Araştırma Makalesi
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NÖROEKONOMİ, SINIRLI RASYONALİTE ve KURUMLAR

Yıl 2022, , 180 - 196, 31.12.2022
https://doi.org/10.55978/sobiadsbd.1102542

Öz

Neoklasik iktisat varsayımlarında birey tam rasyoneldir ancak gerçek dünyada böyle değildir. Bu çalışmada öncelikle sınırlı rasyonellik kavramı açıklanmaktadır. Ardından 1990’lardan sonra gelişen nöroekonomi ve bu disiplinin metotları izah edilmektedir. Çalışmanın devamında nöroekonomi alanında yapılan araştırmalardan elde edilen bulgularla gerçek dünyada sınırlı rasyonelliğin oluşumu bilgi, risk ve belirsizlik, duygu, kültür ve marka bilinci, zamanlar arası seçim ve yaşlanma konuları üzerinden açıklanmaktadır. Sonuç kısmında ortaya çıkan bu sınırlı rasyonalitenin azaltılması için gerekli kurumlardan bahsedilmektedir.

Kaynakça

  • Ankarloo, D. (2002). New institutional economics and economic history. Capital & Class, 26(3), 9-36.
  • Ardalan, K. (2018). Behavioral attitudes toward current economic events: a lesson from neuroeconomics. Business Economics, 53(4), 202-208.
  • Aumann, R. (2008). Rule rationality vs. act rationality. The Hebrew University, Center for the Study of Rationality, 497.
  • Aydinonat, N. E. (2010). Neuroeconomics: more than inspiration, less than revolution. Journal of Economic Methodology, 17(2), 159-169.
  • Bechara, A., Damasio, H., & Damasio, A. R. (2000). Emotion, decision making and the orbitofrontal cortex. Cerebral Cortex, 10(3), 295-307.
  • Beer, J. S., Knight, R. T., & D'Esposito, M. (2006). Controlling the integration of emotion and cognition: the role of frontal cortex in distinguishing helpful from hurtful emotional information. Psychological Science, 17(5), 448-453.
  • Bernheim, B. D. (2008). On the potential of neuroeconomics: A critical (but hopeful) appraisal. American Economic Journal: Microeconomics, 1(2), 1-41.
  • Camerer, C. F. (2013). Goals, methods, and progress in neuroeconomics. Annu. Rev. Econ., 5(1), 425-455.
  • Camerer, C. F., Loewenstein, G., & Prelec, D. (2004). Neuroeconomics: Why economics needs brains. The Scandinavian Journal of Economics, 106(3), 555-579.
  • Camerer, C., Loewenstein, G., & Prelec, D. (2005). Neuroeconomics: How neuroscience can inform economics. Journal of Economic Literature, 43(1), 9-64.
  • Chavaglia, J. N., Filipe, J. A., Ferreira, M. A. M., & Caleiro, A. (2015). Neuroeconomics: Decisions in Extreme Situations, (1), 14-21.
  • Coricelli, G., & Nagel, R. (2010). The Neuroeconomics of depth of strategic reasoning. History of Economic Ideas, 18(1), 123-132.
  • Çiçen, Y. B. (2017). Kurumlar ve ekonomik performans ilişkisi: Teorik çerçeve. The Journal of International Scientific Researches, 2(7), 109-118.
  • Declerck, C., & Boone, C. (2016). The neuroanatomy of prosocial decision making. Neuroeconomics of Prosocial Behaviour. The Compassionate Egoist. London.
  • Deppe, M., Schwindt, W., Kugel, H., Plassmann, H., & Kenning, P. (2005). Nonlinear responses within the medial prefrontal cortex reveal when specific implicit information influences economic decision making. Journal of Neuroimaging, 15(2), 171-182.
  • Dickhaut, J., McCabe, K., Nagode, J. C., Rustichini, A., Smith, K., & Pardo, J. V. (2003). The impact of the certainty context on the process of choice. Proceedings of the National Academy of Sciences, 100(6), 3536-3541.
  • Di Domenico, S. I., & Ryan, R. M. (2017). The emerging neuroscience of intrinsic motivation: A new frontier in self-determination research. Frontiers in human Neuroscience, 11, 145.
  • Dow S. N., & Zaloom, C. (2011). The shortsighted brain: Neuroeconomics and the governance of choice in time. Social Studies of Science, 41(4), 515-538.
  • Foss, N. J., Klein, P. G. (2010). Critiques Of Transaction Cost Economics: An Overview. The Elgar Companion to Transaction Cost Economics. ed. Peter G. Klein, Michael E. Sykuta. Edward Elgar Publishing. Chapter: 25.
  • Glimcher, P. W., & Fehr, E. (2013). (Eds.). Neuroeconomics: Decision Making and the Brain. Academic Press.
  • Gül, F., & Pesendorfer, W. (2005). The Case for Mindless Economics. https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.444.1452&rep=rep1&type=pdf – Erişim tarihi: 12.04.2022
  • Heilbronner, S. R., Hayden, B. Y., & Platt, M. L. (2009). Neuroeconomics of risk-sensitive decision making. https://www.researchgate.net/profile/Benjamin-Hayden/publication/232469128_Neuroeconomics_of_risk-sensitive_decision_making/links/02e7e5389f49a3a8db000000/Neuroeconomics-of-risk-sensitive-decision-making.pdf - Erişim tarihi: 12.04.2022
  • Holmstrom, B., & Milgrom, P. (1987). Aggregation and linearity in the provision of intertemporal incentives. Econometrica: Journal of the Econometric Society, 303-328.
  • Hsu, M., Bhatt, M., Adolphs, R., Tranel, D., & Camerer, C. F. (2005). Neural systems responding to degrees of uncertainty in human decision-making. Science, 310(5754), 1680-1683.
  • Mako, C., & Mitchell, B. (2013). Knowledge economy and innovation: An European comparative perspective. Journal of Self-Governance and Management Economics, 1(2), 7-35.
  • Morin, R. A., & Suarez, A. F. (1983). Risk aversion revisited. The Journal of Finance, 38(4), 1201-1216.
  • Kanodia, C., Bushman, R., & Dickhaut, J. (1989). Escalation errors and the sunk cost effect: An explanation based on reputation and information asymmetries. Journal of Accounting Research, 27(1), 59-77.
  • North, D. C. (1990). Institutions, Institutional Change, and Economic Performance. Cambridge: Cambridge University Press.
  • Kenning, P., & Plassmann, H. (2005). NeuroEconomics: An overview from an economic perspective. Brain Research Bulletin, 67(5), 343-354.
  • Knutson, B., & Peterson, R. (2005). Neurally reconstructing expected utility. Games and Economic Behavior, 52(2), 305-315.
  • Kama, Ö. (2011). Yeni kurumsal iktisat okulunun temelleri. Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 13(2), 183-204.
  • Lazaroiu, G., Pera, A., Ștefănescu-Mihăilă, R. O., Mircică, N., & Negurită, O. (2017). Can neuroscience assist us in constructing better patterns of economic decision-making?. Frontiers in Behavioral Neuroscience, 11, 188.
  • Loewenstein, G., Rick, S., & Cohen, J. D. (2008). Neuroeconomics. Annu. Rev. Psychol., 59, 647-672.
  • McCabe, K. A. (2008). Neuroeconomics and the economic sciences. Economics & Philosophy, 24(3), 345-368.
  • McClure, S. M., Li, J., Tomlin, D., Cypert, K. S., Montague, L. M., & Montague, P. R. (2004a). Neural correlates of behavioral preference for culturally familiar drinks. Neuron, 44(2), 379-387.
  • McClure, S. M., York, M. K., Montague, P. R., (2004b). The neural substrates of reward processing in humans: the model role of fMRI. Neuroscientist, 10, 260–268.
  • Medema, S. G., Mercuro, N., & Samuels, W. J. (1999). Institutional law and economics. Encyclopedia of Law and Economics.
  • Politser, P. (2008). Neuroeconomics: A Guide to the New Science of Making Choices. OUP USA.
  • Pollak, R. A. (1985). A transaction cost approach to families and households. Journal of Economic Literature, 23(2), 581-608.
  • Radu, P. T., & McClure, S. M. (2013). Neuroeconomics and addiction: integrating neuroscience, cognition and behavioral economics. Biological Research on Addiction: Comprehensive Addictive Behaviors and Disorders, 413-424.
  • Riley Jr, W. B., & Chow, K. V. (1992). Asset allocation and individual risk aversion. Financial Analysts Journal, 48(6), 32-37.
  • Sanfey, A. G., Rilling, J. K., Aronson, J. A., Nystrom, L. E., & Cohen, J. D. (2003). The neural basis of economic decision-making in the ultimatum game. Science, 300(5626), 1755-1758.
  • Sanfey, A. G., Loewenstein, G., McClure, S. M., & Cohen, J. D. (2006). Neuroeconomics: cross-currents in research on decision-making. Trends in Cognitive Sciences, 10(3), 108-116.
  • Schiliro, D. (2011). Economics and psychology. Perfect rationality versus bounded rationality. MPRA Paper No. 34292.
  • Schiliro, D. (2012). Bounded rationality: psychology, economics and the financial crisis. MPRA Paper No. 40280.
  • Schuetzeichel, J., & Michl, T. (2010). A neuroeconomic perspective on age and risk-taking behavior. In Proceedings of the LabSi Conference on Neuroscience and Decision-Making, 20-21 September 2010, Santa Chiara, Italy.
  • Simon, H. (1957). A Behavioral Model of Rational Choice. Models of Man, Social and Rational: Mathematical Essays on Rational Human Behavior in a Social Setting. ed. Herbert Simon. New York: Wiley.
  • Smith, D. V., & Huettel, S. A. (2010). Decision neuroscience: neuroeconomics. Wiley Interdisciplinary Reviews: Cognitive Science, 1(6), 854-871.
  • Sobel, J. (2008). Neuroeconomics: A sobel appraisal. Working Paper, University of California, San Diego. https://web.archive.org/web/20120616225615id_/http://weber.ucsd.edu:80/~jsobel/Papers/bernheim.pdf - Erişim tarihi: 12.04.2022
  • Şenalp, M. G. (2007). Dünden bugüne kurumsal iktisat. (ed.) E. Özveren. Kurumsal İktisat. Ankara: İmge Kitabevi. 45-92.
  • Takahashi, T., Oono, H., & Radford, M. H. (2007). Empirical estimation of consistency parameter in intertemporal choice based on Tsallis’ statistics. Physica A: Statistical Mechanics and its Applications, 381, 338-342.
  • Williamson, O. E. (1985). The Economic Institutions of Capitalism. New York: Free Press.
  • Williamson, O. E. (1990). A comparison of alternative approaches to economic organization. Journal of Institutional and Theoretical Economics, 146(1), 61-71.
  • Zak, P. J. (2004). Neuroeconomics. Philosophical Transactions of the Royal Society of London. Series B: Biological Sciences, 359(1451), 1737-1748.

NEUROECONOMICS, BOUNDED RATIONALITY and INSTITUTIONS

Yıl 2022, , 180 - 196, 31.12.2022
https://doi.org/10.55978/sobiadsbd.1102542

Öz

As part of this study, we first explain the concept of limited rationality. Based on neoclassical economic assumptions, the individual is fully rational, but that is not true in practice. As part of this study, we first explain the concept of limited rationality. Then neuroeconomics and its methods are explained, which developed in the aftermath of the 1990s. This study also explores the formation of limited rationality in the real world based on the results obtained from the research in the field of neuroeconomics, along with the subjects of knowledge, risk and uncertainty, emotion, culture, and brand awareness, and intertemporal choice. In the conclusion part of the paper, the necessary institutions for reducing this limited rationality are discussed.

Kaynakça

  • Ankarloo, D. (2002). New institutional economics and economic history. Capital & Class, 26(3), 9-36.
  • Ardalan, K. (2018). Behavioral attitudes toward current economic events: a lesson from neuroeconomics. Business Economics, 53(4), 202-208.
  • Aumann, R. (2008). Rule rationality vs. act rationality. The Hebrew University, Center for the Study of Rationality, 497.
  • Aydinonat, N. E. (2010). Neuroeconomics: more than inspiration, less than revolution. Journal of Economic Methodology, 17(2), 159-169.
  • Bechara, A., Damasio, H., & Damasio, A. R. (2000). Emotion, decision making and the orbitofrontal cortex. Cerebral Cortex, 10(3), 295-307.
  • Beer, J. S., Knight, R. T., & D'Esposito, M. (2006). Controlling the integration of emotion and cognition: the role of frontal cortex in distinguishing helpful from hurtful emotional information. Psychological Science, 17(5), 448-453.
  • Bernheim, B. D. (2008). On the potential of neuroeconomics: A critical (but hopeful) appraisal. American Economic Journal: Microeconomics, 1(2), 1-41.
  • Camerer, C. F. (2013). Goals, methods, and progress in neuroeconomics. Annu. Rev. Econ., 5(1), 425-455.
  • Camerer, C. F., Loewenstein, G., & Prelec, D. (2004). Neuroeconomics: Why economics needs brains. The Scandinavian Journal of Economics, 106(3), 555-579.
  • Camerer, C., Loewenstein, G., & Prelec, D. (2005). Neuroeconomics: How neuroscience can inform economics. Journal of Economic Literature, 43(1), 9-64.
  • Chavaglia, J. N., Filipe, J. A., Ferreira, M. A. M., & Caleiro, A. (2015). Neuroeconomics: Decisions in Extreme Situations, (1), 14-21.
  • Coricelli, G., & Nagel, R. (2010). The Neuroeconomics of depth of strategic reasoning. History of Economic Ideas, 18(1), 123-132.
  • Çiçen, Y. B. (2017). Kurumlar ve ekonomik performans ilişkisi: Teorik çerçeve. The Journal of International Scientific Researches, 2(7), 109-118.
  • Declerck, C., & Boone, C. (2016). The neuroanatomy of prosocial decision making. Neuroeconomics of Prosocial Behaviour. The Compassionate Egoist. London.
  • Deppe, M., Schwindt, W., Kugel, H., Plassmann, H., & Kenning, P. (2005). Nonlinear responses within the medial prefrontal cortex reveal when specific implicit information influences economic decision making. Journal of Neuroimaging, 15(2), 171-182.
  • Dickhaut, J., McCabe, K., Nagode, J. C., Rustichini, A., Smith, K., & Pardo, J. V. (2003). The impact of the certainty context on the process of choice. Proceedings of the National Academy of Sciences, 100(6), 3536-3541.
  • Di Domenico, S. I., & Ryan, R. M. (2017). The emerging neuroscience of intrinsic motivation: A new frontier in self-determination research. Frontiers in human Neuroscience, 11, 145.
  • Dow S. N., & Zaloom, C. (2011). The shortsighted brain: Neuroeconomics and the governance of choice in time. Social Studies of Science, 41(4), 515-538.
  • Foss, N. J., Klein, P. G. (2010). Critiques Of Transaction Cost Economics: An Overview. The Elgar Companion to Transaction Cost Economics. ed. Peter G. Klein, Michael E. Sykuta. Edward Elgar Publishing. Chapter: 25.
  • Glimcher, P. W., & Fehr, E. (2013). (Eds.). Neuroeconomics: Decision Making and the Brain. Academic Press.
  • Gül, F., & Pesendorfer, W. (2005). The Case for Mindless Economics. https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.444.1452&rep=rep1&type=pdf – Erişim tarihi: 12.04.2022
  • Heilbronner, S. R., Hayden, B. Y., & Platt, M. L. (2009). Neuroeconomics of risk-sensitive decision making. https://www.researchgate.net/profile/Benjamin-Hayden/publication/232469128_Neuroeconomics_of_risk-sensitive_decision_making/links/02e7e5389f49a3a8db000000/Neuroeconomics-of-risk-sensitive-decision-making.pdf - Erişim tarihi: 12.04.2022
  • Holmstrom, B., & Milgrom, P. (1987). Aggregation and linearity in the provision of intertemporal incentives. Econometrica: Journal of the Econometric Society, 303-328.
  • Hsu, M., Bhatt, M., Adolphs, R., Tranel, D., & Camerer, C. F. (2005). Neural systems responding to degrees of uncertainty in human decision-making. Science, 310(5754), 1680-1683.
  • Mako, C., & Mitchell, B. (2013). Knowledge economy and innovation: An European comparative perspective. Journal of Self-Governance and Management Economics, 1(2), 7-35.
  • Morin, R. A., & Suarez, A. F. (1983). Risk aversion revisited. The Journal of Finance, 38(4), 1201-1216.
  • Kanodia, C., Bushman, R., & Dickhaut, J. (1989). Escalation errors and the sunk cost effect: An explanation based on reputation and information asymmetries. Journal of Accounting Research, 27(1), 59-77.
  • North, D. C. (1990). Institutions, Institutional Change, and Economic Performance. Cambridge: Cambridge University Press.
  • Kenning, P., & Plassmann, H. (2005). NeuroEconomics: An overview from an economic perspective. Brain Research Bulletin, 67(5), 343-354.
  • Knutson, B., & Peterson, R. (2005). Neurally reconstructing expected utility. Games and Economic Behavior, 52(2), 305-315.
  • Kama, Ö. (2011). Yeni kurumsal iktisat okulunun temelleri. Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 13(2), 183-204.
  • Lazaroiu, G., Pera, A., Ștefănescu-Mihăilă, R. O., Mircică, N., & Negurită, O. (2017). Can neuroscience assist us in constructing better patterns of economic decision-making?. Frontiers in Behavioral Neuroscience, 11, 188.
  • Loewenstein, G., Rick, S., & Cohen, J. D. (2008). Neuroeconomics. Annu. Rev. Psychol., 59, 647-672.
  • McCabe, K. A. (2008). Neuroeconomics and the economic sciences. Economics & Philosophy, 24(3), 345-368.
  • McClure, S. M., Li, J., Tomlin, D., Cypert, K. S., Montague, L. M., & Montague, P. R. (2004a). Neural correlates of behavioral preference for culturally familiar drinks. Neuron, 44(2), 379-387.
  • McClure, S. M., York, M. K., Montague, P. R., (2004b). The neural substrates of reward processing in humans: the model role of fMRI. Neuroscientist, 10, 260–268.
  • Medema, S. G., Mercuro, N., & Samuels, W. J. (1999). Institutional law and economics. Encyclopedia of Law and Economics.
  • Politser, P. (2008). Neuroeconomics: A Guide to the New Science of Making Choices. OUP USA.
  • Pollak, R. A. (1985). A transaction cost approach to families and households. Journal of Economic Literature, 23(2), 581-608.
  • Radu, P. T., & McClure, S. M. (2013). Neuroeconomics and addiction: integrating neuroscience, cognition and behavioral economics. Biological Research on Addiction: Comprehensive Addictive Behaviors and Disorders, 413-424.
  • Riley Jr, W. B., & Chow, K. V. (1992). Asset allocation and individual risk aversion. Financial Analysts Journal, 48(6), 32-37.
  • Sanfey, A. G., Rilling, J. K., Aronson, J. A., Nystrom, L. E., & Cohen, J. D. (2003). The neural basis of economic decision-making in the ultimatum game. Science, 300(5626), 1755-1758.
  • Sanfey, A. G., Loewenstein, G., McClure, S. M., & Cohen, J. D. (2006). Neuroeconomics: cross-currents in research on decision-making. Trends in Cognitive Sciences, 10(3), 108-116.
  • Schiliro, D. (2011). Economics and psychology. Perfect rationality versus bounded rationality. MPRA Paper No. 34292.
  • Schiliro, D. (2012). Bounded rationality: psychology, economics and the financial crisis. MPRA Paper No. 40280.
  • Schuetzeichel, J., & Michl, T. (2010). A neuroeconomic perspective on age and risk-taking behavior. In Proceedings of the LabSi Conference on Neuroscience and Decision-Making, 20-21 September 2010, Santa Chiara, Italy.
  • Simon, H. (1957). A Behavioral Model of Rational Choice. Models of Man, Social and Rational: Mathematical Essays on Rational Human Behavior in a Social Setting. ed. Herbert Simon. New York: Wiley.
  • Smith, D. V., & Huettel, S. A. (2010). Decision neuroscience: neuroeconomics. Wiley Interdisciplinary Reviews: Cognitive Science, 1(6), 854-871.
  • Sobel, J. (2008). Neuroeconomics: A sobel appraisal. Working Paper, University of California, San Diego. https://web.archive.org/web/20120616225615id_/http://weber.ucsd.edu:80/~jsobel/Papers/bernheim.pdf - Erişim tarihi: 12.04.2022
  • Şenalp, M. G. (2007). Dünden bugüne kurumsal iktisat. (ed.) E. Özveren. Kurumsal İktisat. Ankara: İmge Kitabevi. 45-92.
  • Takahashi, T., Oono, H., & Radford, M. H. (2007). Empirical estimation of consistency parameter in intertemporal choice based on Tsallis’ statistics. Physica A: Statistical Mechanics and its Applications, 381, 338-342.
  • Williamson, O. E. (1985). The Economic Institutions of Capitalism. New York: Free Press.
  • Williamson, O. E. (1990). A comparison of alternative approaches to economic organization. Journal of Institutional and Theoretical Economics, 146(1), 61-71.
  • Zak, P. J. (2004). Neuroeconomics. Philosophical Transactions of the Royal Society of London. Series B: Biological Sciences, 359(1451), 1737-1748.
Toplam 54 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Araştırma Makalesi
Yazarlar

Yıldırım Beyazıt Çiçen 0000-0002-3425-280X

Yayımlanma Tarihi 31 Aralık 2022
Yayımlandığı Sayı Yıl 2022

Kaynak Göster

APA Çiçen, Y. B. (2022). NÖROEKONOMİ, SINIRLI RASYONALİTE ve KURUMLAR. Sosyal Ve Beşeri Bilimler Dergisi, 14(2), 180-196. https://doi.org/10.55978/sobiadsbd.1102542
AMA Çiçen YB. NÖROEKONOMİ, SINIRLI RASYONALİTE ve KURUMLAR. Sosyal ve Beşeri Bilimler Dergisi. Aralık 2022;14(2):180-196. doi:10.55978/sobiadsbd.1102542
Chicago Çiçen, Yıldırım Beyazıt. “NÖROEKONOMİ, SINIRLI RASYONALİTE Ve KURUMLAR”. Sosyal Ve Beşeri Bilimler Dergisi 14, sy. 2 (Aralık 2022): 180-96. https://doi.org/10.55978/sobiadsbd.1102542.
EndNote Çiçen YB (01 Aralık 2022) NÖROEKONOMİ, SINIRLI RASYONALİTE ve KURUMLAR. Sosyal ve Beşeri Bilimler Dergisi 14 2 180–196.
IEEE Y. B. Çiçen, “NÖROEKONOMİ, SINIRLI RASYONALİTE ve KURUMLAR”, Sosyal ve Beşeri Bilimler Dergisi, c. 14, sy. 2, ss. 180–196, 2022, doi: 10.55978/sobiadsbd.1102542.
ISNAD Çiçen, Yıldırım Beyazıt. “NÖROEKONOMİ, SINIRLI RASYONALİTE Ve KURUMLAR”. Sosyal ve Beşeri Bilimler Dergisi 14/2 (Aralık 2022), 180-196. https://doi.org/10.55978/sobiadsbd.1102542.
JAMA Çiçen YB. NÖROEKONOMİ, SINIRLI RASYONALİTE ve KURUMLAR. Sosyal ve Beşeri Bilimler Dergisi. 2022;14:180–196.
MLA Çiçen, Yıldırım Beyazıt. “NÖROEKONOMİ, SINIRLI RASYONALİTE Ve KURUMLAR”. Sosyal Ve Beşeri Bilimler Dergisi, c. 14, sy. 2, 2022, ss. 180-96, doi:10.55978/sobiadsbd.1102542.
Vancouver Çiçen YB. NÖROEKONOMİ, SINIRLI RASYONALİTE ve KURUMLAR. Sosyal ve Beşeri Bilimler Dergisi. 2022;14(2):180-96.