A SEMIOTICAL APPROACH: POSTMODERN SOCIAL READINGS IN BEYOGLU

Öz

Beyoğlu, particularly İstiklal Street, is one of the first districts that comes to mind when you think about Istanbul. Its architectural diversity aside, the fact that this vibrant, never sleeping district has always been home to Istanbul’s different sub-cultures has kept it interesting. As an indicator for the reflections of the emerging life styles in the city on everyday life, Beyoğlu represents a physical space that is dominated by a dichonomy of cultures, arabesque life styles, strong economic flow and social events in equal measure. This study intends to provide a postmodern semiological reading of Beyoğlu, which is a result of the cultural and economic transformation the district went through post 80s

Anahtar Kelimeler

• Beyoğlu, Dichotomy of Cultures, Arabesque, Consumer

Göstergebilimsel bir Yaklaşım: Beyoğlu'nda Postmodern Sosyal Okumalar

Öz

Beyoğlu, Özellikle de İstiklal Caddesi, İstanbul’u düşündüğünüzde ilk akla gelen bölgelerden biridir. Mimari çeşitliliği bir yana, İstanbul’un farklı altkültürlerine ev sahipliği yapması bu ilgiyi muhafaza etmiştir. Şehrin gündelik yaşamında yükselen yaşam tarzlarının yansımasının göstergesi olarak, Beyoğlu kültürlerin dikotomisi, arabesk yaşam biçimleri, yoğun ekonomik akış ve sosyal etkinliklerle eşit derecede domine edilmiş bir fiziksel mekanı temsil etmektedir. Bu çalışma, Beyoğlu’nun 80 sonrası geçirdiği kültürel ve ekonomik dönüşümün sonucu oluşan postmodern semiolojik okumaları yapmayı amaçlamaktadır

Anahtar Kelimeler

• Beyoğlu, Kültürlerin Dikotomisi, Arabesk, Tüketim

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