Post-hümanist İnovasyon: Gig Ekonomi Özelinde Moto Kuryeli Teslimat Sektörü Örneklemi

Öz

There are calls for innovative perspectives that promote human welfare in the field of management studies. However, these calls tend to prioritize human welfare over nature and technology. In this paper, as an alternative, we propose the post-humanist approach to innovation, which offers to consider the excessive resource consumption, the misuse of technology, the global warming, the loss of biodiversity and the extinction of species, which are exacerbated with the global human population exceeding seven billion. By going beyond human-centred innovation, this paper considers the relationship between nature, humans and technology with a post-humanist understanding and attaches importance to the coexistence paradigm. Post-humanist innovation that decentred human interests may make the exploitation of all life forms, nature and technology visible and help develop the precautions to prevent such exploitation. We discuss the scope of post-humanist innovation and its possible transformative effects on management approaches. We demonstrate the need for post-humanist innovation by examining the gig economy, a growing industry which is driven by artificial intelligence (AI) led innovation. To this end, we bring our focus closer to the AI led courier delivery industry, and problematise the exploitation that was observed in the sector during the Covid-19 pandemic. Exploring how the gig economy promotes an imbalanced relationship between human beings, nature, and technology, we propose values and pathways for effective transition from technology-oriented innovation to post-humanist innovation.

Anahtar Kelimeler

• post-humanism
• post-humanist innovation
• trans-humanism
• gig economy
• courier delivery industry

Post-hümanist İnovasyon: Gig Ekonomi Özelinde Moto Kuryeli Teslimat Sektörü Örneklemi

Öz

Nihayetinde insanların refahına yönelen, ancak kısıtlı ve ayrıcalıklı kitlelere fayda sağlamaktan öteye gidemeyen yönetsel çalışmalara yeni bakışlar gerekli. Dünyada insan nüfusunun yedi milyarı aşması ile yaşanan aşırı kaynak tüketimi, küresel ısınma, biyoçeşitliliğin yitimi ve türlerin kırımı gibi krizlerin aşılabilmesi için yönetim çalışmalarına alternatifler getirilmelidir. Değer odaklı bir süreç olması beklenen inovasyona post-hümanist bir yaklaşım, ihtiyaç duyulan yeni bakışlar setine bir alternatif olarak dahil edilebilir. Bu çalışma, insan odaklı inovasyonun da ötesine geçerek post-hümanist bir anlayışla doğa, insan ve teknolojinin ortak varoluşunu önemseyen bir inovasyona odaklanıyor. İnovasyon sürecinin tüm canlıların yaşama hakkını koruyacak ve garanti altına alacak yaklaşımlarla yürütülmesine yönelik değerlerin geliştirilmesi ve yerleştirilmesi olarak post-hümanist inovasyon, hem insanların hem de insan haricindeki tüm canlıların maruz kaldığı sömürü mekanizmaları görünür kılabilir ve bunları durduracak önerilerin sunulmasına yardımcı olabilir. Biz de, post-hümanist inovasyonun kapsamını ve yönetsel yaklaşımlardaki muhtemel dönüştürücü etkilerini ele aldık. Yapay zeka kullanarak gelişen ve inovasyona dayalı büyüyen bir sektör olan gig ekonomi üzerinden post-hümanist inovasyona olan gereksinimi ortaya koyduk. Bunun için de pandemi döneminde hak ihlallerinin yoğun olarak gözlemlenmekte olduğu moto kuryeli teslimat sektörüne odaklandık. Gig ekonominin insan, doğa ve teknoloji arasındaki dengesiz ilişkileri teşvik edici olmasına mercek tutarak, teknoloji odaklı inovasyondan post-hümanist inovasyona geçişte değerler önerdik.

Anahtar Kelimeler

• post-hümanizm
• post-hümanist inovasyon
• trans-hümanizm
• gig ekonomi
• moto kuryeli teslimat sektörü

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