The Bank Performance Ranking in the Emerging Markets: A Case of Turkey

Yıl 2023, , 69 - 84, 31.01.2023

Nuri Avşarlıgil , Ercüment Doğru , Ayşegül Ciğer

https://doi.org/10.17233/sosyoekonomi.2023.01.04

Öz

In this study, the pre-pandemic (2019) and pandemic period (2020) financial performances of 13 commercial banks with the highest transaction volume in Turkey were compared using multicriteria decision (Entropy, ARAS, MOORA, and MOOSRA) techniques. The financial performance ranking results obtained by the ARAS method are similar to the BrandFinance brand valuation ranking. In addition, before the pandemic Ziraat Bank, which was a public bank; during the pandemic period, along with Ziraat Bank, Halkbank, which is the other public bank, were found to be among the top 5 banks showing high performance.

Anahtar Kelimeler

Firm Performance, Financial Analysis, Commercial Banks, Quantitative Methods, Brand Value

Gelişmekte Olan Piyasalarda Banka Performans Sıralaması: Türkiye Örneği

Öz

Bu çalışmada, Türkiye’de işlem hacmi en yüksek 13 ticari bankanın pandemi öncesi (2019) ve dönemi (2020) finansal performansları çok kriterli karar (Entropi, ARAS, MOORA ve MOOSRA) teknikleriyle belirlenerek BrandFinance marka değerlemesi sıralaması ile karşılaştırılmıştır. ARAS yöntemi ile ulaşılan finansal performans sıralama sonuçları BrandFinance marka değerleme sıralaması ile benzeri çıkmıştır. Ayrıca kamu bankası olan Ziraat Bankası’nın pandemi öncesi; pandemi döneminde de Ziraat Bankası ile diğer kamu bankası olan Halkbank’ın da yüksek performans göstererek ilk 5 banka içinde yer aldığı tespit edilmiştir. Çalışmanın orijinalliği, finansal performans sıralaması sonuçları ile BrandFinace marka değerleme sıralama sonuçlarının karşılaştırıldığı ilk çalışmadır.

Anahtar Kelimeler

Firma Performansı, Finansal Analiz, Ticari Bankalar, Sayısal Yöntemler, Marka Değeri

Kaynakça

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