Davranışsal İktisatta Tüketim Eğilimleri ve Beklenti Teorisi

Gamze Albayrak

doi:10.52642/susbed.1946084

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Davranışsal İktisatta Tüketim Eğilimleri ve Beklenti Teorisi

Öz

Davranışsal iktisat, neoklasik iktisadın temel ilkelerini karmaşık insan doğasının dayattığı gerçeklerle birleştirmeyi ve uyarlamayı amaçlamaktadır. Bu nedenle sadece psikoloji tarafından keşfedilen kanıtlara değil, aynı zamanda bireyi çeşitli tezahür biçimleriyle inceleyen diğer sosyal bilimlerden de yararlanmaktadır. Davranışsal iktisat, psikolojideki teorik kavramları ve bulguları neoklasik teoriyle bütünleştirmekte, multidisipliner yaklaşımı teşvik ederek geleneksel teorinin gerçekçiliğini artırmaya çalışmaktadır. Bununla birlikte, davranışsal iktisat, ana akım iktisadın bazı varsayımlarıyla aynı fikirde olsa da, diğerlerine karşı çıkarak bunların dönüşümüne katkıda bulunmaktadır. Çalışma, davranışsal ekonomide geçerli olan beklenti teorisinin ve uygulamalarının tüketici ve tüketim eğilimi üzerinde nasıl önemli bir rol oynadığını analiz etmeyi amaçlamaktadır. Davranışsal ekonominin en büyük amacı, insan davranışını ve etkileşimlerini daha derinlemesine anlamak, böylece hem bireyler hem de gruplar halinde nasıl etkileşimde bulunduklarını anlamaktır. Dahası, bir bireyin değerli zamanını, gelirini veya hatta varlıklarını nasıl seçtiğini gözlemleyerek, o bireyin nasıl seçimler yapacağı öngörülebilmektedir. Davranışsal ekonomideki birçok önemli teori arasında beklenti teorisi ve onun kayıp-kazanç boyutları, en yaygın incelenen ve tüketime en sık uygulanan konulardan biridir.

Anahtar Kelimeler

Davranışsal İktisat, Tüketici, Tüketim eğilimi, Beklenti Teorisi, D03, D91

Consumption Trends and Expectation Theory in Behavioral Economics

Öz

Behavioral economics aims to combine and adapt the fundamental principles of neoclassical economics with the realities imposed by the complexity of human nature. For this reason, it draws not only on evidence discovered by psychology, but also on findings from other social sciences that examine the individual from various dimensions. Behavioral economics integrates theoretical concepts and empirical findings from psychology with neoclassical theory, adopting a multidisciplinary approach while striving to enhance the realism of conventional theory. Nevertheless, while behavioral economics agrees with some of the assumptions of mainstream economics, it challenges others and contributes to their transformation. This study aims to examine the role of prospect theory and its applications in shaping consumer behavior and consumption tendencies. One of the primary goals of behavioral economics is to gain a deeper understanding of human behavior and the interactions between individuals and groups. Furthermore, by observing how an individual allocates their time, income, or assets, it becomes possible to anticipate their future preferences and choices. Among the many important theories within behavioral economics, prospect theory remains one of the most extensively studied and most frequently applied theories to consumption behavior.

Anahtar Kelimeler

Behavioral Economics, Consumer, Consumption Tendency, Expectation Theory, D03, D91

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

Davranışsal İktisat

Bölüm

Derleme

Yazarlar

Gamze Albayrak ^*
0000-0002-6808-0823
Türkiye

Yayımlanma Tarihi

30 Ağustos 2026

Gönderilme Tarihi

6 Mayıs 2026

Kabul Tarihi

24 Ağustos 2026

Yayımlandığı Sayı

Yıl 2026 Sayı: 60

DOI

https://doi.org/10.52642/susbed.1946084

IZ

https://izlik.org/JA96EJ97PN

APA

Albayrak, G. (2026). Davranışsal İktisatta Tüketim Eğilimleri ve Beklenti Teorisi. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 60, 322-336. https://doi.org/10.52642/susbed.1946084

AMA

1.Albayrak G. Davranışsal İktisatta Tüketim Eğilimleri ve Beklenti Teorisi. SUSBED. 2026;(60):322-336. doi:10.52642/susbed.1946084

Chicago

Albayrak, Gamze. 2026. “Davranışsal İktisatta Tüketim Eğilimleri ve Beklenti Teorisi”. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy 60: 322-36. https://doi.org/10.52642/susbed.1946084.

EndNote

Albayrak G (01 Ağustos 2026) Davranışsal İktisatta Tüketim Eğilimleri ve Beklenti Teorisi. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 60 322–336.

IEEE

[1]G. Albayrak, “Davranışsal İktisatta Tüketim Eğilimleri ve Beklenti Teorisi”, SUSBED, sy 60, ss. 322–336, Ağu. 2026, doi: 10.52642/susbed.1946084.

ISNAD

Albayrak, Gamze. “Davranışsal İktisatta Tüketim Eğilimleri ve Beklenti Teorisi”. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 60 (01 Ağustos 2026): 322-336. https://doi.org/10.52642/susbed.1946084.

JAMA

1.Albayrak G. Davranışsal İktisatta Tüketim Eğilimleri ve Beklenti Teorisi. SUSBED. 2026;:322–336.

MLA

Albayrak, Gamze. “Davranışsal İktisatta Tüketim Eğilimleri ve Beklenti Teorisi”. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy 60, Ağustos 2026, ss. 322-36, doi:10.52642/susbed.1946084.

Vancouver

1.Gamze Albayrak. Davranışsal İktisatta Tüketim Eğilimleri ve Beklenti Teorisi. SUSBED. 01 Ağustos 2026;(60):322-36. doi:10.52642/susbed.1946084

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Davranışsal İktisatta Tüketim Eğilimleri ve Beklenti Teorisi

Öz

Anahtar Kelimeler

Consumption Trends and Expectation Theory in Behavioral Economics

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster