The purpose of this research; The aim of this course is to determine the effect of customer satisfaction on behavioral intentions and belonging in the service areas of marina enterprises which are one of the important infrastructures and enterprises of marine tourism. In accordance with the aim of the research, a survey form was formed with the scales of customer satisfaction, loyalty and behavioral intention in the marina service areas by utilizing the studies and expert opinions in the literature, and 328 questionnaires were applied to the yacht owners and captains operating in the Marmaris district of Muğla. As a result of the analysis carried out in accordance with the aim of the research, it has been determined that the service areas of the marina enterprises have a significant and positive effect on customer satisfaction, attachment and behavioral intentions.
|Konular||Otelcilik, Konaklama, Spor ve Turizm|
Yayımlanma Tarihi : 30 Ağustos 2020
|APA||İlban, M , Bal, K . (2020). Yat Limanları Hizmet Alanlarındaki Müşteri Memnuniyetinin Aidiyet ve Davranışsal Niyetler Üzerindeki Etkisi . Seyahat ve Otel İşletmeciliği Dergisi , 17 (2) , 358-376 . DOI: 10.24010/soid.715462|