İnfodeminin Tüketici Üzerindeki Etkisi: TCCM Çerçevesini Kullanan Sistematik Bir Derleme

Yıl 2025, Sayı: 58, 309 - 330, 30.12.2025

Aybike Tuba Özden

https://doi.org/10.52642/susbed.1621299

Öz

Bu çalışmanın amacı, infodemiye neden olan bilgi düzensizliklerinin tüketici davranışı üzerindeki etkisini sistematik bir derleme yoluyla araştırmaktır. Bilgi düzensizlikleri ve tüketici ilişkisiyle ilgili çok sayıda çalışmanın olması, konuyla ilgili bütünsel bir yaklaşıma ihtiyaç olduğunu göstermektedir. Aynı zamanda infodemi olgusuyla ilgili tüketicilerde farkındalık oluşturulması ve bilimsel bir temel oluşturularak araştırmacılara konu ile ilgili bir araştırma rehberi sunulması hedeflenmektedir. Bu amaçlarla Sistematik Literatür İncelemeleri için Bilimsel Prosedürler ve Gerekçeler (SPAR-4-SLR) kullanılarak 40 makale sistematik olarak analiz edilmiştir. Daha sonra bulgular; Teori, Bağlam, Özellikler ve Metodoloji (Theory, Context, Characteristics, and Methodology-TCCM) çerçevesi ile analiz edilmiştir. Elde edilen bulgularla infodeminin tüketici üzerindeki etkisini inceleyen teorik temeller (teori), bu ilişkide kullanılan sektörler ve coğrafi odak noktaları (bağlam), infodemiye neden olan bilgi düzensizlikleri çeşitleri ve tüketicileri nasıl etkilediği (özellik), kullanılan araştırma yöntemleri (metodoloji) ortaya konulmuştur. Bu sistematik derlemenin, mevcut literatüre ilişkin bir harita sunarak bilgi birikimini genişleteceğine ve gelecekteki araştırmalar için içgörüler barındırdığına inanılmaktadır. Mevcut ulusal literatür kapsamında bu çalışma, TCCM çerçevesini kullanan bu konudaki ilk araştırma olma niteliği taşımaktadır.

Anahtar Kelimeler

İnfodemi , Bilgi Düzensizlikleri , Mezenformasyon , Dezenformasyon , Malenformasyon , Tüketici Davranışı , TCCM Çerçevesi

Impact of Infodemic on Consumer Behavior: A Systematic Review Using the TCCM Framework

Öz

This study aims to investigate the impact of information disorders that cause infodemic on consumer behavior through a systematic review. The large number of studies on information disorders and consumer relations indicates the need for a holistic approach to the subject. Simultaneously, it aims to raise awareness among consumers about the infodemic phenomenon and provide a research guide on the subject to researchers by establishing a scientific basis. For this purpose, 40 articles were systematically analyzed using Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR). The findings were then analyzed using the Theory, Context, Characteristics, and Methodology (TCCM) framework. The theoretical foundations examining the impact of infodemic on consumers (theory), the sectors and geographical focal points used in this relationship (context), the types of information disorders causing infodemic and how they affect consumers (characteristics), and the research methods used (methodology) were presented with the findings. It is believed that this systematic review will offer a comprehensive mapping of the existing literature, contribute to the accumulation of knowledge, and provide valuable insights for future research. Within the existing national literature, this study is the first to examine this subject using the TCCM framework.

Anahtar Kelimeler

Infodemic , Information Disorders , Misinformatiom , Disinformation , Malinformation , Consumer Behavior , TCCM Framework

Kaynakça

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