Turizm Alanyazınında Konumlandırma Konulu Çalışmaların Bibliyometrik Analizi ve Bilimsel Haritalaması

Birgül Aydın

doi:10.24010/soid.1661317

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Turizm Alanyazınında Konumlandırma Konulu Çalışmaların Bibliyometrik Analizi ve Bilimsel Haritalaması

Öz

Bu çalışmanın amacı, turizm literatüründeki "konumlandırma" araştırmalarını bibliyometrik analiz ve bilimsel haritalama yöntemleriyle incelemektir. 1981-2024 yılları arasında Web of Science veri tabanında yayımlanan 2517 makale analiz edilmiştir. Yazar, ülke ve anahtar kelimeler düzeyinde iş birlikleri ve kavramsal bağlantılar değerlendirilmiştir. Analizlerde BibExcel ve VOSviewer yazılımları kullanılmıştır. Bulgular, konumlandırma alanında en fazla katkı sağlayan yazarların Steven Pike, Stephen Page ve Rein Ahas olduğunu göstermektedir. Smugovic ve Tesanovic güçlü iş birlikleriyle öne çıkarken, İspanya, Çin, ABD ve Birleşik Krallık yüksek yayın ve atıf performansına sahiptir. "Tourism (turizm)", "sustainability (sürdürülebilirlik)" ve "sustainable tourism (sürdürülebilir turizm)" anahtar kelimeleri ön plana çıkmıştır. Çalışmada gelecekteki araştırmalara ve uygulamaya yönelik öneriler sunulmuştur.

Anahtar Kelimeler

Konumlandırma , Turizm , Bibliyometri , Bilimsel Haritalama

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

Turizm (Diğer)

Bölüm

Araştırma Makalesi

Yazarlar

Birgül Aydın ^*
0000-0003-3459-2385
Türkiye

Erken Görünüm Tarihi

15 Ağustos 2025

Yayımlanma Tarihi

25 Ağustos 2025

Gönderilme Tarihi

19 Mart 2025

Kabul Tarihi

24 Haziran 2025

Yayımlandığı Sayı

Yıl 2025 Cilt: 22 Sayı: 2

DOI

https://doi.org/10.24010/soid.1661317

IZ

https://izlik.org/JA85CY54TR

APA

Aydın, B. (2025). Turizm Alanyazınında Konumlandırma Konulu Çalışmaların Bibliyometrik Analizi ve Bilimsel Haritalaması. Seyahat ve Otel İşletmeciliği Dergisi, 22(2), 488-509. https://doi.org/10.24010/soid.1661317

Seyahat ve Otel İşletmeciliği (Journal of Travel and Hotel Business) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).

Dergimiz EBSCOhost, Index Copernicus, Ulakbim, DRJI, Research Bible, SOBİAD ve ASOS tarafından indekslenmektedir.

Turizm Alanyazınında Konumlandırma Konulu Çalışmaların Bibliyometrik Analizi ve Bilimsel Haritalaması

Turizm Alanyazınında Konumlandırma Konulu Çalışmaların Bibliyometrik Analizi ve Bilimsel Haritalaması

Öz

Anahtar Kelimeler

Bibliometric Analysis and Scientific Mapping of Studies on Positioning in the Tourism Literature

Abstract

Keywords

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Erken Görünüm Tarihi

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster