The Effects of Social Support, Trust and Social Presence on Social Commerce Intention: A Meta-Analysis

İlhami Tuncer

doi:10.52642/susbed.929870

The Effects of Social Support, Trust and Social Presence on Social Commerce Intention: A Meta-Analysis

Öz

Teknolojinin gelişimiyle birlikte sosyal medya platformları yaygınlaşmaya başlamış ve tüketicilerin farklı amaçları için kullanımı uygun hale gelmiştir. bu amaçlardan biri de sosyal medya üzerinden alışveriş yapabilme imkanıdır. Dünya genelinde sosyal ticaretin hacmi önemli bir düzeye gelmiş ve gelişimi devam etmektedir. Dolayısıyla sosyal ticaret literatüründe tüketici davranışının araştırılmasına yönelik ilgi artmıştır. Literatürde sosyal destek, sosyal varlık, güven ve sosyal ticaret niyeti ilişkileri üzerine birçok çalışma yapılmıştır. Bu noktadan hareketle bu çalışmanın amacı, sosyal destek, sosyal varlık, güven ve sosyal ticaret niyeti değişkenleri arasındaki ilişkiyi tek bir model çerçevesinde inceleyen önceki çalışmaları meta-analiz yöntemi ile sentezlemektir. Bu bağlamda 36 çalışmanın bulguları meta-analiz yöntemi ile sentezlenmiştir. Bu sentezin bulgularına göre, bilgi desteği, duygusal destek, sosyal ticaret sitesine güven, sosyal ticaret sitesinde satıcıya güven ve sosyal varlık değişkenlerinin sosyal ticaret niyetini önemli ölçüde etkilediği belirlenmiştir. Bu bulgular, gelecekte bu konuda çalışmalar yapacak araştırmacılara, literatürün kapsamını analiz etme ve çalışmalarını şekillendirme açısından önemli katkılar sağlayabilir. Ayrıca sektördeki pazarlama yöneticileri, pazarlama stratejilerinin belirlenmesinde bu meta-analiz bulgularından yararlanabilirler.

Anahtar Kelimeler

Sosyal Destek, Güven, Sosyal Varlık, Sosyal Ticaret Niyeti, Meta Analiz

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

Derleme

Yazarlar

İlhami Tuncer Bu kişi benim
0000-0002-6883-4461
Türkiye

Yayımlanma Tarihi

29 Nisan 2021

Gönderilme Tarihi

31 Ekim 2020

Kabul Tarihi

12 Nisan 2021

Yayımlandığı Sayı

Yıl 2021 Sayı: 45

DOI

https://doi.org/10.52642/susbed.929870

IZ

https://izlik.org/JA76FL52PC

APA

Tuncer, İ. (2021). The Effects of Social Support, Trust and Social Presence on Social Commerce Intention: A Meta-Analysis. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 45, 440-453. https://doi.org/10.52642/susbed.929870

AMA

1.Tuncer İ. The Effects of Social Support, Trust and Social Presence on Social Commerce Intention: A Meta-Analysis. SUSBED. 2021;(45):440-453. doi:10.52642/susbed.929870

Chicago

Tuncer, İlhami. 2021. “The Effects of Social Support, Trust and Social Presence on Social Commerce Intention: A Meta-Analysis”. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy 45: 440-53. https://doi.org/10.52642/susbed.929870.

EndNote

Tuncer İ (01 Nisan 2021) The Effects of Social Support, Trust and Social Presence on Social Commerce Intention: A Meta-Analysis. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 45 440–453.

IEEE

[1]İ. Tuncer, “The Effects of Social Support, Trust and Social Presence on Social Commerce Intention: A Meta-Analysis”, SUSBED, sy 45, ss. 440–453, Nis. 2021, doi: 10.52642/susbed.929870.

ISNAD

Tuncer, İlhami. “The Effects of Social Support, Trust and Social Presence on Social Commerce Intention: A Meta-Analysis”. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 45 (01 Nisan 2021): 440-453. https://doi.org/10.52642/susbed.929870.

JAMA

1.Tuncer İ. The Effects of Social Support, Trust and Social Presence on Social Commerce Intention: A Meta-Analysis. SUSBED. 2021;:440–453.

MLA

Tuncer, İlhami. “The Effects of Social Support, Trust and Social Presence on Social Commerce Intention: A Meta-Analysis”. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy 45, Nisan 2021, ss. 440-53, doi:10.52642/susbed.929870.

Vancouver

1.İlhami Tuncer. The Effects of Social Support, Trust and Social Presence on Social Commerce Intention: A Meta-Analysis. SUSBED. 01 Nisan 2021;(45):440-53. doi:10.52642/susbed.929870