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RESQUAL: A Scale Development Study for Measuring Service Quality in Restaurants

Cilt: 22 Sayı: 1 27 Mart 2025
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RESQUAL: A Scale Development Study for Measuring Service Quality in Restaurants

Öz

This study aimed to develop a new restaurant service quality scale, RESQUAL, that addresses the empirical and conceptual deficiencies of existing restaurant service quality scales and takes into account the changes in customer perceptions. Within the scope of the research, Exploratory Factor Analysis (EFA) was applied to the data obtained from a sample of 224 people, and Confirmatory Factor Analysis (CFA) was applied to the data obtained from a sample of 230 people. Restaurant service quality in this study was conceptualized in five dimensions as food, personnel, atmosphere, hygiene and menu. The EFA results indicated that the scale had high internal consistency (Cronbach's Alpha = 0.91), and the five-factor structure of the scale was confirmed by the CFA results. These findings show that RESQUAL is a valid and reliable measurement tool.

Anahtar Kelimeler

Service Quality, Rеstaurants, Scalе Dеvеlopmеnt, Pеrcеption, Uncеrtainty

Etik Beyan

Ankara Hacı Bayram Veli Üniversitesi, 20.01.2022 tarih 71486 no.lu kararı

Kaynakça

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  2. Al Khattab, S. A. and Aldehayyat, J.S. (2011), “Perceptions of service quality in Jordanian Hotels”, International Journal of Business and Management, 6(7), 226–233.
  3. Andaleeb, S. S. and Conway C. (2006), “Customer Satisfaction in the Restaurant Industry: An Examination of the Transaction-Specific Model”, Journal of Services Marketing, 20 (1), 3-11.
  4. Antun, J. M., Frash, R. E., Costen, W. and Runyan, R. C. (2010), “Accurately Assessing Expectations Most Important to Restaurant Patrons: The Creation of the DinEX Scale”, Journal of Foodservice Business Research, 13(4), 360–379.
  5. Arslan Ayazlar, R. ve Gün, G. (2018), “Yiyecek Deneyiminin Müşteri Memnuniyeti ve Davranışsal Niyetine Etkisi”, Karadeniz Sosyal Bilimler Dergisi, 10(18), 381.
  6. Avkiran, N.K. (1999), “Quality Customer Service Demands Human Contact”, International Journal of Bank Marketing, 17 (2), 61-71.
  7. Ayre, C., and Scally A. J. (2014), “Critical Values for Lawshe’s Content Validity Ratio: Revisiting the Original Methods of Calculation”, Measurement and Evaluation in Counseling and Development, 47(1), 79–86.
  8. Ayyıldız, H. ve Cengiz, E. (2006), “Pazarlama Modellerinin Testinde Kullanılabilecek Yapısal Eşitlik Modeli (Yem) Üzerine Kavramsal Bir İnceleme”, Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 11(1), 77.
  9. Babakus, E. and Boller, G. W. (1992), “An Empirical Assessment of the SERVQUAL Scale”, Journal of Business Research, 24, 253-68.
  10. Babakus, E. and Mangold, W.G. (1992), “Adapting the SERVQUAL Scale to Hospital Services: An Empirical Investigation”, Health Services Research Journal, 26, 767.

Kaynak Göster

APA
Taşdağıtıcı, E., & Tuna, M. (2025). RESQUAL: A Scale Development Study for Measuring Service Quality in Restaurants. Seyahat ve Otel İşletmeciliği Dergisi, 22(1), 24-48. https://doi.org/10.24010/soid.1524409
AMA
1.Taşdağıtıcı E, Tuna M. RESQUAL: A Scale Development Study for Measuring Service Quality in Restaurants. SOİD. 2025;22(1):24-48. doi:10.24010/soid.1524409
Chicago
Taşdağıtıcı, Eylem, ve Muharrem Tuna. 2025. “RESQUAL: A Scale Development Study for Measuring Service Quality in Restaurants”. Seyahat ve Otel İşletmeciliği Dergisi 22 (1): 24-48. https://doi.org/10.24010/soid.1524409.
EndNote
Taşdağıtıcı E, Tuna M (01 Mart 2025) RESQUAL: A Scale Development Study for Measuring Service Quality in Restaurants. Seyahat ve Otel İşletmeciliği Dergisi 22 1 24–48.
IEEE
[1]E. Taşdağıtıcı ve M. Tuna, “RESQUAL: A Scale Development Study for Measuring Service Quality in Restaurants”, SOİD, c. 22, sy 1, ss. 24–48, Mar. 2025, doi: 10.24010/soid.1524409.
ISNAD
Taşdağıtıcı, Eylem - Tuna, Muharrem. “RESQUAL: A Scale Development Study for Measuring Service Quality in Restaurants”. Seyahat ve Otel İşletmeciliği Dergisi 22/1 (01 Mart 2025): 24-48. https://doi.org/10.24010/soid.1524409.
JAMA
1.Taşdağıtıcı E, Tuna M. RESQUAL: A Scale Development Study for Measuring Service Quality in Restaurants. SOİD. 2025;22:24–48.
MLA
Taşdağıtıcı, Eylem, ve Muharrem Tuna. “RESQUAL: A Scale Development Study for Measuring Service Quality in Restaurants”. Seyahat ve Otel İşletmeciliği Dergisi, c. 22, sy 1, Mart 2025, ss. 24-48, doi:10.24010/soid.1524409.
Vancouver
1.Eylem Taşdağıtıcı, Muharrem Tuna. RESQUAL: A Scale Development Study for Measuring Service Quality in Restaurants. SOİD. 01 Mart 2025;22(1):24-48. doi:10.24010/soid.1524409