Yıl 2020, Cilt 17 , Sayı 2, Sayfalar 186 - 202 2020-08-30

The Cultural Context of Authenticity Perceptions: A Research on the International Tourists in Cappadocia
Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi

Hakan SEZEREL [1] , Deniz KARAGÖZ [2]


Besides the universal values, the cultural context that the tourists are embedded makes an impact on tourism involvement. In other respects, the empirical research on the cultural context of authenticity in the relevant literature. This paper attempts to fill this specific literature gap by examining the effects of individualist values on authenticity perceptions of tourists. To that end, a conceptual model was designed and analyzed via the data obtained from 674 international tourists who visited Cappadocia Region. When the demographic and descriptive analysis was done by SPSS 16.0, SmartPLS 3.1 was employed to analyze the conceptual model. We found that individualism affects object-based and existentialist authenticity perceptions of tourists. Additionally, the paper reports the effects of authenticity on tourist satisfaction and the satisfaction predicted the behavioral intentions of tourists.

Bireylerin turizme katılımlarında evrensel değerlerin yanında, içinde yaşadıkları kültüre özgü değerler de etkili olmaktadır. Öte yandan, alanyazında turist davranışlarını açıklamada temel bir konu olan özgünlük (otantisite) konusunun kültürel bağlamına ilişkin görgül çalışmalar sınırlıdır. Bu çalışmada, söz konusu eksikliği gidermek için, turistlerin özgünlük algısı üzerindeki bireyci değerlerin etkisi incelenmektedir. Bu amaçla, çalışmada bir kavramsal bir model kurulmuş, Kapadokya Bölgesi’ni ziyaret eden 674 yabancı turistten sağlanan veriler analiz edilmiştir. Araştırmada demografik ve tanımlayıcı verilerin analizinde SPSS 16.0, ölçüm modeli ve kavramsal modelin analizinde ise SmartPLS 3.1. kullanılmıştır. Araştırma sonucunda, bireyci değerlere sahip olmanın objeye dayalı özgünlük ve varoluşsal özgünlük algıları üzerinde anlamlı bir etkisi olduğu saptanmıştır. Buna ek olarak, özgünlüğün turist tatmini üzerinde etkili olduğu, tatminin ise davranışsal niyetleri yordadığı belirlenmiştir.
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Birincil Dil tr
Konular Otelcilik, Konaklama, Spor ve Turizm
Bölüm Makaleler
Yazarlar

Orcid: 0000-0003-1521-8638
Yazar: Hakan SEZEREL (Sorumlu Yazar)
Kurum: ANADOLU ÜNİVERSİTESİ
Ülke: Turkey


Orcid: 0000-0003-2868-8567
Yazar: Deniz KARAGÖZ
Kurum: ANADOLU ÜNİVERSİTESİ
Ülke: Turkey


Tarihler

Yayımlanma Tarihi : 30 Ağustos 2020

APA Sezerel, H , Karagöz, D . (2020). Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi . Seyahat ve Otel İşletmeciliği Dergisi , 17 (2) , 186-202 . DOI: 10.24010/soid.779149