The aim of this study is to address the concept of loyalty used to express coherence in purchasing behaviors on a touristic destination. For this purpose, a model that directly and indirectly influences in the formation process of destination loyalty of tourists, which makes it easier to market destinations by revisiting destinations and also recommending them to others, has been examined within a model. In the constructedstructural equation model, the affects of destination experience attachment on destination loyalty have been tested by drawing path analysis. In order to be able to perform the analysis, the data of the research have beencollected by using the questionnaire technique from 395 tourists who visit Fethiye. The results of the research show that destination attachment have mediating effect on the relation between the destinastion experience and destination loyalty.
|Konular||Otelcilik, Konaklama, Spor ve Turizm|
Yayımlanma Tarihi : 30 Ağustos 2020
|APA||Türkeri̇, İ . (2020). Destinasyon Deneyimi ve Sadakati Arasındaki İlişkide Destinasyon Aidiyetinin Aracı Rolü . Seyahat ve Otel İşletmeciliği Dergisi , 17 (2) , 270-287 . DOI: 10.24010/soid.779051|