PAZAR YÖNELİMİ-FİRMA PERFORMANSI İLİŞKİSİ: İMKB’YE KOTE FİRMALAR ÜZERİNDE BİR ARAŞTIRMA

Ali Danışman; Ertan Erkocaoğlan

TR EN

PAZAR YÖNELİMİ-FİRMA PERFORMANSI İLİŞKİSİ: İMKB’YE KOTE FİRMALAR ÜZERİNDE BİR ARAŞTIRMA

Öz

Bu çalışmada, firmaların rekabetinde önemli bir etken olarak görülen pazar yöneliminin temel boyutu olan müşteri odaklılığın firma performansıüzerindeki etkisi incelenmektedir. İMKB firmalarıüzerinde yapılan araştırmada, pazar yöneliminin temel boyutu olarak müşteri odaklılığın satışlarda büyüme ve karlılığa göre finansal performans göstergeleri üzerinde nasıl bir etkide bulunduğu anlaşılmaya çalışılmıştır. Korelasyon ve regresyon analizi yapılarak elde edilen araştırma sonuçlarına göre, müşteri odaklılığın satışlarda büyüme düzeyini önemli ölçüde etkilediği, ancak karlılık göstergeleri üzerinde istatistiksel olarak anlamlıbir etkisinin bulunmadığıgörülmüştür. Araştırma sonuçları, çeşitli açılardan tartışılmıştır.

Anahtar Kelimeler

Pazar yönelimi,müşteri yönelimi,firma performansı,İMKB firmaları,örgüt kültürü

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

-

Yazarlar

Ali Danışman Bu kişi benim

Ertan Erkocaoğlan Bu kişi benim

Yayımlanma Tarihi

1 Şubat 2008

Gönderilme Tarihi

-

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2008 Sayı: 19

IZ

https://izlik.org/JA58XE97RJ

APA

Danışman, A., & Erkocaoğlan, E. (2008). PAZAR YÖNELİMİ-FİRMA PERFORMANSI İLİŞKİSİ: İMKB’YE KOTE FİRMALAR ÜZERİNDE BİR ARAŞTIRMA. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 19, 197-212. https://izlik.org/JA58XE97RJ

AMA

1.Danışman A, Erkocaoğlan E. PAZAR YÖNELİMİ-FİRMA PERFORMANSI İLİŞKİSİ: İMKB’YE KOTE FİRMALAR ÜZERİNDE BİR ARAŞTIRMA. SUSBED. 2008;(19):197-212. https://izlik.org/JA58XE97RJ

Chicago

Danışman, Ali, ve Ertan Erkocaoğlan. 2008. “PAZAR YÖNELİMİ-FİRMA PERFORMANSI İLİŞKİSİ: İMKB’YE KOTE FİRMALAR ÜZERİNDE BİR ARAŞTIRMA”. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy 19: 197-212. https://izlik.org/JA58XE97RJ.

EndNote

Danışman A, Erkocaoğlan E (01 Şubat 2008) PAZAR YÖNELİMİ-FİRMA PERFORMANSI İLİŞKİSİ: İMKB’YE KOTE FİRMALAR ÜZERİNDE BİR ARAŞTIRMA. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 19 197–212.

IEEE

[1]A. Danışman ve E. Erkocaoğlan, “PAZAR YÖNELİMİ-FİRMA PERFORMANSI İLİŞKİSİ: İMKB’YE KOTE FİRMALAR ÜZERİNDE BİR ARAŞTIRMA”, SUSBED, sy 19, ss. 197–212, Şub. 2008, [çevrimiçi]. Erişim adresi: https://izlik.org/JA58XE97RJ

ISNAD

Danışman, Ali - Erkocaoğlan, Ertan. “PAZAR YÖNELİMİ-FİRMA PERFORMANSI İLİŞKİSİ: İMKB’YE KOTE FİRMALAR ÜZERİNDE BİR ARAŞTIRMA”. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 19 (01 Şubat 2008): 197-212. https://izlik.org/JA58XE97RJ.

JAMA

1.Danışman A, Erkocaoğlan E. PAZAR YÖNELİMİ-FİRMA PERFORMANSI İLİŞKİSİ: İMKB’YE KOTE FİRMALAR ÜZERİNDE BİR ARAŞTIRMA. SUSBED. 2008;:197–212.

MLA

Danışman, Ali, ve Ertan Erkocaoğlan. “PAZAR YÖNELİMİ-FİRMA PERFORMANSI İLİŞKİSİ: İMKB’YE KOTE FİRMALAR ÜZERİNDE BİR ARAŞTIRMA”. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy 19, Şubat 2008, ss. 197-12, https://izlik.org/JA58XE97RJ.

Vancouver

1.Ali Danışman, Ertan Erkocaoğlan. PAZAR YÖNELİMİ-FİRMA PERFORMANSI İLİŞKİSİ: İMKB’YE KOTE FİRMALAR ÜZERİNDE BİR ARAŞTIRMA. SUSBED [Internet]. 01 Şubat 2008;(19):197-212. Erişim adresi: https://izlik.org/JA58XE97RJ

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PAZAR YÖNELİMİ-FİRMA PERFORMANSI İLİŞKİSİ: İMKB’YE KOTE FİRMALAR ÜZERİNDE BİR ARAŞTIRMA

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