Akıllı Turizm Destinasyonları: Antalya Destinasyonunun Akıllı Turizm Uygulamalarının İncelenmesi
Yıl 2017,
Cilt: 14 Sayı: 3, 149 - 166, 22.12.2017
Pınar Çelik
Yunus Topsakal
Öz
Akıllı turizm uygulamalarında bulunan
şehirler rekabetçiliğini arttırabildiği için turistlerin deneyimlerini de
arttırmaktadır. Bu çalışmanın amacı Türkiye’de önemli bir turizm destinasyonu
olan Antalya destinasyonunun uygulamalarını akıllı turizm destinasyonları
kapsamında incelemektir. Bu amaçla çalışmada öncelikle araştırma konusu olan
akıllı turizm destinasyonu ile ilgili kuramsal çerçeve incelenmiştir.
Sonrasında Antalya’nın akıllı turizm uygulamalarına ilişkin veriler elde
edebilmek için doküman inceleme ve gözlem yöntemlerini içeren durum çalışması
(örnek olay) gerçekleştirilmiştir. Çalışma sonucunda Antalya destinasyonunun
Türkiye’nin akıllı bir turizm destinasyonu olması ve turistler tarafından
Antalya destinasyonunun akıllı turizm destinasyonu olarak tanınması için
önerilerde bulunulmaktadır. Türkiye’nin önemli turizm destinasyonlarından
birisi olan Antalya’nın akıllı turizm destinasyonu olma yolundaki çalışmaları
incelendiğinde uygulamaların yeni başladığı ve Antalya’nın yolun çok başında
olduğu söylenebilir.
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