It was carried out to determine the perceptions of foreign tourists about Alanya as a tourist destination before and after travel. Foreign tourists visiting Alanya constitute the universe of the research. A questionnaire was applied to 384 tourists who were accommodated in the hotels in Alanya center and its resorts and were chosen randomly. As a result of the research, it has been revealed that the image perceptions of the tourists are gathered under the dimensions of restaurant services, beaches, local artisans, security and transportation, local people, night life, natural and clean environment, history and culture. The image perception before and after the holidays were compared according to the paired sample t test. According to the results of the analysis, the perception of the image of the tourists after the visit is higher than before the visit. While the highest positive differentiation among dimensions is the image related to nightlife in the destination, the lowest positive differentiation is the image acquired about local craftsmen.
Yayımlanma Tarihi : 30 Ağustos 2020
|APA||Güçlü, C , Yılmaz, Y . (2020). Tatil Öncesi ve Sonrası Destinasyon İmajı Karşılaştırması: Alanya Örneği . Seyahat ve Otel İşletmeciliği Dergisi , 17 (2) , 173-185 . DOI: 10.24010/soid.674868|