Dijital Ufuklar: Teknolojinin Türkiye'deki Turizm Üzerindeki Etkisi

Öz

Bu araştırma, Türkiye'deki turizm sektöründe teknolojinin rolünü ve turist memnuniyetine etkisini derinlemesine incelemektedir. Araştırma, teknolojinin turizm endüstrisinde müşteri deneyimini nasıl zenginleştirdiğini, işletme maliyetlerini nasıl düşürdüğünü ve operasyonel verimliliği nasıl artırdığını göstermektedir. Ayrıca, pandemi sonrası dönemde teknolojinin oynadığı kritik rol ve çevresel sürdürülebilirlik hedeflerine olan katkısı da değerlendirilmektedir. Araştırma, Türkiye'deki beş yıldızlı oteller üzerinde yoğunlaşarak, teknolojik yenilikler, müşteri memnuniyeti, işletme maliyetleri, operasyonel zorluklar ve çevresel sürdürülebilirlik gibi konuları ele almaktadır. Sonuçlar, teknoloji kullanımının rekabet avantajını artırdığını ve gelecekteki teknolojik yeniliklerin otellerin rekabetçi pozisyonunu daha da güçlendireceğini göstermektedir. Bardel, A., Mavriqi, I., Quartier, C., Schaffer, P., Macher, T., Kalová, T., . . . Piroi, F. (2023). Data Stewardship – Austrian National Strategy and Alignment. Zeitschrift für Hochschulentwicklung, 18(Sonderheft Forschung), s. 65-88. Adverity: Data Automation Elevates Campaign Performance for Austrian National Tourist Office: https://doi.org/10.21240/zfhe/SH-F/05 adresinden alındı Causone, F., Tatti, A., & Alongi, A. (2021). From Nearly Zero Energy to Carbon-Neutral: Case Study of a Hospitality Building. Applied Sciences, 11(21), s. 1-29. BOB W BECOMES FIRST CLIMATE-NEUTRAL INTERNATIONAL HOSPITALITY PROVIDER: https://www.researchgate.net/publication/355836554_From_Nearly_Zero_Energy_to_Carbon-Neutral_Case_Study_of_a_Hospitality_Building adresinden alındı Ernest, N., Marcellus, N., Abenwi, J., & Ibrahima, I. (2023). Qualitative Research Methodology in Social Sciences. International Journal of Scientific Research and Management, 11(9), s. 1-16. https://www.researchgate.net/publication/373602368_QUALITATIVE_RESEARCH_METHODOLOGY_IN_SOCIAL_SCIENCES adresinden alındı Farid, S., Boudia, M., & Mwangi, G. (2023). Revolutionizing Tourism: Harnessing the Power of IoT in Smart Destinations. Journal of Digital Marketing and Communication, 3(2), s. 91-99. https://www.researchgate.net/publication/376837424_Revolutionizing_Tourism_Harnessing_the_Power_of_IoT_in_Smart_Destinations adresinden alındı Gabor, M., Flavia, O., & Coca, A. (2023). Innovative Tourism Products as Sustainable Solutions for Emerging Economies. ECONOMICS, 11(1), s. 1-17. https://www.researchgate.net/publication/370459613_Innovative_Tourism_Products_as_Sustainable_Solutions_for_Emerging_Economies adresinden alındı Gallego, I., Rodríguez, M., & Font, X. (2022). International air travel attitude and travel planning lead times across 45 countries in response to the COVID-19 pandemic. Tourism Management Perspectives, 44, s. 1-11. A New World of Travel - Skyscanner: https://www.sciencedirect.com/science/article/pii/S2211973622001027 adresinden alındı Kong, W. (2023). Innovation and Technology Application in Tourism Management. Journal of Innovation and Development, 4(2), s. 77-80. https://www.researchgate.net/publication/375240122_Innovation_and_Technology_Application_in_Tourism_Management adresinden alındı Law, R., Lin, K., Ye , H., & Fong, D. (2023). Artificial intelligence research in hospitality: a state-of-the-art review and future directions. International Journal of Contemporary Hospitality Management, 10(1108), s. 1-20. Transforming the Travel and Tourism Industry with Generative AI and LLM: https://www.emerald.com/insight/content/doi/10.1108/IJCHM-02-2023-0189/full/html?casa_token=pDNrYJ0T0mYAAAAA:rWGvCeyzvXH_c_WPUMK12 XIiVayRY9SWTGyx1VLMJUeDGDHKkO4DY3RRRVJylXwYtCVMGrGVitm4QcRXxlGMzk1v9FhMfm2F4FazQi1JIFGvruZzdSaZ adresinden alındı Madzík, P., Falát, L., Copuš, L., & Valeri , M. (2023). Digital transformation in tourism: bibliometric literature review based on machine learning approach. European Journal of Innovation Management, 26(7), s. 177-205. https://doi.org/10.1108/EJIM-09-2022-0531 adresinden alındı Maythu, Y., Kwok, A., & Teh, P.-L. (2024). Blockchain technology diffusion in tourism: Evidence from early enterprise adopters and innovators. Heliyon, 10(2), s. 1-15. https://www.researchgate.net/publication/377445888_Blockchain_technology_diffusion_in_tourism_Evidence_from_early_enterprise_adopters_and_innovators adresinden alındı Provenzano, D., & Baggio, R. (2020). Quantitative methods in tourism and hospitality: a perspective article. Tourism Review, 75(1), s. 24-28. Quantitative Research Methods in Tourism and Hospitality: https://doi.org/10.1108/TR-07-2019-0281 adresinden alındı Rane, N., Choudhary, S., & Rane, J. (2023). Sustainable tourism development using leading-edge Artificial Intelligence (AI), Blockchain, Internet of Things (IoT), Augmented Reality (AR) and Virtual Reality (VR) technologies. SSRN Electronic Journal, s. 1-22. http://dx.doi.org/10.2139/ssrn.4642605 adresinden alındı

Anahtar Kelimeler

• Turizm Sektörü
• Teknoloji
• Müşteri Memnuniyeti
• Çevresel Sürdürülebilirlik
• Pandemi Sonrası Dönem.

Digital Horizons: The Impact of Technology on Tourism in Turkey

Abstract

This study provides an in-depth examination of the role of technology in Turkey's tourism sector and its impact on tourist satisfaction. The research demonstrates how technology enriches the customer experience in the tourism industry, reduces operating costs, and increases operational efficiency. It also evaluates the critical role of technology in the post-pandemic era and its contribution to environmental sustainability goals. Focusing on five-star hotels in Turkey, the study covers various aspects such as technological innovations, customer satisfaction, operating costs, operational challenges, and environmental sustainability. The findings reveal that the use of technology enhances competitive advantage and that future technological advancements are expected to further strengthen the competitive position of hotels. Bardel, A., Mavriqi, I., Quartier, C., Schaffer, P., Macher, T., Kalová, T., . . . Piroi, F. (2023). Data Stewardship – Austrian National Strategy and Alignment. Zeitschrift für Hochschulentwicklung, 18(Sonderheft Forschung), s. 65-88. Adverity: Data Automation Elevates Campaign Performance for Austrian National Tourist Office: https://doi.org/10.21240/zfhe/SH-F/05 adresinden alındı Causone, F., Tatti, A., & Alongi, A. (2021). From Nearly Zero Energy to Carbon-Neutral: Case Study of a Hospitality Building. Applied Sciences, 11(21), s. 1-29. BOB W BECOMES FIRST CLIMATE-NEUTRAL INTERNATIONAL HOSPITALITY PROVIDER: https://www.researchgate.net/publication/355836554_From_Nearly_Zero_Energy_to_Carbon-Neutral_Case_Study_of_a_Hospitality_Building adresinden alındı Ernest, N., Marcellus, N., Abenwi, J., & Ibrahima, I. (2023). Qualitative Research Methodology in Social Sciences. International Journal of Scientific Research and Management, 11(9), s. 1-16. https://www.researchgate.net/publication/373602368_QUALITATIVE_RESEARCH_METHODOLOGY_IN_SOCIAL_SCIENCES adresinden alındı Farid, S., Boudia, M., & Mwangi, G. (2023). Revolutionizing Tourism: Harnessing the Power of IoT in Smart Destinations. Journal of Digital Marketing and Communication, 3(2), s. 91-99. https://www.researchgate.net/publication/376837424_Revolutionizing_Tourism_Harnessing_the_Power_of_IoT_in_Smart_Destinations adresinden alındı Gabor, M., Flavia, O., & Coca, A. (2023). Innovative Tourism Products as Sustainable Solutions for Emerging Economies. ECONOMICS, 11(1), s. 1-17. https://www.researchgate.net/publication/370459613_Innovative_Tourism_Products_as_Sustainable_Solutions_for_Emerging_Economies adresinden alındı Gallego, I., Rodríguez, M., & Font, X. (2022). International air travel attitude and travel planning lead times across 45 countries in response to the COVID-19 pandemic. Tourism Management Perspectives, 44, s. 1-11. A New World of Travel - Skyscanner: https://www.sciencedirect.com/science/article/pii/S2211973622001027 adresinden alındı Kong, W. (2023). Innovation and Technology Application in Tourism Management. Journal of Innovation and Development, 4(2), s. 77-80. https://www.researchgate.net/publication/375240122_Innovation_and_Technology_Application_in_Tourism_Management adresinden alındı Law, R., Lin, K., Ye , H., & Fong, D. (2023). Artificial intelligence research in hospitality: a state-of-the-art review and future directions. International Journal of Contemporary Hospitality Management, 10(1108), s. 1-20. Transforming the Travel and Tourism Industry with Generative AI and LLM: https://www.emerald.com/insight/content/doi/10.1108/IJCHM-02-2023-0189/full/html?casa_token=pDNrYJ0T0mYAAAAA:rWGvCeyzvXH_c_WPUMK12 XIiVayRY9SWTGyx1VLMJUeDGDHKkO4DY3RRRVJylXwYtCVMGrGVitm4QcRXxlGMzk1v9FhMfm2F4FazQi1JIFGvruZzdSaZ adresinden alındı Madzík, P., Falát, L., Copuš, L., & Valeri , M. (2023). Digital transformation in tourism: bibliometric literature review based on machine learning approach. European Journal of Innovation Management, 26(7), s. 177-205. https://doi.org/10.1108/EJIM-09-2022-0531 adresinden alındı Maythu, Y., Kwok, A., & Teh, P.-L. (2024). Blockchain technology diffusion in tourism: Evidence from early enterprise adopters and innovators. Heliyon, 10(2), s. 1-15. https://www.researchgate.net/publication/377445888_Blockchain_technology_diffusion_in_tourism_Evidence_from_early_enterprise_adopters_and_innovators adresinden alındı Provenzano, D., & Baggio, R. (2020). Quantitative methods in tourism and hospitality: a perspective article. Tourism Review, 75(1), s. 24-28. Quantitative Research Methods in Tourism and Hospitality: https://doi.org/10.1108/TR-07-2019-0281 adresinden alındı Rane, N., Choudhary, S., & Rane, J. (2023). Sustainable tourism development using leading-edge Artificial Intelligence (AI), Blockchain, Internet of Things (IoT), Augmented Reality (AR) and Virtual Reality (VR) technologies. SSRN Electronic Journal, s. 1-22. http://dx.doi.org/10.2139/ssrn.4642605 adresinden alındı

Keywords

• Tourism Sector
• Technology
• Customer Satisfaction
• Environmental Sustainability
• Post-Pandemic Era.

Kaynakça

1. Bardel, A., Mavriqi, I., Quartier, C., Schaffer, P., Macher, T., Kalová, T., . . . Piroi, F. (2023). Data Stewardship – Austrian National Strategy and Alignment. Zeitschrift für Hochschulentwicklung, 18(Sonderheft Forschung), s. 65-88. Adverity: Data Automation Elevates Campaign Performance for Austrian National Tourist Office: https://doi.org/10.21240/zfhe/SH-F/05 adresinden alındı
2. Causone, F., Tatti, A., & Alongi, A. (2021). From Nearly Zero Energy to Carbon-Neutral: Case Study of a Hospitality Building. Applied Sciences, 11(21), s. 1-29. BOB W BECOMES FIRST CLIMATE-NEUTRAL INTERNATIONAL HOSPITALITY PROVIDER: https://www.researchgate.net/publication/355836554_From_Nearly_Zero_Energy_to_Carbon-Neutral_Case_Study_of_a_Hospitality_Building adresinden alındı
3. Ernest, N., Marcellus, N., Abenwi, J., & Ibrahima, I. (2023). Qualitative Research Methodology in Social Sciences. International Journal of Scientific Research and Management, 11(9), s. 1-16. https://www.researchgate.net/publication/373602368_QUALITATIVE_RESEARCH_METHODOLOGY_IN_SOCIAL_SCIENCES adresinden alındı
4. Farid, S., Boudia, M., & Mwangi, G. (2023). Revolutionizing Tourism: Harnessing the Power of IoT in Smart Destinations. Journal of Digital Marketing and Communication, 3(2), s. 91-99. https://www.researchgate.net/publication/376837424_Revolutionizing_Tourism_Harnessing_the_Power_of_IoT_in_Smart_Destinations adresinden alındı
5. Gabor, M., Flavia, O., & Coca, A. (2023). Innovative Tourism Products as Sustainable Solutions for Emerging Economies. ECONOMICS, 11(1), s. 1-17. https://www.researchgate.net/publication/370459613_Innovative_Tourism_Products_as_Sustainable_Solutions_for_Emerging_Economies adresinden alındı
6. Gallego, I., Rodríguez, M., & Font, X. (2022). International air travel attitude and travel planning lead times across 45 countries in response to the COVID-19 pandemic. Tourism Management Perspectives, 44, s. 1-11. A New World of Travel - Skyscanner: https://www.sciencedirect.com/science/article/pii/S2211973622001027 adresinden alındı
7. Kong, W. (2023). Innovation and Technology Application in Tourism Management. Journal of Innovation and Development, 4(2), s. 77-80. https://www.researchgate.net/publication/375240122_Innovation_and_Technology_Application_in_Tourism_Management adresinden alındı
8. Law, R., Lin, K., Ye , H., & Fong, D. (2023). Artificial intelligence research in hospitality: a state-of-the-art review and future directions. International Journal of Contemporary Hospitality Management, 10(1108), s. 1-20.

9. Transforming the Travel and Tourism Industry with Generative AI and LLM: https://www.emerald.com/insight/content/doi/10.1108/IJCHM-02-2023-0189/full/html?casa_token=pDNrYJ0T0mYAAAAA:rWGvCeyzvXH_c_WPUMK12XIiVayRY9SWTGyx1VLMJUeDGDHKkO4DY3RRRVJylXwYtCVMGrGVitm4QcRXxlGMzk1v9FhMfm2F4FazQi1JIFGvruZzdSaZ adresinden alındı
10. Madzík, P., Falát, L., Copuš, L., & Valeri , M. (2023). Digital transformation in tourism: bibliometric literature review based on machine learning approach. European Journal of Innovation Management, 26(7), s. 177-205. https://doi.org/10.1108/EJIM-09-2022-0531 adresinden alındı
11. Maythu, Y., Kwok, A., & Teh, P.-L. (2024). Blockchain technology diffusion in tourism: Evidence from early enterprise adopters and innovators. Heliyon, 10(2), s. 1-15. https://www.researchgate.net/publication/377445888_Blockchain_technology_diffusion_in_tourism_Evidence_from_early_enterprise_adopters_and_innovators adresinden alındı
12. Provenzano, D., & Baggio, R. (2020). Quantitative methods in tourism and hospitality: a perspective article. Tourism Review, 75(1), s. 24-28. Quantitative Research Methods in Tourism and Hospitality: https://doi.org/10.1108/TR-07-2019-0281 adresinden alındı
13. Rane, N., Choudhary, S., & Rane, J. (2023). Sustainable tourism development using leading-edge Artificial Intelligence (AI), Blockchain, Internet of Things (IoT), Augmented Reality (AR) and Virtual Reality (VR) technologies. SSRN Electronic Journal, s. 1-22. http://dx.doi.org/10.2139/ssrn.4642605 adresinden alındı
14. Roy, B. K., & Pagaldiviti, S. R. (2023). Advancements in arena technology: Enhancing customer experience and employee adaptation in the tourism and hospitality industry. Smart Tourism, s. 1-14. The future of tourism: Bridging the labor gap, enhancing customer experience: https://www.researchgate.net/publication/375716508_Advancements_in_arena_technology_Enhancing_customer_experience_and_employee_adaptation_in_the_tourism_and_hospitality_industry adresinden alındı
15. Roziqin, A., Kurniawan, A., Hijri, Y., & Kismartini, K. (2023). Research trends of digital tourism: a bibliometric analysis. Tourism Critiques, 4(1/2), s. 28-47. Embracing the Future: 5 Tech trends Reshaping the Tourism İndustry in 2023.: https://doi.org/10.1108/TRC-11-2022-0028 adresinden alındı
16. Siltanen, H. (2023). Smart Tourism in Helsinki. City of Helsinki: https://www.hel.fi/en/business-and-work/businesses-and-entrepreneurs/tourism-operators/smart-tourism-in-helsinki adresinden alındı
17. Tek, M. (2009). Kamu yatırımlarında turizmin yeri,Türkiye turizm stratejisi 2033 ' de marka kentler projesi : Eleştirel bir değerlendirme. Anatolia: Turizm Araştırmaları Dergisi, 20(2), s. 169-184. 2023 Turkish Tourism Strategy Aims For 50 Million Annual Visitors: https://dergipark.org.tr/tr/pub/atad/issue/16798/174488 adresinden alındı