Kitlesel Fonlama Projelerinin Başarılarını Etkileyen Faktörler Üzerine Bir İnceleme

Öz

Kitlesel fonlama, yeni girişimlere fon sağlamak üzere girişimciler veya işletmeler tarafından kullanılan alternatif bir finansman yöntemidir. Bu çalışmanın amacı, kitlesel fonlama projelerinin başarısına etki eden faktörlerin araştırılmasıdır. Bu doğrultuda, Türkiye ve Amerika Birleşik Devletleri’ndeki kitlesel fonlama platformlarından teknoloji ve film sektörlerine ait başarılı ve başarısız olmuş projelerin verisi toplanmıştır. Kapsamlı bir literatür taraması ile belirlenen ve Sinyal Teorisi ile Sosyal Ağ Teorisi çerçevesinde incelenen değişkenler kullanılarak proje başarısına etki eden faktörler analiz edilmiş ve tartışılmıştır. Kitlesel fonlama projeleri açısından oldukça kapsamlı bu çalışmanın bulgularının proje sahipliği yürütmek isteyen girişimciler veya projelerin etkinliğini araştıracak çalışmalar için yol gösterici nitelikte olacağı düşünülmektedir.

Anahtar Kelimeler

• Kitlesel Fonlama
• Ödül Temelli Fonlama
• Sinyal Teorisi
• Kitlesel Fonlama Başarı Faktörleri

An Investigation on Factors Affecting Crowdfunding Project Success

Öz

Crowdfunding is an alternative financing method used by entrepreneurs or businesses to fund new ventures. This study aims to investigate the factors affecting the success of crowdfunding projects. Accordingly, data on successful and unsuccessful projects in the technology and film industries were collected from crowdfunding platforms in Turkey and the United States. The factors affecting the project's success are analysed and discussed using the variables determined by a comprehensive literature review and examined within the framework of Signalling Theory and Social Network Theory. It is thought that the findings of this study, which is quite comprehensive in terms of crowdfunding projects, will be a guide for entrepreneurs who want to carry out project ownership or for studies that will investigate the effectiveness of projects.

Anahtar Kelimeler

• Crowdfunding
• Reward Based Funding
• Signalling Theory
• Crowdfunding Success Factors

Kaynakça

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