
Bozkurt, S. (2025). PROCESS Makro ile aracılık, düzenleyicilik ve durumsal aracılık etki analizleri (SPSS uygulamalı) (İkinci Baskı). Ekin Yayınevi.
Brand Finance. (2025). Apple is the 2025 most valuable brand in the world; Nvidia breaks into top ten. Brand Finance. https://brandfinance.com/press-releases/apple-is-the-2025-most-valuable-brand-in-the-world-nvidia-breaks-into-the-top-ten (Accessed Date: 30 November 2025).
Broniarczyk, S. M., & Alba, J. W. (1994). The importance of the brand in brand extension. Journal of Marketing Research, 31(2), 214-228. https://doi.org/10.1177/002224379403100206
Cha, M. K., Yi, Y., & Bagozzi, R. P. (2016). Effects of customer participation in corporate social responsibility (CSR) programs on the CSR–brand fit and brand loyalty. Cornell Hospitality Quarterly, 57(3), 235-249. https://doi.org/10.1177/1938965515620679
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81-93. https://doi.org/10.1509/jmkg.65.2.81.18255
Chen, Y. S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307-319. https://doi.org/10.1007/s10551-009-0223-9
Dalal, R. S., Meyer, R. D., Bradshaw, R. P., Green, J. P., Kelly, E. D., & Zhu, M. (2014). Personality strength and situational influences on behavior: A conceptual review and research agenda: A conceptual review and research agenda. Journal of Management, 41(1), 261-287. https://doi.org/10.1177/0149206314557524
Das, G. (2014). Impacts of retail brand personality and self-congruity on store loyalty: The moderating role of gender. Journal of Retailing and Consumer Services, 21(2), 130-138. https://doi.org/10.1016/j.jretconser.2013.07.011
Dawes, J., Meyer-Waarden, L., & Driesener, C. (2015). Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA. Journal of Business Research, 68(2), 425-432. https://doi.org/10.1016/j.jbusres.2014.06.006
De Wulf, K., Odekerken-Schröder, G., & Iacobucci, D. (2001). Investments in consumer relationships: A cross-country and cross-industry exploration. Journal of Marketing, 65(4), 33-50. https://doi.org/10.1509/jmkg.65.4.33.18386
Deheshti, M., Firouzjah, J. A., & Alimohammadi, H. (2016). The relationship between brand image and brand trust in sporting goods consumers. Annals of Applied Sport Science, 4(3), 27-34. https://doi.org/10.18869/acadpub.aassjournal.4.3.27
Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers. Computers in Human Behavior, 49, 597-600. https://doi.org/10.1016/j.chb.2015.03.051
Delgado-Ballester, E., & Munuera-Alemán, J. L. (2001). Brand trust in the context of consumer loyalty. European Journal of Marketing, 35(11-12), 1238-1258. https://doi.org/10.1108/EUM0000000006475
Delgado-Ballester, E., & Munuera-Alemán, J. L. (2005). Does brand trust matter to brand equity?. Journal of Product & Brand Management, 14(3), 187-196. https://doi.org/10.1108/10610420510601058
Diallo, M. F., Moulins, J. L., & Roux, E. (2021). Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships. International Journal of Retail & Distribution Management, 49(2), 204-222. https://doi.org/10.1108/IJRDM-03-2020-0115
Dobni, D., & Zinkhan, G. M. (1990). In search of brand image: A foundation analysis. Advances in Consumer Research, 17, 110-119.
Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer–seller relationships. Journal of Marketing, 61(2), 35-51. https://doi.org/10.1177/002224299706100203
Escalas, J. E., & Bettman, J. R. (2017). Connecting with celebrities: How consumers appropriate celebrity meanings for a sense of belonging. Journal of Advertising, 46(2), 297-308. https://doi.org/10.1080/00913367.2016.1274925
Faircloth, J. B., Capella, L. M., & Alford, B. L. (2001). The effect of brand attitude and brand image on brand equity. Journal of Marketing Theory and Practice, 9(3), 61-75. https://doi.org/10.1080/10696679.2001.11501897
Fiske, S. T., Gilbert, D. T., & Lindzey, G. (2010). Handbook of social psychology (Fifth edition). John Wiley & Sons.
Gómez-Rico, M., Molina-Collado, A., Santos-Vijande, M. L., Molina-Collado, M. V., & Imhoff, B. (2023). The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries. Current Psychology, 42(15), 12711-12727. https://doi.org/10.1007/s12144-021-02656-w
Gounaris, S., & Stathakopoulos, V. (2004). Antecedents and consequences of brand loyalty: An empirical study. Journal of Brand Management, 11(4), 283-306. https://doi.org/10.1057/palgrave.bm.2540174
Graeff, T. R. (1997). Consumption situations and the effects of brand image on consumers' brand evaluations. Psychology & Marketing, 14(1), 49-70. https://doi.org/10.1002/(SICI)1520-6793(199701)14:1%3C49::AID-MAR4%3E3.0.CO;2-O
Grohs, R., & Reisinger, H. (2014). Sponsorship effects on brand image: The role of exposure and activity involvement. Journal of Business Research, 67(5), 1018-1025. https://doi.org/10.1016/j.jbusres.2013.08.008
Guido, G., & Peluso, A. M. (2015). Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty. Journal of brand Management, 22(1), 1-19. https://doi.org/10.1057/bm.2014.40
Hair Jr, F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (Seventh edition). Prentice Hall.
Halkias, G., Micevski, M., Diamantopoulos, A., & Milchram, C. (2017). Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity. Journal of Business Research, 80, 210-217. https://doi.org/10.1016/j.jbusres.2017.04.018
Hamzah, M. I., Ramli, F. A. A., & Shaw, N. (2023). The moderating influence of brand image on consumers' adoption of QR-code e-wallets. Journal of Retailing and Consumer Services, 73, 103326. https://doi.org/10.1016/j.jretconser.2023.103326
Hayes, A. F. (2022). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach (Third Edition). Guilford Publications.
Hong, I. B., & Cho, H. (2011). The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust. International Journal of Information Management, 31(5), 469-479. https://doi.org/10.1016/j.ijinfomgt.2011.02.001
Hsieh, A. T., & Li, C. K. (2008). The moderating effect of brand image on public relations perception and customer loyalty. Marketing Intelligence & Planning, 26(1), 26-42. https://doi.org/10.1108/02634500810847138
Huang, R., & Sarigöllü, E. (2014). Assessment of brand equity measures. International Journal of Market Research, 56(6), 783-806. https://doi.org/10.2501/IJMR-2014-037
Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking (Fifth edition). Kogan Page.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22. https://doi.org/10.1177/002224299305700101
Keller, K. L. (2016). Reflections on customer-based brand equity: Perspectives, progress, and priorities. AMS Review, 6(1), 1-16. https://doi.org/10.1007/s13162-016-0078-z
Keller, K. L., & Kotler, P. (2016). Marketing management (Fifteenth edition). Pearson.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2012). Strategic brand management: Building, measuring, and managing brand equity (Fourth edition). Pearson.
Knox, S., & Walker, D. (2001). Measuring and managing brand loyalty. Journal of Strategic Marketing, 9(2), 111-128. https://doi.org/10.1080/713775733
Kressmann, F., Sirgy, M. J., Herrmann, A., Huber, F., Huber, S., & Lee, D. J. (2006). Direct and indirect effects of self-image congruence on brand loyalty. Journal of Business Research, 59(9), 955-964. https://doi.org/10.1016/j.jbusres.2006.06.001
Kuo, Y. H. (2022). The retail brand personality—Behavioral outcomes framework: Applications to identity and social identity theories. Frontiers in Psychology, 13, 903170. https://doi.org/10.3389/fpsyg.2022.903170
Leckie, C., Nyadzayo, M. W., & Johnson, L. W. (2016). Antecedents of consumer brand engagement and brand loyalty. Journal of Marketing Management, 32(5-6), 558-578. https://doi.org/10.1080/0267257X.2015.1131735
Lien, C. H., Wen, M. J., Huang, L. C., & Wu, K. L. (2015). Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review, 20(4), 210-218. https://doi.org/10.1016/j.apmrv.2015.03.005
Lin, Y. H. (2015). Innovative brand experience's influence on brand equity and brand satisfaction. Journal of Business Research, 68(11), 2254-2259. https://doi.org/10.1016/j.jbusres.2015.06.007
Lu, J., & Xu, Y. (2015). Chinese young consumers’ brand loyalty toward sportswear products: A perspective of self-congruity. Journal of Product & Brand Management, 24(4), 365 376. https://doi.org/10.1108/JPBM-05-2014-0593
Lynch, J., & de Chernatony, L. (2004). The power of emotion: Brand communication in business-to-business markets. Journal of Brand Management, 11(5), 403-419. https://doi.org/10.1057/palgrave.bm.2540185
MacDonald, E. K., & Sharp, B. M. (2000). Brand awareness effects on consumer decision making for a common, repeat purchase product: A replication. Journal of Business Research, 48(1), 5-15. https://doi.org/10.1016/S0148-2963(98)00070-8
Mandasari, N. F., Ashdaq, M., Radjab, E., Nadir, M., & Mulatsih, L. S. (2024). Influence of brand image on brand loyalty using brand trust and social media engagement. Jurnal Aplikasi Manajemen, 22(3), 839-850. https://doi.org/10.21776/ub.jam.2024.022.03.15
Martin, G. S., & Brown, T. J. (1990). In search of brand equity: The conceptualization and measurement of the brand impression construct. In Marketing theory and applications (Vol. 2, pp. 431-438). American Marketing Association.
Martinez, E., & de Chernatony, L. (2004). The effect of brand extension strategies upon brand image. Journal of Consumer Marketing, 21(1), 39-50. https://doi.org/10.1108/07363760410513950
Matzler, K., Grabner-Kräuter, S., & Bidmon, S. (2008). Risk aversion and brand loyalty: The mediating role of brand trust and brand affect. Journal of Product & Brand Management, 17(3), 154-162. https://doi.org/10.1108/10610420810875070
Matzler, K., Strobl, A., Stokburger-Sauer, N., Bobovnicky, A., & Bauer, F. (2016). Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions. Tourism Management, 52, 507-520. https://doi.org/10.1016/j.tourman.2015.07.017
MediaCat. (2024). Türkiye’nin gönlünü fetheden markalar. MediaCat. https://mediacat.com/mediacat-lovemarks-2024-tum-liste/ (Accessed Date: 3 December 2025).
Meenaghan, T. (1995). The role of advertising in brand image development. Journal of Product & Brand Management, 4(4), 23-34. https://doi.org/10.1108/10610429510097672
Michel, G., & Donthu, N. (2014). Why negative brand extension evaluations do not always negatively affect the brand: The role of central and peripheral brand associations. Journal of Business Research, 67(12), 2611-2619. https://doi.org/10.1016/j.jbusres.2014.03.020
Moon, S. J., Costello, J. P., & Koo, D. M. (2017). The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction. International Journal of Advertising, 36(2), 246-271. https://doi.org/10.1080/02650487.2016.1158223
Morgan, R. M., & Hunt, S. D. (1994). The commitment–trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38. https://doi.org/10.2307/1252308
Nam, J., Ekinci, Y., & Whyatt, G. (2011). Brand equity, brand loyalty and consumer satisfaction. Annals of Tourism Research, 38(3), 1009-1030. https://doi.org/10.1016/j.annals.2011.01.015
Nandan, S. (2005). An exploration of the brand identity–brand image linkage: A communications perspective. Journal of Brand Management, 12(4), 264-278. https://doi.org/10.1057/palgrave.bm.2540222
Nikolaidis, D., Chrysikou, S. C., & Alexandris, K. (2016). Testing the relationship between hotel service quality and hotel brand personality. International Journal of Hospitality and Event Management, 1(4), 355-369.
Oliver, R. L. (1999). Whence consumer loyalty?. Journal of Marketing, 63(4_suppl1), 33-44. https://doi.org/10.1177/00222429990634S105
Pappu, R., & Quester, P. G. (2016). How does brand innovativeness affect brand loyalty?. European Journal of Marketing, 50(1-2), 2-28. https://doi.org/10.1108/EJM-01-2014-0020
Parris, D. L., & Guzmán, F. (2023). Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward. Journal of Product & Brand Management, 32(2), 191-234. https://doi.org/10.1108/JPBM-06-2021-3528
Pettijohn, L. S., Mellott, D. W., & Pettijohn, C. E. (1992). The relationship between retailer image and brand image. Psychology & Marketing, 9(4), 311-328. https://doi.org/10.1002/mar.4220090405
Plumeyer, A., Kottemann, P., Böger, D., & Decker, R. (2017). Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science, 13(2), 227-265. https://doi.org/10.1007/s11846-017-0251-2
Roest, H., & de Graaf, P. (2023). In brands we trust: The development and validation of a contemporary brand trust scale. In Proceedings of the European Marketing Academy (Vol. 52, Paper A2023-112705). EMAC.
Rosnow, R. L., & Rosenthal, R. (2009). Effect sizes: Why, when, and how to use them. Zeitschrift für Psychologie / Journal of Psychology, 217(1), 6-14. https://doi.org/10.1027/0044-3409.217.1.6
Roth, M. S. (1995). The effects of culture and socioeconomics on the performance of global brand image strategies. Journal of Marketing Research, 32(2), 163-175. https://doi.org/10.1177/002224379503200204
Russell-Bennett, R., McColl-Kennedy, J. R., & Coote, L. V. (2007). Involvement, satisfaction, and brand loyalty in a small business services setting. Journal of Business Research, 60(12), 1253-1260. https://doi.org/10.1016/j.jbusres.2007.05.001
Salinas, E. M., & Pérez, J. M. P. (2009). Modeling the brand extensions' influence on brand image. Journal of Business Research, 62(1), 50-60. https://doi.org/10.1016/j.jbusres.2008.01.006
Shin, H., Casidy, R., Yoon, A., & Yoon, S. H. (2016). Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements. Journal of Brand Management, 23(5), 1-23. https://doi.org/10.1057/s41262-016-0011-7
Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., & Polegato, R. (2014). Consumer behavior: Buying, having, and being. Pearson.
Sung, Y., & Kim, J. (2010). Effects of brand personality on brand trust and brand affect. Psychology & Marketing, 27(7), 639-661.https://doi.org/10.1002/mar.20349
Supriyanto, A., Wiyono, B. B., & Burhanuddin, B. (2021). Effects of service quality and customer satisfaction on loyalty of bank customers. Cogent Business & Management, 8(1), 1937847. https://doi.org/10.1080/23311975.2021.1937847
Turkish Statistical Institute. (2025). Yaş grubuna göre nüfus. Türkiye İstatistik Kurumu Nüfus İstatistikleri Portalı. https://nip.tuik.gov.tr/?value=YasGrubunaGoreNufus (Accessed Date: 3 December 2025).
Veloutsou, C. (2015). Brand evaluation, satisfaction and trust as predictors of brand loyalty: The mediator-moderator effect of brand relationships. Journal of Consumer Marketing, 32(6), 405-421. https://doi.org/10.1108/JCM-02-2014-0878
Viktoria Rampl, L., & Kenning, P. (2014). Employer brand trust and affect: Linking brand personality to employer brand attractiveness. European Journal of Marketing, 48(1-2), 218-236. https://doi.org/10.1108/EJM-02-2012-0113
Weiss, A. M., Anderson, E., & MacInnis, D. J. (1999). Reputation management as a motivation for sales structure decisions. Journal of Marketing, 63(4), 74-89. https://doi.org/10.2307/1251975
Wu, P. C. S., Yeh, G. Y. Y., & Hsiao, C. R. (2011). The effect of store image and service quality on brand image and purchase intention for private label brands. Australasian Marketing Journal, 19(1), 30-39. https://doi.org/10.1016/j.ausmj.2010.11.001

Ayrıntılar

Birincil Dil

İngilizce

Konular

Pazarlama (Diğer)

Bölüm

Araştırma Makalesi

Yazarlar

Merve Dogan ^*
0000-0002-0695-4177
Türkiye

Yayımlanma Tarihi

27 Aralık 2025

Gönderilme Tarihi

7 Ağustos 2025

Kabul Tarihi

6 Aralık 2025

Yayımlandığı Sayı

Yıl 2025 Cilt: 6 Sayı: 4

DOI

https://doi.org/10.54733/smar.1760236

IZ

https://izlik.org/JA62KX43EN

APA

Dogan, M. (2025). Building Brand Trust Through Brand Image: Brand Loyalty Matters. Sosyal Mucit Academic Review, 6(4), 545-571. https://doi.org/10.54733/smar.1760236

AMA

1.Dogan M. Building Brand Trust Through Brand Image: Brand Loyalty Matters. SMAR. 2025;6(4):545-571. doi:10.54733/smar.1760236

Chicago

Dogan, Merve. 2025. “Building Brand Trust Through Brand Image: Brand Loyalty Matters”. Sosyal Mucit Academic Review 6 (4): 545-71. https://doi.org/10.54733/smar.1760236.

EndNote

Dogan M (01 Aralık 2025) Building Brand Trust Through Brand Image: Brand Loyalty Matters. Sosyal Mucit Academic Review 6 4 545–571.

IEEE

[1]M. Dogan, “Building Brand Trust Through Brand Image: Brand Loyalty Matters”, SMAR, c. 6, sy 4, ss. 545–571, Ara. 2025, doi: 10.54733/smar.1760236.

ISNAD

Dogan, Merve. “Building Brand Trust Through Brand Image: Brand Loyalty Matters”. Sosyal Mucit Academic Review 6/4 (01 Aralık 2025): 545-571. https://doi.org/10.54733/smar.1760236.

JAMA

1.Dogan M. Building Brand Trust Through Brand Image: Brand Loyalty Matters. SMAR. 2025;6:545–571.

MLA

Dogan, Merve. “Building Brand Trust Through Brand Image: Brand Loyalty Matters”. Sosyal Mucit Academic Review, c. 6, sy 4, Aralık 2025, ss. 545-71, doi:10.54733/smar.1760236.

Vancouver

1.Merve Dogan. Building Brand Trust Through Brand Image: Brand Loyalty Matters. SMAR. 01 Aralık 2025;6(4):545-71. doi:10.54733/smar.1760236

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Building Brand Trust Through Brand Image: Brand Loyalty Matters

Öz

Anahtar Kelimeler

Marka İmajı Yoluyla Marka Güveni Oluşturmak: Marka Sadakatinin Rolü

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster