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Erken Dönem Pazarlama Düşünce Okulları

Yıl 2020, Cilt: 4 Sayı: 2, 74 - 85, 22.12.2020

Öz

Herhangi bir akademik disiplin çalışmasında, fikirler ve kavramlar tartışılır ve münakaşa edilir. Zamanla, bu kavramlar ve tartışmalar, ilgili disiplini anlamaya yönelik bir yaklaşım veya bir düşünce okulu olarak tanımlanabilecek kitleler halinde kümelenmektedir.
Bireysel pazarlama düşüncesi okullarının erken tarihini inceleyen birçok çalışma bulunmaktadır. Bu çalışmalar arasından özellikle Hollander’in (1980) kurumsal okul, Hunt ve Goolsby’in (1988) pazarlama fonksiyonları okulu, Murphy ve Enis (1986) ve Zinn ve Johnson’nın (1990) emtia okulu ve Savitt (1990) bölgelerarası ticaret okulu üzerine yaptıkları çalışmalar öne çıkmaktadır. Bunlara ek olarak Bartels’in (1988) Pazarlama Düşüncesi Tarihi kitabı ve Sheth vd. (1988) Pazarlama Teorisi: Evrimi ve Tarihi kitabında ilk pazarlama düşüncesi ve teorisi okullarına dair önemli tartışmalar bulunmaktadır.

Kaynakça

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Toplam 60 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Çeviriler
Yazarlar

Eric H. Shaw Bu kişi benim

D. G. Brian Jones Bu kişi benim

Paula A. Mclean Bu kişi benim

Çevirmenler

Türkan Akıskalı

Yayımlanma Tarihi 22 Aralık 2020
Gönderilme Tarihi 14 Aralık 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 4 Sayı: 2

Kaynak Göster

APA Shaw, E. H., Jones, D. G. B., & Mclean, P. A. (2020). Erken Dönem Pazarlama Düşünce Okulları (T. Akıskalı, çev.). Pazarlama İçgörüsü Üzerine Çalışmalar, 4(2), 74-85.
AMA Shaw EH, Jones DGB, Mclean PA. Erken Dönem Pazarlama Düşünce Okulları. SOMI. Aralık 2020;4(2):74-85.
Chicago Shaw, Eric H., D. G. Brian Jones, ve Paula A. Mclean. “Erken Dönem Pazarlama Düşünce Okulları”. çeviren Türkan Akıskalı. Pazarlama İçgörüsü Üzerine Çalışmalar 4, sy. 2 (Aralık 2020): 74-85.
EndNote Shaw EH, Jones DGB, Mclean PA (01 Aralık 2020) Erken Dönem Pazarlama Düşünce Okulları. Pazarlama İçgörüsü Üzerine Çalışmalar 4 2 74–85.
IEEE E. H. Shaw, D. G. B. Jones, ve P. A. Mclean, “Erken Dönem Pazarlama Düşünce Okulları”, SOMI, c. 4, sy. 2, ss. 74–85, 2020.
ISNAD Shaw, Eric H. vd. “Erken Dönem Pazarlama Düşünce Okulları”. Pazarlama İçgörüsü Üzerine Çalışmalar. Türkan AkıskalıTrc 4/2 (Aralık 2020), 74-85.
JAMA Shaw EH, Jones DGB, Mclean PA. Erken Dönem Pazarlama Düşünce Okulları. SOMI. 2020;4:74–85.
MLA Shaw, Eric H. vd. “Erken Dönem Pazarlama Düşünce Okulları”. Pazarlama İçgörüsü Üzerine Çalışmalar, çeviren Türkan Akıskalı, c. 4, sy. 2, 2020, ss. 74-85.
Vancouver Shaw EH, Jones DGB, Mclean PA. Erken Dönem Pazarlama Düşünce Okulları. SOMI. 2020;4(2):74-85.