Besides the universal values, the cultural context that the tourists are embedded makes an impact on tourism involvement. In other respects, the empirical research on the cultural context of authenticity in the relevant literature. This paper attempts to fill this specific literature gap by examining the effects of individualist values on authenticity perceptions of tourists. To that end, a conceptual model was designed and analyzed via the data obtained from 674 international tourists who visited Cappadocia Region. When the demographic and descriptive analysis was done by SPSS 16.0, SmartPLS 3.1 was employed to analyze the conceptual model. We found that individualism affects object-based and existentialist authenticity perceptions of tourists. Additionally, the paper reports the effects of authenticity on tourist satisfaction and the satisfaction predicted the behavioral intentions of tourists.
|Konular||Otelcilik, Konaklama, Spor ve Turizm|
Yayımlanma Tarihi : 30 Ağustos 2020
|APA||Sezerel, H , Karagöz, D . (2020). Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi . Seyahat ve Otel İşletmeciliği Dergisi , 17 (2) , 186-202 . DOI: 10.24010/soid.779149|