NÖROEKONOMİ, SINIRLI RASYONALİTE ve KURUMLAR

Öz

Neoklasik iktisat varsayımlarında birey tam rasyoneldir ancak gerçek dünyada böyle değildir. Bu çalışmada öncelikle sınırlı rasyonellik kavramı açıklanmaktadır. Ardından 1990’lardan sonra gelişen nöroekonomi ve bu disiplinin metotları izah edilmektedir. Çalışmanın devamında nöroekonomi alanında yapılan araştırmalardan elde edilen bulgularla gerçek dünyada sınırlı rasyonelliğin oluşumu bilgi, risk ve belirsizlik, duygu, kültür ve marka bilinci, zamanlar arası seçim ve yaşlanma konuları üzerinden açıklanmaktadır. Sonuç kısmında ortaya çıkan bu sınırlı rasyonalitenin azaltılması için gerekli kurumlardan bahsedilmektedir.

Anahtar Kelimeler

• Nöroekonomi
• Sınırlı Rasyonalite
• Kurumlar

NEUROECONOMICS, BOUNDED RATIONALITY and INSTITUTIONS

Öz

As part of this study, we first explain the concept of limited rationality. Based on neoclassical economic assumptions, the individual is fully rational, but that is not true in practice. As part of this study, we first explain the concept of limited rationality. Then neuroeconomics and its methods are explained, which developed in the aftermath of the 1990s. This study also explores the formation of limited rationality in the real world based on the results obtained from the research in the field of neuroeconomics, along with the subjects of knowledge, risk and uncertainty, emotion, culture, and brand awareness, and intertemporal choice. In the conclusion part of the paper, the necessary institutions for reducing this limited rationality are discussed.

Anahtar Kelimeler

• Neuroeconomics
• Bounded Rationality
• Institutions

Kaynakça

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